Your Words Matter – How to Navigate the Sales Conversation

The other day I was on Zoom with a client and we were talking through the “sales conversation”. What wording she would use on calls with people who wanted to find out more about her services. What questions to ask them on the call and what she would want to gather ahead of time on an online sign up form that she would automate through her website…

Some of the things that we talked through and ideas generated would have NEVER occurred to her on her own. She left that call feeling more energized to go networking and talking with people about what she did because she knew what then to say with them when she got them to take the next step with her, something she wasn’t asking them to do until now because she didn’t know “what to say”.

IT’S THE WORDS that often stump us, squash our confidence and our motivation.

IT’S THE WORDS that allow perfect clients to walk away without being served by us.

IT’S THE WORDS that we have to learn so that we can be effective and successful in business.

If you don’t know them, they aren’t just going to come to you. You must learn them. You have to brainstorm them with people, many people sometimes to see what works and what doesn’t, then keep tweaking them until you see bigger positive results.

I LOVE helping people find YOUR RIGHT WORDS, those that feel like you (not me), that resonate with you and your ideal clients.

This is one of my ZONES OF GENIUS. How can I help you?

Honestly, this is probably the hugest topic that comes up on my coaching calls is how to navigate that sales conversation. I would say 95% of the Entrepreneurs I talk with have no clue how to take people through that type of call or conversation properly so it’s not salesy, so it also serves the other party AND it converts. By no fault of their own, they either came from a corporate environment or maybe were stay at home moms prior to starting their own business. Even some experienced sales people or marketing types who had jobs before and then now are starting their own business, have to learn to words to use. They have to learn new ways to hold sales conversations and new words to use because selling YOURSELF is a whole new ballgame!!

Fears crop up. Doubts surface. If you work from home it can even be worse because your only lifeline is your mind and sometimes that is very negative… I call it “headtrash”. Don’t listen to yourself if you are ever negative. You are worth way more than you think you are. Which is another thing that comes up too when we’re talking about sales conversations… and that’s WHAT TO SELL & FOR HOW MUCH!? Most Entrepreneurs, especially newer ones, under charge for their services; often times thinking “I’m new, I can’t charge more” when that’s just a big ol’ lie that your crappy mind tells you is all.

Don’t let the lack of sales experience, confidence around your worth and any crappy headtrash slow you down from making the bigger impact you’re meant to make on this world (and your family along with that). Get support.

I’d love to invite you to a complimentary business strategy session with me where you’ll get some new clarity on how you can uplevel and jumpstart your business quickly. This is for serious entrepreneurs who want support, please fill out the short questionnaire here

Here’s to creating and enjoying the business and life of your dreams!

Award Winning Speaker, Jumpstart Your Biz Coach

& International Best-Selling Author with 10 books

Contact me anytime!

Office Landline: 916-872-4000


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About Katrina Sawa

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs (and a few men!) who want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! She does a whole lot more than just marketing coaching these days however, she looks at your entire business from the big picture all the way down to the nitty gritty detail of what you need to do and say to start up, grow and market your business.

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