One of the biggest challenges for small business owners when it comes to their website is writing the content for it all. 

This is why sometimes it takes you months and months to get your website up or why your site doesn’t do much for you when it is live.

The content for your website is such a critical part yet you spend so little time on it usually because you don’t know what to do.

I want to give you a quick guide on how to write better content for your website and basically for many of your marketing materials as well.

First of all, it’s important to remember that YOUR WEBSITE IS YOUR MOST IMPORTANT MATRKETNG TOOL. You need to treat it as such.

When done right, your website can bring you more leads than you could ever generate yourself any other way. The key is to develop a strategy for your website and how it will fit in with all the other marketing and sales processes that you have (or need to have) in place. Then when you have the strategy, you add details that allow for more interaction, personality and functionality for you and your visitors including forms, opt in boxes, videos, links and more.

Here’s a quick 3 step process for writing content for your website including your home page, about page, all your services or sales pages and even your contact page or other pages.

First of all, you have to capture the visitor’s attention with a big bold headline on the top of EVERY page. Think about what the visitor is doing on the page you’re writing, be it the home page or the about page, etc. What is their question or concern in their mind when they click on it? Address that question or concern (in their words) on the very top in big, bold colored font. That big bold headline has to entice them enough to keep on reading. If it doesn’t, they could leave your page or your site all together right then without reading another word.

Secondly, the copy you write under the big bold headline still has to talk to the visitor’s hot buttons, what matters most to them and why they’re on your site. That means you want to still write about their concerns and questions, agitating their possible situation in regards to what you do. This is NOT yet where you talk about what you offer, do or what you sell. You still have to get them to engage in the copy more with the first few paragraphs of each page so they do feel confident that they’re in the right place, on the right site and that you could have the solution to what their need is or what they were searching for.

Finally, after you’ve interacted more, engaged more with the visitor in your copy and what matters most to them, now you can let them know that you have the solution they’ve been searching for. This is where you share more possibly about your expertise, your services/products or you take them to the next step of where you want them to go on your site. Sometimes the next step (for example on your home page) should be to just recommend they get on your email list and get your freebie up in the opt in box on the top of the page. On the home page especially is NOT normally where you want to try to sell them. The goal of your home page is to get them on your email list so you can continue to market to them in case they leave your site after that.

There’s a lot more to know about writing good content for your website but if you keep this formula in mind when doing so then you should see a much better response on your website than if you didn’t do this.

If you need more help with your website, copywriting or anything else in your business to grow and market it better why not do a one-on-one Business & Website Planning Session with me…for a LIMITED TIME, you can now do this for $197 – go find out what this includes and what other bonuses you get too! Go to now and let’s make your website WORK FOR YOU rather than just sit there looking pretty (or not so pretty if that’s the case).


About the Author

© Copyright 2013 K. Sawa Marketing international Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear.  She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever.  Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too!  Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork and is a regular Business Expert on News 10 in Sacramento.  Get her Free Entrepreneur’s Success Kit online at!

About Katrina Sawa

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs (and a few men!) who want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! She does a whole lot more than just marketing coaching these days however, she looks at your entire business from the big picture all the way down to the nitty gritty detail of what you need to do and say to start up, grow and market your business.

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