Hi,

I wanted you to know about one of my Live Big Mastermind clients’ workshop that she’s holding on Sept 20th in Alameda, Ca. She is an author, book coach and publisher for other authors who want to write a book, get their stories out, develop business-building tools and so much more.

A book can do all of this. I know because I’m a published author too of my own book, Love Yourself Successful, but I also am a featured author in three compilation books with multiple authors. Compilation books were great ways to get published without having to write a whole book.

But sometimes I know, and so does Candace, which is why she’s holding this workshop is that we just can’t even begin to write that very first word!

I know Candace very well and I know she could walk just about any of you through the process of writing your book whether you want to publish hard copy, ebook style or tip book. Sometimes we just need a little guidance and push. That’s what Candace is going to do for a select few of you who decide to join her in the bay area this month!

Here are all the details – make sure you register ASAP or call her if you have questions first!

 

One Day Writer’s Workshop with Host Candace Davenport of Our Little Books 

Saturday, September 20th from 9 – 5 pm, Alameda, CA (lunch included) 

  • ~ Have you always wanted to write a book but didn’t know where to start?
  • ~ Have you heard a million times before that it is important to write but every time you start, you feel stuck?
  • ~ Do you understand the importance for your business of being a published author, but have been overwhelmed just thinking about it?
  • ~ Would you like guidance on how to transform that writing overwhelm to writing confidence?

If you can answered yes to any of these 4 questions, then I invite you to attend a one day Writer’s Workshop on 9/20/14, in Alameda, CA, to help you get over any fears or writer’s overwhelm that you may have.

In this workshop, you will get a full day of education and instruction, using both guided and free writing. The end-of-the-day goal will be for you to have a complete outline and definite direction on how to keep going in the days ahead on a book that you can use as a marketing tool for your business. (It can even be as simple as an e-book that you give away as a free gift!)

Please come ready and willing to put pen to paper, (or hands to keyboard) as you will be challenged to take everything you wanted to write about and put it all in order as a book.

 

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Can you believe that on the day Jason and I were so excited for him to finally be done with his radiation and chemo appointments (yesterday)….that immediately following his last treatment, he was in so much pain they rushed him to the ER and found he had blood clots in his lungs! Excuse my language here but What The Frig! 

We are so disappointed mind you that this stupid cancer journey is not yet behind us. I know it will never be behind us with all the regular appointments you have to do following and for the rest of your life but geez already, give him a break.

So, yes, that’s what I’m dealing with this week. So cancel the networking events, cancel my trip to LA next week, it’s more important that I’m here with him. It’s just so disappointing and frustrating. I’m hoping I don’t have to postpone my free webinar I’m giving tomorrow bright and early too as I feel like I’m coming down with a cold. I’m going to see what I feel like when I wake up but if you’ve registered for that, make sure you check your email before 9 am PST! Here’s the page to register however if you haven’t yet done so, it’s going to be good whether I do ittomorrow OR next week, trust me.

I’m sorry to be such a Debbie Downer today on you but you know what one of the nurses said yesterday….just talking out loud to us in the room….she said “Well everybody gets some kind of cancer these days, it’s just so common”. So be prepared. Don’t focus on it of course but get your business ready, and get prepared “just in case” you can’t work at it daily like you are now. Plan for the “What If” and be grateful when nothing happens.

This is why I’m just so passionate about two things….

  1. Helping you make more money in your business while having it more leveraged and systematized so you’re not working so hard AND
  2. Having the love of your life in your life so you can have someone by your side, in good times and in bad. It’s what I’ve been talking about for years now:

Love + Money (+ Health) = Complete Happiness

Please come talk with me if your business is NOT set up well for automated marketing, systematized selling processes, leveraged revenue streams and effective online lead generation. The time is now, do not wait to pass GO, do not wait to collect $200. It doesn’t cost a dime and it will save you (or make you) thousands of dollars in targeted action steps. –>>> www.AskKat.biz

Don’t get sucked in to someone telling you that you should do it this way or that way and having that be the ONLY way you make money or grow your business. ONE way doesn’t work for the majority trust me.

 

I wanted to share a few of my “working remotely” resources and tips – this is a picture of me working at one of Jason’s treatments in the cancer center this week. It’s freezing in there, sweats are in order even though its 100 degrees out!

Working Remotely Resources:

  1. Logmein.com – I love this resource because it allows me to access my desktop from anywhere and any computer. I realize many of you work from your laptop and hence when you travel you take your laptop and your whole business and files with you, that’s great. But for those of you who have a desktop computer at your home/office (I have a big giant Mac), you can’t take that with you when you travel OR in case you have to go back and forth to the hospital or somewhere else and work on a daily basis, it’s nice to be able to access your files from anywhere. I bring my laptop along but then I don’t have to double up all my files or move too much over to my laptop and it stays pretty secure without my entire business on it. It’s like $79/year I believe so not that expensive. 
    • Also as a division of Logmein. they offer a screen share software called join.me. I use this now for my webinars, like the one I’m doing tomorrow. It’s not a “perfect” system for doing webinars but I don’t do that many at this time so it’s good enough. Plus I can use it with clients to show them how to do stuff on social media or their websites, etc. It’s $19/mo.
  2. Carbonite.com – This is the remote data backup system that I use on my desktop to protect my files. I highly recommend you get an online backup system because let’s face it, you won’t manually back up your files as much as you hope to so it’s better to be protected. And for like $59/year it’s a super good deal. It runs while I’m sleeping too so no down time. Here’s the site to go check it out.
  3. Filezilla.com – This is an FTP free software that I use to upload files to my website so that I can just use a link for someone to be able to access them. If you want to have someone be able to download or view a PDF or listen to an MP3 file for example as a freebie you may have offered or as part of a paid product or program, you will most likely want to upload that file to your website so it can be linked. The days of attaching files to an email are long gone, especially if that file is many Megabites large which MP3 files are.
  4. WordPress.org – The .org is different than the .com apparently, I learned this from my website techy team. The .org templates allow you a lot more flexibility, functionality and user friendly layouts with opt in capabilities and so much more. Don’t get sucked in to the free templates, invest in your website, it’s actually YOUR MOST IMPORTANT MARKETING TOOL besides yourself! What I love about my wordpress websites is that I can login from anywhere and update a page or add a post, it’s amazing. 
    • Did you know that I have an entire Website and Techy Services Department in my Company that you can utilize? It’s for that jumpstart you need with your own site or the new site you need but aren’t sure who to have build it for you. We’re the best team on the internet because you get me – sales and marketing strategist and big picture website planning PLUS my extremely knowledgable website and techy specialists. We typically only handle clients sites or ezines, social media work, etc. that we’re already working with but ask me more about it if you’re in the market right now, we might be a very good fit for you!
    • Contact me here about websites and techy work now or SIGN UP for a 60 min Jumpstart Your Website Planning Meeting with me 1on1 and let’s figure out what you need (no obligation to use our services beyond the planning call by the way!).

Have a great week!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

P.P.S. – Because the truth is that most of you need to be doing almost everything I share with you in my videos and newsletters yet you’re ignoring me, hiding your head in the sand, or you just don’t open the emails because you don’t want to know. And frankly this is what’s hurting your business. 

Instead I would rather see you stop working so hard at things that are not working and instead learn what you need to do to jumpstart your business in 90 days and over the next year so that you don’t have to work so hard, you can systematize things you’re doing and even delegate things that you don’t like to do or don’t know how to do but still need to be doing so that more things get done, more prospects get reached, more sales get made and more money goes in your pocket.

But even better than that is the bigger impact you make on more people in this world.

So join me in November and let’s jumpstart your business shall we? 

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Need to make a few business shifts possibly?

One thing I see that is pretty common with the women business owners that I work with is that they don’t always feed their own needs and desires first. I believe this is hurting your business if this is you.

I’ve been guilty of this too at times, no one is perfect. But these days I’m relatively aware of watching out for this on a weekly basis and I urge you to be as well. Because what I know is that if you’re not completely happy in your personal life right now or sometimes, it will affect the success and running of your business.

In addition to feeding your own soul, you also need to be prepared – mentally and physically, for starting, growing and running an efficient, consistent, moneymaking business.

Other things that affect your success and even your profits are:

  • Having people in your life that don’t fully support you – they could discourage you, drain your valuable entrepreneurial energy or worse, bad mouth you and what you’re striving to accomplish.
  • Doubting yourself, your abilities, how much you’re worth, and thinking you’re not good enough – these limiting beliefs most likely stem from a childhood experience but you can shift them now, wherever you are in your life if you decide to.
  • Lack of clarity around what you’re doing from the big picture all the way down to the nitty gritty details of what you need to be doing every single day in your business.
  • Not having a clear plan for your business start up, its growth, generating consistent revenue, expansion ideas, team development and/or management and even time management so you don’t end up doing it all yourself.
  • Lack of accountability – entrepreneurs are typically the creative types and most of us need someone other than ourselves to stay on top of us, our weekly activities, project management and even completion of projects so we stay on task.
  • The know-how – just because you decided to become an entrepreneur or start selling products and services of some kind doesn’t mean you know HOW to do that and HOW to be successful and most importantly profitable. Get the training and insight you need before it’s too late and you have to go back and get a JOB!

So, where do you need to make some shifts? In your personal life, the business or with your own headtrash? Try to evaluate yourself, really sit with these ideas and points and see if something could improve. See if you need to have a conversation with a loved one. See if you need to get together a better plan.

Maybe it’s time to shift!

After all, as entrepreneurs, we always need to be open to evolution, especially evolution of ourselves.

Which types of business shifts do you need?

  • A better support system
  • Increased confidence to charge what you’re worth and get it
  • Clarity around what you’re selling and to whom
  • Focused action plan or marketing plann to bring in the money
  • Accountability plan to stay on track of tasks and the marketing
  • More training around being a more productive and profitable entrepreneur
  • Other?

Don’t undervalue what you really need, list out what’s missing and see where you can make a shift.

To find out more about how you can make these shifts or identify them in the first place, I urge you to come talk with me in a complimentary business strategy session. One thing that makes me different from many other business and marketing coaches is that I pay attention to your other needs and desires and how they all work together to create your happiest life ever. It’s never too early in your business to have a discussion with me, I’ve been known to save people thousands of dollars and months of time with this one call. To sign up now, go to http://www.AskKat.biz and I’ll talk to you soon!

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts  or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts  

P.P.S.  Ready to jumpstart your business in a BIG WAY? Join me at one of my live events in 2016 – Feb, April, July or Nov! www.LiveBigEvents.com 

 

LIveBigEventsHeader-2016

 

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Why do you want to use more freebies and gifts in your marketing?

Because typically it will…

  • Attract new prospects to your list or your website
  • Get prospects interacting with your content, your website, yourself so they can trust and connect with you faster
  • Allow them to experience you on a deeper level to decide if they want to buy from you or take the next step

Here are a few examples of WHAT you could create:

  1. Free Report – talk about or teach the top 3 tips on something, 3 keys, 5 biggest mistakes, anything how-to oriented, all of them are good.
  2. Free Audio – like the one on this page, notice that I am giving you access to a free audio training I did a few years ago and you can do this too. RECORD EVERYTHING YOU DO! You never know when you can use it again, gift it or bonus it in a package. Same types of topics as above.
  3. Free Video or Video Series – Same as above but do it via video. Get yourself on camera to really connect deeper with the audience and your followers, video will make the biggest impact because they can see you. You can use a combination of powerpoint slides, photos, flip charts, music if you want, testimonials and of course yourself; I do recommend putting YOU on the video though for sure at some point.
  4. Free Drawing – for some of my clients such as photographers, salons and spas, network marketers and a few other types of businesses you could run a drawing each month only for new subscribers to your newsletter. They can have the chance to win a gift certificate, free product, special package of some sort or cash even. But make sure it’s NOT just the chance to get a discount on whatever it is that you’re selling, that’s not a “freebie”.
  5. Free Service – for my salon and spa clients often times we offer a free facial or free massage. If you’re in charge of booking the business and providing the service this works, if not and you have your stations rented of course this won’t work unless each therapist or stylist agrees. You just pick one winner each month from new subscribers.

I recorded this call a few years ago and it was part of a training I did to paying clients in one of my previous membership programs. So it’s in depth training content, not just a fluffy teleclass audio where I go into much more detail about all of these ideas and so much more!

—–>>>> Give Me Access to the Free Audio Training Now:  10 Ways to Convert New Prospects Using Freebies 

I wanted to offer this to anyone who is having trouble getting people to initially opt into their website or who needs to attract more people from in person events onto their list.

Freebies allow you to have something to give a new potential prospect so they can experience you another way – either usually in written form, audio or now video is becoming a very popular way to develop a freebie. You can also have a great next step in that free gift that could be paid or somehow will get them to engage further with you if they want to know more.

Most entrepreneurs need more than one freebie or free gift.

You may need many different ways and things you can offer or give to attract different types of prospects, talk about different topics or things they’re looking for and/or give them different ways to experience you – hence the audio, video or report. Some people want to read more, some want to watch, some want to listen. You do want to give people options or you’ll steer away those who aren’t interested in the ONE way you’ve given them.

In this audio I walk through 10 different ways to convert prospects using freebies in your marketing and your business. I also talk about what you could offer as a freebie, I give some examples that could give you ideas. (Oh and by the way….this blog post/audio an example of how to give a freebie!)

Here is the page to go to get free access to this audio training (you will be opting into my emails and newsletters too by the way, but I send a ton of great articles and videos to help you jumpstart your business in many ways, you’ll want this)…

—–>>>> Give Me Access to the Free Audio Training Now:  10 Ways to Convert New Prospects Using Freebies

In addition, this is one thing that I also work a lot with almost every single client who goes through any of my programs, live events or 1on1 coaching. I look at your website very carefully when we talk to find the holes and opportunities not only on your site and how to fix it to be more engaging and conversion friendly but we look at holes and opportunities throughout your entire business, your products/services, pricing, marketing, systems, team and so much more.

I would love to have a conversation with anyone reading this or listening to this freebie audio who knows you have holes and opportunities to fix and take advantage of in your business.

This is for you if you know there’s things missing in your marketing or you have no time to do anything about it and need to know the most efficient systems, processes and strategies to add, tweak, change or implement so that you can create a smoother-running, more profitable business for yourself doing what you love.

If this is you, sign up to talk with me for free now here:  www.AskKat.biz


Or REGISTER TO ATTEND my next Jumpstart Your Marketing & Sales Summit this November! Find out all about this event and why you definitely want to be here at www.LiveBigEvents.com.

This event is more like an in depth training seminar for entrepreneurs who want to learn about everything they need to know to start, grow or jumpstart their business now.

I look forward to helping you jumpstart your business and your life this year!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you check out what I do at my 3 1/2 day live training twice a year. The next event is in November but there are a bunch of bonuses and early bird rates when you sign up now at: www.LiveBigEvents.com!

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If you’re a small business owner looking to grow your business fast, then you want to get networking! Networking in person can be your fastest path to quick cash flow if you have special offers and easy YES offers.

This is the third post in the series on Networking – make sure you go read the last two posts and watch their corresponding video tips to know how to best prepare before a networking event and what to do to maximize your time during a networking event.

Networking continues to be one of my BEST sources of lead generation even now, 12 years into my business. I highly recommend it to ALL of my clients as well as their #1 marketing strategy.

But I’ve ONLY been as successful with networking as I have because I developed an EXTENSIVE and consistent follow up system! At first I had no idea that what I was doing was really a “system” or process that I did over and over again. when I realized that I put it all into a format so I didn’t have to continue recreating the wheel so to speak every time I went to an event.

And keep in mind that I follow up via email but also by mail (yes, U.S. mail), phone and now on social media sites too for some people. Email follow up these days, although free to do, is so NOT ENOUGH! Email is just not as effective as it used to be. Sorry to tell you this but you have to do MORE. Which is why you want templates, scripts and a clear system so it gets done.

Check out my Ultimate Marketing Follow Up System for more info on how you can get this!

This week’s post is video #3 (what to do AFTER the event) and the second half of my top 10 tips.

Kat’s Top 20 Networking Tips (the second 10)

  1. Don’t Feature Dump when talking to people (don’t list all your services or benefits while talking), find out what the customer/person wants or needs by asking questions first and getting them talking – LISTEN!
  2. Never “lead” with a card when you enter a room, “leave” the card or wait until someone asks you for your card.  Don’t presume everyone wants your card.  If they don’t want it, they won’t do anything with it anyways so why waste it on them?
  3. Go by to follow up with those people in person who you think could be good referral sources or customers for you and/or mail them your brochure and card too.
  4. Offer to donate raffle prizes to events – use gift baskets or purchase something from a business that you’re trying to get to refer business to you and always slip your card and brochure into the gift.  (Don’t offer as a prize a certain dollar amount or discount off your product or service, it’s not a gift then, it’s only a discount.)
  5. Offer to give a referral discount or gift to those current customers or networking contacts that refer their friends (need to brainstorm ideas on incentives and “what’s in it for them” – maybe $100 referral fee depending on your price point or a $5 Starbucks gift card?)
  6. Make arrangements with other businesses to offer their products or services to your clients/contacts for free exposure for them while allowing you to give gifts to your clients.
  7. Do anything and everything you can to get noticed
  8. Every person you network with, follow up by sending them a note, flyer or letter about how you would like to work with them and how you can help each other.  Every person you meet with about your service, send them a thank you card right away.  You want to make every relationship a WIN-WIN.
  9. Follow up on every lead no matter what within 48 hours by phone, fax or email, whichever works best for THEM.
  10. Try to help everyone you meet by referring people to their business, they will remember you and do the same for you.

The key is to just get started. Find a few events and get out there! 

I also did a 3 part Video Series on the topic of Networking, here is video #3:

 

HERE ARE 3 ACTION STEPS YOU CAN TAKE NOW TO LEARN HOW TO ADD MORE NETWORKING TO YOUR MARKETING PLAN:

  1. Grab Kat’s Networking Tradeshow Tool Kit for $57 and develop a better process for more prospects from or at events – go to https://www.jumpstartyourmarketing.com/product-tradeshow.
  2. Grab Kat’s Ultimate Marketing Follow Up System – complete with audio trainings, hundreds of pages of email templates, direct mail examples, scripts and so much more for $197 plus many bonuses too – go to www.JumpstartYourFollowUp.com
  3. Grab a FREE COPY of her Entrepreneurs Success Kit now + 3 other Free Gifts – Sign up at www.JumpstartYourMarketing.com/freegifts.

 

3.  Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

Join me in
 November and let’s jumpstart your business!
Go to www.LiveBigEvents.com for all the details and sign up today!
Here’s to creating and enjoying the business and life of your dreams!


Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!  
P.P.S.  You can subscribe to my email newsletters and email updates OR subscribe to the blog posts only (scroll up above my social icons on the right column for that) OR subscribe to my YouTube videos – you can get my content any way or every way you choose now – just click and sign up!
P.P.PS. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
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I’m so excited …I’m going to be on TV again! This time sharing Online Dating Tips! 

Monday, August 18th (yes today!) 

On the show in Sacramento, CA called Sac & Co. short for Sacramento & Company.

The video image to the right is from the segment a month ago on the show where I talked about my book, Love Yourself Successful.

I talked about the topic of Not Settling – in your life, your love life, with your dreams & your business/career.

This time, they’re bringing me in to talk about my Sorting System for Online Dating to Help you Find the Man/Woman of Your Dreams!

Yes, I know, a little off topic from my regular business/marketing tips and videos. But this personal stuff is SUCH a big part of me, who I am, how I became who I am today and how happy I am too because I chose to work on myself and my relationships pretty heavily during my business.

So listen in live if you’re local from 11:30 am – Noon PST tomorrow, Aug 18th.

If you can’t listen live or aren’t local, go to www.SacandCo.net and I’ll post the recording when I have it too.

 

One thing I talked about a month ago when I got on this show is how to get publicity locally (or nationally) for yourself too!

Go read the blog post I did about Getting Free Publicity here!

 

Want to know MORE about how to get free publicity for yourself and your business OR about 19 other marketing strategies that are Free or Low Cost?

Join me in November and let’s jumpstart your business! Go to www.LiveBigEvents.com for all the details and sign up today!

Here’s to creating and enjoying the business and life of your dreams!


Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
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Kat at a WINK networking event in San Diego, Nov 2011

If you’re a small business owner looking to grow your business fast, then you want to get networking! Networking in person can be your fastest path to quick cash flow if you have special offers and easy YES offers. Sure you can network online too but you most likely won’t gain the trust and credibility as fast as you will when you meet your prospects in person, face-to-face.

Networking continues to be one of my BEST sources of lead generation even now, 12 years into my business. I highly recommend it to ALL of my clients as well as their #1 marketing strategy.

I’m not “too good” to network and go to some chicken dinner either like some coaches who’ve been in business as long as I have.

It’s all about building relationships and connecting with more of the right people. prospects and referral sources. That’s what will help you grow your business FAST!

Due to my extensive networking background, I’ve done a few videos lately on what to do before, during and after a networking event plus I put together a list of my Top 20 Networking Tips too – just for you!

This week’s post is video #2 (during the event) and the top 10 tips, then next week I’ll share video #3 (after an event) and the last 10 tips in my Top 20 List. If you want to read my 6 Steps to Networking post or watch video #1 (before an event) then click here now!

Kat’s Top 20 Networking Tips (the first 10)

  1. Always shake a hand firmly (no fishy handshakes – if you’re not sure how good yours is try it out on someone you trust and ask them)
  2. Look people in the eye, don’t look beyond them or look around when you talk to them
  3. Wear clothes with pockets in them if possible and use one pocket for your cards and one for those you collect at events
  4. Make sure to write notes on the back of every card right away for easy remembering
  5. Practice your 10 sec, 30 sec and 60 sec infomercials because all meetings and events will ask for or warrant different lengths and have different scenarios. Be prepared to change it up a little depending on the audience and remember to stick in a call to action to make them DO SOMETHING.
  6. Get a name badge so people know who you are wherever you go –  mixers, events, the store, etc. (it also adds credibility and professionalism and helps brand your image/logo), don’t rely on stickers.
  7. Build rapport and relationships with the people that you meet when networking, don’t try to sell right off the bat or expect them to use your services that first time they meet you.  People get turned off with pushy people, however don’t forget to slip in a trial close now and then.
  8. Arrive at meetings and events early and be prepared to stay late and meet those people you don’t know yet – meet and get to know EVERYONE! 
  9. Don’t go to something just because you think the speaker will have valuable information for you, go to network and if the speaker turns out to be good, then that’s a bonus.
  10. Bring flyers, brochures and business cards to display or hand out at every meeting just in case it’s appropriate and acceptable to pass them out or put them on display but keep them in your vehicle for easy access so you don’t look too eager (not the biz cards, bring those in – and a pen!)

The key is to just get started. Find a few events and get out there! 

I also did a 3 part Video Series on the topic of Networking, here is video #2:

 

HERE ARE 3 ACTION STEPS YOU CAN TAKE NOW TO LEARN HOW TO ADD MORE NETWORKING TO YOUR MARKETING PLAN:

  1. Grab Kat’s Networking Tradeshow Tool Kit for $57 and develop a better process for more prospects – go to https://www.jumpstartyourmarketing.com/product-tradeshow.
  2. Grab a FREE COPY of her Entrepreneurs Success Kit now + 3 other Free Gifts – Sign up at www.JumpstartYourMarketing.com/freegifts.

 

3.  Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

Join me in
 November and let’s jumpstart your business!
Go to www.LiveBigEvents.com for all the details and sign up today!
Here’s to creating and enjoying the business and life of your dreams!


Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!  
P.P.S.  You can subscribe to my email newsletters and email updates OR subscribe to the blog posts only (scroll up above my social icons on the right column for that) OR subscribe to my YouTube videos – you can get my content any way or every way you choose now – just click and sign up!
P.P.PS. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
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The number of people you have in your database is the number of people you have access to market to on a regular basis so your #1 goal in your business should be to build your database and set up a consistent, frequent system for marketing and following up with them.

If this isn’t your #1 goal, you’re missing out on a ton of sales. If you’re not networking (online and in person in some way), you’re missing out on a ton of sales. Networking in person can be your fastest path to quick cash flow if you have special offers and easy YES offers.

Here is a quick 6 STEP networking and follow up guide for you:

  1. Have you defined your target market? Are you sure? Who is your ideal client?       Describe them.
  2. How many people are in your current database (everyone you know)? I recommend you include everyone you know within your larger database so you can call or mail something to them. However it is not good email etiquette to add just anyone to an email list, you want to make sure you’ve gotten their verbal opt in at least if you met them in person and they didn’t enter a drawing or something. Find out more about how to get the “verbal opt in” in a recent video I did here.
  3. How many people do you want to add to that this year? Do you want to double it?       What’s your goal? You should set a goal or it definitely won’t happen right? Maybe 200-400 subscribers a month? Not everyone you meet will want to get on your list.
  4. Where can you go to build your list where your ideal client is hanging out (brainstorm)?
    1. women’s or business organizations
    2. chamber of commerce events
    3. industry association meetings
    4. membership functions
    5. local or national conferences and workshops – BIG PROSPECT POOL!
    6. online social networking websites, blogs and forums
  5. How to best prepare yourself for networking:
    1. research events and block them on your calendar every month (make sure you’re consistent and go back often to ones that are good)
    2. practice your 10-30-60 second commercials
    3. bring marketing materials, always have them in your car and on hand so you never run out – INCLUDING A WAY TO SIGN A CLIENT UP ON THE SPOT! (order forms!)
    4. arrive on time and allow enough time after for continued networking – don’t rush
    5. be prepared to give to others, ask questions of others and not just talk about yourself
  6. Develop an easy follow up system you can follow each week or delegate it to an assistant so it gets done! Use email, direct mail, phone for sure and connecting on social media sites too.

Networking is just ONE way to market and promote your business to get clients however it can be the fastest path to fast cash other than by speaking which is better.

When I first started my business I went to an average of 14 networking events every single month locally. Then I followed up like crazy in many different ways and I became very top-of-mind with everyone I met.

These days, 12 years into my business, I’m still networking locally although I’m networking nationally as well. I travel to various conferences, workshops and events to speak, exhibit or attend and network. I always make the best use of my time and spend the whole time at the event too rather than just flying in for an appearance and leaving early.

The key is to just get started. Find a few events and get out there! 

I also did a 3 part Video Series on the topic of Networking, here is the first video:

 

HERE ARE 3 ACTION STEPS YOU CAN TAKE NOW TO LEARN HOW TO ADD MORE NETWORKING TO YOUR MARKETING PLAN:

  1. Grab Kat’s Networking Tradeshow Tool Kit for $57 and develop a better process for more prospects while networking, exhibiting or speaking at live events – go to https://jumpstartyourmarketing.com/products/tradeshow.
  2. Grab a FREE COPY of her Entrepreneurs Success Kit now + 3 other Free Gifts – Sign up at www.JumpstartYourMarketing.com/freegifts.
3.  Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

Join me in
 November and let’s jumpstart your business!
Go to www.LiveBigEvents.com for all the details and sign up today!
Here’s to creating and enjoying the business and life of your dreams!


Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!  
P.P.S.  You can subscribe to my email newsletters and email updates OR subscribe to the blog posts only (scroll up above my social icons on the right column for that) OR subscribe to my YouTube videos – you can get my content any way or every way you choose now – just click and sign up!
P.P.PS. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
Please Share, Follow and Like:
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I hope you’ve caught the last couple articles in this series, even if you haven’t started doing video yet in your business – for marketing, your website, tips, engaging clients and more. This seriously is something you don’t want to ignore anymore. And if you’re already doing videos in your business, you may catch a few tips here that can enhance your videos, capture you more viewers and convert more paying customers!

In my business and marketing coaching business, I hear a lot of excuses as to why someone isn’t or doesn’t want to do video yet in their business. I do. I hear it all!

But that doesn’t mean there isn’t a way to get around those obstacles or fears that you may have and learn how to maximize what you’re doing on video to get the biggest bang for your buck so-to-speak.

The 3 biggest obstacles or excuses that I hear entrepreneurs make about recording or promoting videos:

  1. Mindset – you don’t think you look or sound good on video (article 1 of 3)
  2. Strategy – you aren’t sure what to say, share or promote on video (article 2 of 3)
  3. Systems – you aren’t that tech savvy or aren’t sure what software or technology to use to record your video and get it out there

In this article, the two preceding it, I share a bunch of tips for combating each one of these so hopefully this helps you get started using video now!

Tips for getting comfortable using the technology is always a big deterrent to getting started doing videos in business. If you want to learn how to get the right stuff without spending a mint and what else to do with your videos once they are created and uploaded, try these suggestions:

  • Look on your computer or chosen electronic device first for:
    1. Quicktime Player, iMovie or some other recording software – I love and use Quicktime Player on my Mac desktop all the time, it’s very easy to use. Download it for free for Mac or PC.
    2. YouTube easy upload buttons, apps or plug-ins – I actually just upload my videos directly from my desktop to YouTube first, then I can easily grab the embed code from there to add it to my website or some other webpage if necessary. You can also record directly on YouTube, no download required.
    3. iMovie also allows you to edit your videos – but frankly it’s a bit techy even for me so I just don’t edit my videos, I do them until they’re “good enough”.
    4. Photoshop will allow you to add graphics or words and links to the top of your video or create an image to go with your video with clickable links but this software is a bit expensive and more designer friendly.
  • Don’t buy anything too expensive right out of the gate for device, camera, webcam, software, program or microphone. Learn what you’re doing, saying and sending first; get comfortable doing videos, come up with a regular strategy and schedule and THEN if you want, invest more in your technology in my opinion. You may just need a nice, reasonably priced microphone, that’s it other than the program to record it, which should be free or included on your computer.
  • Practice with what you have on hand first – your webcam, your smartphone, tablet or laptop, just get comfortable doing video. No one even has to see the first few if you don’t want to but don’t wait for perfect, just get info, tips and yourself out there!
  • Good lighting and sound quality are the most important things say most video viewers. They typically don’t stick around to watch if they can’t hear you, your sound is too low or too garbled. Then a secret to lighting is to bring in a little end table light, take off the lampshade and stick in front of you but behind the camera, or have a window in front of you or some other light source but not behind you. And tilting the camera a bit so it’s looking down at you is better than looking up at you.
  • Try recording with the speaker on your phone or computer first to see if it’s good enough and clear. If not, you can pick up inexpensive microphones that plug into your desktop or laptop for better sound quality, I like the Logitech brand myself.
  • Save all your videos to your computer as well as putting them on YouTube if appropriate.
  • YouTube is for sharing with the world obviously but even sharing tips and content from your articles, ezines, products, events, books and more is good because it will just be snippets of that content that then you can share how to buy or invest in from there.
  • Write a good video title and description on your YouTube page and include a URL at the top of the description so it’s the first thing people see when viewing your videos.
  • Add as many tags as YouTube will let you upon uploading, include your main keywords, your name, business name and topic. Use close to the same tags on each video you upload so more of your videos pull up on the sidebar of each page.
  • Share your videos on social sites too, put it everywhere, no one watches everywhere.
  • Repurpose your video in your email newsletter, post on your blog or video page of your website then write an article about it or transcribe your video and use the written version of it as content too for emails, tweets, posts and more!
  •  

    I RECORDED A VIDEO SHARING MORE ABOUT THIS STEP – TECHNOLOGY & SYSTEMS – CLICK THE VIDEO BELOW TO WATCH !!

    Remember, your promotional videos only have to be 2-3 minutes unless they are training videos or videos for regular clients. Longer videos are ok for some people who really are interested in the content but not typically for new people just being introduced to you.

    The key is to just get started. Record one and send it out to a few clients or friends that you trust to review it and give you feedback.Perfection is NOT the best strategy here or you may never get anything done and out.

    If you missed the first two articles in this series on Getting Started Using Videos in Business, go check them out. In the first two, I shared:

    • Tips to Make Yourself Look and Feel Better When Recording Video
    • Tips to figure out the Strategy for why and what you’re going to do with your videos or say on your videos

     

    Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

    Join me in
     November and let’s jumpstart your business!
    Go to www.LiveBigEvents.com for all the details and sign up today!
    Here’s to creating and enjoying the business and life of your dreams!


    Katrina Sawa

    The JumpStart Your Biz Coach, Speaker &

    Author of the book, Love Yourself Successful

    916-872-4000

    katrina@jumpstartyourmarketing.com

    “Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

    P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!  
    P.P.S.  You can subscribe to my email newsletters and email updates OR subscribe to the blog posts only (scroll up above my social icons on the right column for that) OR subscribe to my YouTube videos – you can get my content any way or every way you choose now – just click and sign up!
    P.P.PS. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
    Please Share, Follow and Like:
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