Have you thought about doing webinars in your business? If not, you might consider doing them. But you need to learn how to do them and why you might want to do many more in your business, whether free or paid.
My friend, Ellen Finkelstein recently joined me on a short interview with Change the World Marketing and she shared valuable tips and important points that you need to know, if you are doing webinars now or if you plan to do them in the future.
In this content-packed interview, Ellen covers some of the mistakes that many business owners make – I found that I’ve made them too.
So listen in to learn what you need to know to do webinars well from someone who does them frequently and makes money from them too! You will also learn to build a better webinar strategy. You’ll need to know how to create your webinar strategy because the internet and engagement is changing and shifting – you want to shift with it.
Ellen gives us all an AMAZING tip about half way through the recording so have you pen and paper ready to take notes. AND she gives a FREE Copy of her PowerPoint Layout Templates on this video.
Listen in to learn more about “Doing Webinars in Your Business” and how do them correctly. Go listen in!
If you’re looking to get help formulating your talk in the first place or getting booked elsewhere or offline too, then come talk with me about this and more in a complimentary business strategy session by clicking here: http://www.AskKat.biz.
Holding your own virtual training programs, webinars, paid tele-seminars, or other type of leveraged offering in your business is a very good idea.
HOWEVER many entrepreneurs design and market these types of things not necessarily in the right way (meaning the way where you’ll make a lot more money).
Trying to figure out what to do and how to do it all on your own frankly however will take a LOT LONGER than if you just come learn what you need to know about certain things in your:
– lead generation
– follow up and
– sales processes (or what to sell even like in this case)
You want to learn how to automate, delegate and systematize more in your small business….yes, even if you’re just starting out. When you get really busy then it’s a little too late right? You’re too busy to stop and implement this stuff. Then it really costs you more because you need to hire more help.
In this video tip today I share about how to automate the marketing of your virtual program, service or offering (plus tips on what to create!).
This is a very important system if you want to see cash flow from this type of thing, trust me, there are a LOT of mistakes you could make!
Click the video image to watch now.
I have all sorts of affordable training webinars, audios and products that can help you with certain aspects of your business such as this. Go grab one today and get started implementing them now at www.JumpstartYourMarketing.com/products or sign up to do a special 2 hour planning meeting RIGHT NOW with me (limited time and # of people available) here: (this is 80% OFF)
Or, if you like learning at live events and seminars, then come to my next live training event, info at www.LiveBigEvents.com.
Or you can join my NEW Love & Money Club at www.LoveandMoneyClub.com and learn more about how to do a ton of things in your business with our 1000+ file training library, calls and more!
I know there’s a LOT of options but it’s time to make a decision now and let’s jumpstart your business!
P.S. There are a TON of events happening in Sept and Oct – I would urge you tojump over to my Events page and see where you can catch me in the next month or so in person, speaking or in attendance!
“Before I met Kat, I knew bits and pieces about social media, websites, shopping carts, etc.Although, I am technologically capable and learn fast, I was extremely overwhelmed and didn’t know what to do and where to start. After I started coaching with Kat, it got much easier. I realized that because I didn’t know the ins and outs I was afraid to make a fatal mistake. I also didn’t know how they link together, which is for what, how often is too little, or too much, etc. Kat put it all in perspective for me. And, through her coaching, she told me how and when to use which tool, how to make sure they are all coherent, and have a plan to be consistent. There is much more to learn and that what is good about it, Kat is on top of it and shares what she learns.” ~ Sonia Shafazand, Life Coach with BandofCourage.com
Creating and promoting your own teleseminars or webinars every month in your small business could be the #1 lead generating strategy that works for you this year. I recommend you consider adding this.
This can be a very quick way to get introduced to thousands of people and prospects in your target market. It’s relatively easy to create a teleseminar or webinar and get it out there to the masses. Here’s a quick system for doing this every single month consistently to be seen, heard and known more in your business.
STEP 1: Develop the idea for what you’ll speak or present on: What does your ideal target market want to learn more about that you can present on? Choose something they want to learn, not necessarily something you know they need to learn. Determine if you need to show visuals during your presentation or not which means you would want to do a webinar verses a teleseminar. Doing a teleclass or teleseminar is easier to start with.
Note: Test the waters first if you’re not sure what topic to present on. Post a few comments or questions to your friends and followers on social media or conduct a survey to your email subscriber list or just call a few key clients and ask them.
STEP 2: Create the page on your website where you’ll drive people to opt in to get access to your teleseminar or webinar. The main reason we want to do these is to get more subscribers to our email newsletter list so you do want to make people opt in somehow. If you don’t have a shopping cart hooked up to your website or an email marketing service to make adding that opt in box functionality easy then you can use forms and plug-ins on WordPress if your site if built on WordPress. If you don’t yet have a site or you’re finding this step difficult, reach out and email me and let me find a solution for you so this doesn’t get you stuck.
STEP 3: Choosing when to do this and how far out to give yourself for proper promotion is a very important aspect of being successful with this type of marketing strategy. I typically recommend choosing your date at least two to three weeks after you know your opt in page will be ready to promote to give yourself enough time to get enough signups. The day and time of your presentation doesn’t matter as much as it used to although you do want to take into account specific needs and characteristics of your target market. For example, are they home and busy with kids early mornings or mid-afternoons or do they hold a job still from 9-5? You may want to think about those things before choosing your time of day and week.
STEP 4: The Set Up. Which technology will you use? Conference lines are free for most calls you’ll do verses most webinar services cost money. Setting up emails to inform and remind registrants of the call in information. I recommend you remind them a few times prior to the event as well as follow up with them a few times afterwards to make sure they take advantage of your offer or at least listen in to the replay if you’re offering it. This is where a lot of people fail; they don’t do hardly any follow up after the presentation if they do any at all. This is where the majority of my sales take place; it’s in the follow up.
STEP 5: Start telling people about your event – MARKET IT LIKE CRAZY! I’m going to share more marketing and promotion tips in Part 2 of this article, check back in a week or so to find out more!
For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.biz. Let’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year!
Oh and if you know you could use better and more consistent marketing and sales strategies then join me at my NEW Jumpstart Your Marketing® & Sales Summit in April 3, 4 & 5, 2014. Visitwww.LiveBigEvents.comfor all the details.
Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever. Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork and is a regular Business Expert on News 10 in Sacramento. Get her Free Entrepreneur’s Success Kit online at www.JumpStartYourMarketing.com!