11 Types of Videos You Can Create to Jumpstart Your Business

I know that for some of you you’re forced into doing more videos right now and others you love doing them or do them already and will continue to once the country gets “back to work”.

Videos are one of the single most paid attention to marketing strategy right now and YouTube is one of the world’s largest search engines.

You literally have to be doing videos to keep up with your competition and make sure you are NOT the “best kept secret” for what you do.

For many of you, you’re having to learn how to do videos more effectively, learn the technology as well as perhaps the strategy behind WHY you want to do more videos AND what the heck to do them about, right?

I’ll bet that you could be making this way too hard however and “overthinking” things like:

  • what do I talk about on videos? (what’s in your heart or top of mind w/ clients)
  • what technology do I need to buy? (none, use your phone or computer)
  • should I do Facebook live more?
  • how do I create my YouTube channel
  • and more…

Well, I’ve got a couple video TUTORIALS FOR YOU – click to watch either or both as you see fit… one is about WHAT to say or do videos about and the other is a real how-to tutorial that is live on my YouTube now on how to set up your YouTube Channel (it’s for beginners).





OK, now for the 11 Types of Videos You Can Create:

  1. Video tips about topics you are an expert in or that involve your business
  2. Product reviews if you have a book or product solely for the purpose to introduce and share features of a particular product
  3. Promotional video that talks about something you’re selling or offering for free
  4. Interview with you being interviewed or you interviewing someone or just a joint video with another complimentary business professional on a topic you both have expertise in
  5. Testimonial video for someone else or request them from your clients
  6. Training video for one of your paid courses or programs
  7. Free webinar or preview call designed to teach a little, list build, get people introduced to you and then make offers to work with you, enroll in a program or come to a free discovery/strategy session with you
  8. Facebook live or other social media live video with the purpose of building relationships (you can do others for the other above reasons too) and having your followers get to know you more
  9. Rant videos… if you must, go ahead and share some controversial thoughts!
  10. Webpage videos – these are videos that would enhance the wording on a specific page on your site. These could be good for the following types of pages (literally every page could have an explainer video): Home, About, Services, Free Gift, Contact, Free Consult, thank you pages, Speaker page and more!
  11. Tutorial video – either doing this for free or paid, I’ve done both. Some I feel have more value, I charge for, others that could be a very good draw to get more people on my list, I may give away. Some tutorials are good to show your assistants what you want done or they may give to you for things you need to learn in your business perhaps.

I know you can do this – go create some new videos!

And, because I love to invite you to events and calls that you can attend for networking and learning, here are 10 things you may find valuable to attend:

  1. The Int’l Entrepreneur Network calls are weekly They are all open Q&A and discussion calls. We talk about what YOU can do right now to help you get where YOU need to go next. We can really help you get more clients, get more organized, develop new offerings, get better at sales and more! Plus it’s only $7/mo and you can cancel anytime – no joke! Sign up today… next call is TONIGHT 5/12 at 5:00 pm PST or May 21st after that: www.iEntrepreneurNetwork.com 
  2. For the entire month of May, I’m hosting a 30-day Jumpstart Your Marketing Course I’m teaching how to effectively use SOCIAL MEDIA for lead generation and sales, DEVELOPING CONTENT and REPURPOSING it too, Email marketing and database marketing to your followers, list, clients, even things like doing direct mail, making phone calls, doing videos via FB live or on YouTube, speaking, mastering sales conversations and copywriting too for your website, emails, webpages. Find out more and regsiter here ASAP!! (You can still join and catch up and dive in! Calls are Wednesdays in May from 2:00-3:30 pm PST / 5:00-6:30 pm EST.)
  3. Oh and if you aren’t sure yet WHY you really want to attend my 30-day Marketing course, then go listen to my Free Webinar. You’ll hear me share the 3 most important marketing activities that every business owner needs to be focusing on right now… trust me, they probably are NOT what you are doing! Register here for free.
  4. May 22, 9:00 am PST – Int’l Speaker Network Free Webinar on zoom – for new or seasoned speakers. We network, mastermind, share resources plus have a short speaker too. Topic:  Having a Strategy for Generosity with speaker Sarah Binger. Register here now and get zoom info on this page too – save it!
  5. Previously recorded trainings include:

Here’s to creating and enjoying the business and life of your dreams!

Award Winning Speaker, Jumpstart Your Biz Coach

& International Best-Selling Author with 10 books

Contact me anytime!

Office Landline: 916-872-4000

Email: katrina@jumpstartyourmarketing.com

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Want to know how to do weekly video tips for your own business like me? It’s pretty easy actually, listen in to hear how I do it, my tricks and tips and more!

Now, make sure you’re receiving my emails and my video tips so you can get some other ideas for YOUR videos….sign up on the top of the page or go get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts.

Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you check out what I do at my 3 day live training twice a year. The next event is in November, we’re in pre-launch so rates are the lowest when you sign up now at: www.LiveBigEvents.com.

My live events are always a ton of fun AND a lot of attendees MAKE MONEY at them too (I show you how!) 

Talk to you soon!


Katrina Sawa  
The JumpStart Your Biz Coach
(916) 872-4000



“She has always been there for me…”

 “I first met Katrina back in 2005 when I was starting up my business in Folsom. She gave me so much information and ideas that I have been continuously using them for the last 8 years! Of course I consulted with her since that time, but one of the things that I am so grateful for is that she is still here!  Still helping people grow their business.  Still offering her services and willing to help out when needed.  She helped me not only with my local hypnotherapy services, but also helped me launch my hypnosis CDs and mp3 recordings on a national scale. I can’t tell you how many times over the last 8 years I have been frustrated by services that have come and gone and now offer no support or encouragement.  She has always been there for me and I greatly appreciate the fact that her steady support and services will be there in the future as well.  In fact, I received so much pertinent data from her that I am still implementing what she suggested 8 years ago. Not that I have been ignoring what she originally said, it’s just that she gave me so many valuable insights and suggestions that it could take years to implement all of them.  And that was a great way to grow my business at a rate that suited my needs.  There are so many aspects to having your own business that it is comforting to know that when I am ready to take the next step that she is there with the knowledge and the plan to help me achieve those goals.  If you are ready to move forward with your business, please give her a call and let her help you become even more successful.” ~David GreenwoodGreenwood Hypnotherapy http://www.GreenwoodHypnotherapy.com

Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa
Public Group: www.Facebook.com/groups/JumpstartYourBiz
YouTube: www.YouTube.com/katmarketingexpert
Twitter: @KatrinaSawa







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Why do you want to use more freebies and gifts in your marketing?

Because typically it will…

  • Attract new prospects to your list or your website
  • Get prospects interacting with your content, your website, yourself so they can trust and connect with you faster
  • Allow them to experience you on a deeper level to decide if they want to buy from you or take the next step

Here are a few examples of WHAT you could create:

  1. Free Report – talk about or teach the top 3 tips on something, 3 keys, 5 biggest mistakes, anything how-to oriented, all of them are good.
  2. Free Audio – like the one on this page, notice that I am giving you access to a free audio training I did a few years ago and you can do this too. RECORD EVERYTHING YOU DO! You never know when you can use it again, gift it or bonus it in a package. Same types of topics as above.
  3. Free Video or Video Series – Same as above but do it via video. Get yourself on camera to really connect deeper with the audience and your followers, video will make the biggest impact because they can see you. You can use a combination of powerpoint slides, photos, flip charts, music if you want, testimonials and of course yourself; I do recommend putting YOU on the video though for sure at some point.
  4. Free Drawing – for some of my clients such as photographers, salons and spas, network marketers and a few other types of businesses you could run a drawing each month only for new subscribers to your newsletter. They can have the chance to win a gift certificate, free product, special package of some sort or cash even. But make sure it’s NOT just the chance to get a discount on whatever it is that you’re selling, that’s not a “freebie”.
  5. Free Service – for my salon and spa clients often times we offer a free facial or free massage. If you’re in charge of booking the business and providing the service this works, if not and you have your stations rented of course this won’t work unless each therapist or stylist agrees. You just pick one winner each month from new subscribers.

I recorded this call a few years ago and it was part of a training I did to paying clients in one of my previous membership programs. So it’s in depth training content, not just a fluffy teleclass audio where I go into much more detail about all of these ideas and so much more!

—–>>>> Give Me Access to the Free Audio Training Now:  10 Ways to Convert New Prospects Using Freebies 

I wanted to offer this to anyone who is having trouble getting people to initially opt into their website or who needs to attract more people from in person events onto their list.

Freebies allow you to have something to give a new potential prospect so they can experience you another way – either usually in written form, audio or now video is becoming a very popular way to develop a freebie. You can also have a great next step in that free gift that could be paid or somehow will get them to engage further with you if they want to know more.

Most entrepreneurs need more than one freebie or free gift.

You may need many different ways and things you can offer or give to attract different types of prospects, talk about different topics or things they’re looking for and/or give them different ways to experience you – hence the audio, video or report. Some people want to read more, some want to watch, some want to listen. You do want to give people options or you’ll steer away those who aren’t interested in the ONE way you’ve given them.

In this audio I walk through 10 different ways to convert prospects using freebies in your marketing and your business. I also talk about what you could offer as a freebie, I give some examples that could give you ideas. (Oh and by the way….this blog post/audio an example of how to give a freebie!)

Here is the page to go to get free access to this audio training (you will be opting into my emails and newsletters too by the way, but I send a ton of great articles and videos to help you jumpstart your business in many ways, you’ll want this)…

—–>>>> Give Me Access to the Free Audio Training Now:  10 Ways to Convert New Prospects Using Freebies

In addition, this is one thing that I also work a lot with almost every single client who goes through any of my programs, live events or 1on1 coaching. I look at your website very carefully when we talk to find the holes and opportunities not only on your site and how to fix it to be more engaging and conversion friendly but we look at holes and opportunities throughout your entire business, your products/services, pricing, marketing, systems, team and so much more.

I would love to have a conversation with anyone reading this or listening to this freebie audio who knows you have holes and opportunities to fix and take advantage of in your business.

This is for you if you know there’s things missing in your marketing or you have no time to do anything about it and need to know the most efficient systems, processes and strategies to add, tweak, change or implement so that you can create a smoother-running, more profitable business for yourself doing what you love.

If this is you, sign up to talk with me for free now here:  www.AskKat.biz

Or REGISTER TO ATTEND my next Jumpstart Your Marketing & Sales Summit this November! Find out all about this event and why you definitely want to be here at www.LiveBigEvents.com.

This event is more like an in depth training seminar for entrepreneurs who want to learn about everything they need to know to start, grow or jumpstart their business now.

I look forward to helping you jumpstart your business and your life this year!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful



“Kicking YOU and YOUR Business Into High Gear!”


P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you check out what I do at my 3 1/2 day live training twice a year. The next event is in November but there are a bunch of bonuses and early bird rates when you sign up now at: www.LiveBigEvents.com!

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