I want to share some book publishing tips with you, regardless of how you think you want to publish, or when, check this out.  Hey friends, have you wanted to become a published author but haven’t taken the plunge yet in writing your own book?  When I got started writing books, I participated in a compilation book. It was much easier to just write one chapter and have someone else coordinate the publication of the entire book and whoala! I was a published author! Now I am in 6 compilation books and have two full books of my own – 4 of which are now International Best Sellers. I say this because becoming an author has “changed me” dramatically with my confidence, belief in myself and my abilities and it’s gotten me numerous opportunities for publicity and exposure as well over the last 13 years now that it’s been since I did the first one. Watch this video to learn time and money saving tips on how to do this before you enter into any contract or book writing endeavor.

Trust me! There are so many things to know about writing a book, especially if you plan to sell it and want to make any money with your book. Because the money will not come from the sales of the book most likely, it will come from other things you have in place in your business! One big tip when you’re writing a full book of your own is to WRITE THE BACK COVER COPY FIRST. My friend and book coach/mentor, Christine Kloser said this to me years ago and it stuck. It also makes great sense because your back cover is what gets people to want to BUY your book so you have to know what that “transformation” is that they will experience when reading your book. Start there and the rest will be easier. Do you want to have all the clients you can handle running to your door every month? Then become a published author, write multiple books and/or become an author in a compilation book where you just write one chapter for now if that’s all you can muster but get started now. Being an author has changed my life, up-leveled my confidence and opened a lot of doors for me. In 2018 I gathered 26 others to participate in a compilation book that I published, called Jumpstart Your _____, it went to International Best-Seller in 3 countries! I’m hosting one again this year and I’d LOVE to have some of you participate!!

  • Imagine, holding YOUR OWN book in your hands before 2019 is done!
  • Imagine what YOUR CLIENTS and prospects will say when they find out YOU ARE A PUBLISHED AUTHOR!
  • Imagine what your friends and family will say?
  • Imagine HOW DIFFERENT YOU WILL FEEL!

It can be super easy for you to become a published author, you know. You may not see that now but you have to trust me. With the books that I publish, I include business and marketing coaching as well with your participation and investment. Not a lot of other publishers do that nor are all of them business and marketing coaches. When you decide to write a chapter in a book like this, not only do you become a published author, the book can become your biggest lead generation strategy. When people read your chapter, they will want to know more, learn more and talk with you; it just works. Because I have a marketing focus with these books, you can get “your story out” but you can also get your “marketing message” out in the hands of those who potentially can work with you. I show you how to use these books as a marketing tool, how to sell them, promote them and integrate them with everything you’re doing in your life and business. I would love to talk with any of you who are interested at all in this type of opportunity. Please don’t sit back and wait, thinking things like: “I’m way too busy to do this right now” or “I don’t know what to write about” (we help you figure that out) or “I can’t afford to do that right now” (we make it stupid easy for you TO afford it). Instead… come talk with me in a free chat about books and what being an author can do for you in your business this year and beyond… it can forever change you!! Find out more about the Jumpstart Your ____ Volume II closing this week for authors, come chat with me if you’re interested! —> Want to join a community of other motivated entrepreneurs for networking & masterminding every single month? Check out the new International Entrepreneur Network and Join Today for just $7/mo! www.iEntrepreneurNetwork.com

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

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Thanks to amazing clients like Marlena Uhrik – I love what I do!

Marlena is a home stager, real estate investor, author and speaker on many topics including those and others from her books around helping children with mindfulness and another one focused on grandparents.

Watch the video where she shares about her life “after retirement” and how easy she makes it look while running a thriving business in her 70’s!!

You can learn more about Marlena at https://amazing-staging.com/ and https://allwayslearning.org/.

What to learn more about becoming an author? Instead… Com talk with me in a free chat about books and what being an author can do for you in your business this year and beyond… it can forever change you!!

Find out more about the Jumpstart Your ____ Volume II closing this week for authors, come chat with me if you’re interested!

—> Want to join a community of other motivated entrepreneurs for networking & masterminding every single month? Check out the new International Entrepreneur Network and Join Today for just $7/mo! www.iEntrepreneurNetwork.com

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

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Let me tell you about my WORST year in business 

Writing about my worst year in business is hard, because I’m better at talking about it. That’s why I made a video. It’s a story that I tell a lot at my live events. It was such a transformational year for me. I hope the lessons that I learned and share in this video will be helpful for you, too.

Don’t want to hear about my worst year in business?

Do it anyway! Don’t be too busy to overlook something that can support you whether you’re struggling, thriving, overwhelmed or in a funk. Afterall, we all go through good times, so/so times and bad times while building our businesses. Sometimes learning how other people navigate the ups and downs can really help us learn what to do and not do when it’s our turn!

(PS This story also has to do with my best year ever! You’ll see. I hope you watch and share with me your takeaways.)

If you’re reading this and you STILL HAVEN’T WATCHED that video about my Worst Year in Business Ever, then I urge you take a few moments to go watch it now and you’ll see more of what I mean here… Stop being too busy for your own good and take the time to get the support and clear advice that YOU need to grow this business faster, will you?

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

Please Share, Follow and Like:
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Catch this Facebook Live with me and my friend PeggyLee Hanson where we discuss book formatting, publishing, being an author, compilation books, and speaking… it’s all so vital to being a true expert in your industry! PeggyLee is one of the speakers at my 2019 Speaker Success Bootcamp this week.
Get tips for WHAT to write, how to publish and Kindle publishing needs.
One thing we talked a lot about is BOOK FORMATTING – of your ebook or print book.

Proper book formatting is absolutely vital to having it read or purchased and especially to getting RAVE REVIEWS!

No reader likes a poorly formatted book or one that’s hard to navigate without easy online click to chapter links for example with ebooks.
The visual experience of your book is something to spend a little time and money on for sure.

Here are a few book formatting tips for ebooks:

  1. Make the content easy to read, meaning use words most people use and write like you talk perhaps
  2. Put bulletpoints in and paragraph breaks often so it’s not just paragraph after paragraph of content
  3. Make it easy to click to each chapter from within the Table of Contents
  4. Be careful adding too many pictures, it will make your file very large and not as easily downloadable for users, most ebook readers prefer text only
  5. Add links to pages in your website for easy clicking and opting in for free stuff!

Here are a few book formatting tips for print books:

  1. Have enough white space so the text isn’t all crunched together please, that’s just annoying
  2. Have easy to scan copy with lots of smaller paragraphs just like in the ebooks, bulletpoints, numbers perhaps if you’re sharing steps to something and even pictures I think. 
  3. Pictures will add pages to your book if you haven’t written something very long or if you want to spread out the copy a bit. Be careful using pictures that are only good if used in color, color is VERY EXPENSIVE to print in a book! Think about adding a color version to your book on your website perhaps if the pictures really are better in color, then you can link to it from your chapters and also hopefully get people on your email list!
  4. Please remember to drive people to your website whatever you do… add in things perhaps like “Action Steps” at the end of each chapter, or a “Book Resources Download Page” for audios, video content and more. 
  5. Use a header and footer for your pages, it can change for left or right sided pages also so you can alternate what’s on those, but use that space to include your business name, website or title of your book even. 

Want to become an author easier too in 2019? Contact either PeggyLee or myself to help you write your own book OR Check out both of our compilation book opportunities and let US do the work for you in getting published in the next year or so…
PeggyLee’s Courage Under Siege book and free writing guide:  http://bit.ly/freechapterwritingguide
Katrina’s Jumpstart Your _____ book:  https://jumpstartyourmarketing.com/jumpstartcompilation/

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

Please Share, Follow and Like:
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I just did a talk in Washington D.C. last week all about Successful Video Marketing. I shared some shocking video statistics and gave some really tangible ways for the audience to create videos easily and quickly and WHICH KINDS OF VIDEO to do also. 

So when I returned, I decided to do a Facebook Live for those of you following me all about video marketing as well… did you catch it? If not I’ve linked it on my blog this week and you can catch it here.

My friend Marcia O’Malley and I were sharing tips on how to become a lot more successful in your business by using video in various ways to attract clients, share your message, make offers, engage followers and educate clients.

6 REASONS TO EMBRACE VIDEO MARKETING:

1. Provide Education & Training

2. Increase Efficiency & Productivity

3. Communicate with Customers

4. Deliver Content or Instruction

5. Increase Sales

6. Expand Your Reach

There are so many ways video can enhance what you’re doing in your business and enhance your customer’s experience.

TYPES OF VIDEOS YOU COULD PRODUCE:

1. Raw & Uncut

2. Produced & Edited

3. Promotional

4. Testimonials

5. FAQ / About

6. For Profit

7. Content / Social

WATCH TODAY’S VIDEO TO SEE IF IT GIVES YOU IDEAS FOR YOURSELF.

Then reach out and let’s chat!! I can support you around a LOT more than just marketing and business stuff you know. I help with the ENTIRE JOURNEY. I’ll do a FREE Call with you this month… just answer the questions here to get started. XOXO

–>>> Comment and share what YOU do to maximize YOUR video marketing too!

–>>> Then join us at the next Speaker Success Bootcamp June 27-29, 2019 in Sacramento, CA to find out how to maximize and monetize your video marketing, speaking, FB lives, networking, live event marketing and so much more!

REGISTER TODAY FOR JUST $197 or $597 for VIP at www.JumpstartSpeakerEvent.com!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

Please Share, Follow and Like:
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Why should you do more video in your business?

 Well… here’s a few reasons:

  1.  It’s basically a free marketing strategy. Yes, you could pay a videographer or video editor to produce or complete your videos but you sure don’t have to in most cases.
  2. YouTube is one of the largest search engines on the Internet now and you need to be there.
  3. It’s faster to explain something complicated or complex on your website or with customers.
  4. It’s easier and faster to get to the point of your message so you can keep the attention of your visitors, followers, subscribers or customers.
  5. Oh and…. 85% of the US internet audience watches videos online.

I find that more people will watch and respond to my videos on Facebook for example than read or respond to most of my business-oriented posts.

What kinds of videos can you do?

Here’s a list of what I do and/or am planning to do more of:

  • Tips regarding something in your business for social media posts, YouTube, your blog and emails
  • Sales pitches for landing pages, sales pages, emails and more
  • Tutorial videos to explain something more in depth on your website or wherever
  • Curriculum videos for a paid program
  • Facebook live videos – these would be different than the tips or other videos above that you might also post on Facebook or related sites. These will get the most views since they lie right on Facebook:
    • Now you have Live video available on YouTube, LinkedIn and Instagram too
  • Speaker videos – record everything you do, virtual or in person
    • Videos of you speaking on stage at any event
    • Speaker Sizzle Reel
    • Speaker Introduction Video
    • Speaker Media Reel
  • Testimonial videos – of you giving kudos to someone else or a program, etc. or of your customers giving testimonials for you

Now, I know what you’re saying… That’s great and all, Katrina, but I just don’t know how to get started or what to do. I’m not that techy and I really don’t know what to say.

3 Steps to Using Video Marketing to Grow Your Business:

  1.  Just press record – you have to just start by trying it out. Open the webcam on your computer for starters and just press record and start messing around with your intro and a few key points you might want to make. Then you can graduate to recording something more specific and/or doing Facebook Live videos. The key is to just get started.
  2. Repurpose your videos everywhere – this means make sure you make the most of all the content you record. You can transcribe your videos for a written blog post, email, ebook or article. You can post your videos on YouTube, your website, your blog, link inside an email, post to your social sites and more.
  3. Monetize your videos – this is when you start getting serious about making sure that your videos drive traffic to your website, blog, landing pages, free gift opt in pages, sales pages, calls with you and even click to buy links directly from the video itself. There is a whole lot to know on how to maximize your videos including using keyword research, positioning, script writing, SEO and more.

I hope you still aren’t planning on waiting to do more video if you’re already recording them now or waiting to just get started. I’d hate to see you get left in the Internet Dust by your competitors!

Video Marketing isn’t going away so please start embracing it now. I promise if you do just a few of the things I mentioned here you’ll get more response in your marketing for your business.

Come talk with me in a complimentary business strategy session and let’s discuss video marketing, your business’ marketing, your systems or sales processes!  We’ll see what we can do about getting you on track for having your best year ever!  Go to www.AskKat.biz now and sign up and I’ll talk to you soon!

Talk to you again soon!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

P.S.  Are you looking for REALISTIC, PRACTICAL & PROVEN ways to jumpstart your business? Need to get more clients while building a business you’re proud of – one that make a BIG IMPACT on others and provides you a great income in the process?

If so, I encourage you to attend my signature Love & Money LIVE! event, March 6 – 8th.  It’s a 3-day training event and deep dive around how to get more love in your life, money in your business to create your happiest life ever! Get more details and register here: https://jumpstartyourmarketing.com/loveandmoneylive/

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Is your Email Marketing getting you the level of response you expected?   Alright… so I’m gonna get a little REAL with you here AGAIN… have you ever felt like “no one is listening” and wonder “why am I doing this?”

I’m talking about sending emails that is…and I suppose it could be other marketing strategies you’re doing too that may not be working too??

You see, when I started my business back in 2002 (yes, it’s been a long time), email marketing was pretty much the second best way to get a hold of someone. (phone or in person was always the best) It was so new and people loved it, they loved getting emails, we looked forward to it.

Now though, man you never even know if your emails are getting through the barriers! (I don’t want to use the names just in case it blocks me for saying the words!)  Too many bad people ruined it for the rest of us.

It’s upsetting because email sure is an easy way to get your message out to a LOT of people, right?

So… I get it when my clients tell me that they don’t see response when they send an email, therefore, why bother?

I know many of you have to be feeling the same disappointment when it comes to your emailing too?

Watch this video to about my Frustration with my Email Marketing ROI

So, what do we do about it?

Not send emails?

That isn’t the answer.

The thing that keeps me going is the group of you who ARE OPENING and reading them, those who do respond every now and again to let me know you’re there. THANK YOU!

And I am here to SERVE YOU – INSPIRE YOU – MOTIVATE YOU – & EDUCATE YOU on how to start up, grow and monetize a business that you’re passionate about.
If no one else cares to stop and read what I send then that’s too bad for them, I send great content!

One thing I know is true is that we can never get too busy in our lives or businesses that we stop learning new stuff.

I’m a constant learner. In fact, I’m learning a brand new program all about monetizing your YouTube Channel and videos right now!  Yep, and I plan to share all about what I’ve learned from others who are very successful at it, at my next event in November.

I also plan to share some new trends with social media marketing, especially Facebook and a few new secrets about online giveaways, contests, and summits as well as how the event market is shifting too.

You never know what you’ll get at my events, honestly, it’s where I share my best tips and strategies. That and with my VIP clients or Live Big Mastermind, that’s where I go deep on training some of the best marketing and business strategies that are working for myself and my peers and mentors “right now”.

Because things change all the time. You constantly have to be on top of the newest thing. Not that we want you to go after “bright shiny objects”, that’s not what I’m saying…. but I’m saying that if you don’t take some time out to learn a few new things about how to effectively grow and monetize your business then you’re going to get left behind.

And… that also doesn’t mean you have to put in more hours working every week. No! I say no to overtime too!

There is a way to work less and make more…believe me though, I’m STILL working on this myself as I write this to you. I don’t have it all figured out either because it keeps changing and I keep changing…. there’s always more to learn, do, and implement. I can tell you that I’m having the time of my life doing it all. I Love what I do and you should too but I really have to work on what I consciously add to my plate each year.

For the majority of us entrepreneurs, it’s “slow and steady wins the race”. I get that a few entrepreneurs out there are really good at marketing and like to make it all “look easy” but that literally infuriates me to no end. It’s NOT easy growing your own business. It can be easy to learn what to do and do it but there’s a LOT to do.
16 years into my business and I am still focused on Revenue Generating Activities you guys…. every single week. I avoid making phone calls too, just like probably most of you. But you know what? It works. Why am I sharing this with you? To hold myself accountable!!

The difference is that I’ve since been able to build a really good base of revenue coming in each month so I’m not so stressed about money or making the next sale. It’s never easy though, I invest a lot more now. This month alone I invested $3500 in one opportunity that has turned into added expenses of up to close to another $3000 just to “see if this will pay off”. I’m relatively sure it will though, I just have to “TRUST”.

Last month I ran my book launch and spent some money there and on buying books. i also designed a new marketing brochure for speaking gigs, both to the tune of almost another $1000.

Money just flies out the door now (on really productive and important things) and I’m thankful that I have it to invest so I can get to my NEXT LEVEL. But you have to keep investing.. that’s the point here. Whether it’s your time, your money or your faith, it’s all investing in the betterment of YOU.

I really didn’t mean for this to turn into a big long rant or article; I honestly just got frustrated with my email open rates and wanted to express my thoughts and relate to what YOU might be thinking as well. 😉

So where do we go from here for consistent Revenue Generating Activities?

Well, I’d love to share everything I know with you about it all plus what all I’ve learned this year and last! The only efficient way for me to do that though is to get you all into a conference room and talk about it over 3 days.

Why do you think I keep adding more events to my calendar every year? It’s because I have more to share and I want to help you. I hate to see you struggle like you are. I want to see you be able to take YOUR business to the NEXT LEVEL and FAST.

Whether you can actually attend my November Jumpstart Your Biz in a Weekend event or not or if you can come in March to the Love & Money LIVE! event…. maybe you can, maybe you can’t. Maybe you can’t see yourself flying across the country or even to the next state and staying in a hotel? Maybe you just don’t get what you could possibly learn and retain in 3 days with me that would make it worth your while? Maybe your circumstances are such that you have to take care of a loved one and you just can’t escape for your own “pleasure” right now?

You can tell yourself that story OR you can CHANGE YOUR STORY and come rewrite it in November.

One of my clients who came a little over a year ago to one of my events wanted to come so bad. (She wasn’t a client yet) In fact we messaged back and forth many times on Facebook about it and how she didn’t have the money to come. I forget if it was finally a phone conversation or just the fact that I was spending so much time trying to support her in her decision that she decided she could ask a family member for a loan to come out (she lived on the East Coast).

She was scared to death I remember. AND she was a HUGE INTROVERT to boot. Boy I couldn’t wait to get my hands on her at the event (and I did…. of course in a very loving way). Because she was so motivated to make that money back that she borrowed, when I asked attendees to share their “Easy Yes Offers(TM)” and taught them how, she stood right up and made an offer! She literally walked away with well over $1,000 in her pocket at that event; enough to pay back her loan. But what she got out of it more than just money was CONFIDENCE. And that is HUGE.

Now she’s taking on clients left and right and she’s even leaping out into uncomfortable waters once again by writing a very intimate story about her past in a book.. just so she can help other mom entrepreneurs like her. I’m so excited for her!

So, when people ask me “what am I going to get by coming to your event, Katrina?”. I just have to shake my head because it’s so hard to say. Although I’m a brilliant marketer, I’m not as good as some other experts out there who pull in 400 attendees into their events.

My events average around 50 people. But you know what? That’s the new trend these days! It’s about smaller, more intimate groups, retreats and places where people can really get the attention, the coaching, the insight, the breakthroughs and the connection that they’re longing for.

I mean are you really longing for sitting in a room with 300-1000 people? Do you really believe that you’ll walk away with tangible strategies and systems that will work for YOU personally? Sure it’s possible, it happens. But if you have to choose only ONE or maybe TWO events to travel to every year, which would you prefer? What do you think will really catapult you to YOUR NEXT LEVEL QUICKEST?

Hey and I’m not knocking those events by any means. I’m flying out to one next week in Orlando – it’s going to be amazing. But I’m going for different reasons and I’m in a different stage in my business than some of you may be.

What do you need to learn RIGHT NOW? Then invest in that. And if you DON’T KNOW what you need to learn then you definitely want to join me at my event because I can help you personally figure that out so you don’t waste a single dollar or month focusing on the wrong things.

I was going to write to you today about my trip to Vegas last week, seeing my mom and something she found of mine that I wanted to share, but I’ve already wrote a heck of a lot here so I’ll have to save that for next week.

I hope this was inspiring or made you think in some way differently?

I hope you want to make a bigger impact doing what you love and helping more people?

I want to show you HOW TO DO THAT if you aren’t sure or if what you are doing isn’t working.

I’m really good at this. Yes, you have to trust me on that OR take the word of about 3-4 dozen other people who have actively written or recorded testimonials for me on my website – please go take a look at them if you have any doubt.

Trust is what it’s all about after all.

With that, I’ll leave you the link to the page where you can find out more….–>> https://jumpstartyourmarketing.com/jumpstartyourbizweekend/

Granted it’s not the flashiest page or most modern looking page but it’s all true and it’s all about what your gut is telling you right now.

Do you know you need to be there with me and the small but mighty group of motivated entrepreneurs that I’m gathering?

Do you believe that something is calling you to join us no matter how hard it’s going to be to change your plans or make plans now to make that happen?

Do you feel that I “get you” and trust that you’ll get what you need?
GREAT! then this is for you! Step up and play with us and let’s get your business dialed in for the remainder of 2018 and all of 2019!

Register now…. https://jumpstartyourmarketing.com/jumpstartyourbizweekend/

There are bonuses, 3 great speakers that I haven’t even added to the page yet and they are awesome! Plus, what if YOU make money selling your Easy Yes Offer (that we create for you in the room) and it actually doesn’t even cost you a dime to attend because of that!

All it takes is a decision. A decision to make a different life for yourself. A decision to step it up and take charge of your life.

Here’s to creating and enjoying a life full of lots of LOVE & MONEY!! (yes I talk about Love too…. )

Talk to You Again Soon!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:   Learn everything from A-Z to start, grow, market, develop systems for and make money with the business you love!  Join us at my “Jumpstart Your Biz in a Weekend” Live Event – Nov 1st – 3rd, here in Sacramento. This is the perfect event for start up biz owners, those thinking of starting a business and anyone who is in business currently who isn’t yet making the money that they want.

Go to:  www.jumpstartyourbizweekend.com  to get more details and register NOW to get the BEST RATE!

live event

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Want to know how to do weekly video tips for your own business like me? It’s pretty easy actually, listen in to hear how I do it, my tricks and tips and more!

Now, make sure you’re receiving my emails and my video tips so you can get some other ideas for YOUR videos….sign up on the top of the page or go get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts.

Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you check out what I do at my 3 day live training twice a year. The next event is in November, we’re in pre-launch so rates are the lowest when you sign up now at: www.LiveBigEvents.com.

My live events are always a ton of fun AND a lot of attendees MAKE MONEY at them too (I show you how!) 

Talk to you soon!

 

                                  
Katrina Sawa  
The JumpStart Your Biz Coach
(916) 872-4000
info@jumpstartyourmarketing.com

 


 

“She has always been there for me…”

 “I first met Katrina back in 2005 when I was starting up my business in Folsom. She gave me so much information and ideas that I have been continuously using them for the last 8 years! Of course I consulted with her since that time, but one of the things that I am so grateful for is that she is still here!  Still helping people grow their business.  Still offering her services and willing to help out when needed.  She helped me not only with my local hypnotherapy services, but also helped me launch my hypnosis CDs and mp3 recordings on a national scale. I can’t tell you how many times over the last 8 years I have been frustrated by services that have come and gone and now offer no support or encouragement.  She has always been there for me and I greatly appreciate the fact that her steady support and services will be there in the future as well.  In fact, I received so much pertinent data from her that I am still implementing what she suggested 8 years ago. Not that I have been ignoring what she originally said, it’s just that she gave me so many valuable insights and suggestions that it could take years to implement all of them.  And that was a great way to grow my business at a rate that suited my needs.  There are so many aspects to having your own business that it is comforting to know that when I am ready to take the next step that she is there with the knowledge and the plan to help me achieve those goals.  If you are ready to move forward with your business, please give her a call and let her help you become even more successful.” ~David GreenwoodGreenwood Hypnotherapy http://www.GreenwoodHypnotherapy.com
 


Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa
Public Group: www.Facebook.com/groups/JumpstartYourBiz
YouTube: www.YouTube.com/katmarketingexpert
Twitter: @KatrinaSawa

 

 

 

 

 

 

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You’re invited to the free teleclass on Online Marketing Secrets June 30th with Katrina Sawa and Michelle Hoglan:

How to Make People Want What You’ve Got When They See You Online”

Free Teleclass, Tuesday, June 30th 4 pm PST – REGISTER NOW!

The top questions from small business owners right now are “How do I find clients” and “How can I make more money?” and how can I do all of this online without spending a whole lot of money on marketing?

So, how do you do it? How do you continuously attract and find new clients online, build a sustainable business and loyal following so that leads, sales and referrals come in on a consistent basis, every month?

The answer is that “you have to have the right systems set up and strategies in place to create a successful business”. You can’t just be throwing darts at new ideas and things you hear about doing every other week. That’s called hap-hazzard marketing not target marketing.

OnlineMarketingImageSystems and strategies to:

  • Generate more consistent leads and referrals
  • Be everywhere with lots of exposure on your business
  • Engage and interact often with prospects, clients and referral sources
  • Propel your business with expert status and reviews online
  • Follow up like crazy to nurture and educate
  • Compel clients to take action
  • Urge prospects to work with you now, instead of putting it off for “someday”
  • Automate, delegate and systematize each marketing action you take so you can do less and get more results

But where do you start?

Find out on this ONE-TIME TRAINING with two online marketing experts for entrepreneurs, Katrina Sawa and Michelle Hoglan. (recording available if you can’t make it live).

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Register Today 

 

MichelleHoglan

Michelle Hoglan, Top Hat Creative Marketing

 

Katrina Sawa

Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

 

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Whether you’ve already started recording video and using videos in the marketing of your business or not, there are a few key things you may want to make sure you’re doing in order to maximize your exposure and time.

Video is highly searchable by the search engines online and it’s becoming one of the hottest ways for someone to experience you. It’s not going away so you want to start embracing it!

The top 4 reasons you want to start doing more video if you aren’t yet are:

  1. People get to experience you on a more personal basis without you having to be there with them.
  2. You can share more of your content that attracts prospects anytime you want and it can literally be seen by anyone anywhere in the world!
  3. Having videos gives you more of an edge over your competition and establishes you more of an expert in your industry.
  4. You can develop paid trainings people can buy online while you sleep!

How to shoot videos:

  1. Buy a webcam or flip camera or use the one on your desktop or laptop to get started.
  2. Get in a room with good lighting and an aesthetically pleasing background
  3. Put on extra makeup for the camera
  4. Have someone hold the camera or set it up with stand if using a portable one
  5. Turn on record and talk – its that simple!
  6. Download to your computer or save
  7. Open an account on YouTube.com
  8. Upload your videos, weekly if possible to YouTube – adding keywords and a written description of what you’re talking about with link to a web page on your website to find out more
  9. Make sure your YouTube account is set up to automatically feed into your social networks using an RSS feed so it gets repurposed in multiple places

What NOT to worry about when doing videos:

  • When you’re just starting out, don’t pay a lot of money to get videos done, get your groove first for free then pay for a professional video on your website when “you’re ready” to really shine and you have a good call to action and script.
  • What you look like or sound like – no one is as critical as you will be.
  • Buying expensive audio or video equipment. Do what I suggest above for creating your videos for free first. Then when you get your groove or have more of a concrete strategy you can buy upgraded equipment.

Quick outline of what to say in promotional videos:

  • Quick introduction – your name, title, business and website url plus what you’re going to share (i.e. quick biz tip or similar)
  • Content or tip – share something useful, helpful or interesting in a minute or two if you can
  • Close with a call to action – what do you want them to do? Go sign up on your website for information, call you, register for an event or teleclass?

Don’t worry about what you look like. Be personal, memorable and vulnerable. Encourage interaction with your audience and you will build followers. You can do this!

 

 

For more information on how to JumpStart your small business with creative ideas on all sorts of proven marketing strategies, developing systems, higher end programs, events and more, grab your free business-building gifts online at www.KatrinaSawa.com/freegifts

 

Katrina Sawa

Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Helping You Get More LOVE In Your Life & MONEY In Your Business!”
P.S.  Have you seen what I’m offering in my Live Big Mastermind for 2015? If not and you’re searching for a mentor, mastermind group or support this year, I highly recommend you see what the buzz is about at www.LiveBigMastermind.com

Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa
Public Group: www.Facebook.com/groups/JumpstartYourBiz
YouTube: www.YouTube.com/katmarketingexpert
Twitter: @KatrinaSawa

 

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