I’m sharing with you today some quick business tips about Tradeshows and doing Table Displays at Expos and Events.

tradeshows - make money - get leadsThese are tips that will help you at tradeshows, expos, and events, whether you have 20 people attending and you have a table in the room or whether you are doing a full conference expo and there are rows of vendors.

I’ve been talking to a few of my clients on this specific topic and I’ve found that they are unprepared for the events they have coming up.  Because I’ve been working on this with them, I wanted to share tips with you!

There are SO many things to think about doing – BEFORE, DURING, and AFTER an Event.


  • See if there is a Facebook, LinkedIn or Google + Page for the event. Start networking before the event.  Start building relationships in advance.


  • Make sure you have a strategy to get in front of as many people as possible.  HINT: Some of the Vendors might need you too!


  • There is SO MUCH follow up to do after the event! I have a strategy for you for that!


Check out the video below for more detail about these strategies to Make More Money & Get Leads from Tradeshows!

Video Biz Tip: Make More Money & Get Leads from Tradeshows!

My Tradeshow Networking Toolkit outlines everything you need to know! I highly recommend it because there are so many things you are probably NOT doing that you NEED to do to maximize your ROI from your Tradeshow Displays and Exhibitor/Vendor Tables at Events. Just go to Jumpstartyourmarketing.com/products/tradeshow to see all of the benefits you receive.

I’d love to be able to help you with your strategy, your marketing, or whatever is challenging you in your business!. If you’d like to schedule time to talk with me, just go to katrinasawa.com/strategysession/ and fill out the form to schedule a FREE strategy session with me.

You can also engage with me a couple of other ways:

  1. Go grab some additional FREE Resources online at http://www.KatrinaSawa.com/resources
  2. Attend one of my LIVE Events!!! Get more info about the dates, location, and topic of my LIVE EVENTS at www.LiveBigEvents.com. I’d love to see you at my next LIVE EVENT!! The next one is in November, so you can start making plans!

Talk you to again soon!



Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful



“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

P.P.S   My Follow Up System gives you great additional training on how VALUABLE Follow Up is for your Business!  Check it out here at katrinasawa.com/products/followup/

Are You Ready to jumpstart your business in a BIG WAY? Join me at one of my live events in 2016 – next one is in Novemeber! Go to www.LiveBigEvents.com for dates and info!  

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This week I’m on the East Coast at two Speaking Events and my Live Big Events – One Day Intensive in New Jersey.  I’m hoping your registered if you are in the area.  But I wanted to share some tips with you this week TradeShow Displays, those are Display Tables at a Conference or Networking Event where you are Speaking at, Attending or Back of the Room Displays.

First of all, I have a FREE Checklist that you will want to download.  You can find it here !

This checklist tells you EVERYTHING you will want to have on hand to set up your Display Table. You never know what you will need last minute, and I’m a frequent exhibitor at Events so please take advantage of my wisdom and download this list to check off for your next Event where you will have an exhibitor table. It’s going to save you a lot of time and effort, I promise!

There’s a few other things I want to point out that I’ve noticed people are doing wrong when I’m at Events.

No Drawing for Opt – In

It’s as simple as having something for people to drop their business card in a bowl or have a sheet of paper for them to provide you their email. It’s a HUGE mistake if you don’t have that. You want to capture all of your prospects.  You are going to have HOT leads that you will follow up with immediately. You will have WARM leads that you will want to follow up with a conversation as well. Remember, most sales will happen in your follow up, if you are good in your follow up. But don’t forget about your COLD leads, the ones you will need to nurture, educate and build a relationship with over time. You can include a free consult in your drawing but make sure to include something that everyone can use as well. The cold and warm prospects are not going to be interested in a free consult right away – only the HOT prospects will be.  One last point – make sure you note on the sign on your Drawing that is says “you will also receive a free subscription to my newsletter”Very Important to do that!  Technically, they have not given their permission to be added to your list if you don’t include that language.

Table That Isn’t Enticing

Get a Table Display Sign – they are not too expensive.  You want something that can be seen from all sides of the room. Your FREE DRAWING sign should be big and bold – it also needs to be seen from far away.  You can bring balloons to attract attention to your table or have some really cool snacks that everyone will be talking about.  Free samples also work well.  You want anything to attract people to come to your table and to come back.

No Program Info or Order Forms

Make sure you have information about all of your programs, flyers about your events, AND order forms for your products or services.  Have a way for people to BUY on the spot!

Click on the video below to hear more –>

Video Biz Tip: How to Set Up an Effective Display Table in Biz

Again, you can get my Tradeshow Display Checklist for FREE.  There is no opt-in, just download it and save it for future use.  But my program that I’m offering on that page will provide you with MORE info about how to network and get leads at Events,  doing table displays, gives you examples, and templates of the signs and forms you will need how to follow up, and so much more, that you can model to create your own incredible Table Display. I highly recommend you pick it up.  I have Table Displays at many events, whether I’m speaking or just an attendee. Why not shortcut the learning curve and get the benefit of my experience.  It’s only $57, so click here to check it out.


Here are 3 ways to engage with me further and get the support and training that you can use to jumpstart your business FAST:

  1. Come talk with me about this and more in a complimentary Jumpstart Your Business strategy session by clicking here: http://www.AskKat.biz.
  2. Go grab some additional FREE Resources online at http://www.KatrinaSawa.com/resources
  3. Jumpstart your biz in a weekendOr attend my next live training ABSOLUTELY FREE here: http://livebigevents.com/jumpstart-your-biz-in-a-weekend-july-2016-free-scholarship/

Have a great week and talk to you soon!


Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful



“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? Join me at one of my live events in 2016 – May, July or Nov! Go to www.LiveBigEvents.com for dates and info!  





entrepreneur opportunityJuly 22-24 is my next Jumpstart Your Biz in a Weekend 3 day training here in Sacramento. This is for you if you need more clients now, need better systems for your lead generation, marketing, follow up and sales processes, need more referrals, speaking gigs, you want to know how to focus on social media, be more effective at networking events, learn how to transform your website so it finally brings you more leads and so much more that’s involved with having a smooth-running, moneymaking system of a business. FREE SCHOLARSHIPS AVAILABLE to 20 people – CLICK HERE FOR THE FREE SCHOLARSHIP INFO ASAP, they will go FAST! Otherwise tickets are $297 now, going up in May, info is at www.JumpstartYourBizinaWeekend.com.

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Where is Katrina Sawa this fall, 2014? What business events and seminars is she attending, speaking at or hosting herself that you can attend? Find out below with the list on this page.

And…Watch a quick video message from me about How to Maximize Your Table Displays and Tradeshow or Exhibitor Booths PLUS how to get your hands on Kat’s FREE Tradeshow Checklist!  —->>>>



When you do a table display or back of the room table from speaking or you pay big time to exhibit at a larger conference, there are some crucial things you want to make sure you do, bring and prepare for so you can MAXIMIZE & MONETIZE your experience the best.

  • You need to prepare for the event no matter how large or small – what to print, create, bring and offer.
  • You need to work the room while you’re there – to maximize the number of leads you get, make the best connections and even hob nob with the Who’s Who too
  • You must, must, must do your follow up or you will be leaving tons of sales and possibly thousands of dollars on the table from people who did not take action on the spot. (the majority of my sales, and even high dollar sales too, come from my follow up)
So make sure you maximize the events you’re attending this fall and always – they can be the hottest marketing strategy that you do if you do them well and you strategize and plan for what you want and need to do.
Watch the video above for more tips, download the free Tradeshow Checklist here or come talk with me about how I can help you jumpstart your business using this strategy plus many, many more in a complimentary business strategy session here.


If you want someone to talk this out with you to help you figure out which options are best for you and your business specifically, then I’d love to either talk with you in a Free One-Time Coaching Call, find out about that here OR I could work with you on this and many other aspects of your business and marketing at my next Jumpstart Your Marketing & Sales Summit. We review and work on business models such as this thoroughly at this event which you can find out more about at www.LiveBigEvents.com.


Where’s Kat – EVENT UPDATE:


Tomorrow, October 9th I’m attending the Orange County chapter of eWomenNetwork in Costa Mesa, CA – join me there if you’re in the area! INFO HERE.


On October 10 & 11 in Torrance, CA I’ll be attending and exhibiting at the Success
Summit & Expo for Today’s Innovative Woman Magazine. I’m a writer for this online and print
magazine that now has local city networking chapters too but I try to attend this event every year, it’s that amazing. There may still be some tickets left? —>>>  http://successsummitandexpo.com/

On Wed, October 15th I’ll be speaking at the Roseville, CA Writer’s Group on the topic of: “How to Make Money From Your Book & Book Concepts (Whether Your Book is Done Yet or Not!)”. It’s a good little meetup group for those of you who want to write anything, a book, an ebook, a blog, etc. and whether you’re just beginning or have a few books out now. Join me at this event for a night of inspiration and big ideas! Join the meetup group for reminders & to RSVP here.On Friday, October 17th I’m sponsoring the eWomenNetwork 8th Annual Women’s Business Symposium. It’s all day full of amazing speakers from all over the country. Join me, get info here.


On Saturday, October 18th I’m speaking at the Sacramento Women’s Expo in Sac at the Convention Center on the topic of “Creating More Joint Venture Relationships Using Social Media”. It should be a big networking event, with some great speakers, vendors and more. Here is the info for that event: http://sacwomensexpo.com


On Monday, October 20th I’m speaking at a business networking event in Citrus Heights, CA, all about how to jumpstart your business so there will be hot seat coaching, awesome ideas flying and super networking. Check out the Facebook group, join and RSVP on there and I’ll see you there!


On Friday night, Oct 24th I’m supporting a good cause and attending a fundraiser called:
“Country Couture” at Bunz Sports Pub & Grill in Roseville, Ca where there will be a fashion show, country music and line dancing, silent auction (they need auction items!) and more. It’s to support the charities of Women’s Success Today, one of the groups I belong to locally. It’s going to be a fun night to kick up your heels and play for a chance! Join me, register on this page for $25 now.


On Monday, October 27th I’m co-hosting the Women Speakers Association Connect & Collaboration Meetup at El Torito’s on Arden Way, Sacramento. It’s free for any woman who is speaking currently or who wants to speak more in your business. We mastermind ideas, places to speak, how to get gigs and more. Join the free meetup group here so you get monthly updates and reminders.

So much going on!

Here’s to creating and enjoying your happiest life ever with a business doing what you love!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful



“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

P.P.S. Make sure you leave a comment below on the video or info on today’s blog!

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