One of the biggest things I recommend to small business owner clients to do in their business in order to help build their list and their visibility is to create and hold their own monthly teleseminars or webinars. I’m talking about holding FREE Calls or presentations here, not paid. Paid teleseminars and webinars are business models, not marketing strategies.

This can be a very quick way to get introduced to thousands of people and prospects in your target market. It’s relatively easy to create a teleseminar or webinar and get it out there to the masses.

Last week I wrote Part 1 of this article which included more detail on the first 4 steps of this 5 step system so go review that on this website for the first part of this then come back to learn how to promote your teleseminar or webinar!

Here’s a quick system for creating and promoting teleseminars and webinars every single month consistently to be seen, heard and known more in your business.

STEP 1:  Develop the idea for what you’ll speak or present on.

STEP 2:  Create the page on your website where you’ll drive people to opt in to get access to your teleseminar or webinar.

STEP 3:  Choose when to do this and how far out to give yourself for proper promotion time

STEP 4:  The Set Up. Which technology will you use and what do you send when?

STEP 5:  Start telling people about your event – MARKET IT LIKE CRAZY! There are numerous ways to market and promote a free call such as this to your email list, your followers on social media and even to people you meet out at live events. The goal is to get new people on your list first and then from there, have those subscribers get to know, like and trust you better with a deeper experience of you in a presentation such as this. You want to get this free information out to as many people as possible using the following methods and strategies however you can for maximum exposure.

  • Your own emails, posts and mentions on your social media sites and pages.
  • Asking others in groups you belong to on social media sites or friends and followers of yours to “share” the information out about your free call. Thanking them of course when they do so.
  • Contact specific people who would make a good referral sources for you or who are a complimentary business professional as you who focuses on a similar target market. Ask them to share the call via email or social media.
  • Post information about the call on your blog as a separate post linking to the opt in page.
  • Record a video or two or three about what you’ll be covering on the call and tell them on the video where to go register for free.
  • Post the call information on websites that have event calendars such as Today’s Innovative Woman Magazine. When you’re a contributing author you can submit your events to the calendar! Many times this opportunity is free.
  • Submit a press release to the online PR websites or to your local media as well.
  • Develop a Facebook event for the call, even though it’s free and they can say they want to attend on Facebook, you still want to make them register on your opt in page to get them on the list. Do not just give the call in information all over Facebook or online. But it is a way to call attention to your event.
  • Have other suggestions on what YOU do to promote YOUR calls and events? Post them in the comments below this post. I’d love to hear what you do and so would everyone else I’m sure.

For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.bizLet’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year!  Oh and if you know you could use better and more consistent marketing and sales strategies then join me at my NEW Jumpstart Your Marketing® & Sales Summit in April, 2014. Visit www.LiveBigEvents.com for all the details. 

About the Author

© Copyright 2013 K. Sawa Marketing international Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

 

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear.  She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever.  Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too!  Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork and is a regular Business Expert on News 10 in Sacramento.  Get her Free Entrepreneur’s Success Kit online at www.JumpStartYourMarketing.com!

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Creating and promoting your own teleseminars or webinars every month in your small business could be the #1 lead generating strategy that works for you this year. I recommend you consider adding this.

This can be a very quick way to get introduced to thousands of people and prospects in your target market. It’s relatively easy to create a teleseminar or webinar and get it out there to the masses. Here’s a quick system for doing this every single month consistently to be seen, heard and known more in your business.

STEP 1:  Develop the idea for what you’ll speak or present on:  What does your ideal target market want to learn more about that you can present on? Choose something they want to learn, not necessarily something you know they need to learn. Determine if you need to show visuals during your presentation or not which means you would want to do a webinar verses a teleseminar. Doing a teleclass or teleseminar is easier to start with.

Note:  Test the waters first if you’re not sure what topic to present on. Post a few comments or questions to your friends and followers on social media or conduct a survey to your email subscriber list or just call a few key clients and ask them.

STEP 2:  Create the page on your website where you’ll drive people to opt in to get access to your teleseminar or webinar. The main reason we want to do these is to get more subscribers to our email newsletter list so you do want to make people opt in somehow. If you don’t have a shopping cart hooked up to your website or an email marketing service to make adding that opt in box functionality easy then you can use forms and plug-ins on WordPress if your site if built on WordPress. If you don’t yet have a site or you’re finding this step difficult, reach out and email me and let me find a solution for you so this doesn’t get you stuck.

STEP 3:  Choosing when to do this and how far out to give yourself for proper promotion is a very important aspect of being successful with this type of marketing strategy. I typically recommend choosing your date at least two to three weeks after you know your opt in page will be ready to promote to give yourself enough time to get enough signups. The day and time of your presentation doesn’t matter as much as it used to although you do want to take into account specific needs and characteristics of your target market. For example, are they home and busy with kids early mornings or mid-afternoons or do they hold a job still from 9-5? You may want to think about those things before choosing your time of day and week.

STEP 4:  The Set Up. Which technology will you use? Conference lines are free for most calls you’ll do verses most webinar services cost money. Setting up emails to inform and remind registrants of the call in information. I recommend you remind them a few times prior to the event as well as follow up with them a few times afterwards to make sure they take advantage of your offer or at least listen in to the replay if you’re offering it. This is where a lot of people fail; they don’t do hardly any follow up after the presentation if they do any at all. This is where the majority of my sales take place; it’s in the follow up.

STEP 5:  Start telling people about your event – MARKET IT LIKE CRAZY! I’m going to share more marketing and promotion tips in Part 2 of this article, check back in a week or so to find out more!

For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.bizLet’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year! 

Oh and if you know you could use better and more consistent marketing and sales strategies then join me at my NEW Jumpstart Your Marketing® & Sales Summit in April 3, 4 & 5, 2014. Visit www.LiveBigEvents.com for all the details. 

 


 

About the Author

© Copyright 2014 K. Sawa Marketing international Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

 

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear.  She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever.  Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too!  Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork and is a regular Business Expert on News 10 in Sacramento.  Get her Free Entrepreneur’s Success Kit online at www.JumpStartYourMarketing.com!

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The number of people you have in your database is the number of people you have access to market to on a regular basis so your #1 goal in your business should be to build your database and set up a consistent, frequent system for marketing and following up with them.

If this isn’t your #1 goal, you’re missing out on a ton of sales.

If you’re not networking (online and in person in some way), you’re missing out on a ton of sales.

Here is a quick networking and follow up worksheet and guide for you:

1. Have you defined your target market? Are you sure? Who is your ideal client? Describe them.

2. How many people are in your current database (everyone you know)?

3. How many people do you want to add to that this year? Do you want to double it? What’s your goal?

4. Where can you go to build your list where your ideal client is hanging out (brainstorm)?

a. women’s organizations
b. chamber of commerce events
c. industry association meetings
d. membership functions
e. local or national conferences and workshops
f. online social networking websites, blogs and forums

5. How to best prepare yourself for networking:

a. research events and block them on your calendar every month (make sure you’re consistent and go back often to ones that are good)
b. practice your 10-30-60 second commercials
c. bring marketing materials, always have them in your car and on hand so you never run out.
d. arrive on time and allow enough time after for continued networking – don’t rush your stay.
e. be prepared to give to others, ask questions of others and not just talk about yourself.

6. Develop an easy follow up system you can follow each week or delegate it to an assistant so it gets done!

Want help figuring out what kinds of effective and affordable marketing strategies you can add in your business or how to tweak and monetize more of the ones you have?

I would like to invite you to do more than just make a decision to make these changes but let’s take it to the next level and really design you the type of business that you want making the kind of money you want to make.

There are a few ways you can do this now:

1. You can go learn some new ways to transform your business on your own with some of my do-it-yourself products.
2. You can talk with me first in a complimentary Jumpstart Your Business Strategy Session to get a handle on which direction you can take and the best route to get there.
3. You can join me at my live 3-day hands on workshop where I’ll walk you through this step-by-step; you’ll walk away with a plan but most importantly you’ll get a ton of things done right there on the spot! Find out more about this event here.

© Copyright 2011 K. Sawa Marketing International Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her Free Entrepreneur’s Success Kit at http://www.JumpStartYourMarketing.com!

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Great news! Because I was a guest expert “teacher,” : For Rewire Your Wealth A Week-Long Virtual Retreat for Entrepreneurs (or those who want to be).

Why is this great news? You haven’t missed out on anything!!
My friend and colleague, Darla LeDoux, has created a low cost , high value program for entrepreneurs from this telesummit for those who want to be an entrepreneur or to take their business to the next level.
If you dream of being a highly-paid, richly-rewarded, purpose and passion-driven entrepreneur, yet your current reality does not reflect that dream, this retreat is for you.
She is offering the ENTIRE RETREAT on a CD set for purchase at an INCREDIBLY low rate. You’d be making
a HUGE mistake if you didn’t check it out here.
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Announcing another free Free JumpStart Your Marketing Teleclass, Topic: Automate Your Online Marketing for Maximum Sales & Freedom!

There is so much you can do online to market and promote your business but no ONE entrepreneur can ever do it all, at least not effectively of course.  Therefore it is crucial that you learn how to automate as much of your online marketing efforts as humanly possible.  You need to do this though without compromising your relationships or much needed personal touch.
Most entrepreneurs barely reach 5-10% of their potential prospects with what they attempt to accomplish in their online marketing these days.  You can be in many more places and be much more well known if you learn some simple techniques for automating, delegating and systematizing much of what you do.
On this call, The JumpStart Your Biz Coach, Katrina Sawa, will show you how to:
·      Build an automated system for your social networking that brings in qualified prospects
·      Formulate a plan for ongoing online marketing and follow up so you can reach more prospects faster
·      Develop a support team who can maximize your exposure for little expense
·      Look for opportunities to double or triple your reach online
When: Wednesday, March 16, 2011 at 5:00 pm PST (8:00 pm EST)
Where: On your phone or computer (conference line and webcast info will be emailed to you when you register)
With Your Host: Katrina Sawa, The JumpStart Your Biz Coach
For more information & to register go to https://jumpstartyourmarketing.com/automatemarketing
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The next Silver Mentor Teleclass is TUESDAY, NOVEMBER 23RD @ 5:00 PM (PST) – Find out how to become a member and join us below.

The topic of this call is: Discover the 4 Steps to Developing Info-Products and Programs in YOUR Business for Additional Revenue Streams

On this call you will learn:

  • Why most people don’t make any money off their info products
  • The easiest way to pull the information out of your head and onto paper or on recording so it gets done faster
  • My 4 step simple process for creating passive income streams in your business
  • The #1 thing you want to do now that can help you create passive products slowly over time if you don’t have time to concentrate on it now

To Join the Call: You must be a Silver Mentor Program Member however it’s really easy and very affordable to join – only $97 gets you access to this NEXT CALL & also gets you INSTANT ACCESS to the online forum and resources area where many other training calls are housed.  These in fact are true ‘training’ calls, not fluffy teleclasses without content; they are chock full of easy to implement strategies you can implement right now in your business.

Go to http://www.mentorsignup.com/ RIGHT NOW and join us!  Oh and for a limited time you can become a member for 2 months for the price of 1!


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Will I See You Thursday, October 28th at the Women Entrepreneurs of Sacramento?

I am speaking at the Women Entrepreneurs (WE) of Sacramento’s October Business Success Seminar.

I’m going to be sharing a step-by-step presentation on how entrepreneurs can affordably grow and market their freedom-based, passion-driving business.

Any business owners who are struggling to pay the bills or are getting burned out from working way too hard should be there.

Here’s what you’ll learn and be able to implement immediately:

* The secret to quickly and easily developing your own info products, group programs, teleclasses, ecourses, membership and more
* What you need to know NOW to start attracting clients and making money
* Simple ways to make it easy for people to buy from you

Even if you’re not a current Women Entrepreneurs of Sacramento member, you can still join. Guests are welcome to attend one WE Business Success Seminar Event. PLUS your registration includes breakfast!
Click here for more information and to register – http://www.weofgs.com/Events

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8 Reasons to Add Teleclasses in Your Marketing

1. To use it as a lead generator or “hook” to get people interested in your services or products.
2. To keep in touch with your current client or prospect database.
3. To upsell current clients into new or additional services or products.
4. To provide extra value to your clients or prospects in regards to your products and services.
5. To be seen as more of an expert in your industry or field.
6. To use as a way to co-promote with other complimentary businesses to both of your lists in order to refer business to each other.
7. Because it can be a FREE and easy marketing touch that you add to your overall marketing plan.
8. To record and develop into an infoproduct you can sell.

I think those are definitely enough positive reasons to start doing teleclasses yourself.

Here’s 4 Easy Steps on How to Use Teleclasses in your Marketing:

1. Plan and Promote it – plan any guest speakers, topics, dates and promote it in your networking, emails, mail, to your affiliates and online (don’t forget all those social networking sites too!).

2. Outline Call Script – this is important so you keep on topic, time and are organized in your presentation or interview. Don’t have too much you want to cover, keep it simple. Opening it up for Q&A at the end too is also a great way to interact with your audience.

3. Sell Yourself – remember to add in some trial closes, offers, bonuses and call to action to get them to do something to action towards buying your products or hiring you. Set up a special landing page to send listeners to with your special offer.

4. Follow Up – follow up with recordings of the calls if you want to give registrants the link in case they can’t make it live (you’ll get more signups!), ask for the sale again, provide easy buying links, take them to the next step and ask for referrals.

If you want help with using teleclasses in your marketing, I would suggest signing up for one of my Private Coaching Programs (find out more at http://www.JumpStartYourMarketing.com/coaching), however you can always start out with a complimentary Getting Acquainted Session too if you want to ‘see’ what’s possible first but I do take these very seriously so please only serious entrepreneurs apply. If you’re more of a do-it-yourselfer, check out my JumpStart Your Marketing(TM) System or other products online at http://www.JumpStartYourMarketing.com/products

© Copyright 2010 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her Free Entrepreneur’s Success Kit at http://www.JumpStartYourMarketing.com!

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