Speaker Media Kit vs a Speaker Sheet

speaker sheets - alicia whiteGuest blog post provided by Alicia White with SpeakerSheets.com

There is a big difference between speaker sheets and speaker media kits. While both contain valuable information about the public speaker, they vastly differ in purpose.

A Speaker Sheet or Speaker One Sheet delivers information about a person’s speaking abilities and the value delivered to the audience in an effort to get booked for speaking engagements.

Meeting planners and event organizers use them to determine who will speak at their events. Speaker bureaus and agencies use speaker sheets to promote clients.

The amount of information on a speaker sheet varies from speaker to speaker. Here are the essential components:

  • Biography
  • Topic Titles and Description
  • Testimonials
  • Contact Information
  • Headshot

A digital speaker sheet file (such as a PDF) is absolutely necessary. It can be sent through email or uploaded onto a website for immediate download. A printed speaker sheet is very useful and is typically one or two pages. There are pros and cons to both formats.

A Speaker Media Kit or Speaker Press Kit delivers information about a person’s message or story in an effort to get publicity via TV, radio, newspaper, magazines, etc.

Media outlets, news desk managers, journalists, and publicists look for interesting stories to feature all of the time.

Unlike the speaker sheet, the information is geared to gaining publicity and have these components:

  • Introduction
  • Biography
  • Contact Information
  • Books/Articles Published
  • Suggested Questions for Interviewing
  • Past Publicity
  • Pictures
  • Speaker Sheet

A digital speaker media kit is a must have, especially if video and audio are available. It can be several pages saved as a PDF file and sent through email or uploaded onto a website for immediate download. For media campaigns, a media kit can be printed and presented as a collated stack of papers, a large three-panel brochure, or tiered multiple pages arranged in a custom-made folder.

To summarize: a Speaker Sheet is perfect for getting speaking engagements while a Speaker Media Kit is ideal for gaining publicity. Having a digital file is a necessity. For best results, professional printing should be considered.

Now you can determine which tool best suits your needs!

About the Author:
Recognized as a valuable resource in the speaking industry, Alicia White is the go to professional for the speaker who is ready to take her message to the stage. Alicia founded Back of the Room Productions and SpeakerSheets.com to give clients professional graphic design, powerful marketing tools, and consultation on business and speaking. Her clients rave about how she consistently delivers brilliantly branded products and action-focused strategy.

A Speaker and International Best Selling Author, you will want to get Alicia’s book “The Successful Speaker’s Handbook: Tools, ideas and Strategies to Elevate Your Expertise as a Speaker” on Amazon.com. Alicia serves as a Partnering Director for the Public Speakers Association and Women Speakers Association recognized her as a “Women You Need to Know.” She has international appeal, appearing on podcasts and internet radio and TV shows around the world. You can find her on Facebook, LinkedIn, and Twitter at www.AliciaWhite911.

 

Talk To You Again Soon!     

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

 


speaker success bootcampSpeaking in your business should be one of your TOP MARKETING STRATEGIES! If you are new to speaking or even if you are a seasoned speaker, my “Speaker Success Bootcamp” is THE event you should attend. This LIVE event in the Sacramento area starts on July 21st. Juicy Bonuses included in the VIP Package – VIP attendees will walk away with a 5 minute video clip of themselves speaking on stage! Enjoy Special Pricing NOW! Get all the details by clicking the image or link here: www.JumpstartSpeakerEvent.com

Please Share, Follow and Like:
error

This is something I hear from entrepreneurs and business owners frequently. “I need to make more money in my business right now.”

Back in 2010, 5 years into my business, I had made a lot of high priced investments in my business by that point on coaching, coaches, business trips and workshops, etc. I found myself really “tapped out” to say the least.

I was super scared and not even sure of what but I knew that I couldn’t pay all my bills. It was the month before my 40th birthday and I’d never been in that position before of not being able to pay all my bills. It was scary.

ways to make money

Calculator, bill, pen and cash against a white background

I remember, as I sat cross legged on my carpeted office floor, with all my bills surrounding me on the floor, I cried, wondering which bills I shouldn’t pay this month and which I should. Which companies it would matter and which I could hold off.

My live-in boyfriend at the time was pretty scared too because he didn’t make enough to support my business and lifestyle too. In fact, I think this moment is what played a big part in him making the decision to break up with me the month following. He had an employee mindset and was used to regular paychecks coming in each month whereas I was used to the roller coaster cash flow of an entrepreneur lifestyle.

I still didn’t rationalize it well however as I normally do and how I do now so I’m sure if he saw me scared, it meant devastation for us in his eyes, whereas deep down, I do always know that “it will work out in the end”. But I’m sure I didn’t show it.

So, I had to make a few changes. I took a very close look at my monthly and annual expenses and saw that I could literally cut out $1000 per month of unnecessary expenses or expenses that I could temporarily cut out until I had more consistent revenue coming in; things that weren’t critical to the marketing and sales activities of my business (because I desperately needed those still – you don’t want to cut this!).

Luckily, I don’t have to worry so much about the monthly bills now as I’m making a very good, consistent income. It can always be better and I’m constantly marketing more to build on what I make now. But, because I’ve set my business up for ongoing revenue streams, the right business models and rates, a ton of marketing to reach an expansive amount of prospects each month and I’ve automated, systematized or delegated the majority of it… l can enjoy a less stressed life.

This is what I want for you too! I can show you how to make a LOT more money doing what you love in your business, that’s for sure.

Let’s face it, making more money in your business is a very important thing to focus on. However, it’s not only about making money that can help you “make more money” in your business.

Let’s face it, making more money in your business is a very important thing to focus on. Click To Tweet

There are two other ways more money can go into your pocketbook, or “stay” in your pocketbook each month if you take a few moments to see what you can do to maximize them.

1. Earn Cash Back Rewards when you buy things!

  • Do you have a credit card that gives you cash back or reward points you can use to buy things with or use for hotel stays, etc.? If not, get one!
  • Do you use Ebates when you shop online? If not, get it, it’s free! Then on most websites you shop on online, you engage the Ebates link when you’re there (it’s easy to do) and you can earn anywhere from 1-15% cash back on each purchase!
    • I’ve earned almost $200 this year by doing nothing special more than I would, just shop online like I would anyway.
    • Here’s my affiliate link – you make money and so do I when you join!  https://www.ebates.com/r/KATRIN7687
  • Do you create profiles when you shop on sites like Southwest.com and Hotels.com? If not, make sure you do. Don’t just book your travel without using such tools because not only could you SAVE money on the reservations, but you can also earn free nights and free flights. I earn 2-4 free one way flights each year and earn 1-2 free hotel nights each year too!

2. Save money on things that you’re spending on – do an audit of your monthly expenses!

  • Are you still using those memberships that you have and are paying monthly on?
  • What about the software or online services you may be paying monthly on?
  • And check your personal household expenses too, chances are you could go without cable, DirectTV or Dish and just use Netflix, or the opposite might be true depending on your TV watching habits.
  • Evaluate coaching programs, groups, memberships that you signed up for, for professional development. Many of them may be totally worth the investment but don’t continue to pay for something you’re not using. Check the agreement and get out of it if you can and it’s not directly helping you.

See how you can change the course of your income today by taking action on a few of these that make sense for you!

Then to ramp up your revenues and jumpstart your business, you want to sign up to speak with me or attend one of my live events! These are your fastest paths to learning what YOU need to do to tweak what you’re doing in your business to make more money.

You can also check out a whole host of my do-it-yourself products, programs and even free video tips and resources, but that’s the slower way to get where you want to go.

Either way, take action today! You deserve a less stressful, more profitable business and life as soon as possible!

 

Talk To You Again Soon!     

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


Do you want to start speaking in your business but not sure what to do to get started or what you need to do to get booked?  Check out my “Speaker Success Webinar” to learn my 6 Simple Steps to Make Money From Speaking.  Get free access to the webinar recording here: http://livebigevents.com/webinar-speakersuccess/ 

 

speaker success bootcampSpeaking in your business should be one of your TOP MARKETING STRATEGIES! If you are new to speaking or even if you are a seasoned speaker, my “Speaker Success Bootcamp” is THE event you should attend. This LIVE event in the Sacramento area starts on July 21st. Juicy VIP Package bonuses included – VIP attendees will walk away with a 5 minute video clip of themselves speaking on stage! Enjoy Special Pricing NOW!  Get all the details here: www.JumpstartSpeakerEvent.com 

 

 

Please Share, Follow and Like:
error

You’re invited to celebrate Women in Business at The Amazing Women of Influence Summit

Are you’re feeling discouraged or overwhelmed by the challenges of running your own personal business? This summit may be just what you need!

amazing women of influence summitThe Amazing Women of Influence Summit is a FREE 16-day Virtual Event where you can get tips and strategies each day from 30 successful women in business and I’m one of them! Serena Carcasole will be interviewing me and 29 other leading women entrepreneurs who have gained incredible success, from six figure to multi-million dollar businesses. Don’t miss our hottest business tips while we share our stories of struggle, growth, and success.

This is your invitation to join us on Monday, June 19th! You’ll get strategies from some of the top women in business on marketing, selling, branding, self-help, relationships, and prosperity. Be refreshed and recharged as we celebrate a new era of women entrepreneurs. And you’ll have access to dozens of FREE BUSINESS BUILDING AND LIFE CHANGING GIFTS!

Be inspired and transformed!  

Click here to register for The Amazing Women of Influence Summit!

 

Talk To You Again Soon!     

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


 

speaker success bootcampHave you heard about my Speaker Training event coming up in Sacramento, starting July 21st? You’ll see all of the information about my “Speaker Success Bootcamp” when you go to my LiveBigEvents.com website. This training is LIVE and in person and is packed with the information you need to be a more successful speaker, whether you are new to speaking or are currently a speaker. Special Valuable Bonuses included in the VIP Package!!

Please Share, Follow and Like:
error

Have you been trying to get yourself some speaking opportunities (I call them gigs) but you’re not having the best of luck getting booked?

Are you wondering how becoming a speaker will generate more business for you or why it’s such an important marketing strategy?

Well, I’ll tell you; I get most of my coaching clients and even most of my paying customers for other products and programs from speaking gigs. Sometimes they hear me speak in person at a conference or business event. Sometimes they hear me speak over the phone on a teleclass or webinar. Either way, being a speaker allows me to be the expert in my industry or on my topic. It brings credibility to what I do, who I am and it allows people to experience me quicker than if there were to just read a page or two on my website.

speakingWhen people get to hear you or watch you for a longer period of time than just a quick hello or introduction it gives them more of a sense of what you do, how you can help them and they can make a more informed decision on if or how they want to work with you. I highly recommend adding speaking to your overall marketing strategies if you’re a small business owner.

When people hear your speak, it gives them a better sense of what you do and how you can help them. Click To Tweet

In fact, I have a speaker training course on this topic because all my coaching clients need to learn what to do to become a speaker.

The following is that 6 Step Process.

  • Step 1: Determine WHO you’ll talk to and what do they want to hear. Ask yourself “What are you an expert in? or Who is your target market and where will we find groups of them? What do they care about exactly that relates somewhat to what you do?“ Do a search on Google, meetup.com, look for associations or other organizations with events, conferences and even online events and telesummits!
  • Step 2: Develop your speaking topics and speaker sheet. It’s important to BE PREPARED for speaking opportunities at all times if you expect to get any. You want to have a professional speaker sheet ready to email someone who wants to book you that includes your topics, descriptions, bullets of what they’ll learn, your bio, picture and contact information at the very least. Having a video of yourself on stage is also good.
  • Step 3: Strategize on where to get gigs. You’ll need to build a list of potential events, organizations or meetings that you can speak for locally, nationally and virtually. There are easy ways to find places but you need to do your due diligence if you want to get booked. Then you could delegate the contacting of those people and places but it’s not always that easy to find someone who really understands what to ask or say to do this, trust me, I’ve tried; I find that I’m always the best person to look for and contact people to get myself booked.
  • Step 4: Craft your presentations. It’s important to create your speaking presentations so that they are educational, informative, memorable and they make the audience take the action you want them to take at the end. Whether you’re making a sales pitch at the end or not, how you design your talk is crucial to your success, please don’t wing this.
  • Step 5: Design your accompanying marketing materials. Often times you’ll want handouts, flyers, order forms or table display materials for when you attend a live speaking event (as well as virtual – what to do online). Again, if you’re not prepared with these things then you’ll most likely waste your time doing the speaking in the first place. One thing I like to suggest when speaking to a group of people who aren’t that familiar with you is to have and make an “Easy YES Offer”. This is something low priced and easy for someone to buy that gives them a ‘taste’ of what you offer to ‘try you out’.
  • Step 6: Following up after a speaking gig. Most speakers don’t do this well at all and it could be more important than what you do AT the event itself. Developing a kick-butt follow up plan for after an event will provide ongoing lead generation and sales. Most of my sales come in the follow up process but don’t rely only on email marketing these days, you have to do phone calling, direct mail and even connect with prospects on social media sites too as they may only see one of these four attempts!

Hopefully this gives you some idea on what to get started doing to jumpstart yourself as a speaker.

Remember though, speaking is just ONE type of marketing strategy that you may want to do in your small business. Generally, you need to do 5-15 marketing strategies every month in order to maximize your potential.

To learn more about this 6 Step Speaker Success Process, join me on a complimentary webinar on June 7, 2017 by registering here now: http://livebigevents.com/webinar-speakersuccess/

This webinar will be recorded so if you find this article after that date you can still register and receive instant access to the replay! Don’t wait to learn how to monetize speaking more in your business or you’ll miss out on THOUSANDS OF POTENTIAL SALES!!

If you want more specific examples, steps and samples of ways to do this as well as many other types of marketing, then you really want to sign up to receive my free weekly video biz tips, articles and more! Plus you’ll also receive a few freebies to help you jumpstart your marketing and your business, go to http://www.JumpstartYourMarketing.com/freegifts

Talk To You Again Soon!     

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


 


Are you wondering WHERE YOU STAND in your marketing…

Biz Quiz Button-TakeBizQuiz

Please Share, Follow and Like:
error

This article was written by my friend Anastasia Netri, take a look…

 

Do you want to know the truth about success?

“Make $10,000 a month in 2 days a week even if you’re just starting out!”

“Get to 6 figures in your first 3 months of business!”

“A million dollar business is easy!”

We’ve all heard the claims, seen the testimonials, and bought into the hype.

And we sit wondering, “What’s WRONG with me that I can’t do that?”

I’m going to tell you some real truth about success because I actually want you to SUCCEED.  If you know what’s really behind it, and you take the steps, you can get where you want to go.  IF you know all there is to it.

The truth is, 90% of very willing, eager, and hopeful entrepreneurs don’t make it past their first year.  I believe that the success rate can far exceed 10% if people were more educated about how business really works.

Let’s first explore…why only 10%?  What I’ve found is this…

In the first year, well – EVERYTHING is new.  We’re taught to avoid being a novice at all costs, because our egos want to appear that we know what we’re doing.  Because there is so much to learn, and it feels uncomfortable, 90% of people just give up and won’t stick it out.

 

Here’s an example:

If you want to be a speaker, chances are…you may suck for your first few talks.  However, if you want it enough and you’re driven to keep going, you ask questions, get some training, and practice – then lo and behold – you’re going to be an awesome speaker.  It’s that simple.

Making money as an entrepreneur requires some skills.  There’s marketing.  Sales conversations.  Technology.  Relationship building.  The list goes on and on.  Growing a business will pull you out of your comfort zone in 25 different directions at once.  But – when you take one step at a time, breathe, ask questions, get help, and just DO IT…at some point you will achieve mastery.  (And, then you’ll be on to the next new and exciting thing!)

Being an entrepreneur is a spiritual, mental, and emotional bootcamp.  It will train you to be at your best, know who you are, and embrace the unknown more than just about anything you’ll ever do.

If you’re reading this, I strongly encourage you to keep going.  It does get easier.  And, this life comes with a confidence and belief in yourself that’s based on actual, real life experience.  It’s VERY worth it.  I promise.  You can be one of the 10% if you simply decide right now that you aren’t giving up.

That’s what every successful person you know has in common. There was no “plan b”.  They just made it work.  It’s not because they are smarter, prettier, richer, or more popular.  It’s because they kept going.  YOU can do that too.  Let today be the day you decide.

 

______________________________________________________________________________

 

Article written by Anastasia Netri, creator of Experts in the Raw – the Naked Truth About Success global online event.   She has brought 20 speakers together to share the behind the scenes look into the real life of an entrepreneur (including ME, Katrina Sawa), so that people feel empowered to keep going and create the life they dream about.  Check out the totally hilarious video, see my N*aken pic and find out how to join us totally FREE here:  Http://expertsintheraw.com/?orid=3960&opid=7

 

Please Share, Follow and Like:
error