Speakers and Aspiring Speakers: Want to know a GREAT WAY to get your message heard? I’m happy to tell you about the Public Speaker Association.

Being a part of this organization can help you spread the word about your business so that you can get out there and change people’s lives while you have the best year ever for 2017!  It is a fabulous way to market yourself by using other people’s connections.

As one of the Featured Speakers of the PSA and a former National Collaborator Award winner, I can assure you that I’ve benefited greatly by being involved with the PSA. My association with this group has helped me expand my business in ways I never dreamed possible!

For example, I’m going to be speaking on the “Top 3 ‘Must-Do’ Marketing Strategies for 2017”, tomorrow, Jan 25th on the PSA “Fabulous World Summit”. My segment will be at 10:30am PST, but this summit is chocked full of some other amazing speakers that you can access throughout the day. It’s a free virtual event that you can access by clicking here –  Fabulous World Summit.

public speaker association conferenceAnd the exciting news that I want to share today is about The PSA Conference that will be held July 1st – 3rd this year in Las Vegas. My friend, Tonya Hofmann, CEO & Founder of the Public Speakers Association is planning another high energy conference of her high 6 and 7 figure Speaker friends to give attendees their tips to help you get booked to speak, make money… lots of money as a speaker and more importantly, how to really make an impact on this world to go out and change lives!  Click here to get more information about the 2017 Conference and to register.

The Public Speaker Association attracts some of the best speakers in the world who are also some of the nicest people to meet, teach you and connect with you!

Membership offers many monthly opportunities for you to take advantage of such as ways to help you grow your data base for your email list, social media connections, opt-in offers, educational modules and more. To find out how to get involved and what membership offers, click here to go to Public Speaker Association/Membership. 

So head on over to the Public Speaker Association site and register today. If you have any questions about membership, please click here to contact Tonya Hofmann

And remember to tune into the PSA Fabulous Virtual Summit tomorrow starting at 8:00 a.m. PST!

Talk to you Again Soon!  

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

P.S.S.  Have some other needs? Check out this option for getting that jumpstart…

 


free session If you need some help or pointers on your business plan or strategies, I’m the person to talk to! I LOVE to help people and can help you get moving toward your goals quickly. If this is something that interests you, why not Schedule a Planning Meeting with me.  This is still a great time to schedule a chat with me. Why?  Because I’ve opened up some additional coaching slots this month so now’s the time to start working to make more money or to start planning for next month, next quarter, next year!!!  Just go to askkat.biz and sign up with a session with me.


GET READY NOW FOR:  JumpStart Your Biz in a Weekend Intensive – in Sacramento, Mar/Apr 2017!  

jumpstart your biz in a weekendBe a part of an intimate group of highly motivated entrepreneurs and business owners at my JumpStart Your Biz in a Weekend Intensive!  If you need better marketing results & a better overall business plan FAST or you know someone who does, here’s your chance!  Check out all of the training you will receive at this Event in Mar/Apr 2017.  Check it out NOW at: www.JumpstartYourBizinaWeekend.com

 

 

 

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I’ve recently been asked to participate in the “The Global Cutting Edge Coaching Event – Maximizing Your Income While Optimizing Your Client’s Results”.

It’s a FREE virtual event that has brought change agents and problem solvers together from around the world at the request of my friend, Dr. Simone Ravicz, a certified business and life coach and a brain coach.

global cutting edge coaching eventAre you a coach, consultant or other change agent who is spread thin and feeling exhausted because you are doing so many things in your business? Then this is THE EVENT for YOU!

Let me ask you this…

  • Are you less than thrilled with the amount of income you’re able to make or the number of clients you have?
  •  Do you honestly feel that you’re up to date with the latest in proven, effective techniques and that you’re providing your clients with the best coaching possible?

I absolutely get you!  I know that as a change agent, you are compassionate. I know you try to give your clients the best service possible. But, being an entrepreneur means that you are often wearing too many hats – Strategizing, Marketing, Setting up joint ventures and Launches, Managing Technology, and more! Many have found that focusing on all of these tasks takes too much valuable time and energy and it keeps them from focusing on the excellence of their coaching all of the time.

The consequences of wearing all of these hats can result in your passion to help others being interrupted or diminished by the things you must do to keep your business running smoothly. You find yourself unable to give the focus that your clients need and deserve which makes you feel less than ideal about your coaching.

Now – just imagine finally not feeling the pressure of trying to do it all. Imagine a support system of 20 experts behind you so that you can easily see what is out there in terms of various coaching approaches and techniques and being able to quickly learn tips and tools from these top experts.

What would that feel like? Pretty fabulous, right?

All of this is possible, and it begins with YOU.

It can begin with changing how you think and asking yourself a question…Do you think having access to this valuable information would be of help to you in your business?

If you do, then join me and 19 other amazing experts for 10 days of valuable secrets, techniques, tips and inspiration. Again, this Event is FREE and starts on January 23rd. My segment will air on Jan 23rd at 9:00a.m. PST.  Click here to register for this event and get ready to learn to increase your earnings, have more satisfied clients, get more referrals, and start feeling great about doing your best work ever!

 

Here’s to YOUR Success!  

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

P.S.S.  Have some other needs? Check out this option for getting that jumpstart…

 


free session If you need some help or pointers on your business plan or strategies, I’m the person to talk to! I LOVE to help people and can help you get moving toward your goals quickly. If this is something that interests you, why not Schedule a Planning Meeting with me.  This is still a great time to schedule a chat with me. Why?  Because I’ve opened up some additional coaching slots this month so now’s the time to start working to make more money or to start planning for next month, next quarter, next year!!!  Just go to askkat.biz and sign up with a session with me.

 

 

 

 

 

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It can be easy to start up a business and yes you need to have motivation and determination in order to be successful. But the biggest thing you need to have on your side is the correct training on HOW to be a business owner.

Getting the entrepreneurial training you need should be your #1 priority but hardly any new small business owner ever thinks about that. That’s why most of them go out of business frankly. They don’t learn what it takes and what’s involved besides providing your products and services on how to be a successful business owner.

Here are six steps to starting up a new business by yourself on a limited budget (or jumpstarting the business you’ve got!):

  1. Choose a business model and industry where it’s proven to be able to make money almost regardless of what the economy is doing – there are tons of these, especially if you’re looking at online business models and businesses.
  2. Do something you’re passionate about so that you are excited to get out of bed in the morning to get to work and provide your service or promote your products (this is second to finding something that will make money…for a reason!). There more than likely is a way to make money at your biggest passion but you may not see it or you don’t see the easiest ways that me or another business coach could identify pretty quickly.
  3. Set up effective systems and the right business structures FIRST in order to be able to leverage and maximize your time and money. This way you can do unlimited amounts of marketing without getting scared of the flow of customers and prospects coming in. Setting up systems and structures allows you not to have to worry about this but you may not see what systems need setting up, that’s the problem.
  4. Outsource the things you don’t like to do or aren’t good at doing RIGHT OFF THE BAT or as soon as humanly possible and you will be more efficient and able to make more money faster.
  5. Provide clear, frequent, consistent and value-added messages to your prospects and target market in order to build solid relationships with people who will buy. This is one of the biggest mistakes I see business owners make is that they forget to keep in touch with the people and customers who get into their database. Database marketing is one of the most important types of marketing you need to do.
  6. Develop an effective, results-oriented, low budget marketing strategy to reach new prospects that you will easily be able to implement and make sure you WORK IT! A plan does you no good unless you follow it so get someone to hold you accountable if you need to but make it happen.

Want help figuring out what you can do for a business or how to tweak and monetize more the one you have? I’d love to talk with you in a complimentary business strategy session to help you design a business that better fits the type of lifestyle you want to live so you can live a happier life!

 

© Copyright 2012 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her F.ree Entrepreneur’s Success Kit at http://www.jumpstartyourmarketing.com/gifts!

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Every once in a while something occurs pretty often that really bugs me and of course I’m inclined to speak my mind.

You see I’ve been doing some very ‘Interactive Follow Up’ lately which is one very important key aspect of your marketing (or it should be). I’ve been making phone calls. My team and I actually have been calling many people I’ve met in the last few months or more, reconnecting with them (even some of you reading this now); something I don’t see small business owners taking the time to do at all – follow up calls.

I can tell you that ‘Interactive Follow Up’ is so important for you to make time to do in this busy, fast-paced world in order to stand out among your competitors. Most of your competitors are just sending emails or mail or facebooking but hardly anyone takes the time to reach out and make a phone connection – that’s when you become more memorable!

The issue is that when you do try to reach out like we have been doing…..no one hardly returns your phone calls or messages. Does that happen to you too?

Well as the caller, its disappointing right? One thing you can do is make sure you don’t talk about your products or services on that follow up call. Your goal should be to connect on a more personal basis to find out if or how you can support each other. Most people I see that do their follow up calls make this mistake and try to sell, sell, sell or push stuff and that’s what turns us off.

As the person who gets called, I get that you’re busy but do you want more business or not? If you don’t return phone calls, not just from me but from a lot of other people who try to connect with you (even sales people) you are just leaving money on the table in my opinion.

Let me give you 4 simple yet powerful reasons why you DEFINITELY and ALWAYS want to return all business phone calls:

  • The person calling could be your very next customer!
  • The person calling could refer to you your very next customer if you take the time to engage with them on what your needs are too at some point in the relationship building process.
  • The person calling could have a big influence in the area, industry or in some other way that if you ignore them, it could prove not to be a good thing for your reputation
  • The person calling could know someone or something that you need to know to help you grow your business

Have you thought about that?

Yes even a sales person that calls….if you engage with them, how do you know if they might not be interested in what you’re doing enough to be able to refer someone to you or help you in one way or another. However unless you investigate and return that call and take time to build that relationship instead of burn a bridge possibly how will you know what was possible?

I say never be too busy or egotistical to return your calls. Someone may have worked up a lot of courage on their part to even call you in the first place, the least you can do is call them back and see if or how you can support each other.

For more information on how to JumpStart your small business with creative marketing and business building ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.biz. Let’s plot out YOUR Big Picture Strategy now before it’s too late!

© Copyright 2012 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her F.ree Entrepreneur’s Success Kit at http://www.jumpstartyourmarketing.com/gifts!

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–>> Without a clear focus on what you’re selling, how you’re marketing and to whom you’re marketing how do you expect to really become more successful?

This is one of the most difficult things for small business owners that I see which holds them back.

There is so much you need to do these days in your business just to even keep it afloat much less make a ton of money. Are you feeling a bit overwhelmed in this new year?

If your goal isn’t to make a ton of money that’s ok but either way, you need to market more and be very focused in what you’re offering online and in person or people will find it hard to understand why or how you can help them or why they should buy your stuff.

So where do you start to create YOUR Big Picture Plan?

Here are some key elements that your plan might consist of:

 

  • How much money you need to make this coming year?
  • – Break down your annual revenue goal into monthly increments so you can then determine how many clients/customers you need to get to reach that goal.
  • What new programs, products or services do you want to launch and when?
  • – What needs to be in place to make sure that happens efficiently
  • What personal goals do you have (vacations, time off with family each week, relationship focus, self care, etc)
  • What marketing will you tweak or add this year to reach more of your ideal target market
  • How many clients will you need in order to reach those money goals? Figure it out.

Now, what are the steps you need to take to reach those goals? Do you know?

Do you have those plotted out as well? This part is crucial. Some people just write down the goal but then stop there. You want to break each goal into bite size pieces or tasks that you can then do or accomplish every week, month or quarter to reach those goals and make them manageable. Hence, being focused.


Sometimes you will need to focus more on the inner workings of your business and the systems it takes to serve more customers or sell or follow up with more prospects to turn them into customers.


Other times its about focusing more on the marketing and lead generation (once you have those systems in place).

Here are my top 11 Marketing Strategies that you probably want to make sure you are focusing on this year.

  • Networking in person
  • Speaking in person or online/phone/radio
  • Social Media marketing and networking (using my messaging system is preferred in order for this to really work for you!)
  • Being a vendor/exhibitor/sponsor at live events (I teach this in my Tradeshow Networking Tool Kit)
  • Co-promoting with other complimentary business owners (there’s a whole bunch of things you can do for free with others to promote each other)
  • Phone calls (soooo important!)
  • Video marketing – create tips, a video channel and more
  • Blogging – good, consistent, keyword rich content drives traffic
  • Offer freebies/bonuses/gifts, etc. for promos for others, launches and more
  • Testimonial marketing
  • Publicity (missed opportunity for most small business owners)


I shared this information in much more depth on a training call I did a couple weeks ago in my Silver Mentor Coaching Program. You can have access to that and 6 months of additional call recordings and trainings and more when you register for that program for $97 online at
www.MentorSignup.com. (You can cancel anytime but go get this info at least, it can totally help you focus this year on what to do in your marketing and how!)

© Copyright 2012 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her F.ree Entrepreneur’s Success Kit at http://www.jumpstartyourmarketing.com/gifts!
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You said you wanted to learn from me via video…so here is a series of 3 videos I recorded in Dec 2010 where I talk about the 3 types of marketing every business owner needs to be doing including referral source marketing which I’m guessing you are highly falling down on doing right now in your business…take a look.

Video Tip From Kat — 3 Types of Marketing, Focus on Referral Sourcesclick here

Video Tip From Kat — 3 Types of Marketing, Focus on Your Databaseclick here

Video Tip From Kat — 3 Types of Marketing, Focus on New Businessclick here

 
Ready to take some action now?

1. Do a free strategy session with me ASAP – go to www.AskKat.biz to fill out the form.

2. Attend my NEW Jumpstart Your New Biz Now – 6 Week Entrepreneur Basic Training & Set Up Program – classes start this Tuesday.  Find out all the details here now, it’s $497.  The next 6 people will get a special bonus so go check it out now if you need any or all of these types of marketing implemented, set up and monetized in your business.

 

© Copyright 2012 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her F.ree Entrepreneur’s Success Kit at http://www.jumpstartyourmarketing.com/gifts!

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Have you ever designed a new program, product or service or had an idea for one that you had no idea how to price?  Oftentimes, do you wonder if your ideal prospects will pay you what you’re worth?

When you think about pricing your programs, products, and services in your business, it can be a tricky decision. However, no matter what you charge, if you don’t show to your prospects the value of what they’re going to receive, learn or walk away with after buying your program, product or service, then the price doesn’t matter.

If you can show enough value, you can charge really high prices. You would be surprised what some people would be willing to pay if they see that what you’re offering is the exact solution to the biggest problem they have.

 Don’t be scared to raise your rate. Don’t be scared to charge a premium for your services or for working with YOU rather than one of your PEOPLE.  It basically comes down to your own confidence and the wording you use to describe what you do and how it will help people.

What’s important is learning how to speak and write about the value you’re going to share or that your prospects are going to receive. That is the key to getting paid what you’re worth.  This is a learned skill however for most entrepreneurs, you usually aren’t born with the ability to talk or write in a sales and marketing way while still exuding the value of what you offer by talking about what matters most to THEM about what you do.

Continue Reading…

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I am assuming that you ARE networking somewhere! You had better be – it is the best way to meet new people and build those relationships that turn into repeat sales and referrals. Now the question is – What do you bring, pass out or display when you network?

Obviously, you are going to bring a lot of business cards. What else can you pass out that will be memorable or useful for the people you meet?

What can you develop, create, write or design that is creative, useful, and something that people (meaning your target market, not just anyone) will want? This item should also be easy for you to print, buy, and/or reproduce at a low cost.

Continue Reading…

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” This is part 2 to last week’s post about playing too small in business. Enjoy!

Now whether you play small in business or your personal life, it all ends up the same way really….you ultimately don’t get what you want.

Here are the 7 signs you may be playing too small in life:

1. You’ve chosen to settle for a life without passionate love
2. You’re not happy in your job or doing what you’re doing for work
3. You haven’t taken a real 7+ day vacation in over 3 years
4. You can’t remember the last time you bought something for yourself or treated yourself to something nice just because
5. You normally allow others to dictate or plan how you will spend your days off or down time
6. You wake up often with regrets or dreams still unfulfilled
7. The people you hang around with most tend to be more negative about things and are probably holding you back in one way or another

Instead why not take charge of your life, take control of your happiness and manifest the type of lifestyle you really want?

I’ll bet what you really want deep down inside are things such as more:
• love, support
• passion, pleasure
• happiness, joy
• peace
• pampering
• purpose, spirituality
• encouragement and inspiration
It’s time you design your business around the type of life you want to live isn’t it?

Here are my 4 Keys to Complete and Total Happiness:
1. Rekindle your love relationships or manifest your Mr. Right
2. Stop working in a job or business you hate and learn how to transform your business and your life into one that makes you happy and feeds your passions
3. Make time for you, pamper yourself, love yourself
4. Find friends, peers and mentors who inspire, motivate and support you no matter what

Only then will you achieve complete and total happiness in my mind.

You can totally transform your life you make the decision not to settle anymore. You can also transform your business into a smooth-running, money-making, passion-driven and freedom-based business if you really want to. You just need to pull up those big girl panties, gather up your confidence, have a little faith and take action.

If you want some guidance on what to do to transform your life or your business into a business that will sustain you for a long time and one that makes you want to get out of bed every day, then I suggest you hire a coach, mentor or enter into a program where you’ll get some one-on-one coaching.

I have many different levels of programs for anyone’s budget and level of expertise. Check out my group or private coaching programs or my do-it-yourself marketing planning and business building products.

© Copyright 2010 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her Free Entrepreneur’s Success Kit at http://www.JumpStartYourMarketing.com!

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I woke up this morning thinking that so many small business owners are thinking WAYYYYY TOO SMALL. There are so many opportunities for those of you who want to step it up big and lead your field, do bigger things, serve more people, teach and support more people about whatever it is you’re an expert in.

If you’ve been following me for some t

ime then you know I take a no-holds-barred approach to business and marketing and I tell it like it is.

Where do you want to take your business??
What do you want to become an expert in (or be known as the expert in)?

What’s stopping you from GOING BIG?

I’ve offered up some complimentary Strategy Sessions to the entrepreneurs who follow me more, only because I know YOU are more serious about your business then random ‘friends’ on facebook.

But if this is you and you are NOT on my ezine (email newsletter) list then you’ll want to jump on it now if you’re interested at all in chatting with me about what’s possible for you in this never-before-offered Strategy Session opportunity.

I’m only giving details in my ezine and you can register for that and get some other freebies too on my home page at

https://www.jumpstartyourmarketing.com – now is the time to take charge of your life and business, let’s kick it up to 6 or 7 figures this year together, shall we??

— Kat Out

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