Lessons Learned and Wins for 2019!

Hello and happy holidays!

For those of you who have seen my Facebook this week you know it’s been a very traumatizing week for my family and I won’t lie it’s been a hard five days. If you’d like to read more about what happened, here’s the post I made. There’s an update if you scroll down in the comments as well. It’s a little too hard to continue talking about however. Thank you though for everybody who shared your thoughts, your love, and your prayers, we really appreciate it.

In the midst of all that chaos and sadness, I somehow managed to pull the energy out and launch another International best-selling book! I’m excited for the 11 other authors in the book, many of whom this was their very first book, so to come out of the gate with an international best-seller was really cool for them. And thank you all so much who bought the book and shared it out for us, we really appreciate all that you did.

Then this morning, I was invited to be on a Facebook live with the Women Speakers Association Premier Members of which I’ve been a member of for four years or more (I can’t remember now).

We were asked to share our “wins” for the year things that we wanted to celebrate and even our “lessons learned.”

What I shared wasn’t what I had planned to share, it just came out. It was all about surrounding myself with communities of people who are full of love, friendship, generosity, and integrity. After all, that’s what really drives me these days.

I thought I would share in this email today a few of those wins, celebrations, and even Lessons Learned in hopes that they can help you in some small way.

And I would encourage you to look at your own “year-at-a-glance,” and see where you thrived, excelled, exceeded your expectations, and even stretched outside your own comfort zone. Celebrate yourself, you deserve it!

So, my big wins as I see them:

  1. Launching a brand-new organization called the International Entrepreneur Network and seeing over 140 people join within the year. I wanted to start this because I feel like I’m just not helping enough entrepreneurs. I meet dozens of entrepreneurs every month from all over the world who still have no idea what they are doing when starting up or growing their business. And they are so passionate but aren’t making the money, it breaks my heart and I want to help them. I want to help everyone. That’s why I made it so stupid affordable that it’s a “no brainer” to become a member. Find out more about this and how you can benefit no matter where you are in your business: www.iEntrepreneurNetwork.com 
  2. I’ve helped 36 entrepreneurs become authors so far too, that’s super cool I think. I LOVE being an author and now I have 10 books – whoo hoo! It gets easier and easier to write or be a part of compilations the more that I do. It’s impressive too when you have one, but more than one is even that much more impressive. I love watching their faces when they light up sharing that they are now authors… and even Int’l Best-Selling authors!! Being an entrepreneur can get you in a lot more doors, book you more speaking gigs and even help you get clients! Find out how you can become an author in the Jumpstart Your _____, Vol III book coming out in 2020:  https://jumpstartyourmarketing.com/jumpstartcompilation/
  3. Consistency continues to be a BIG thing for me, it works. Being consistent with my marketing, lead generation, follow up and sales. Being consistent with my message, my actions, my investments, my networking, my boundaries. Being consistent with my beliefs, thoughts, and ability to make decisions quickly and without conviction.
  4. I really immersed myself in a new organization that I joined late last year called Polka Dot Powerhouse. I really love these ladies, they are so supportive, smart and connected. I was so active, I probably met and/or spoke at chapters with over 300-400 members total all year around the US including being an exhibitor at their Celebration conference in Boston. I’ll be back this coming year too PLUS I was chosen as one of the only 6 Diamond Trainers for 2020!! Showing up BIG (and being consistent) really does pay off. Find out more about PDP, and jump on one of the Open Houses online for free to check it out:  www.PolkaDotPowerhouse.com
  5. I got SUPER OUTSIDE my COMFORT ZONE this year and after 11 years moved my 3-day entrepreneur training event to Los Angeles in November. Now, I probably won’t do that again, not because it wasn’t successful, it was. But because my main goal is to “simplify” in my business and life and having a big event like that with lots of moving parts and “stuff” does not simplify anything, it complicates it. So, for that ONE reason, it’s easier for me and Jason (my husband and now AV guy LOL), we will continue holding the events in the greater Sacramento area moving forward. BUT LA was a good test in “trusting that it will all work out in the end” which is one of my mantras. It did. My 2020 event schedule is up now, registration for the Love & Money Live event will be open soon!

 

Now, for a couple lessons learned in 2019, beyond what I already shared in the wins…

  1. Put myself first. I just told this to a client today too, in fact, we created her a mantra for her 2020 theme for the year “It’s All About Me”. She’s the opposite of selfish, in fact, she’s negative selfish so she really needs this. I told her to set a timer on her phone for every four hours for the whole year. (hee hee) Hopefully she’ll do this. Then when it goes off, have her stop and ask herself: “If it’s all about me, what do I need right now?” That seems like a weird thing to do I know and that often? But for some people, they need that many reminders, they get off track with putting themselves first in so many scenarios and situations every single day – from business and clients, to loved ones to even holding themselves accountable. I’ve been focused on eating right this past year and taking out of my diet the foods that don’t make me feel good – duh, what a concept right? Sticking with good for me, yummy foods. That’s one way that I put myself first. Another is that I sleep when I need to sleep and I make it a top priority to get enough sleep. I haven’t been sick a day all year!
  2. It takes risk. This year I retired my husband from his full-time job so he could start up his own business. (I guess this is one of my WINS too!) It felt really, really good to be able to do that because he was SO unhappy. We took the risk to reduce our income to one in the household so that he could pursue his dream. Not only that but he invested big in HIS business too, entering into a mentoring program for his particular industry of voice overs. Is it harder month by month? Yes but it will only be short term. Is it scary to let something go like that for him? You bet! But he’s lived through cancer, a bad marriage, divorce and a whole host of other things just like all of us and he now knows he can refuse to settle, whether it’s in a job he dislikes or with people that aren’t supportive. It takes trust, faith, determination and a lot of belief that anything is possible. With the right supportive and encouraging people around you, you can do this too.
  3. Keep my distance from yucky people. What do I mean by yucky? The ones who when you see them or hear them, give you that sick-to-your-stomach feeling in your gut, that’s who. If that means I don’t attend some of the biggest conferences in the industry because of it then so be it. I can no longer be around fake or inauthentic people, period. It hurts my energy and it pisses me off to see them lying to unsuspecting people, and more. I can’t be around selfish people who care only about themselves or them making money off of someone without giving a crap if it’s the person’s next best step or not. I can’t be around people who ASSOCIATE with those people, period. This is part of the boundaries I’ve set for myself. And frankly if that means I make less money by not collaborating with some people then who cares. I’m here to help more people create happier lives for themselves which includes more love in their life and money in their business. If you want support around that with someone who really cares about you and isn’t trying to rape you for every dollar you’ve got then reach out and let’s chat! I’m extremely affordable for what you get, you get me, an expert in all things business and marketing! I’m like the best kept secret of the coaching world, mainly because I don’t compromise my beliefs for money or opportunity. I’m the real deal and I’ve helped thousands of people make a lot of money doing what they love.  www.AskKat.biz

That’s a lot of reflection -whew! Thanks for reading.

Here’s to creating and enjoying your happiest life ever with lots more Love & Money!!

PS –  You can always Like my Facebook page here or sign up for my email newsletters here.

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Int’l Best-Selling Author with 10 books!

916-872-4000

katrina@jumpstartyourmarketing.com

www.jumpstartyourmarketing.com

 

“Showing You HOW to Make a LOT More Money Doing What You Love!

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Business Planning Tips for 2020

Ready for some Business Planning Tips for 2020?

What are you working on for your planning next year?

I have done a dozen or so big picture business planning meetings with my Live Big Mastermind clients so far since Thanksgiving and a handful more to go too before the end of December.  It’s that time of year!

I love, love, love doing these meetings because:

  1. First off, I get to hear how amazing they’ve done for this current year!! One client whom I just met with before writing this, literally doubled BOTH of her businesses, her private practice AND her non-profit this year!! Whoa!! That was super cool to hear. Sometimes I don’t even know where clients are at if they’re too busy to stop and tell me LOL.
  2. Secondly, I get to hear their fun ideas AND give them NEW or BIGGER ideas on things they can do and how they can tweak their business, marketing, systems, team OR how to get WAY more exposure for the coming year. 
  3. Finally, there are things we discuss, (like with my client last Tuesday) that aren’t always about business – we talk about their marriage, their health journey and even their kids and we develop plans to improve all of those too.

This video today though is of me giving business planning tips for 2020 to one of my Facebook groups… scroll down to join that, there’s more opportunity for trainings like that in the free FB group or the $7/mo International Entrepreneur Network that I run. 

The video is about a half an hour long and it’s all content, so sit down with it when you actually have the time to go through each point and make out a plan.

 

I LOVE what I do and I LOVE supporting and training entrepreneurs like you, new or seasoned on what you can do to jumpstart your business, marketing, websites, mindset, sales, team and even how to generate more clients through speaking, writing books, hosting events, retreats, online memberships and so much more. 

I’ve been doing this for 17 years now and I can’t even imagine doing anything else. You see, I’ve worked really hard building my own business over this time and I still continue to invest in trainings and workshops and masterminds all the time. I know how important it is to keep “honing my skills” – especially with regard to marketing and sales!

I always say you need to “stay in the conversation” to keep up with what’s going on in the marketplace… regardless of what you’re selling or what industry you’re in. 

There is no magic pill to make you an overnight success, it takes work… BUT it doesn’t have to be “hard work”!

When you LEARN WHAT TO DO AND HOW TO DO IT and then you can even delegate some of it or systematize some of it, it is a lot easier on you (the business owner), and THAT’s what I LOVE to teach you how to do!!

If you haven’t attended one of my live events yet and you’re remotely curious about what we do at these events that makes them SOOOOO DIFFERENT than other conferences and business or marketing events that you may have attended, please do so. The next one is this coming Spring… but go check the event webpage for what’s coming up and what you can attend; it might be a live event or a virtual training!

Let me help you get more clients consistently!

Come talk with me, sign up here.

Here’s the page for the other webinar I did about 2020 biz planning too… you can go watch that and other webinars for free: https://jumpstartyourmarketing.com/sacspeakerwebinars/ 

Want to learn more about the Int’l Entrepreneur Network that I talked about on this video? Go to www.iEntrepreneurNetwork.com and become a founding member today!

 

PS –  You can always Like my Facebook page here or sign up for my email newsletters here.

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Int’l Best-Selling Author with 10 books!

916-872-4000

katrina@jumpstartyourmarketing.com

www.jumpstartyourmarketing.com

 

“Showing You HOW to Make a LOT More Money Doing What You Love!

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Entrepreneurs Need to Stay in the Conversation

Staying in the conversation around being a successful entrepreneur that is!

I LOVE what I do and I LOVE supporting and training entrepreneurs like you, new or seasoned on what you can do to jumpstart your business, marketing, websites, mindset, sales, team and even how to generate more clients through speaking, writing books, hosting events, retreats, online memberships and so much more. 

I’ve been doing this for 17 years now and I can’t even imagine doing anything else. You see, I’ve worked really hard building my own business over this time and I still continue to invest in trainings and workshops and masterminds all the time. I know how important it is to keep “honing my skills” – especially with regard to marketing and sales!

I always say you need to “stay in the conversation” to keep up with what’s going on in the marketplace… regardless of what you’re selling or what industry you’re in. 

I remember selling door-to-door when I worked for the local newspaper. I’d go around to businesses every day trying to sell them ad space in the paper (yes, it was a popular and good thing to do back then). Some would slam the doors in my face, some would welcome me in and listen and others would say “I tried that and it didn’t work”. I could always teach someone something though about marketing and advertising if they would just listen to what I had to say… many times sharing OTHER ways they could attract new customers, even if they didn’t run an ad with me.

Either way, I was top in sales because IT WAS ALL ABOUT RELATIONSHIPS and I knew it way back 20 years ago.

Before I worked for the newspaper, I had a few other Marketing Consultant or Marketing Director jobs and I also did even harder door-to-door sales… residential!! OMG that is tough let me tell you! I was selling coupon books for local auto service shops or restaurants and I’d only make $10/sale back then… my goal was to knock on 100 doors to get to my goal of 10 sales!! Can you believe it? $100 bucks per day is all I strived for back then…

I’ve had BIG MINDSET SHIFTS since then about what I am worth, what I want, etc. But it was the best thing I did frankly because I can take a NO like nobody’s business!! (A very good characteristic to have when you’re offering and selling YOURSELF.)

You know what though, that’s where I really learned to be more diligent with my day-to-day revenue generating activities! I had to be. I had to be assertive, productive, motivated, period; otherwise I couldn’t pay my bills or eat!

I find that this is THE ONE SKILL or learned behavior I guess it is, that I’d say 95% of entrepreneurs don’t have (but you can learn). They don’t take CONSISTENT DAILY ACTION TOWARDS MAKING SALES. 

Either it’s due to lack of confidence, knowledge, know-how, courage, time or frankly just motivation… some are just too “comfortable” to “get to work” like you need to in order to really grow your business.

There is no magic pill to make you an overnight success, it takes work… BUT it doesn’t have to be “hard work”!

When you LEARN WHAT TO DO AND HOW TO DO IT and then you can even delegate some of it or systematize some of it, it is a lot easier on you (the business owner), and THAT’s what I LOVE to teach you how to do!!

If you haven’t attended one of my live events yet and you’re remotely curious about what we do at these events that makes them SOOOOO DIFFERENT than other conferences and business or marketing events that you may have attended, please do so. The next one is this coming Spring… but go check the event webpage for what’s coming up and what you can attend; it might be a live event or a virtual training!

Ever feel like you’re the BEST KEPT SECRET? 

I do too! Yep, that’s right… even with all the marketing, emails, social media, speaking and traveling that I do, I still often feel like more people need to know about me because I am 200% confident that I CAN SAVE ANY ENTREPRENEUR THOUSANDS OF DOLLARS OR MONTHS OF TIME when we show you how to PRIORITIZE better in your business, how to GET ORGANIZED, and get much more CLEAR & FOCUSED on what you’re doing.  

I’m constantly working on how to reach more people and I do a LOT of marketing! What kind of results are YOU seeing from what YOU’RE doing?

Please let me help you if any of this resonates with you… 

If you can come to an event AWESOME!! 

If not though, don’t let that stop you and don’t use that as an excuse to stop you in your tracks… recognize that you’re just sabotaging yourself.

There are many other ways to get the help, advice, resources and community that you need to be as successful as you want as soon as you want BUT… you have to WANT IT AND TAKE ACTION and DO SOMETHING different that you have before.

Let me help you get more clients consistently!

Come talk with me, sign up here.

PS –  You can always Like my Facebook page here or sign up for my email newsletters here.

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

www.jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

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What does JUMPSTART mean to you?

It just came to my attention from the last email I sent out to my subscribers about my Jumpstart Your Biz in a Weekend event (I got dozens and dozens of people replying) that many have the thinking that: “I don’t need a jumpstart” because…

  • I’ve been in business for 5, 10 or more years and things are going good
  • I’m too busy, I don’t need clients right now
  • I’m slowing down and trying to stop working so hard I certainly don’t want to get a jumpstart
  • I need to scale my biz, not give it a jumpstart
  • I need an exit strategy, not give it a jumpstart

Well… great!! Those situations in fact ARE also things that I believe you still need a “jumpstart” with. At least that’s how I look at it, let me explain.

I have a LOT of clients who are in these situations, I don’t work with just new business owners you know…

I work with seasoned business owners too. For the newer businesses, getting a jumpstart makes sense to a lot of you, for obvious reasons I think.

However, for my seasoned clients we do things like: 

  • Develop more systems (online and off) to help you manage your business easier and work less in it but ON it
  • Create systems for more nurturing of your database for more referrals, automation, reminders or upsells so sales are made while you sleep!
  • Changing your offerings, raising rates or adding other income streams that are more leveraged perhaps so you don’t have to work so many hours to make the money you’re making – changing it up, doing things differently takes planning, strategy, support and even bigger ideas than some people may generate on their own.
  • Adding team members so you can do less yourself and have more free time for vacations, family or just plain working less with less possibility of potential burnout. Plus, having more team allows you to expand, grow, exit, franchise, hire a manager to run things, be a better CEO.
  • Upleveling or evolving your brand – creating a new website and direction with new inspiration due to change or something that recently happened in your life OR that you WANT to happen but there’s no room for it to the way you’re going. I worked with a fitness trainer once who was holding classes at a gym and also doing mobile training 1on1 and when we changed her business model to doing virtual fitness training and having an online membership and community she could actually stop working so much, she met a man and had two kids!
  • Upleveling yourself as an expert with a book, speaking, more worldwide exposure, hosting a podcast, developing a movement, hosting live events and your exit strategy even. These are things we often want once we’ve got a good book of business already but there’s no time to even think about implementing all of this when you’re IN the business day after day.

Being busy IN the business isn’t good if something does end up happening that could take you out of the day to day sales and client interaction, right?

What would happen if you or someone you loved got sick, hurt or worse right now? 

Would income still be coming into your business regularly even if you didn’t have to concentrate on it?

The “what if” Factor is real. Do you have a plan in case something happens? This is what a lot of seasoned biz owners are NOT prepared for – how to make their business run and make money if THEY did not have to be there every day.

  • What if you had to go take care of a loved one for a month?
  • What if you had to have a surgery and were out for 3 weeks on pain killers?
  • What if your kid/husband/mom/fill in the blank couldn’t work or got hurt/sick and it was just YOU to take care of them?

None of us are getting younger, more stuff happens to us and the ones we love as we get older no matter how hard we work at preventing it.

So much stuff has happened to me and those I love since I started my business – what makes you think nothing like this will ever happen to you?

  • I’ve been through a divorce and also another really horrible breakup with a boyfriend, that made it hard to concentrate on work throughout the whole process (for 4 months!).
  • My dad died and as an only child had to fly to his home multiple times, deal with all his “stuff” and settle his estate over the course of 12 months and $23,000, taking care of everything through probate.
  • I’ve had two total hip replacement surgeries – all in ONE year, out for 3-6 weeks each time, thinking I could work from the couch but not realizing what recovery really took out of me, wasn’t able to.
  • I’ve had a toe surgery another year, a really bad sprained ankle another year and now have knee issues (Oh and speaking is my main biz strategy, right? Hard to do on crutches or brace.).
  • My current husband went through cancer the year he proposed. We had to postpone our wedding a year and I had to spend half my days all week long for over 8 weeks in the chemo center cutting my work time in half if not less as I was a full-time caregiver. (Thank God he’s healthy now!)
  • My mom fell 3 times in one year and I had to fly to her a couple times for surgeries, and to get her set up with in home health care.

I’m sure there was more than that but those are the biggies… beyond that I’ve had multiple website changes and team changes that have cost me tens of thousands of dollars and months of delay in my marketing.

You seriously can’t wait to get more SYSTEMS set up in your business. 

Stop thinking that you’ll focus on this “later” because you’re “too busy or too ___” now.

This is just something to chew on and maybe a “reality check” for some of you too. 😉

I don’t want to see ANYTHING bad happen to you or anyone you love but IF IT DOES I want you to be ready for it. I also want to see you making a LOT more money doing what you love!!

THIS IS WHAT HAVING A JUMPSTART MEANS TO ME.

This is not a squirrel or a bright shiny object. Instead it’s what most people I see need, including myself all the time! A jumpstart somewhere…

Whether you are a NEW business or a SEASONED business, you need to be SMART about your business.

I’m happy to chat with anyone who wants to discuss any of this and what it could look like to work with me on this.

  • For some of you it could just be a couple quick calls because you have things so dialed in.
  • For others you might need a total overhaul of your business, your website, your team and your operations. 

I don’t know until I can discuss it with you but I’m telling you, I see things in systems, I’m very detail oriented and I’m super organized and I can help anyone do this stuff so you can create a smooth-running, CONSISTENT moneymaking business around the kind of lifestyle that YOU want to live.

You need to do things in ORDER OF IMPORTANCE though or it will take you way longer to see the success that you hope to see.

Come talk with me, sign up here.

PS –  You can always Like my Facebook page here or sign up for my email newsletters here.

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

www.jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

Please Share, Follow and Like: