I’ve been throwing a lot of strategies at you lately on how to do certain types of marketing, marketing, marketing so I thought I’d change it up a bit this week. I’ll get back to more build-your-biz type of videos and articles next week but the topic I’m sharing today is very important also in building a successful business – trust me on this! Try to hang in and read the whole thing today because you may be surprised…

 

Just in the last couple weeks I’ve been talking to dozens of women who are not happy in their personal lives, their love life or have some beliefs about themselves they know need to change in order to be totally happy and confident.

 

One thing I don’t necessarily teach on is how to change your limiting beliefs….there’s a lot to that subject and many ways to alter or squash your limiting beliefs. I can recognize them in almost any client of course as they are probably the thing that’s stopping you from…

 

  • Getting your marketing done
  • Doing more on social media
  • Writing more content
  • Recording more (or any) videos
  • Speaking more
  • Doing your follow up calls
  • Redesigning your website and brand
  • Getting a new headshot
  • Raising your rates
  • And so many other things that would help you jumpstart your business!

 

So, if you think you could benefit from altering slightly or completely squashing some of those limiting beliefs you may have then I can recommend a couple clients who focus purely on this area.

 

Where I can help you is in your personal life…in addition to advising you what to do and how to do it in your business and marketing, I work with many clients with creating a happier environment for themselves so you CAN do all the above mentioned action items with more confidence and ease (revenue producing activities mind you that you want to be doing).

 

Clarity and Confidence are two very critical components to having a successful and profitable business. Some things that hold us back from being 100% at both of these is “other people”. It could be a close friend, family member or loved one who doesn’t “get” what you do or you’re trying to do with your own business.

 

  • They don’t “get that you have such passion for something that you’re willing to not take in a paycheck for a while, while you build the business of your dreams”.
  • They may not “get why” you want to invest in yourself, training, a mentor, books, CDs, workshops and a new website and they may say things that sound hurtful to you yet they believe they’re “helping”.
  • They say or do things that squash your own belief in yourself, make you doubt yourself or worse yet, forbid you to move forward in some way.

 

This is why I have most of my clients “evaluate” their own relationships when I find a little lack of confidence or clarity or lack of drive too. Often times we find one or two people who “just don’t get them” who are influencing them in some negative way for the entrepreneur, yet they think they’re doing it because they love you.

THIS COULD BE THE SINGLE MOST IMPORTANT THING THAT IS HOLDING YOU BACK FROM BIGGER SUCCESS IN YOUR BUSINESS….SERIOUSLY.

 

So one thing I’m REALLY GOOD AT is helping you communicate your needs, visions, passions and purpose with your loved ones (or significant other if it’s them) so they start to really “get you” more and what you need from them (if anything), to help you communicate better with them and manage your energy when around them.

 

I know this first hand because my ex-husband didn’t “get me” when I first started up my business either. We were married when I started it after quitting my last job outright and telling him I was just going to start my own business. He was fearful that I wouldn’t bring in a steady paycheck anymore and was always saying things to me, little digs, that hurt very much and didn’t encourage me at all. In fact, I would go out networking during the day with a big smile on my face saying everything was ok and then I cried myself to sleep many nights because I felt like I wasn’t loved and supported.

 

I ended up divorcing him after eight years in marriage but just two years of trying to make him understand how I’d changed and what I really wanted to do and be now but he didn’t have any interest in knowing what it was that I did or in understanding me at that point at all.

 

I just don’t want anyone I know or any of you who are reading this to be in this or a similar situation at all. It hurts not to be supported for what you really want to do or be. I wasn’t willing to settle any longer being with a man who made me feel that way and I hope you aren’t either.

 

I also had a father who I rarely saw mind you, but when I did he would find something wrong with me. He would tell me first how proud he was of me doing my own business and making a decent living at it (since I never asked him for money he assumed I was doing ok, although he did always ask) but then he would find something like my weight or my crooked teeth to comment on and asked “why haven’t you fixed that yet?”.

 

I’m getting a little vulnerable with you here because apparently there are hundreds of you if not thousands of you out there hiding with these types of people in your life. And you’re trying to build a successful business around something you’re very passionate about yet you can’t understand why it’s really not taking off yet or why you’re not as successful as you wish you were or why you keep working so hard at it and you’re going no where fast.

 

It very well could be because of something going on with you personally. You may not even see it just yet but it could be there. I would love to help you identify if or what is keeping you stuck in your business and how to get through it so you can finally take charge of your life and design the business of your dreams!

 

I have a video that I recorded this week (my hair isn’t that great in it but I had to sit and record it the day it came to me) that I’d love for you to watch, it’s not that long.

 

Here is the page to watch the video:  http://youtu.be/WtJtgWZOEfA

 

I also have a 3 hour, 3 part tele-training that I recorded a while ago to compliment my book, Love Yourself Successful, but is a very powerful experience that I know those of you who are still reading this probably need extremely bad.

I’ve lowered the price on it from $197 to $97 for this week AND I even threw in a few bonuses too, I urge you to go take a look at this page and go grab it. It has some powerful and deep experiential exercises that I want you to go through. When I went through these myself it opened me up to the kind of loving relationship (the one I have now) that is completely supporting, love-filled and passionate, just what I wanted.

 

And if you’re single and don’t have that special someone yet, then it will help you identify who WILL BE the perfect partner for you, what you really want and need in a relationship so that you’re completely supported as an entrepreneur too.  (Plus a few of my online dating tips!!)

 

Here is the page again to watch the video:  http://youtu.be/WtJtgWZOEfA

 

Here is the page to grab the 3-Part Tele-training + bonuses for $97 this week:  http://www.LoveAndMoneyTeleseries.com

 

Here’s to creating and enjoying your happiest life ever with a business doing what you love!

 

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

P.P.S. Make sure you leave a comment below on today’s blog!

P.P.P.S. Don’t forget the rates for my Novemeber 12-15 Jumpstart Your Marketing & Sales Summit are going up $200 per person this Monday, October 20th, so reserve your seat by then or pay lots more! If you need to be doing more marketing and sales in your biz to get clients, build your list and impact the masses then you want to be at this event! I walk you through everything you need to do NOW to jumpstart your business.

Sign up now at http://www.LiveBigEvents.com  Use Promo Code 200OFF to get in for $297 and you can even make 2 payments on that, what a deal. 

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Where is Katrina Sawa this fall, 2014? What business events and seminars is she attending, speaking at or hosting herself that you can attend? Find out below with the list on this page.

And…Watch a quick video message from me about How to Maximize Your Table Displays and Tradeshow or Exhibitor Booths PLUS how to get your hands on Kat’s FREE Tradeshow Checklist!  —->>>>

 

 

When you do a table display or back of the room table from speaking or you pay big time to exhibit at a larger conference, there are some crucial things you want to make sure you do, bring and prepare for so you can MAXIMIZE & MONETIZE your experience the best.

  • You need to prepare for the event no matter how large or small – what to print, create, bring and offer.
  • You need to work the room while you’re there – to maximize the number of leads you get, make the best connections and even hob nob with the Who’s Who too
  • You must, must, must do your follow up or you will be leaving tons of sales and possibly thousands of dollars on the table from people who did not take action on the spot. (the majority of my sales, and even high dollar sales too, come from my follow up)
So make sure you maximize the events you’re attending this fall and always – they can be the hottest marketing strategy that you do if you do them well and you strategize and plan for what you want and need to do.
Watch the video above for more tips, download the free Tradeshow Checklist here or come talk with me about how I can help you jumpstart your business using this strategy plus many, many more in a complimentary business strategy session here.

 

If you want someone to talk this out with you to help you figure out which options are best for you and your business specifically, then I’d love to either talk with you in a Free One-Time Coaching Call, find out about that here OR I could work with you on this and many other aspects of your business and marketing at my next Jumpstart Your Marketing & Sales Summit. We review and work on business models such as this thoroughly at this event which you can find out more about at www.LiveBigEvents.com.

 

Where’s Kat – EVENT UPDATE:

 

Tomorrow, October 9th I’m attending the Orange County chapter of eWomenNetwork in Costa Mesa, CA – join me there if you’re in the area! INFO HERE.

 

On October 10 & 11 in Torrance, CA I’ll be attending and exhibiting at the Success
Summit & Expo for Today’s Innovative Woman Magazine. I’m a writer for this online and print
magazine that now has local city networking chapters too but I try to attend this event every year, it’s that amazing. There may still be some tickets left? —>>>  http://successsummitandexpo.com/

On Wed, October 15th I’ll be speaking at the Roseville, CA Writer’s Group on the topic of: “How to Make Money From Your Book & Book Concepts (Whether Your Book is Done Yet or Not!)”. It’s a good little meetup group for those of you who want to write anything, a book, an ebook, a blog, etc. and whether you’re just beginning or have a few books out now. Join me at this event for a night of inspiration and big ideas! Join the meetup group for reminders & to RSVP here.On Friday, October 17th I’m sponsoring the eWomenNetwork 8th Annual Women’s Business Symposium. It’s all day full of amazing speakers from all over the country. Join me, get info here.

 

On Saturday, October 18th I’m speaking at the Sacramento Women’s Expo in Sac at the Convention Center on the topic of “Creating More Joint Venture Relationships Using Social Media”. It should be a big networking event, with some great speakers, vendors and more. Here is the info for that event: http://sacwomensexpo.com

 

On Monday, October 20th I’m speaking at a business networking event in Citrus Heights, CA, all about how to jumpstart your business so there will be hot seat coaching, awesome ideas flying and super networking. Check out the Facebook group, join and RSVP on there and I’ll see you there!

 

On Friday night, Oct 24th I’m supporting a good cause and attending a fundraiser called:
“Country Couture” at Bunz Sports Pub & Grill in Roseville, Ca where there will be a fashion show, country music and line dancing, silent auction (they need auction items!) and more. It’s to support the charities of Women’s Success Today, one of the groups I belong to locally. It’s going to be a fun night to kick up your heels and play for a chance! Join me, register on this page for $25 now.

 

On Monday, October 27th I’m co-hosting the Women Speakers Association Connect & Collaboration Meetup at El Torito’s on Arden Way, Sacramento. It’s free for any woman who is speaking currently or who wants to speak more in your business. We mastermind ideas, places to speak, how to get gigs and more. Join the free meetup group here so you get monthly updates and reminders.

So much going on!

Here’s to creating and enjoying your happiest life ever with a business doing what you love!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

P.P.S. Make sure you leave a comment below on the video or info on today’s blog!

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This is a question I get asked a lot, “how do you decide what format to do for your group program, event or other paid leveraged training?”

In my last article I shared the first four of 10 options and things you may want to consider when deciding which types of business models to develop. There are a lot that do not sell well and others that sell easily but many people aren’t that familiar with. So what do you do if you’re trying to add another revenue stream to your business or attempting to stop working so hard just working one-on-one?

Make sure you read Part 1 of this article located on this site first, then read this one is my suggestion or you’ll miss certain things to consider.

 

Watch a quick video message from me about a BIG REALIZATION I had recently that made me want to SIMPLIFY!  —->>>>

CLICK HERE NOW!

 

Here are the other six of 10 options and things to consider when structuring your next leveraged program, product, service or event in case you haven’t thought them all through:

    • One-on-One or All Group?
      • If you’re new to doing group programs and offerings then you might feel like it’s going to be hard to deliver enough value to a group since you’ve only worked previously in one-on-one situations. Consider for the first time out, giving one or two one-on-one sessions with you then as a bonus. You’ll feel more comfortable, you’ll drive up the actual value of the program too in the process.
    • Pay in Full or Payment Plans?
      • Always offer a payment plan but don’t make it seem like it’s a monthly fee for a set program or they may think they can cancel in the middle. Also it’s a good idea to offer extra incentives for people to pay in full so that you can collect the entire fees up front and you don’t have to act as the bank. But I see more payment plan payments than pay in full clients so I do highly recommend offering them.
    • Memberships
      • Typically you see membership options in place for associations or organizations you may belong to professionally or personally. There are also entrepreneurs who offer a membership as a way to get residual income. It’s a never-ending recurring payment plan for a service that is ongoing. Usually you’ll see this in a range of pricing from $9.99/mo to $99/mo. Every once in a while you’ll see a membership that is a few hundreds of dollars each month but that will usually include a coaching option or event, retreat, etc. The problem with most memberships is that it’s not that easy to fill one or keep people in it for very long so you will always be marketing to fill this type of program. I still like this as a business model but I don’t recommend clients focus on this as their main source of income if it’s at a lower fee.
    • Masterminds
      • A true mastermind from the Napolean Hill days means a group and collaboration of minds. I’ve been a part of a few different mastermind programs in my journey as an entrepreneur, some high priced, low access, some high access, low price and some no cost and flakey. In my mind, a good format for a mastermind is a well-priced annual program with some training and high access. The reason people join a mastermind is to brainstorm with others, get good advice about a subject, topic or from a specific person and to be a part of a community in the process so they have people to hold them accountable. It’s hard to do all that for free or low cost. I believe entrepreneurs who charge very little for their time and call their program a mastermind or don’t charge at all, are undervaluing themselves.
    • Live Events or VIP Days?
      • I could write a book about live events and how to do them, plan for them, market them and price them. I’ve learned a lot and in the beginning I learned a $100,000 lesson that I don’t want you to have to learn as well. All I can say is that when you want to do more than a 1-4 hour seminar, and stretch yourself to a 2, 3 or 4 day event or retreat that you recruit a mentor who’s done it before and can tell you what to do and not to do. VIP days however are easy peasy. Pick a price, what you want to charge for a day with you either in person or virtually is fine, and post it on your website and start talking about it. You’ll never sell a VIP day if you don’t have one to offer right?
    • Licensing or Certification?
      • There is a fine line between licensing and certification programs. I am definitely not the expert on these types of leveraged offerings however what I do know is this…if you have a specific process or system that you teach now to your clients that could be taught by others and those others could start their own business teaching your system or process or teach it under you, then you may want to look into these. There is a bit of legwork to do to prepare to sell your content in this way but it could pay off tremendously with the right plan.

Now that you have structured and developed your new leveraged program, product or service what’s the best way to sell it you may ask?

Great question and the answer is any and every way that you can.

You may think that if you write a stellar sales page for the program and post it on your website that it will sell like hotcakes but that couldn’t be farther from the truth. You have to market that page, your program and if it costs more than $500 to invest in the program or offering then you most likely will have to have a phone conversation with each prospect before they’ll be willing to invest in it.

You can sell it from speaking gigs, the stage, teleclasses, webinars, one-on-one consultations, phone call follow up, video and more! Know that it could take a lot more people than you think to talk with in order to sell them, especially if what you’re offering costs more than $2000.

If you want someone to talk this out with you to help you figure out which options are best for you and your business specifically, then I’d love to either talk with you in a Free One-Time Coaching Call, find out about that here OR I could work with you on this and many other aspects of your business and marketing at my next Jumpstart Your Marketing & Sales Summit. We review and work on business models such as this thoroughly at this event which you can find out more about at www.LiveBigEvents.com.

Either way, here’s to creating and enjoying your happiest life ever with a business doing what you love!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

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So how are we going to help YOU get more done OR make more money??? Watch this new video AND –>> Read the Most Recent Blog Post about structuring your leveraged offerings!

Check out the NEW video I recorded for you to help you get EXCITED about updating and transforming your business this fall….there is NO time like the present to get more systematized, automated, organized and focused on what you’re doing, how you’re building your list and what you need to do to create more opportunities to serve more people and make more money in the process.

WATCH THE VIDEO HERE NOW –>>>

**********

 

In addition to help more of you “get more done” and “get more leveraged” this fall….. I decided to bring back my very popular Jumpstart Your Business in 90 Days Virtual Bootcamp and we start on September 25th! 

 

So if you’ve been waiting for a good opportunity to work with me, THIS IS IT! This is probably THE MOST AFFORDABLE way to get this type of in depth comprehensive training to start and grow your business as an entrepreneur PLUS you get me the whole time! I’m working live with each person in the program so YOU get what exactly YOU need to jumpstart YOUR business!

 

It’s interactive training and coaching personally with me (only 5 more seats available!). No one who teaches what I do is offering such a program….even if you’re in another program right now, don’t miss out on this one time I’m bringing this back. You can do this one too, I promise, it’s unlike the others and it’s actually what you need to make fast cash.

 

So, go check out what you get in this 90 day small group training program or ask me if you have questions ok? I want to see you build your business as fast as you can so you can start living the life you love sooner than later.

 


Oh and when you’re ready to register, enter PROMO CODE: 1000OFF to get in for 50% OFF but only through this weekend & only for the next 5 people! 
(payment plan available online)

 

Have a great week!

 

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you check out what I do at my 3 1/2 day live training twice a year. The next event is in November but there are a bunch of bonuses and early bird rates when you sign up now at: www.LiveBigEvents.com

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This is a question I get asked a lot, “how do you decide what format to do for your group program, event or other paid leveraged training?”

After all, there are so many options right? You may have seen some or even been a part of others. Some you may like as an attendee, others you may not have appreciated the format or structure of however.

What I’d first like to remind you of is NOT to make decisions for what you’ll provide or offer your prospects and clients based on what YOU like or don’t like. We don’t want to do that in our marketing decisions or the development of our offerings.

Instead, we want to design programs, leveraged offerings and events in a way that our ideal client would want to experience them. Your ideal client may have a different learning style than you.

Watch a quick video message from me about systems, leveraged offerings and more in your business,

CLICK HERE NOW!

 

Here are the first 4 of 10 options and things to consider when structuring your next leveraged program, product, service or event in case you haven’t thought them all through:

  • Online or In Person?
    • If you want to hold an event and you’ve never had one before, I urge you to get some help doing one in person because there are a lot of things you can do wrong the first time out and a lot of money you could spend on it that isn’t necessary if you’re not careful or you don’t know what you don’t know. I won’t discourage you from doing a live training, workshop or retreat however I’d recommend doing a virtual or over the phone/online group training FIRST to get the hang of it, the marketing and see how it sells.
  • Interactive or Training?
    • Depending on your ideal clients and prospects, some may need or want to have at least some sort of access to you during the process. You may want to consider at least offering some type of open Q&A time or online question/answer opportunity. I know my clients need to be able to talk with me about the things they’re doing in their business, it’s just faster than trying to figure it out on their own or just taking general direction and training so I offer both on typically all of my group trainings.
  • Stop/Start, Specific Dates or Ongoing?
    • This is a huge thing to decide before you launch a new program, will it be a month-to-month type membership fee and program where someone can jump into it anytime or will it have a set start and stop date where they’ll miss out on content if they miss a call or meeting? It’s important to decide this early on in your promotion period so you know how far out to start selling. If you can sell it anytime, then you have nothing to worry about but if you want it to start on a particular date then you need to give yourself enough time to market it effectively to get the number of people you want.
  • Resources, Forum, Q&A?
    • What other things do you include in your program? As I mentioned before, the learning style is important to consider here, if someone is a more introverted person, they may be ok going through content on their own but if not, you may want to include a place online where they can communicate with you and other participants like in a community forum. Keep in mind that you don’t have control over anything you do or post on Facebook, so it’s not the best option to use for your paid program communities but for now, it’s still a good option.

Next week I’ll cover Part 2 and the other 6 options to structuring your leveraged programs plus how to best sell them.

Meanwhile, if you want someone to talk this out with you to help you figure out which options are best for you and your business specifically, then I’d love to either talk with you in a One-Time Coaching Call, find out about that and all the “extra bonuses you’d get” here OR I could work with you on this and many other aspects of your business and marketing at my next Jumpstart Your Marketing & Sales Summit. We review and work on business models such as this thoroughly at this event which you can find out more about at www.LiveBigEvents.com.

Either way, here’s to creating and enjoying your happiest life ever with a business doing what you love!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

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Unmask Your Potential – Women’s Empowerment Series One Day Live Event 

Saturday, October 4th all day, Walnut Creek, CA (lunch included) 

  • How would your life be different if you unmasked your full potential for the world to see?
  • What would people notice that they don’t see now?
  • How would YOU see yourself differently?

These are important questions because we’re all in the process of revealing more of our potential to ourselves and to the world.

Join me and 4 other amazing speakers in Walnut Creek this October for this live event to be encouraged, inspired, and empowered to unmask YOUR full potential!

You’ll meet and network with a powerful, supportive community of women who are on a mission to make a difference. And you’ll step more fully into making your dream a reality. It’s going to be a truly transformational day that will leave you feeling refreshed, rejuvenated and empowered to take your life and business to the next level.

You’ll walk away with powerful breakthroughs in 5 BIG areas of your life and business:

Key Area #1 – Unmask Your Potential! – Discover the key to making real and authentic connection with others is “taking off the mask”. Explore a unique and powerful way to look at you, your business and life to keep balanced, while building a forward momentum to carry you towards your full potential.

Key Area #2 – Using Your Brain to Optimize Your Life – Learn cutting-edge techniques you can use to make positive changes in your brains leading to lasting transformations in your thoughts, feelings and actions so you can achieve great business and personal success and joy with ease.

Key Area #3 – Somebody You Need to Know! – Are you so accustomed to presenting what you think the world wants to see that your image in the mirror vaguely resembles somebody that you used to know? It’s time to get acquainted with a whole new YOU!

Key Area #4 – Letting the Real You Emerge – Do you ever wish you could feel a sense of ease about being yourself? It’s easy to get trapped into a false image of perfection that you’re constantly trying to live up to. Yet, your true self is more beautiful than you can possibly imagine, and it’s waiting to be known. Discover three steps you can take to invite it to emerge, and experience the happiness that comes from being your truest self.

Key Area #5 – Take Off Your Mask and Stop Settling (MY NEW TALK!)Do you feel like you’re the best kept secret in your industry…or maybe in your marriage? It’s time to finally take charge of your life and design the business of your dreams! In this talk you will learn ways to LIVE – LOVE – & LEVERAGE! Join us and get ready to take off your mask, stop settling and reveal the real YOU and who you are meant to be to live your happiest life ever!

–>>>  REGISTER HERE TODAY for $39 or upgrade to VIP, either way I hope to see you there for your benefit but also to support me too! Only 20 more seats available I heard so RSVP now! 

Rebecca’s events are always fulfilling, nurturing and informative, I’d love to see you there! I’m presenting a new talk this day too so come support me if you’re in or near the bay area.

REGISTER HERE NOW  OR  WATCH THE VIDEO FOR INFO FIRST.

Have a great week!

 

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you check out what I do at my 3 1/2 day live training twice a year. The next event is in November but there are a bunch of bonuses and early bird rates when you sign up now at: www.LiveBigEvents.com

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Can you believe that on the day Jason and I were so excited for him to finally be done with his radiation and chemo appointments (yesterday)….that immediately following his last treatment, he was in so much pain they rushed him to the ER and found he had blood clots in his lungs! Excuse my language here but What The Frig! 

We are so disappointed mind you that this stupid cancer journey is not yet behind us. I know it will never be behind us with all the regular appointments you have to do following and for the rest of your life but geez already, give him a break.

So, yes, that’s what I’m dealing with this week. So cancel the networking events, cancel my trip to LA next week, it’s more important that I’m here with him. It’s just so disappointing and frustrating. I’m hoping I don’t have to postpone my free webinar I’m giving tomorrow bright and early too as I feel like I’m coming down with a cold. I’m going to see what I feel like when I wake up but if you’ve registered for that, make sure you check your email before 9 am PST! Here’s the page to register however if you haven’t yet done so, it’s going to be good whether I do ittomorrow OR next week, trust me.

I’m sorry to be such a Debbie Downer today on you but you know what one of the nurses said yesterday….just talking out loud to us in the room….she said “Well everybody gets some kind of cancer these days, it’s just so common”. So be prepared. Don’t focus on it of course but get your business ready, and get prepared “just in case” you can’t work at it daily like you are now. Plan for the “What If” and be grateful when nothing happens.

This is why I’m just so passionate about two things….

  1. Helping you make more money in your business while having it more leveraged and systematized so you’re not working so hard AND
  2. Having the love of your life in your life so you can have someone by your side, in good times and in bad. It’s what I’ve been talking about for years now:

Love + Money (+ Health) = Complete Happiness

Please come talk with me if your business is NOT set up well for automated marketing, systematized selling processes, leveraged revenue streams and effective online lead generation. The time is now, do not wait to pass GO, do not wait to collect $200. It doesn’t cost a dime and it will save you (or make you) thousands of dollars in targeted action steps. –>>> www.AskKat.biz

Don’t get sucked in to someone telling you that you should do it this way or that way and having that be the ONLY way you make money or grow your business. ONE way doesn’t work for the majority trust me.

 

I wanted to share a few of my “working remotely” resources and tips – this is a picture of me working at one of Jason’s treatments in the cancer center this week. It’s freezing in there, sweats are in order even though its 100 degrees out!

Working Remotely Resources:

  1. Logmein.com – I love this resource because it allows me to access my desktop from anywhere and any computer. I realize many of you work from your laptop and hence when you travel you take your laptop and your whole business and files with you, that’s great. But for those of you who have a desktop computer at your home/office (I have a big giant Mac), you can’t take that with you when you travel OR in case you have to go back and forth to the hospital or somewhere else and work on a daily basis, it’s nice to be able to access your files from anywhere. I bring my laptop along but then I don’t have to double up all my files or move too much over to my laptop and it stays pretty secure without my entire business on it. It’s like $79/year I believe so not that expensive. 
    • Also as a division of Logmein. they offer a screen share software called join.me. I use this now for my webinars, like the one I’m doing tomorrow. It’s not a “perfect” system for doing webinars but I don’t do that many at this time so it’s good enough. Plus I can use it with clients to show them how to do stuff on social media or their websites, etc. It’s $19/mo.
  2. Carbonite.com – This is the remote data backup system that I use on my desktop to protect my files. I highly recommend you get an online backup system because let’s face it, you won’t manually back up your files as much as you hope to so it’s better to be protected. And for like $59/year it’s a super good deal. It runs while I’m sleeping too so no down time. Here’s the site to go check it out.
  3. Filezilla.com – This is an FTP free software that I use to upload files to my website so that I can just use a link for someone to be able to access them. If you want to have someone be able to download or view a PDF or listen to an MP3 file for example as a freebie you may have offered or as part of a paid product or program, you will most likely want to upload that file to your website so it can be linked. The days of attaching files to an email are long gone, especially if that file is many Megabites large which MP3 files are.
  4. WordPress.org – The .org is different than the .com apparently, I learned this from my website techy team. The .org templates allow you a lot more flexibility, functionality and user friendly layouts with opt in capabilities and so much more. Don’t get sucked in to the free templates, invest in your website, it’s actually YOUR MOST IMPORTANT MARKETING TOOL besides yourself! What I love about my wordpress websites is that I can login from anywhere and update a page or add a post, it’s amazing. 
    • Did you know that I have an entire Website and Techy Services Department in my Company that you can utilize? It’s for that jumpstart you need with your own site or the new site you need but aren’t sure who to have build it for you. We’re the best team on the internet because you get me – sales and marketing strategist and big picture website planning PLUS my extremely knowledgable website and techy specialists. We typically only handle clients sites or ezines, social media work, etc. that we’re already working with but ask me more about it if you’re in the market right now, we might be a very good fit for you!
    • Contact me here about websites and techy work now or SIGN UP for a 60 min Jumpstart Your Website Planning Meeting with me 1on1 and let’s figure out what you need (no obligation to use our services beyond the planning call by the way!).

Have a great week!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

P.P.S. – Because the truth is that most of you need to be doing almost everything I share with you in my videos and newsletters yet you’re ignoring me, hiding your head in the sand, or you just don’t open the emails because you don’t want to know. And frankly this is what’s hurting your business. 

Instead I would rather see you stop working so hard at things that are not working and instead learn what you need to do to jumpstart your business in 90 days and over the next year so that you don’t have to work so hard, you can systematize things you’re doing and even delegate things that you don’t like to do or don’t know how to do but still need to be doing so that more things get done, more prospects get reached, more sales get made and more money goes in your pocket.

But even better than that is the bigger impact you make on more people in this world.

So join me in November and let’s jumpstart your business shall we? 

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Need to make a few business shifts possibly?

One thing I see that is pretty common with the women business owners that I work with is that they don’t always feed their own needs and desires first. I believe this is hurting your business if this is you.

I’ve been guilty of this too at times, no one is perfect. But these days I’m relatively aware of watching out for this on a weekly basis and I urge you to be as well. Because what I know is that if you’re not completely happy in your personal life right now or sometimes, it will affect the success and running of your business.

In addition to feeding your own soul, you also need to be prepared – mentally and physically, for starting, growing and running an efficient, consistent, moneymaking business.

Other things that affect your success and even your profits are:

  • Having people in your life that don’t fully support you – they could discourage you, drain your valuable entrepreneurial energy or worse, bad mouth you and what you’re striving to accomplish.
  • Doubting yourself, your abilities, how much you’re worth, and thinking you’re not good enough – these limiting beliefs most likely stem from a childhood experience but you can shift them now, wherever you are in your life if you decide to.
  • Lack of clarity around what you’re doing from the big picture all the way down to the nitty gritty details of what you need to be doing every single day in your business.
  • Not having a clear plan for your business start up, its growth, generating consistent revenue, expansion ideas, team development and/or management and even time management so you don’t end up doing it all yourself.
  • Lack of accountability – entrepreneurs are typically the creative types and most of us need someone other than ourselves to stay on top of us, our weekly activities, project management and even completion of projects so we stay on task.
  • The know-how – just because you decided to become an entrepreneur or start selling products and services of some kind doesn’t mean you know HOW to do that and HOW to be successful and most importantly profitable. Get the training and insight you need before it’s too late and you have to go back and get a JOB!

So, where do you need to make some shifts? In your personal life, the business or with your own headtrash? Try to evaluate yourself, really sit with these ideas and points and see if something could improve. See if you need to have a conversation with a loved one. See if you need to get together a better plan.

Maybe it’s time to shift!

After all, as entrepreneurs, we always need to be open to evolution, especially evolution of ourselves.

Which types of business shifts do you need?

  • A better support system
  • Increased confidence to charge what you’re worth and get it
  • Clarity around what you’re selling and to whom
  • Focused action plan or marketing plann to bring in the money
  • Accountability plan to stay on track of tasks and the marketing
  • More training around being a more productive and profitable entrepreneur
  • Other?

Don’t undervalue what you really need, list out what’s missing and see where you can make a shift.

To find out more about how you can make these shifts or identify them in the first place, I urge you to come talk with me in a complimentary business strategy session. One thing that makes me different from many other business and marketing coaches is that I pay attention to your other needs and desires and how they all work together to create your happiest life ever. It’s never too early in your business to have a discussion with me, I’ve been known to save people thousands of dollars and months of time with this one call. To sign up now, go to http://www.AskKat.biz and I’ll talk to you soon!

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts  or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts  

P.P.S.  Ready to jumpstart your business in a BIG WAY? Join me at one of my live events in 2016 – Feb, April, July or Nov! www.LiveBigEvents.com 

 

LIveBigEventsHeader-2016

 

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If you’re a small business owner looking to grow your business fast, then you want to get networking! Networking in person can be your fastest path to quick cash flow if you have special offers and easy YES offers.

This is the third post in the series on Networking – make sure you go read the last two posts and watch their corresponding video tips to know how to best prepare before a networking event and what to do to maximize your time during a networking event.

Networking continues to be one of my BEST sources of lead generation even now, 12 years into my business. I highly recommend it to ALL of my clients as well as their #1 marketing strategy.

But I’ve ONLY been as successful with networking as I have because I developed an EXTENSIVE and consistent follow up system! At first I had no idea that what I was doing was really a “system” or process that I did over and over again. when I realized that I put it all into a format so I didn’t have to continue recreating the wheel so to speak every time I went to an event.

And keep in mind that I follow up via email but also by mail (yes, U.S. mail), phone and now on social media sites too for some people. Email follow up these days, although free to do, is so NOT ENOUGH! Email is just not as effective as it used to be. Sorry to tell you this but you have to do MORE. Which is why you want templates, scripts and a clear system so it gets done.

Check out my Ultimate Marketing Follow Up System for more info on how you can get this!

This week’s post is video #3 (what to do AFTER the event) and the second half of my top 10 tips.

Kat’s Top 20 Networking Tips (the second 10)

  1. Don’t Feature Dump when talking to people (don’t list all your services or benefits while talking), find out what the customer/person wants or needs by asking questions first and getting them talking – LISTEN!
  2. Never “lead” with a card when you enter a room, “leave” the card or wait until someone asks you for your card.  Don’t presume everyone wants your card.  If they don’t want it, they won’t do anything with it anyways so why waste it on them?
  3. Go by to follow up with those people in person who you think could be good referral sources or customers for you and/or mail them your brochure and card too.
  4. Offer to donate raffle prizes to events – use gift baskets or purchase something from a business that you’re trying to get to refer business to you and always slip your card and brochure into the gift.  (Don’t offer as a prize a certain dollar amount or discount off your product or service, it’s not a gift then, it’s only a discount.)
  5. Offer to give a referral discount or gift to those current customers or networking contacts that refer their friends (need to brainstorm ideas on incentives and “what’s in it for them” – maybe $100 referral fee depending on your price point or a $5 Starbucks gift card?)
  6. Make arrangements with other businesses to offer their products or services to your clients/contacts for free exposure for them while allowing you to give gifts to your clients.
  7. Do anything and everything you can to get noticed
  8. Every person you network with, follow up by sending them a note, flyer or letter about how you would like to work with them and how you can help each other.  Every person you meet with about your service, send them a thank you card right away.  You want to make every relationship a WIN-WIN.
  9. Follow up on every lead no matter what within 48 hours by phone, fax or email, whichever works best for THEM.
  10. Try to help everyone you meet by referring people to their business, they will remember you and do the same for you.

The key is to just get started. Find a few events and get out there! 

I also did a 3 part Video Series on the topic of Networking, here is video #3:

 

HERE ARE 3 ACTION STEPS YOU CAN TAKE NOW TO LEARN HOW TO ADD MORE NETWORKING TO YOUR MARKETING PLAN:

  1. Grab Kat’s Networking Tradeshow Tool Kit for $57 and develop a better process for more prospects from or at events – go to https://www.jumpstartyourmarketing.com/product-tradeshow.
  2. Grab Kat’s Ultimate Marketing Follow Up System – complete with audio trainings, hundreds of pages of email templates, direct mail examples, scripts and so much more for $197 plus many bonuses too – go to www.JumpstartYourFollowUp.com
  3. Grab a FREE COPY of her Entrepreneurs Success Kit now + 3 other Free Gifts – Sign up at www.JumpstartYourMarketing.com/freegifts.

 

3.  Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

Join me in
 November and let’s jumpstart your business!
Go to www.LiveBigEvents.com for all the details and sign up today!
Here’s to creating and enjoying the business and life of your dreams!


Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!  
P.P.S.  You can subscribe to my email newsletters and email updates OR subscribe to the blog posts only (scroll up above my social icons on the right column for that) OR subscribe to my YouTube videos – you can get my content any way or every way you choose now – just click and sign up!
P.P.PS. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
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I’m so excited …I’m going to be on TV again! This time sharing Online Dating Tips! 

Monday, August 18th (yes today!) 

On the show in Sacramento, CA called Sac & Co. short for Sacramento & Company.

The video image to the right is from the segment a month ago on the show where I talked about my book, Love Yourself Successful.

I talked about the topic of Not Settling – in your life, your love life, with your dreams & your business/career.

This time, they’re bringing me in to talk about my Sorting System for Online Dating to Help you Find the Man/Woman of Your Dreams!

Yes, I know, a little off topic from my regular business/marketing tips and videos. But this personal stuff is SUCH a big part of me, who I am, how I became who I am today and how happy I am too because I chose to work on myself and my relationships pretty heavily during my business.

So listen in live if you’re local from 11:30 am – Noon PST tomorrow, Aug 18th.

If you can’t listen live or aren’t local, go to www.SacandCo.net and I’ll post the recording when I have it too.

 

One thing I talked about a month ago when I got on this show is how to get publicity locally (or nationally) for yourself too!

Go read the blog post I did about Getting Free Publicity here!

 

Want to know MORE about how to get free publicity for yourself and your business OR about 19 other marketing strategies that are Free or Low Cost?

Join me in November and let’s jumpstart your business! Go to www.LiveBigEvents.com for all the details and sign up today!

Here’s to creating and enjoying the business and life of your dreams!


Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
Please Share, Follow and Like: