Do you have a Fear of Speaking…either in person or on video? Why?!
I really want to encourage any of you who have any kind of fear whatsoever about speaking to do whatever it takes this year to get over it.
If you have your own business – speaking can be your FASTEST PATH TO CASH on a regular basis! No joke! But you have to get started. You have to get booked (and/or do your own shows/events).
You have to get clear on your talks, message. You need to make sure you know who it’s for. YOU CAN do this now, it doesn’t have to be scary if you’re shown how to do it and what to talk about for your biz and focus.
Stop self-sabotaging your business’ success by WAITING to speak. Whether you are thinking about how to speak in person or on video and podcasts – it’s all good, it’s all speaking! And if done well.. it will all bring you leads and cash into your business!
Watch this video to learn “How to Get Over Your Fear of Speaking”!
“Showing You HOW to Make a LOT More Money Doing What You Love!”
PS: Learn everything from A-Z to start, grow, market, develop systems for and make money with the business you love! Join us at my “Jumpstart Your Biz in a Weekend” Live Event – Nov 1st – 3rd, here in Sacramento. This is the perfect event for start up biz owners, those thinking of starting a business and anyone who is in business currently who isn’t yet making the money that they want.
Walt Grassl and I talked about Love and Money on his Stand Up and Speak Up Radio Show. The topic was about Putting More Love in your Life and More Money in your Business.
Walt’s Radio Show is about facing your fears so you can live your dreams. All of us have had to do this at some time in our lives or careers.
When I was working in my corporate career in sales and marketing years ago, I quickly discovered that people don’t know what they don’t know. I still find this to be an issue with some of my clients.
A few years after I left the corporate world and started my business, I found out myself in that same boat, especially when it came to online marketing and leveraging.
I knew that I wanted to make more money and online marketing was a way for me to serve more clients. But I was trading hours for dollars and I knew I couldn’t continue to do that because there’s only so many hours in a day.
Once I made the decision to use systems and automate my business processes, I had time to create more programs for my clients and was able to cut the time I was working from 60 hours per week to 10-15 hours working with clients. The rest of my time is spent marketing myself and my business, training, and speaking engagements.
Love and Money – What I Learned
The way that Love impacts the ability to make more Money comes from my personal experience. I learned that a love of self, supportive people in my life to love me and yes, a change in my own mindset was what I needed to nurture my big ideas into reality. Attracting and having Love in my Life helped me make more Money!
In this interview, Walt and I discussed a variety of business topics like speaking in your business. Many speakers have had to overcome the fear of public speaking and making a mistake while in front of people. I’ve experienced many of the struggles and challenges that other speakers experience but I’ve learned to overcome them. And one big mistake that many speakers make is failing to make a connection with their audience in their intro. If you don’t do that, you’ve lost them for the rest of your presentation.
I’ve shared some issues or landmines that speakers can run into when they are hosting their own live events and ways to avoid those costly mistakes, the beauty of making Fast Cash and more.
So, are you ready to put more Love in your Life and more Money in your Business? I’m hosting my Love & Money LIVE! event in Sacramento on April 5th – 7th. We have new content and speakers coming to inspire you to transform your Life and your Business. Take a look at what we cover at https://jumpstartyourmarketing.com/loveandmoneylive I’m looking forward to meeting you there!
PPS: Want to learn how to get more LOVE in your LIFE & MONEY in your BUSINESS! while surrounding yourself with a bunch of like-minded, entrepreneurial go-getters? Join me at my next LIVE BIG training event – Love & Money LIVE! on April 5th – 7th, 2018. Go to https://jumpstartyourmarketing.com/loveandmoneylive to register NOW! You can view the dates of my other Live Events in 2018 at www.LiveBigEvents.com
PPPS: Are you Ready to start Building a Profitable Business but don’t know how? Get the help you need from someone who knows how to look at everything in your business and find where the gaps and opportunities exist. Come to my next Jumpstart Your Business 2 Hour Masterclass on February 23, 2018. Masterclass sessions are 9-11 am PST / 12-2 pm EST. For more info and to Register, go to https://jumpstartyourmarketing.com/masterclass .
Today I’m talking about a quick tip about using handouts when speaking. If you’ve followed me even for a short period of time, you know that I use speaking as my #1 marketing strategy in my own business. And I teach it to my clients and other entrepreneurs as well.
Speaking is really the #1 Fastest Path to Cash. You can leverage your time and expertise by talking on a video (like this one you are viewing), a telesummit, a webinar or in person at a conference, at a meeting or even a very small group. I’ve spoken to a room of as little as 5 people in the room (including myself and the host) and as many as 3,000. You can get started anywhere. So today, I want to teach you about using handouts in your speaking presentation, specifically offline but you can use these strategies for online speaking too. If you are using handouts when you are speaking online, you’ll drive people to a pdf that has a special link. You can use this strategy if you are even speaking on a radio show or a podcast too. Check out the video below to learn the 7 Ways to Create Effective Handouts for Speaking Gigs. I’m showing you examples on this video too! Click the video below to learn about “Creating Effective Handouts for Speaking Gigs”.
So get your materials prepared and use them at your next Speaking Gig!
If you are interested in more tips to monetize more of your speaking opportunities, make sure to sign up for my Speaker Success Webinar. It’s a FREE webinar coming up on June 7th at 12p.m. PST. You’ll learn my 6 Steps to Speaker Success in this webinar. If you miss it when it’s LIVE, it’s being recorded so you can listen to it later. But you have to sign up. Just go to LiveBigEvents.com/webinar-speakersuccess
And I have a Speaker Training event coming up in Sacramento this July – you’ll see all of the information about my Speaker Success Bootcamp when you go to my LiveBigEvents.com website. This training is LIVE and in person and is packed with the information you need to be a more successful speaker, whether you are new to speaking or are currently a speaker. Here’s to Your Success!
Have you been trying to get yourself some speaking opportunities (I call them gigs) but you’re not having the best of luck getting booked?
Are you wondering how becoming a speaker will generate more business for you or why it’s such an important marketing strategy?
Well, I’ll tell you; I get most of my coaching clients and even most of my paying customers for other products and programs from speaking gigs. Sometimes they hear me speak in person at a conference or business event. Sometimes they hear me speak over the phone on a teleclass or webinar. Either way, being a speaker allows me to be the expert in my industry or on my topic. It brings credibility to what I do, who I am and it allows people to experience me quicker than if there were to just read a page or two on my website.
When people get to hear you or watch you for a longer period of time than just a quick hello or introduction it gives them more of a sense of what you do, how you can help them and they can make a more informed decision on if or how they want to work with you. I highly recommend adding speaking to your overall marketing strategies if you’re a small business owner.
In fact, I have a speaker training course on this topic because all my coaching clients need to learn what to do to become a speaker.
The following is that 6 Step Process.
Step 1: Determine WHO you’ll talk to and what do they want to hear. Ask yourself “What are you an expert in? or Who is your target market and where will we find groups of them? What do they care about exactly that relates somewhat to what you do?“ Do a search on Google, meetup.com, look for associations or other organizations with events, conferences and even online events and telesummits!
Step 2: Develop your speaking topics and speaker sheet. It’s important to BE PREPARED for speaking opportunities at all times if you expect to get any. You want to have a professional speaker sheet ready to email someone who wants to book you that includes your topics, descriptions, bullets of what they’ll learn, your bio, picture and contact information at the very least. Having a video of yourself on stage is also good.
Step 3: Strategize on where to get gigs. You’ll need to build a list of potential events, organizations or meetings that you can speak for locally, nationally and virtually. There are easy ways to find places but you need to do your due diligence if you want to get booked. Then you could delegate the contacting of those people and places but it’s not always that easy to find someone who really understands what to ask or say to do this, trust me, I’ve tried; I find that I’m always the best person to look for and contact people to get myself booked.
Step 4: Craft your presentations. It’s important to create your speaking presentations so that they are educational, informative, memorable and they make the audience take the action you want them to take at the end. Whether you’re making a sales pitch at the end or not, how you design your talk is crucial to your success, please don’t wing this.
Step 5: Design your accompanying marketing materials. Often times you’ll want handouts, flyers, order forms or table display materials for when you attend a live speaking event (as well as virtual – what to do online). Again, if you’re not prepared with these things then you’ll most likely waste your time doing the speaking in the first place. One thing I like to suggest when speaking to a group of people who aren’t that familiar with you is to have and make an “Easy YES Offer”. This is something low priced and easy for someone to buy that gives them a ‘taste’ of what you offer to ‘try you out’.
Step 6: Following up after a speaking gig. Most speakers don’t do this well at all and it could be more important than what you do AT the event itself. Developing a kick-butt follow up plan for after an event will provide ongoing lead generation and sales. Most of my sales come in the follow up process but don’t rely only on email marketing these days, you have to do phone calling, direct mail and even connect with prospects on social media sites too as they may only see one of these four attempts!
Hopefully this gives you some idea on what to get started doing to jumpstart yourself as a speaker.
Remember though, speaking is just ONE type of marketing strategy that you may want to do in your small business. Generally, you need to do 5-15 marketing strategies every month in order to maximize your potential.
This webinar will be recorded so if you find this article after that date you can still register and receive instant access to the replay! Don’t wait to learn how to monetize speaking more in your business or you’ll miss out on THOUSANDS OF POTENTIAL SALES!!
If you want more specific examples, steps and samples of ways to do this as well as many other types of marketing, then you really want to sign up to receive my free weekly video biz tips, articles and more! Plus you’ll also receive a few freebies to help you jumpstart your marketing and your business, go to http://www.JumpstartYourMarketing.com/freegifts
My quick video biz tip for you today is to ask…Are you already speaking? Or do you know you should be speaking in your business to get more exposure, get leads and clients, make sales, make more money?
Whatever the reason, speaking is the #1 Fastest Path to Cash. Whether you can admit that or embrace it is up to you, but I highly recommend you put becoming a speaker or learning to be a better speaker on your to-do list for this year!
You should learn to position yourself so you can sell from the stage or from the back of the room as well as speaking more online and offline. For example, this free video tip for you is actually a speaking gig! One that I created for myself. I’m just trying to prove a point – you don’t have to get booked into a conference where hundreds to thousands of people will be in the audience. Sure, that would be a great gig! And I realize that not everyone clicks to watch videos. But, you should be prepared to do any type of speaking gig.
As a speaker, you’ll need to know several ways to be prepared because many times a speaker will not be permitted to sell from the stage. There are things you can do to negotiate ways you can generate leads.
Check out the video below to learn 3 Things a Speaker Can a On Stage (Virtual or In-Person) to Build your List and Get More Clients. These are all things that are inexpensive or you can do them for free.
Click the video below to learn “3 Ways to Get Leads When Speaking”.
There are many ways to get paid speaking gigs too! These tips I have just shared with you today are Lead Generators to build more awareness and get you more exposure.
Come to my Webinar because I’m going to share SO MUCH MORE! I have a 6 Step System on how to Make Money from Speaking. Sign up today at www.livebigevents.com/webinar-speakersuccess . The Webinar is on June 7th at 12:00 p.m. PST. and is being recorded so you can attend LIVE or listen to the recording. But you have to sign up to get the recording.
Remember, sometimes an opportunity to speak to a group may come up and you’ll want to be prepared. This Webinar will give you insight to handle that. And if you are currently speaking, join us on the Webinar anyway because I’ve got some tips and ideas you’ve probably not even thought of yet!
Are you ready to make money from speaking? I’m sharing information about what you need to have ready to go for any opportunity.
Speaking is one of the least expensive, most effective marketing strategies you can do in your business. If you’re already speaking then great, what I’m sharing in this article could be a good reminder for you.
If you are not speaking yet, then why not? Are you afraid of speaking or getting in front of an audience? Are you unsure of what to speak about or to whom or saying to yourself “who would care about what I have to say?”
Regardless of what you do in business you may want to consider speaking. Speaking allows you to be the expert in front of your prospects and peers. It gives you instant credibility and trust with the audience. And it speeds up the buying process when someone likes, trusts and is able to connect with you personally.
One of the biggest mistakes I see many speakers making however, is that they are rarely ever prepared for opportunities that may arise at any time.
Being prepared as a speaker will get you into more doors, position yourself as a professional to the people booking you to speak and it will allow you less stress and freedom to take advantage of all kinds of opportunities whenever they come up.
Here are a few things you want to make sure you have prepared:
Professional speaker sheet – with your bio and/or introduction and your talk title and description at the very least. You can add references, additional talk descriptions, testimonials and places you’ve spoken too if you like and you have.
Professional head shot – easily downloadable from your website or emailable
One to five (max) talk topics and descriptions – you can have more than one if it makes sense for your business and what you speak on are all complimentary to some extent. If you’re just starting out, start with one signature talk however to make your life easier.
Cover letter or email prewritten and ready to go – include all attachments and information someone would need to decide whether they want to book you as a speaker or guest
Page on your website talking about you as a speaker – include your talk titles, places you’ve spoken, videos of you speaking and more information someone looking for a speaker could download easily on their own.
Speaker videos – make sure you have at least one video of you speaking on stage or in front of a group; many events and bookers won’t even consider you without this these days.
Choosing the right signature talk you’d think is the easy part, however it can be the most crucial part of this whole equation, especially if you want to monetize your talk and your time.
You need to prepare what you’ll talk on based on what action you ultimately want the audience to take with you. Do you want them to sign up for your free gift or newsletter? Buy your book or product? Register for your event?
It’s important that you reverse engineer your talk based on what you want the audience to buy or sign up for. This is crucial and another big mistake I see many speakers making. They give a great talk then tag on a pitch to sell something totally different to the end and it feels like a sales pitch. Not good.
If you want to figure out how to set your business up the right way from the start whether you’ve already started or not, along with the most effective marketing strategies… I invite you to join me for a Free Speaker Success Webinar happening June 7th at Noon PST. (It will be recorded in case you can’t come live so sign up regardless!)
Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. Katrina is the creator of the JumpStart Your Marketing™ System, JumpStart Your Business in 90 Days System and 7 Step Love & Money System of which she holds a live event on every year. She works with motivated women entrepreneurs who want to start, grow and market your business the right way from the start. Katrina helps you move faster and more affordably towards your ultimate revenue and professional goals using online and offline marketing strategies, plus she kicks you in the butt to implement it all too! Katrina is an author, speaker and coach who has been featured on the Oprah and Friends XMRadioNetwork, News10 and Good Day Sacramento. Get her FreeEntrepreneur’s Success Kit at www.JumpStartYourMarketing.com.
Are you wondering WHERE YOU STAND in your marketing…
Today I want to talk about maximizing free gifts you offer in your business. This is a great way to generate leads both online and at events.
I’m talking about when you go to someone’s website and see an opt-in box where you are offered a free audio, video, webinar, a drawing, free report or download to entice you to sign up for their newsletter. If you are online, you need to offer this. And, your website needs to have the functionality to display the opt-in box, you’ll need a way to deliver your gift automatically via email or on your website.
You also need to have a free gift to offer when you are at a networking event. I’ve just returned from an exciting networking event and was surprised that many of the people there didn’t have a call to action at the end of their 30 second commercial to entice people to give them their business card (and permission to put them on their email list).
If you have the type of business where most people will not hire you on the spot, you need to be prepared to offer a freebie so people can experience you or your products/services and to interact with you. This is the start of the KNOW, LIKE, and TRUST relationships you want to build.
Here are some examples of a free offer:
A free consultation
A recording of one of your teleclasses or seminars
A video of you giving your Signature Speech or Talk
And for you network marketers out there who have products to sell but not services, you can do a drawing.
Now if you are at networking or live events, there are 3 ways you can get more exposure for your business and generate leads with your free offer:
As an exhibitor
As an Attendee
As a Speaker
Check out the video below to to get great tips on how to “Create and Maximize Free Gifts in Your Business”.
So, stop wasting your time, energy and money. If you are not maximizing your free gifts, if you are not getting the results you should be and you are missing out of making more money, come talk to me. You can schedule a free session with me at askkat.biz .
Sign up to get on my email list and you’ll get contacted about having conversation with me. It’s not a sales call, no obligation! It’s all about finding out more about each other to see how we can help each other.
If you like self-study programs, grab my Networking toolkit, my Speaker Training, Follow-up Training and more on my website. Just go to JumpStart Your Marketing.com/products and you find a variety of low cost trainings: webinars, ebooks, programs. OR
Come to my next LIVE Event, July 21 -23. It’s my Speaker Success Bootcamp. Get all the details at LiveBigEvents.com
I want to talk to you today about YOU – The truth about you and your message! The YOU behind the mask – the REAL YOU!
I’ve talked to several people recently about speaking in their business, writing a book and doing a lot of other fun things to get more exposure, more visibility so they can grow their business and make more money. Many of these people shared BIG concerns about being vulnerable, being transparent, about sharing their story.
Most of them really didn’t know the key insight, lesson or message they have to share. They are not sure what their worth was and what their story means to other people.
If this sounds like you, I want to encourage to you STOP! Just stop for a second – stop and think about what your story is! Many times we are just too busy to see what’s right in front of us – to see what’s missing in our business, in our energy, in the way we comes across to others whether online or in person.
I can relate to this because I had similar issues in the past. But once I learned how to just be ME and be transparent in both my business and personal life, it was a time of huge growth for me. I made more money and acquired clients that were more suited to me and what I do. I’ve found that sharing more about myself, my life, and experiences has translated into finding more clients who are the people I’m meant to work with. Wouldn’t you like those kind of clients too?
Learn how to best represent yourself when you share your story. Check out the video below to get more insight and discover “Are You Really Telling The Truth”!
Come have a conversation with me – I can help you with this issues. Or if you are ready to proceed with sharing your story, I’d like to invite you to come to my next LIVE Event. It’s all about Speaking! If you are a seasoned speaker, that’s fine – glad to have you attend. I’ve found that even with most seasoned speakers, there are some things that are still missing in their message, their story, their online presence, their positioning, their revenue model.
If you know that speaking is something you should be doing, you know you need to share your story, your message; then there’s no better place than this event! We will walk you through everything you need to do and know and we show you how to set it up so you will be clear and confident about what you are talking about. That’s the biggest reason that people don’t get booked. They are not clear and confident. If this Speaker training sound good to you, go to my website to sign up at LiveBigEvents.com.
Or at least get on my email list and you’ll get contacted about having conversation with me. It’s not a sales call, no obligation! It’s all about finding out more about each other to see how we can help each other.
There are so many ways to market and grow your business, get clients, and make money these days but being a speaker is one of the easiest and fastest ways – trust me!
Whether you’re comfortable speaking or not, there is a way to get more comfortable so that you can make this one of your top marketing strategies. IT’S TO ATTEND MY NEXT LIVE SPEAKER SUCCESS BOOTCAMP!
Using my Proven Formula: 6 Steps to Transforming Yourself Into a Dynamic & Profitable Speaker, YOU CAN DO THIS!
There are 2 ways to get more info right now to see if this is something you MUST ATTEND:
1) Listen to a recent interview I did with my friend Walt Grassl on his Stand Up & Speak Up radio show where we shared lots of speaking tips and more plus I mentioned my event. You’ll get a feel for my style of coaching, speaking and advice to see if you resonate. CLICK HERE TO LISTEN.
2) WATCH this video to hear me share about what you’ll walk away with when you attend my next event – SPEAKER SUCCESS BOOTCAMP. How it’s more of a hands-on workshop focused on helping you get more stuff done so you can book yourself solid with speaking gigs plus even do your own live events!
If you are NOT already speaking in your business either way, regardless, then you…..
Attendees Make Money Live On the Spot!
May be missing out on thousands of dollars in sales and new clients every single month depending on what you offer/sell.
May be lacking the easiest way to build credibility and exposure for yourself and your business
Are not helping all the people who are waiting for you to help or serve
Are not getting your message out to the masses in a big way
Could be playing small
Could be hiding from your own insecurities and “head trash”
If you ARE already speaking in your business – for free or for pay then you may be….
Missing out on thousands of dollars in sales and new clients due to not effectively closing sales from the stage or the back of the room (or in your follow up – or lack of!)
Not capturing all the leads and contact information you could be if you aren’t completely prepared to do so
Not speaking enough (are you the best kept secret in your industry?)
Missing connections that could be made in person by not having the right marketing materials, networking skills or special offers
Not getting repeat invitations due to poorly designed presentations or talks that aren’t content or audience focused
Not maximizing each event or presentation due to lack of systems, technology, team or follow up
You’re in the Right Place if You Want to Jumpstart Yourself as a Dynamic Speaker in Your Business to Make Faster Cash Now!
My goal with this event is to show you why you need to do more speaking in your business, and then walk you through it all….
–> How to design your talks so that the people you’re speaking to want what you’ve got or take the action you want them to take
–> How to be prepared to get the gigs in the first place
–> Maximize your time during the presentation or event
–> How to follow up afterwards for optimum results
–> Plus how to create your order forms, flyers, signs for your table display, your PowerPoints, handouts and every single tiny thing in between so you’re SUPER CONFIDENT & READY to start booking yourself solid and making a LOT more money!
If you want to know how to do all this or at least fill in the blanks of what’s missing, thenI urge you to sign up below for this 2-Day Hands-On Workshop & Training – only 15 more seats available!
I watch these mistakes speakers make all the time. It’s a shame to see frankly because if you don’t do well with the flow of your talk, then you won’t probably see the sales in the back of the room or as a result of you speaking.
Also on this video I share the 4 components of a good, effective introduction of your talk. If you skip over these you could LOSE your audience right from the start!
This is not good. Are you leaving money on the table too because YOU aren’t ready? You haven’t really crafted your talk to sell?
Listen in to today’s video to double check that you aren’t making these mistakes most speakers make and that you have your introduction of your talk in order.
The Speaker Success Bootcamp is all about monetizing everything to do with your speaking!
PLUS it’s more of a hands-on workshop, we’ll be working ON your speaker sheet, topics, presentations, website speaker page, Powerpoints, offers, how to find speaking gigs and you will be able to shoot a short video clip for your website and get a new headshot if you want for very reasonable prices (maybe FREE for some of you!)