Deidre Trudeau is the owner/Creative Director of Ezeeye Imaging & ezones.biz, innovator, speaker, author & founder of ‘The SheFluence Factor’ – Putting the She IN Influence, author of ‘Social SheFluence’: Tap into the Powerful eConomy by reaching out with effective brand presence that fully engages meaningful connections and Powers Lasting Results! Co-founder of Women’s Success Today & ‘Solutions 4 Life’ (S4L) executive team member.
Deidre Influences the Evolution of Your SUCCESS with Intelligent Creativity & Integrated Marketing Strategies.
Guest article by: Louise Crooks, who appeared on the JumpStartYourBusinessNow Radio Show with host Katrina Sawa today, October 29th, 2013 at 11:00 am PST. Listen to the interview by clicking here.
There has been a lot of confusing marketing going on about niching recently in the coaching community, which might have gotten you a bit befuddled.
I want to put the record straight, and give you a few tips too!
Ultimately what any coach or healer wants, and I hope I’m speaking for you, is to help as many clients as possible and have a thriving practice. Am I right?
Here is the truth: whether you call it target market, niche or ideal client – the reality is that you need a focus coaching a group of people with specific challenges in common, all wanting the same thing. And if you’re aligned with their values, spirituality or political persuasion well that is just peachy.
Ok I’m being a bit irreverent but I’m a bit ticked off with all this double speak confusing the life out of coaches when it comes to creating a niche. When in fact it’s pivotal to your success.
One of the cornerstones to building a successful practice is to choose that special group of people you want to work with.
Why? Because when you focus on them and their specific challenges and you start speaking directly to them in language that they can understand, they will without hesitation raise their hand and say ‘Jane/John knows exactly what I’m going through, and she /he is the person to help me’.
Here are some examples:
‘I’m a coach working with women going through divorce , wanting to get through the rollercoaster ride in one piece with the possibility of happiness again.
I’m a corporate coach working with middle managers who are new to management and making a hash of it – helping them to communicate effectively with their team, earn their respect, and produce great results.
I’m a birthing hypnotherapist and I help pregnant women prepare for giving birth confidently without meds, pain or fear.
I’m a relationship coach helping men in mid-life build their confidence and find their 2nd time round soulmate.
I’m a nutritionist helping Moms deal with children who have severe allergies, and finding solutions through food and ditching prescription meds.
It’s a little different to ‘I’m a coach, and I help women move from where they are now to where they want to be’.Or ‘I’m a hypnotherapist and I help people deal with stress, smoking cessation, weight-loss, phobias and on and on.’
The more general and unspecific you are about the group of people you’re focusing on, their challenges and the solution they want, the less likely people will work with you. You’ll be seen as a ‘Jack of all Trades, Master of None’. It’s really as simple as that. Because you’re not connecting or creating trust.
Here are a couple tips to help you decide who your ideal client is (your niche) and start seeing some results.
1) Think of a time that was pivotal to your growth, and how you might be able to support people going through the same thing. This could be a huge challenge, change, illness or shift.
2) Think about something you’re extremely passionate about or get on your soap-box about…where you want to make difference.
The truth is that often our ideal clients reflect who we once were. Eg: struggled conceive or couldn’t find a job, or went broke, or got divorced. Remember a turning point in your life.
They could be people we have a deep connection to because of something we’ve experienced with someone close to us eg: parent with cancer, or sister being bullied.
Or they could be people we’re able support because of expertise we acquired along the way whether formally through school, or through the ‘school of hard-knocks’.
Ironically, the narrower your focus, the more success is likely. For a lot of coaches and healers, letting go of a more general focus or multiple groups, is difficult. Many have been where you may be. But it’s not forever, put one on the backburner, and focus on that one focus that has more of a calling to you now. Give it your all and see what happens.
And remember, whatever those marketing ‘gurus’ are calling it, just know that having that focus will help you do more of what you’re meant to do in the world and help more people.
Woohoo! Post your comments. This is a juicy topic and we’d love to hear your thoughts.
If you’re ready, and want to tap into the wisdom of Louise Crooks, and nail down this one piece of the puzzle of building your business, or want to explore her KeystoClarity! System for Success, check out her website www.keystoclarity.com and leave a message for her on the sliding VM tab on the right side of the page. I know she’d love to hear from you.
ABOUT THE AUTHOR:
Louise Crooks, aka The KeystoClarity! Coach, is an intuitive Holistic Business Coach, speaker and author, and supports soul-driven coaches and healing professionals, in creating exponential and aligned VISIBILITY to get their message out into the world, getting the attention of their IDEAL clients, creating a comfy lifestyle, and making a difference at the same time.
How would your life change if you decided to be the STAR in your own life?
No more minimizing your unique skills, talents, and abilities.
No more putting your needs and desires on the back burner.
No more waiting for someday…
July 13th is your day to make yourself the priority and discover how to become the star in your own life.
So many of us run around spending time, energy and resources supporting other lead characters…
We don’t stop, get still and take the time to find our voice, calling, and dream.
Announcing the first Women’s Empowerment Series event in Sacramento:
Summer Star & Style July 13th, 2013 Location: Sacramento, CA
It’s time to learn from 5 dynamic speakers (myself included) how to step into YOUR light and shine. Be inspired to step fully into your dream… the place where you truly belong… your stage and your people are waiting for you to arrive.
I want you to be encouraged, inspired, and empowered to stand up, be seen and SHINE!
This is how you make 2013 your best year ever and finally get what you want.
You’ll join a powerful, supportive community of women who are on a mission to make a difference. And you’ll step more fully into making your dream a reality.
The successful Women’s Empowerment Series has already had over 150 attendees in the Bay Area this year and we’re looking to be even more successful in Sacramento.
This is your invitation to join me at – Summer Star & Style!
You’re going to enjoy a delicious catered lunch, mini spa treatment and FREE MASSAGE – all in a nurturing, supportive environment.
Or, to skip ahead for all the details and to register – CLICK HERE
It’s going to be a truly transformational day that will leave you feeling refreshed, rejuvenated and empowered to take your life and business to the next level.
You’ll walk away with powerful breakthroughs in 5 BIG areas of your life and business:
Key Area #1 – Be the Star in Your Own Life!
Learn how to stop playing the costar or supporting actor/actress in your life. Only you
can step into the lead role you are called to step into. Your people are waiting for you to show up and shine.
Key Area #2 – Get Inspiration to Follow Your Dreams!
Get inspiration and powerful new ideas for turning your talents into a successful (or even MORE successful) business. You’ll leave motivated to take the next big step in your business.
Key Area #3 – Attract Clients and Make Money NOW!
Get answers to the questions of “How do I find clients?” and “How can I make more money?” Learn the biggest mistakes small business owners make and how to increase your business in less than a week! Discover an easy system to start, grow and market your business th
at allows you to attract more of your ideal clients.
Key Area #4 – Your Image IS Your Business!
You are a walking advertisement for your business. Better than business cards and brochures, your image tells the story before you say a word. Discover how to represent yourself authentically.
Key Area #5 – Ignite YOUR Fame Flame!
Discover how your home can support you in taking center stage and living your passion. Learn the secret ingredients for fanning your ‘fame flame’. Get ready to shine and be seen.
Hi there, its Katrina here with a quick reminder and your “homework”. What you say? Yes, I said your homework!
Most of you are not speaking enough if you are already speaking and you’re certainly not following up well from your speaking gigs or I’d be hearing a lot more from you and that all means you’re missing out on THOUSANDS OF DOLLARS EVERY SINGLE MONTH by not doing more speaking (online and offline) or by monetizing and maximizlng each and every opportunity in many different ways.
“The free speaker teleclass was good and I have the 6 steps to use speaking to market my business. I had heard that speaking was a must do and did not know how that would relate to my product. The teleclass helped to make it clearer how to use speaking and what it really means to use speaking as a marketing tool. I look forward to listening to more classes and have already signed up for the 6 week class to learn and implement the how to of the 6 steps.” ~ Marianne Black, personalizedexpeditions.com
Your HOMEWORK is: DO THE MATH.
Crunch the numbers for what you could sell or how much more you could make or how many more clients you could get or help if you got in front of 500-1000 more interested people every month. If that doesn’t make you want to speak more by looking at what it could create for you, then I don’t know what will!
When you reserve your seat in this new Speaker Training Program by midnight TODAY Monday, July 1st you can get in for 50% off! I don’t know if I’ll ever teach this program live again and I can only take 30 people and HALF the seats are already spoken for now!
If you have any questions on ANY of this please don’t hesitate to email or call me. I look forward to partnering with you on your journey to complete happiness and success this year!
The JumpStart Your Biz Coach
And Love & Money Mentor
P.S. Ihope to have the chance to work with you this year! Let’s kick your business into high gear before this year flies by!
JumpStart Your Business Now Radio Show with Katrina Sawa
With Special Guest Judy Hoberman
After nearly 30 years in the sales side of business, Judy Hoberman has seen a variety of techniques come and go, delivering flash without substance and ultimately leaving adopters high and dry.
After completing her position as an award-winning training director, Judy has taken her career on a new path as a successful speaker, consultant and entrepreneur, addressing the differences in sales techniques between men and women, and the advantages of a female-focused approach.
Judy is a true entrepreneur at heart with experience both in the self-employed and corporate arenas, she was personally selected by the President and CEO of a large insurance company to bring her talents into the corporate office.
Her task was to demystify the sales process for 3,000 field agents and resulted in being awarded the Character and Integrity award from the field for her contribution to their remarkable success. After creating a turn-key national training program for both managers and salespeople, she decided to develop on-site training for another one of her passions – the challenges faced by women in sales. Having been mentored by men her whole career, Judy has turned her training talents to the differences in sales techniques between men and women.
The Jump Start Your Business NOW Radio Show is for entrepreneurs who are ready to get serious about starting, growing or marketing their business to bring them to a 6 or 7 figure income.On these content jammed shows listeners will learn free and low-cost ways to start, grow and market your business. As you know, I am known for giving a TON of valuable information and tips on her teleclasses, on stage and now online.
I will share my juicy secrets on how I built my 6+ figure coaching and internet marketing business, how many of my coaching and mastermind clients are doing it too and how you too can build a business that you’re passionate about AND make money at it.
El Dorado Hills, CA Chamber Business Exchange Meeting
January 19, 2011, 7:30 – 9:00 am –
Location: California Welcome Center in Town Center (ok to come for members or non members $10) Featured Speaker: Katrina Sawa, The JumpStart Your Biz Coach
Register by contacting the Chamber at 916-933-1335 or firstname.lastname@example.org
Topic: “Automate Your Marketing for 2011 to Expand Your Reach and Your Profits!”