Guest Article:

** Note: I’m sharing this article from one of my clients, Alicia White  –  Branding Strategist, Speaker and Consultant who works with business owners, coaches, speakers and entrepreneurs to develop unique branding and professional marketing materials.

Many times public speakers are asked to not sell from the stage. Even soft sells are prohibited. Often times, professional speakers will accept these terms, especially if the audience is his or her target client.

Should you decide to speak knowing you can’t sell from the stage, here are seven ways to maximize your time and gain marketing opportunities.

1. Encourage photo opportunities before and after you speak and ask the individuals to tag you. If you have a hashtag, make sure they use it when tagging you. This is great for social media marketing.

2. During your presentation, ask the attendees to tweet and post something you have said: a fact or important point. Repeat the hashtag. (Note: I’ve seen great professional speakers go over board on this and I lose a little respect each time they do it. Limit it to only a couple of times during your presentation.)

3. Request that you get a copy of the video or audio recording. You can always use this in your marketing or create a sizzle/demo reel.

4. Ask the event planner to connect you with key individuals who are a good fit for your services.

5. Ask the organizer if you can set up a table at the back of the room. If he says yes, have your lead generation process in place. If it’s not allowed, ask if you can place materials on the seats.

6. Get a testimonial from the event planner and/or the organization’s president/CEO. Liberally use in all of your marketing and on your speaker sheet and website.

7. If someone asks about your services, have your appointment book ready to go to offer that free consultation. Better yet, create an order form with that free consultation and keep it with you at all times!

These are just a few tips in getting the best out of no selling from the stage.

Cheers to YOUR Speaking Success!

Alicia White

Sell from StageAbout the Author

International best-selling author, award-winning speaker and consultant, Alicia White works with business owners, coaches, speakers and entrepreneurs to develop unique branding and professional marketing materials. As the founder of SpeakerSheets.com and Back of the Room Productions™, she teaches must-have strategies to give clarity and direction, and helps elevate her clients’ expertise through consistent branding and public speaking to achieve business growth.

Alicia has been recognized as one of the “Women You Need to Know” by The Women’s Speakers Association, and currently serves as a partnering director for the Public Speakers Association. With international appeal, Alicia often appears on podcasts and Internet radio and TV shows around the world. Alicia’s book, The Successful Speaker’s Handbook: Tools, Ideas and Strategies to Elevate Your Expertise as a Speaker, is endorsed by Tom Ziglar (son of Zig Ziglar), of Ziglar, Inc., and is available on Amazon.

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If you are an author, a trainer, coach, consultant, entrepreneur, business professional, professional speaker, or an expert on any topic, you need to know more about a meetup that I host called The Sacramento Speakers and Entrepreneur Network.

This is a public Meetup group you’ll find at https://www.meetup.com/sacramentospeakersnetwork  You’ll find it to be a great place for collaboration, to share resources and exchange ideas.

Our focus is on the business of speaking and how to monetize what you’re doing in your business or your speaking. The majority of our members are business professionals or owners plus speakers or budding speakers. We all benefit by discussing strategies for generating more business and speaking engagements and networking to build relationships within the group.

Members also learn advanced business skills at each meeting.

The meetings are held in two formats…for those who are in Sacramento area, we have a live meeting each month that’s held locally. We gather for lunch, networking, training and we have two speakers present topics that are their areas of expertise. It’s a great opportunity to practice your speaking skills and for those in the audience, you’ll get a wealth of knowledge and information on a wide variety of topics. These meetings are currently scheduled from 11:30am – 1:30pm PST.

We also hold a Virtual Meeting each month on Zoom – it’s a webinar format and it’s FREE!! Anyone can join us from anywhere on the planet that has internet access. You don’t have to be a member to join us on these meetings. The meetings consist of networking, speaker business training, and we have one speaker at each meeting who presents on their topic of expertise. It’s fast paced and packed full of knowledge from 5:00pm-6pm PST.

Click the video below to hear what one of our members says about this group and her experience in The Sacramento Speaker and Entrepreneur Network.

You can apply to speak at an upcoming Sacramento Speaker & Entrepreneur Network meeting, at either the Live luncheon meeting in Sacramento or in the FREE Webinar by going to http://www.SacSpeaker.com for more info and to fill out an application form.

Whether you are an experienced speaker or you’re just getting started, we invite you to join us for a meeting unlike any other you have attended before. We hope you will join us for one of our lively and informative meetings online or in person!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:   DID you know that SPEAKING can be your FASTEST PATH to CASH on a regular basis?  If you haven’t started SPEAKING about your business yet, WHY NOT?   I’m doing a LIVE FREE TRAINING on November 6th at starting at 5 pm PST / 8 pm EST about how to “Get Started Speaking”  in our next Sacramento Speaker & Entrepreneur Network FREE Webinar.

Anyone is welcome to join from anywhere, its on Zoom. Click here to find out the details about this FREE Event.  

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Today I’m talking about a quick tip about using handouts when speaking. If you’ve followed me even for a short period of time, you know that I use speaking as my #1 marketing strategy in my own business. And I teach it to my clients and other entrepreneurs as well.

Speaking is really the #1 Fastest Path to Cash. You can leverage your time and expertise by talking on a video (like this one you are viewing), a telesummit, a webinar or in person at a conference, at a meeting or even a very small group. I’ve spoken to a room of as little as 5 people in the room (including myself and the host) and as many as 3,000. You can get started anywhere. speakingSo today, I want to teach you about using handouts in your speaking presentation, specifically offline but you can use these strategies for online speaking too. If you are using handouts when you are speaking online, you’ll drive people to a pdf that has a special link. You can use this strategy if you are even speaking on a radio show or a podcast too. Check out the video below to learn the 7 Ways to Create Effective Handouts for Speaking Gigs. I’m showing you examples on this video too! Click the video below to learn about “Creating Effective Handouts for Speaking Gigs”.

So get your materials prepared and use them at your next Speaking Gig!

speaker success webinar 2If you are interested in more tips to monetize more of your speaking opportunities, make sure to sign up for my Speaker Success Webinar. It’s a FREE webinar coming up on June 7th at 12p.m. PST. You’ll learn my 6 Steps to Speaker Success in this webinar. If you miss it when it’s LIVE, it’s being recorded so you can listen to it later. But you have to sign up. Just go to LiveBigEvents.com/webinar-speakersuccess

 


speaking speaker successAnd I have a Speaker Training event coming up in Sacramento this July – you’ll see all of the information about my Speaker Success Bootcamp when you go to my LiveBigEvents.com website. This training is LIVE and in person and is packed with the information you need to be a more successful speaker, whether you are new to speaking or are currently a speaker. Here’s to Your Success!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


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My quick video biz tip for you today is to ask…Are you already speaking? Or do you know you should be speaking in your business to get more exposure, get leads and clients, make sales, make more money?

Whatever the reason, speaking is the #1 Fastest Path to Cash. Whether you can admit that or embrace it is up to you, but I highly recommend you put becoming a speaker or learning to be a better speaker on your to-do list for this year!

speakingYou should learn to position yourself so you can sell from the stage or from the back of the room as well as speaking more online and offline. For example, this free video tip for you is actually a speaking gig! One that I created for myself.  I’m just trying to prove a point – you don’t have to get booked into a conference where hundreds to thousands of people will be in the audience.  Sure, that would be a great gig! And I realize that not everyone clicks to watch videos.  But, you should be prepared to do any type of speaking gig.

I’m hosting speaker training on June 7th! It’s my Speaker Success Webinar and it’s FREE! All you have to do is sign up to attend – here’s the URL: www.livebigevents.com/webinar-speakersuccess

As a speaker, you’ll need to know several ways to be prepared because many times a speaker will not be permitted to sell from the stage. There are things you can do to negotiate ways you can generate leads.

Check out the video below to learn 3 Things a Speaker Can a On Stage (Virtual or In-Person) to Build your List and Get More Clients. These are all things that are inexpensive or you can do them for free.

Click the video below to learn “3 Ways to Get Leads When Speaking”.

There are many ways to get paid speaking gigs too! These tips I have just shared with you today are Lead Generators to build more awareness and get you more exposure.

Come to my Webinar because I’m going to share SO MUCH MORE! I have a 6 Step System on how to Make Money from Speaking. Sign up today at www.livebigevents.com/webinar-speakersuccess . The Webinar is on June 7th at 12:00 p.m. PST. and is being recorded so you can attend LIVE or listen to the recording.  But you have to sign up to get the recording.

Remember, sometimes an opportunity to speak to a group may come up and you’ll want to be prepared.  This Webinar will give you insight to handle that. And if you are currently speaking, join us on the Webinar anyway because I’ve got some tips and ideas you’ve probably not even thought of yet!

Here’s to Your Success!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


 

 

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I’m energized from all of the events from my East Coast Tour! It was an amazing week, but now that it’s over, I’m very happy to be back home because there are a couple of exciting events going on this week that I want to tell you about.

WSA SpeakerchatsHey Tweeps… I’m the Guest Expert on the Women Speakers Association SpeakerChats on this Tuesday, May 24th.  Join us at 4p PST / 7p ET on this Twitter chat.  I’m sharing some fresh new ideas to get started speaking, be prepared for those speaking gigs and generate a lot of leads and paying clients doing it. There are so many ways to market and grow your business, get clients, and make money these days but being a speaker is probably one of the easiest and fastest ways.  Whether you’re comfortable speaking or not, there is a way to get more comfortable so that you can make this one of your top marketing strategies.

On this chat, you’ll learn:

  • 6 Step System for Jumpstarting Yourself as a Dynamic, Sought After Speaker
  • Why it’s important to reverse engineer your talk
  • Tips for MONETIZING your talks, presentations and appearances online and off
  • How to develop a kick-butt follow up system to engage attendees and sell more later
  • How to know when to sell what and for how much to which group and why it matters

So make plans to join us.  There’s nothing to opt into, simply join us on the Twitter SpeakerChats – click here: http://twubs.com/SpeakerChat

LoveandMoneyClubLogoFinal2015And on this Thursday,  I’m so pleased to have Mishele Vieira, Certified Professional Organizer® and owner of Away With Chaos as my Guest Expert for my Love & Money Club members on Thursday, May 26th from 3p-4p PST.

Mishele has been organizing individuals, families, and companies since 1983 improving their systems, surroundings and profitability. She works with her clients to overcome the challenges they face in getting and staying organized and release the “stuff” that often overwhelms them. Her ultimate goal: to help people make room for what matters most.

MisheleVieiraMishele will be sharing The Top 5 Mistakes People Make When Trying to get Organized & How to Avoid Them!

On this call, you will learn:

  • Why so many people are finding it harder and harder to get and stay organized in this fast paced digital age.
  • The number one thing that keeps people stuck (and in some cases cluttered).
  • And of course the top 5 mistakes that people make when trying to get organized and how to avoid them.

My Love & Money Club has two levels of membership.  You can join for FREE and receive a limited number of trainings and group coaching from me.  You must be a PAID member to access this call and all other Guest Expert calls, but you receive a lot of value with your membership such as over 1000 trainings and 1 on 1 coaching with me.  So head on over to my Love & Money Club at  www.loveandmoneyclub.com and sign up today so you can access this Guest Expert Call!

TAKE SOME ACTION TODAY!

Here are 3 ways to engage with me further and get the support and training that you can use to jumpstart your business FAST:

  1. Come talk with me about this and more in a complimentary Jumpstart Your Business strategy session by clicking here: http://www.AskKat.biz.
  2. Go grab some additional FREE Resources online at http://www.KatrinaSawa.com/resources
  3. Jumpstart your biz in a weekendOr attend my next live training ABSOLUTELY FREE here: http://livebigevents.com/jumpstart-your-biz-in-a-weekend-july-2016-free-scholarship/

 

Talk you to soon!

 

Sawa-Katrina-Book-Headshot

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? Join me at one of my live events in 2016 – May, July or Nov! Go to www.LiveBigEvents.com for dates and info!  

 

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FEATURED EVENT:

entrepreneur opportunityDon’t miss this Opportunity to attend my next Jumpstart Your Biz in a Weekend 3 day training here in Sacramento on July 22-24th.  If you need more clients now, need better systems for your lead generation, marketing, follow up and sales processes, need more referrals, speaking gigs, you want to know how to focus on social media, be more effective at networking events, learn how to transform your website – THIS EVENT IS FOR YOU!!   I’m going to share my secrets to help you develop strategies that will  bring you more leads and what’s involved with having a smooth-running, moneymaking system of a business. Get more information and register today at www.JumpstartYourBizinaWeekend.com.

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Are you ready to generate more money in your business than you’ve ever dreamed imaginable?

If so….then you’d better get started speaking!

KatrinaOnStageMy name is Katrina Sawa and I’m known as The Jumpstart Your Biz Coach for a reason….I literally kick my clients and their businesses into high gear because I can see the holes and opportunities a business owner or entrepreneur has right in front of your face when you don’t see it.

Speaking is one of those HUGE OPPORTUNITIES!

If you are NOT already speaking in your business either way, regardless, then you…..

  • May be missing out on thousands of dollars in sales and new clients every single month depending on what you offer/sell.
  • May be lacking the easiest way to build credibility and exposure for yourself and your business
  • Are not helping all the people who are waiting for you to help or serve
  • Are not getting your message out to the masses in a big way
  • Could be playing small
  • Could be hiding from your own insecurities and “head trash”

If you ARE already speaking in your business – for free or for pay then you may be….

  • Missing out on thousands of dollars in sales and new clients due to not effectively closing sales from the stage or the back of the room (or in your follow up – or lack of!)
  • Not capturing all the leads and contact information you could be if you aren’t completely prepared to do so
  • Not speaking enough (are you the best kept secret in your industry?)
  • Missing connections that could be made in person by not having the right marketing materials, networking skills or special offers
  • Not getting repeat invitations due to poorly designed presentations or talks that aren’t content or audience focused
  • Not maximizing each event or presentation due to lack of systems, technology, team or follow up

Not only have I been speaking in business for over 14 years but I also am the Queen of Follow Up – that’s how I built my multiple six-figure business! You have to have systems in the back end before you go off speaking or you’ll lose out on big sales in the follow up process!

katrinasawa-ufjqajpqieudylstiqflduyubmxrhgaz-v2Speaking for FREE, as a marketing strategy in your business, is one of the fastest, easiest, least expensive and most effective marketing strategies that you can do these days.

Speaking for a fee, on the other hand, is a business model. It’s not as easy to get paid to speak as it is to speak for free and then sell in the back of the room or build your list with leads. You can definitely make speaking a paid business model but if you need to jumpstart your business now, get paying clients, get exposure you just need to speak now for free.

Oh and it doesn’t matter what type of business you’re in or what you’re selling – you still need to speak. BUT…you may NOT want to speak specifically about YOUR particular product or service. That will depend on what you do or sell, sometimes we need to get creative with what talks you do to position yourself as the expert you really should be known as.

Types of talks can include:

  • Informational
  • How to training
  • Biggest mistakes and how to avoid them
  • Case study and story-telling
  • Speak to sell

I’ll bet you could create at least two or three of these types of talks right now you just can’t see what’s right in front of your face.

For more information on how to JumpStart your small business by speaking or with creative ideas on all sorts of proven marketing strategies, developing systems, higher end programs, events and more, grab your free business-building gifts online at www.KatrinaSawa.com/freegifts. You can also check out Katrina’s Jumpstart Yourself as a Dynamic Speaker 6 Week Training Course at www.KatrinaSawa.com/coaching/JumpstartSpeaker.

Here’s to creating and enjoying the business and life of your dreams!

 

Katrina Sawa

Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Helping You Get More LOVE In Your Life & MONEY In Your Business!”
P.S.  Have you seen what I’m offering in my Live Big Mastermind for 2015? If not and you’re searching for a mentor, mastermind group or support this year, I highly recommend you see what the buzz is about at www.LiveBigMastermind.com


Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa
Public Group: www.Facebook.com/groups/JumpstartYourBiz
YouTube: www.YouTube.com/katmarketingexpert
Twitter: @KatrinaSawa

 

 

 

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