Guest Article:

** I wanted to showcase another one of my star students and amazing speaker and coach, Jennifer Darling. Jennifer is amazing at not only LinkedIn marketing but sales in general. She definitely gives some “super tips” in this article that I wanted to share with you here on my blog.

Want to Maximize Networking Events with LinkedIn?

Do you have a drawer full of business cards stacked in piles or put in a shoebox after every networking event?  Not sure what to do with all those fancy cards?  Do you pull them out of the drawer now and then and try to remember where it was you met these people?

Use these tips for maximizing who you meet at networking events using LinkedIn. You’ll love this!

1. Immediately send a connection request to each person you meet. This will ensure you stay in touch long after the networking event. I like to send a message within 24 hours of the event. Make it a standard operating procedure, you won’t forget, and your face will be fresh in their minds.

2. Send a private, custom message. Remind your connection where you met, and what you talked about. This is no time to get salesly, you want to start a relationship. Another benefit is having a history in your message box of when and where you met each contact, and what you talked about. This is useful for future conversations.

3. Attach an article that you wrote, or one you found that is helpful to your new connection. You don’t have to do this right away, you can do it in a follow up message. It shows that you are interested in supporting their businesses and gives value.

4. Make an introduction. It’s really great when you meet someone and can bring them value by making an introduction to someone they need to meet. It could be they’re looking for an accountant, a business coach, or an insurance person. Make this connection and everyone wins.

5. Endorse your connections. Endorsements help connections increase their credibility in the field they work in. It’s different than a recommendation which is another word for testimonial, I do not recommend this unless you’ve actually worked together. An endorsement is appropriate.

If you want to build influence and maximize the connections you meet, using LinkedIn is one of the best ways you can make this happen. It’s easy and it’s impressive. Stand out from the rest of the crowd and use LinkedIn to grow your relationship.

If you don’t have a customer relations management system (and even if you do) and, you didn’t ask permission for your connections to be added to your email marketing list, this is an excellent system for you to manage with ease.

(If you don’t know you are supposed to do ask permission and get someone’s opt-in to be on your email marketing list, start doing it now because it’s required by the FCC, read more here:

Want to learn my #1 way to build a Rockstar Profile on LinkedIn? Visit my website for a free eBook: to get your free gift!

© 2018 Jennifer Darling. All Rights Reserved. For info:

About the author: Jennifer Darling is a professional speaker and LinkedIn expert. She has worked with 1,000s of businesses in strategic planning to increase their revenue. She provides sales, marketing, personal development and business consulting for small to medium businesses, corporations, nonprofits, and groups. Jennifer possesses 20 years experience for companies such as NBC, CBS, FOX, and Comcast. She holds a Master’s Degree in Management and a Bachelor’s Degree in Advertising & Promotion.

Disclaimer: The information presented here is not legal advice. We provide it for informational purposes. If you need legal advice, you should contact an attorney.

Talk to you soon! ~ Katrina!

katrina sawa







Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful


“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Got a business challenge or question that you need answers to quickly?  Join us in my 2 hr Masterclass on Fri, Jul 27th from 9am – 11am PST.  Click here to Register. 

PSS:  Be sure to check out my next live event where we’re going to show you what to do and how to do it regarding your back-end technology, website, online marketing and more!  Register NOW to get the BEST RATE!    

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Today I’m sharing marketing tips that all small business owners should be spending time on.

marketingMost small business owners focus their efforts in only one area – going after new business. But by solely focusing on acquiring new business, there’s a tendency to forget or to be inconsistent with marketing to their contact databases or referral sources. Those are two areas that are the easiest to go after.

The 3 Types of Marketing You Should Focus On

  1. Database Marketing
  2. Referral Source Marketing
  3. New Business Marketing

Your Database Marketing is marketing to everyone you know…, regardless of your relationship. This includes your hair dresser, dentist, neighbors and friends. Keep in mind that it’s likely that everyone you know could be a potential prospect or referral source.

Database Marketing needs to be done via email, mail, phone, social media, and in person visits – the more ways the better! Your ultimate goal is to be top of mind with everyone you know all of the time so you are the first person they of if they know needs your products or services.

Database Marketing Methods:

  • Send out bi-weekly or weekly emails (monthly is not frequent enough for most businesses);
  • Hold regular teleclasses or events they can attend for free or paid;
  • Mail to them often and consistently;
  • Make reminder phone calls and follow up calls;
  • Connect with them on the social media sites you belong to or where they’ll see you most often;
  • Drop by their offices or drop materials by their homes can be effective, if it’s a good fit.

Your Referral Source Marketing is marketing to all those individuals, companies or groups that directly market to your target market.

These are complementary businesses to yours or big fans of yours that will be most likely to refer business to you. You want to go through your database and build a list of these people, companies or groups that you can market to. You can also do a Google search by industry or type of business or person to find or connect with more individuals or companies to add to your Referral Source list to market to.

The marketing messages that you’ll send to Referral Sources will greatly differ from the ones you send to your regular database of prospects and contacts, and will be very different from the ones you send to new businesses.

Referral Source Marketing Methods can Include any or all of the above plus:

  • Invite referral sources to be guest on your teleclasses, radio or TV show, or speak at your events (and offer to do the same for them);
  • Invite referral sources to use your articles or content in their email newsletters, blogs or websites (and offer to do the same);
  • Build an automated online referral program (typically called an Affiliate Program) that can track referrals;
  • Send referral sources pre-written email or web copy or mailed materials they can send out to promote your products, services, events or classes (making sure you have a tracking system in place of course to reward the ones who send you business);
  • Connect with them on social media, letting them know online when something comes up they can promote, comment on or share with their followers.

Your New Business Marketing will consist more of direct marketing to your targeted list of prospects. You can buy a list if you want so you can do a mailing but make sure you’re very clear on the demographics and psychographics of your prospects in order to narrow the list down.

New Business Marketing Methods can include any or all of the above plus:

  • Social networking is one of the most popular ways to do this today. There are hundreds of sites and places to find prospects online but you’ll need to be efficient with your time. You can easily get sucked in and spend too much time on social media. Go searching with a goal of who you want to connect with, where you want to drive them to (ie; your website, opt in box, call with you, etc.) and have an appropriate way to introduce yourself without being too self-promoting.
  • Find blogs and groups or forums online where your target market congregates and post on them often. Ask and answer questions. Learn how to become an expert on that site and if possible, submit content. Share your expertise.
  • Speak, sponsor or network at events where your target market will be in attendance. Learn how to “work the room” however so you can meet and connect with as many people as possible.
  • Run advertisements in your local area or even national publications or online publications that reach your ideal prospects.

Keep in mind that for all types of marketing, the goal should be to get them into your mailing list and into your email database so that you can continue to market to them. But never rely solely on email marketing to reach all of these people, not in this era; you have to connect with them in many different ways if you really want to be seen. You’ve got to build relationships with them over time and that is the most effective way to market to anyone. People will do business with people they like, trust and connect with so make it easy for them to do business with you and refer their friends to you too!

To find out WHERE YOU STAND in your marketing…

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Here’s to Your Success!  


Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful


“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Jumpstart Your Biz Kit at 

© Copyright 2017 K. Sawa Marketing International Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your emails or website please include the following blurb:

Katrina Sawa is an International Speaker, Best-Selling Author and Award-Winning Coach who’s helped thousands of small business owners get to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching, live seminars and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio, ABC and TheCW. Go online now to get started with her Free Jumpstart Your Biz Kit at! 


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It’s time to evolve your marketing plan and strategy, especially if you haven’t updated it in a while or if you have no real strategy at all.

Rough Pic of 2014 Conference Screen Shot

Being an entrepreneur in this day and age there is NO getting around being online, being visible, credible, knowledgable and informative. Let’s face it, if you’re not already embracing most social media platforms for whatever reason, it’s time to start paying attention and get interactive online. But it’s more than just “being” on social media, there is a lot more to pay attention to and this can help.

I recently returned from a pretty big social media and digital marketing conference and there were a few key things that I gleaned from this event that I’m going to implement more or pay attention to when updating my marketing strategy (right now, not later, but now) and I thought you may want to know what these updated trends are as well. And the reason I’ve dated them here is because this stuff changes fast so make sure YOU are getting updates like this from your own team or mentors regularly (or connect with me and get mine).

7 Updated Online Marketing Trends – July 2014

  1. Facebook business pages no longer have good reach, they are now set up for more of a pay-to-reach type of opportunity. It used to be, as recent as October 2013, that your posts would get a reach of 10-12% of your total fans. Now, in April of 2014, only 6 months later, Facebook has changed our pages and we’re only seeing an average of 1-2% reach. Why is that? Facebook obviously wanted us to enjoy having this opportunity to reach our fans and followers but now they want to get paid for that. You can’t blame them but WE, the entrepreneur, have to evolve where we’re focusing our efforts in order to continue reaching enough prospects, new leads and customers online. Remember, you want to use Facebook as just a marketing tool, posting and commenting isn’t always what works on these platforms, it’s the actual one-to-one connecting that works, make sure you have a strategy for doing that effectively on social sites to enough people each month.
  2. Almost 5 billion pieces of content are shared daily on Facebook and 500 million tweets are shared each day on Twitter. How interactive are YOU on these sites and others?
  3. 84% of people you’re marketing to trust recommendations from people they know which means you want to build a loyal following with people who will share and refer you. You may also consider that any paid advertising you do could work less due to this fact as well. What are YOU doing to educate and keep in touch with your database each month?
  4. 100 hours of videos are uploaded to YouTube every minute. How much of that is video you produced and are sharing? This is probably one of THE most CRITICAL marketing strategies you want to figure out how to add effectively to your plan this year.
  5. Podcasts are becoming so popular that some of the new car makers are installing podcast players and stations into car radios along side the AM/FM stations. 39 million Americans have listened to a podcast in the last month.
  6. Pic courtesy of The App Chicks

    Mobile viewers make up more than 40% of all YouTube global watch-time, more than 1 billion videos are uploaded per day. Is YOUR site mobile friendly where someone doesn’t actually have to move the site around to see what’s on it, really mobile friendly not just visible via mobile? There’s a difference. And are you on YouTube with videos and podcasts where your prospects can listen and watch you on the go?

  7. Buyers are 70% of the way to a buying decision BEFORE they agree to talk with you which means you must have a very impressive, credible, functional and action-oriented website and overall online presence. Do you?

Most of all however, for all types of marketing, the goal should be to get them into your mailing and email database so that you can continue to market to them. You’ve got to build relationships with them over time; that’s the most effective way to market to anyone. People will do business with people they like, trust and connect with so make it easy for them to do business with you and refer their friends to you too!

Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

So join me in November and let’s jumpstart your business! Go to for all the details and sign up today!

Here’s to creating and enjoying the business and life of your dreams!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful


“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at!
P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
REMINDER: we just moved my entire website to my blog so some of the links and pages may not be working or perfect yet – let me know if you have any problems with pages please so we can fix them – thank you!
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