Jane Tabachnick is a digital Public relations and marketing strategist and mentor who works with savvy women entrepreneurs and business owners to help them create greater visibility and instant expert status, which helps them easily attract and close more of their ideal customers.
Jane’s passionate is creating Do It Yourself Marketing and Publicity tools and trainings, such as Authority Bar, Instant Pressroom , as well as Publicity Client Magnet.
Jane has received a Galaxy Award been named one of the Top 100 People Online by Fast Company
A featured author in the international best selling book, “The Live Sassy Formula”, and in CFO Magazine, Dr. Crystal D. Gifford, CFP®, known as “The Monetization Maven” and “The Wealth Doctor” guides speakers, authors, and coaches to a life of financial freedom by helping them create the Massive Revenue Strategy ™ for their business and their lives through her Residual Revenue Roadmap™. Her dedication to helping others create the freedom that comes from designing programs that pay indefinitely for their expertise has earned Crystal recognition in financial and business circles across the globe. To learn more about Crystal, visit her website at www.empoweredwealthywoman.com
Influence is one of those words that I never thought about too much until just last year in fact. One of my speaker peers and friends mentioned it a couple times during her talk at a conference we both spoke at. When I stopped to think about it, and what having influence truly meant, I was excited to discover that I’d been doing many of the right things to BUILD INFLUENCE all throughout my 11+ year journey as an entrepreneur.
Here are a few thoughts about what I see can help us all Grow Our Influence in order to Make a Difference With Our Messages.
Definition of INFLUENCE: The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.
So where do you start? What can you do to grow your influence?
I’ve identified 4 keys to growing your influence:
Massive marketing to gain exposure
Effective leadership and community building to gain trust
Considerate and conscientious sharing of referrals and resources to gain love
Impactful educating and motivating to gain credibility
You want to have people tell you “I see you everywhere” or “I hear your name everywhere”.
Let’s talk about each one of these independently…
Massive marketing to gain exposure – For marketing, I typically recommend focusing your on 3 different types of marketing (I wrote an article on those two weeks ago), they are:
Database Marketing – communicating with everyone you have access to and that are in your database via email, mail, phone and in person if you can too.
Referral Source Marketing – communicating to see if or how you can help each other via email, mail, phone and social media or in person too if you can. Offer them opportunities to write posts for your blog, be a guest on your radio show if you have one, a teleclass to your list or other way to joint venture.
New Business Marketing – searching out places where your target market is hanging out such as local or national events, virtual conferences or programs, social media sites, publications or radio shows and so much more. Reach out and connect and drive them to a next step.
Effective leadership and community building to gain trust – This has to do with leading in your business, leading a team and building a following of people who love you, trust you, want to be around you or take every training you’ve got to offer and who refer you.
Considerate and conscientious sharing of referrals and resources to gain love – This has to do with really having the spirit of giving first. Finding all sorts of ways to give of your expertise, your content, your time if able and give of your resources. This doesn’t mean you have to give all your products and services away, but being that go-to-gal that people reach out to when they’re looking for answers or a resource or a person and you offering whatever you can in that regard anytime without question.
Impactful educating and motivating to gain credibility – This has to do with your expertise and showing the world what you know, what you do and how you can help others. It’s by providing great content, products and programs. It’s about inspiring and motivating those you come in contact with regardless if they’re paying you or not or even if you remember them three years later; it’s them remembering you and how you impacted their life.
Let’s set examples for the women who follow us, follow in our footsteps online and offline so we can build a truly remarkable, loving world.
Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my 3 ½ day Jumpstart Your Marketing® & Sales Summit this April where I lay out everything you need to do to market and build influence in all of these areas.
Join me in April and let’s jumpstart your business! Go to www.LiveBigEvents.com for all the details and sign up today!
Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businessesinto high gear. She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever. Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork, ABC and the CW. Get her Free Entrepreneur’s Success Kit + couple other gifts online at www.JumpStartYourMarketing.com/freegifts!
Rob Anspach spent 20 years in the cleaning industry as the owner/ operator of a carpet cleaning business. Early on in his cleaning career he discovered his love of marketing. He would design his own and those of other cleaners. Then as social media came about he started teaching those same cleaners the art of gaining followers. In 2013 he wrote 2 social media books, “Social Media Debunked” and “Share: 27 Ways to Boost Your Social Media Experience, Build Trust and Attract Followers”. And with those books now he travels teaching all kinds of entrepreneurs how to maximize their online marketing. To learn more about Rob, his website is www.RobAnspach.com
One of the biggest things I see with entrepreneurs in February is that they typically get into a funk. They set lofty goals maybe in January that still aren’t really coming to fruition or they’ve already backed out of the resolutions they’ve set and for whatever reason get into a funk about business stuff or personal (which in turn affects their business too).
Some of the things that can put us into that funk include:
Realizing that what we’re doing to grow our business isn’t working
Having negative people around you and saying unsupportive things
Not having the funds to invest in or do the things you KNOW you need to do
Just plain NOT KNOWING WHAT TO DO
I did a little poll on Facebook recently along with asked some friends, peers and clients: “What do you do when you get into a funk”?
Here are 20 Ways I found or that came up in that poll that could help you when that FUNK hits you too:
Say some positive affirmations
Read a chapter in an inspirational book
Get out into nature
Pamper yourself with a massage or pedicure
Call a supportive friend, peer or mentor
Read thank you notes, letters and cards
Review the testimonials of your clients on your website
Watch an inspirational video on YouTube
Shift your plans or appointments for the day and go do something fun or play instead
Get to a networking event to socialize and brainstorm with others
Set a NEW goal and take some action towards it
Nurture yourself on the inside
Take a nap
Wallow in it all for a little bit – set a timer for just how long and feel it
Get a caffeine fix
Straighten your office, get organized
Watch a funny movie
For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.biz. Let’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year! Oh and if you know you could use better and more consistent marketing and sales strategies then join me at my NEW Jumpstart Your Marketing® & Sales Summit in April, 2014. Visitwww.LiveBigEvents.comfor all the details.
Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever. Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork and is a regular Business Expert on News 10 in Sacramento. Get her Free Entrepreneur’s Success Kit online at www.JumpStartYourMarketing.com!
International speaker and trainer, certified success coach, and three time international best selling author, Terry Wildemann, shares her wisdom with Messengers, Intuitive Leaders, and Conscious Professionals to awaken the possibilities in their personal lives, careers and businesses to create positive results and enhanced wealth and health.
From the “C” suite to frontline personnel, Terry swiftly guides her audiences and clients in the discovery of untapped creative solutions and strategies in the areas of intuitive leadership, communications, decision-making, stress management and law of attraction strategies. Improved relationships, workplace performance and superior customer service, and much more are the results of Terry’s work.
If you’ve been on the fence about coming or signing up, now’s the time to reserve your seat! Early, Early bird rates are ending this Friday Night at Midnight!
Prices are going up starting this weekend then every other weekend by $100 each time…..so that means a regular ticket is now $97 but will be $197 on Saturday. The VIP ticket (which includes lunches all 3 days plus the bonus 1/2 day mastermind session on Wed) is now $247 but will be $347 on Saturday.
It’s time to take charge of your business and finally get serious about all the stuff you need to do to make it more successful, automated, profitable and visible. I’m sure you agree.
Here is the page to review more about why I think this is the year you need to be here: www.LiveBigEvents.com
Watch the video on there, review the detailed agenda and really stretch yourself to get here. You deserve it PLUS I’m going to show you how to make the money you invest to attend back ASAP and soooo much more!!
What I teach here are all the things you need to do every single day in your business and your marketing.
Trust me, you will get so much out of this it will make your head spin, (in a good way!) and I want you to save money so sign up today!!
P.S. Have questions about this event or other programs like my Live Big Mastermind or 1on1 Coaching? Contact me today!
My promise to you:
My Jumpstart Your Marketing & Sales Summit will be the most comprehensive and content-rich seminar, conference or workshop you will ever attend. It will show you EXACTLY what to do and HOW to do it when it comes to building, growing and marketing your business PLUS how to get really good at selling without being salesy!
This may not be what you think it is… When asked, many business owners think I mean more marketing, and yes you need that too.
However the number one reason I see businesses fail is due to lack of their own confidence and faith in themselves to some extent.
That may not seem possible to some of you extroverts reading this article right now but I can only share what I know. What I see each and every month is an overwhelming percentage of entrepreneurs who don’t believe in themselves enough or have complete faith in themselves and what they’re doing to act like they need to act and make decisions like they need to make in order to be extremely successful.
Want to meet me in LA in March? Here are some upcoming events and seminars that I’ll be at in the next few months….join me!
1. Rockstar Marketing Bootcamp – LA – March 20-22
I am working with another coach, Craig Duswalt, this year. He teaches a lot of the same things I do but he doesn’t go as deep into the How-Tos and it’s good to get a kick in my butt too once in a while.
But why I’m writing to YOU today is that I’m an exhibitor at his next Rockstar Marketing Bootcamp March 22-22 in LA and I wanted to invite you to join me. Craig hosts a very entertaining seminar for 3 days including bringing in surprise guests and ROCKSTARS. Plus there’s a great agenda of content that you’ll learn and a ton of awesome networking with a room of 500+ people!
2. Public Speakers Association Conference – San Antonio – March 3-5
I’m one of the speakers there this year and I’m excited to share on the topic of Leveraging Your Expertise Into High-End Programs, Events and Services. I will have a display table here as well and will be doing a special giveaway on my products! If you’re anywhere near Texas in a couple weeks – join me, register here now –>>>> http://www.publicspeakersassociation.com/conference/info
3. Rebecca Hall’s Spring Forward Women Empowerment Event – Walnut Creek – Feb 22
I’ll be a sponsor at this event too, it’s always a great networking and collaborating event in the bay area…hope you’ve already registered as this event is SOLD OUT.
4. Jumpstart Your Marketing & Sales Summit – Sacramento, CA – April 2-5
And of course I’ll be at my event this April and I’d love to have you join me as an attendee, sponsor or exhibitor. If any of you are interested in either sponsoring, being an exhibitor (small speaking opp) or helping to promote my live 3 day event this April 3-5 in Sacramento, please respond and let’s chat quickly. I’m working deals to attend the event, give out tickets like this to your peeps too and/or get a vendor table, speak, etc. for my event for promotion and referrals, etc. My event info is at www.LiveBigEvents.com THANKS!
Sumaya O’Grady is an inspirational speaker, and a gifted spiritual teacher and intuitive healer. She has a Masters in Counseling and has held management positions in the corporate world. She has been teaching meditation and spiritual development programs for over 25 years. Sumaya is an expert at guiding business women to discover their brilliance through her signature program, the Six Steps to Self-Love.