Guest Author: Anastasia Netri
Many entrepreneurs wonder how much to share with their clients, and for good reason. If you’ve ever wondered how much of yourself to share, and how it affects your credibility, then this article will surely shed some light on this topic for you.
When it comes to being authentic in your marketing and communication with your clients, you don’t have to share everything. Sometimes, it’s not in service of them to do so. It doesn’t mean you’re holding back if you don’t want to be public with everything. Private lives are okay!
However, being a little edgy with your sharing can really help your clients to relate to you, to know that you understand them, and to feel even more connected with your message.
Here are a couple of tips that will help you decide what to share:
Tip #1: Share things your clients can learn from
It is of great service of your clients to share mistakes you made, what you learned from it, and what you can teach them as a result of it.
For instance, let’s say you teach about how to maintain balance, and last week you worked 90 hours, never left your house, and didn’t shower for 4 days. (It happens.)
A great article or talk could tell your clients something like:
“Look, balance is not always on an every day basis. Last week I was in the middle of a huge project and worked super hard, but I realized that one week of “full steam ahead” would provide me with 2 weeks of lightening up my schedule.
So I finished my project, scheduled an entire day unplugged, got a massage, and curled up with ‘50 shades of gray’ for a few hours. It was awesome, and I had accomplished a lot. I celebrated myself.
It’s important to remember the first and most important quality of balance is to not beat up on yourself, know that at times you’ll get busy, and make sure to plan some down time. Then, return to your balanced life the following week.”
You’re sharing with them that they don’t have to be perfect and give them permission to fall off the horse from time to time. You can then, lovingly encourage them to keep getting back on track.
Tip #2: Share things your clients can relate to
Let’s take the same scenario. You teach about balance. In your “story” you may not want to share about the crack problem you had in 1983. This has nothing to do with them, and what their issues are.
But you CAN share about how you worked 90 hours a week for a year, burned yourself out, had to learn the skills you now teach, and how it helped you.
Remember to keep your shares relevant, turn your “mistakes” into teaching moments, and be open to showing them that if you don’t do things perfectly all the time, they can still have an amazing life!
Anastasia Netri is the creator of Experts in the Raw – the Naked Truth About Success global online event. She has brought 20 speakers together to share the behind the scenes look into the real life of an entrepreneur, (and share lots of teaching moments for you!) so that you feel empowered to keep going and create the life they dream about.
Check it out here: http://tinyurl.com/katintheraw