This year I plan on doing the opposite of what a lot of business owners are doing. I plan on simplifying my business. 

You see, a couple years ago I was trying to grow my business and a mentor told me to create this new product and this new program and this new service. And after a year or so of doing all of that and pretty much launching something new every other month or so, what do you think happened?

You’d think I would have made oodles and oodles more money, but sadly, that did not happen. The revenue came in small chunks and because I had so many different ways to buy or different ways to learn (i.e.: products, programs, services) my customers and prospects were confused and never knew which thing to sign up for so attendance in many of these new programs was not as high as I’d hoped.

 

Then what do you suppose happened? Yep, I got tired. Tired of working so hard to sell The Next Big Thing. Tired of constantly trying to reinvent a new thing that I thought people would want to buy.

When times were tough and the market was down, it seemed like this was the right thing to do; keep trying to find the thing that people would buy. But it wasn’t.

The best thing I could have done is to simplify what I offer.  Simplifying is my focus this year. 

I’m super clear on what I’m offering. how to buy it or sign up for it AND I don’t have to kill myself in the process. You see, what matters most to your prospects and customers is not that you have huge amounts of things to offer them but you have the “right” thing that they “need & want”. what is going to make them want to buy from you.

Here are a few tips on how to simplify in YOUR business:

  1. First off, figure out what your ideal clients and customers really want. Learn what matters most to them about what you offer rather than what you think they need or should buy. They will only invest in what they see they need and want, not necessarily what you think they need.
  1. Next, determine all the different ways you could offer those things to them. Could you develop a live workshop or virtual group training rather than deliver the information one-on-one? Could you design or develop a product, program or something that they could buy without any involvement of you at all after it’s completed? Figure out how your ideal client or customer wants the information, training or how they need your product delivered and make sure you offer it to them in their preferred manner, not necessarily the way you want to deliver it. I talk to prospects a lot initially about their learning styles and suggest products and services that I have to them based on how they want to learn or digest the information.
  2. Choose price points that are realistically in the range your ideal clients and customers would typically invest in with a little bit of stretching beyond that if you want so you have room to negotiate or offer special deals. Just make sure you also take a look at your overall product/program mix so that you do have some lower level offerings as well as some higher level offerings. If you desire to make a certain level in revenue this year then you want to make sure you have enough opportunity to sell enough things so crunch the numbers on what you’re selling verses how many you potentially think you could sell to make sure you can hit your goals.
  3. Finally, you won’t make anywhere near the amount of sales that you want if you don’t do enough marketing. Marketing is a huge term, it encompasses so many things and not all marketing strategies are good for all types of business owners so you do have to be careful which you embrace and implement. You want to give each strategy a fair trial period before you decide it doesn’t work but first you need to start out with a very smart, effective and consistent marketing plan. Your marketing could be simplified as well. There are so many ways to automate, systematize and delegate your lead generation, marketing and follow up tasks; this is something to really focus on if you want better results but you want to stop working so hard!

It’s not too late to simplify your business! You WILL gain almost instant focus and revenue. If you need help in simplifying your business products, services, or marketing then let’s schedule a complimentary strategy session and get some CLARITY! 


 Katrina Sawa

The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com

 

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Have you adopted some business and marketing best practices?  One way to make sure you see better results is to finally develop a clear and consistent marketing strategy in your business.

MARKETING DOES NOT HAVE TO COST MONEY!

In fact, most of the Relationship Marketing that I do in my business and that I teach my coaching clients is of no cost to you. Many small business owners however believe proper marketing has to cost money so they just don’t even pay attention to do figuring out what to do.

Many small business owners also aren’t sure what to do for marketing or are confused, hearing so many options via free teleclasses, webinars, speakers and the Internet. You could literally learn just about anything you want these days online but that doesn’t mean you know what to do with that information or how to put those things in order of importance to help you market and grow YOUR business!

Instead of sitting in that boat of unsure or overwhelm, it’s time to learn some revenue generating activities that you can do every single day to see bigger monetary results.

Marketing is lead generating activities that bring in the prospects so that you can sell them into your products, programs and services. You won’t be selling a whole lot this year without diligently implementing these marketing and revenue producing activities. Many of them you will want to take on yourself but others you can delegate to a team member in order to reach a much broader or larger number of prospects.

In fact, a quick goal I always give my clients is to reach out to and connect with a minimum of 1000 new potential prospects or referral sources every single month. This can be done in various ways but if you’re only reaching out to a few dozen or couple hundred, more than likely you will not hit your goals.

Here are 3 QUICK Revenue Producing Activities you can do every single day to keep a consistent flow of leads coming into your business! 

  1. Send a personal message to 50 people you don’t know yet on Facebook or LinkedIn with the goal of moving the connection to the telephone for relationship building and to see if or how you can help each other. Do NOT sell in this message or promote anything. But do put your full contact information in the body. If you do this correctly you should see 20-30% response. I consider this online networking and similar to what I would do if I met someone new at a networking event in person.
  2. Make 10 follow up phone calls to connect with people in your database, previous clients for referrals or upsells, prospects for new business, people you just met and more. Have a goal to schedule a get-to-know-ya call as well as you never know, they could become a very good prospect or referral source.
  3. Write a quick, ‘how to’ blog post, article for your blog, or record a quick tip on video. Get that information out via your email newsletter, your blog, social media sites, YouTube and even other article marketing websites who could possibly run your information for free.

These three things are all FREE marketing strategies that you can do today even if you do not have a business yet or a website.

For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.biz.  Let’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year!  Oh and if you know you could use better and more consistent marketing and sales strategies then join me at my next Jumpstart Your Marketing® & Sales Summit. Visit www.LiveBigEvents.com for all the details. 

Katrina Sawa
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com

 

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HOW I Reach Thousands of New Prospects Each Month?

And HOW I Make 1/3 of My Monthly Revenues From My Social Media Marketing?

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What I’ve discovered in my 9 years of business are that the productivity practices in my business are some of the most important systems that help me achieve this and is why I am where I am right now.

 

Afterall, using systems and consistent ways to market and follow up is entirely how I built my multiple six figure business over the years. It hasn’t always been this easy for me but over time I’ve developed systems and templates for follow up and marketing that really work on bringing in new quality leads and referrals.

 

The key is that I hardly spend any time on that stuff now and that’s where I get the majority of my new clients from.  So many entrepreneurs are working way too hard….let me show you one way to make your life a lot easier and your business a lot more profitable.

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