This was me about 9 years ago…

I was all “DOING”. That’s all I focused on in my life, my business, etc., it was whatever I could DO to get to the next level, be happy, to get clients, get myself out there more…. DOING, DOING, DOING….  what could I DO to get to the 6-figure mark in my business was my biggest goal in 2008 and it had been for a couple years but I was stuck, I couldn’t get beyond the plateau I was at financially. It was driving me crazy and it was very frustrating too because I was literally DOING everything everyone told me to do to market myself, follow up; more than probably many of you are doing now even.

It wasn’t until I hired this one business, money, mindset coach… I had hired him because he was emphatically confident that he could help me make more money, he could help me reach to and exceed the 6-figure mark. Ok, so I invested $25,000 that year with him and his mastermind and I went to every call, live event, and meeting; I was “all in”.

Funny thing though is that what we worked on all that year was not the marketing, sales or business tactics that I thought we would. Instead, it was the mindset, limiting beliefs, confidence, blocks, fears and frustrations that came up that all of us had to tackle, including me.

I went to my meetings hopeful and was left distraught, angry, defeated.  I didn’t understand what my coach and everyone in the group was trying to tell me back then. When I asked “what do I need to DO to get more clients and build my business to 6-figures”? They would simply answer, “Just BE Katrina”, “Just BE LOVE”.

“WHAT?????” I would remark back with utter frustration and disbelief, crying at the thought that I still had no idea HOW I would get there, what I needed to DO.

Being a good student, I did “try” to go to events and “just BE”. I tried to wrap my “doing brain” around what that meant and what I needed to DO to just BE (LOL). Somehow, some way, I started making strides towards this and I almost didn’t recognize it when things shifted for me. It basically happened on a subconscious level, I would go to conferences and other meetings or events that year or even get on calls with prospects and I would prepare myself right before with the words such as: “Ok Katrina, just BE who these people need you to be, be open, be willing to speak to them, be willing to share, be love energy” and then I would walk in. I wouldn’t use my normal “marketing talk or commercial”, I would ask more questions and just listen. WHOA! What a difference it started to make!

When I did this, the perfect prospects started coming up to me and sitting next to me at lunch. They would remark how easy it was to talk with me and how I made them feel safe and heard. I even had some sign up for my high-end programs at other people’s live events – to the tune of $40,000 for one client! I was shocked this was working and frankly looking back on it now, I didn’t know at the time that it was working. It wasn’t until the year ended and I went to go pull my sales revenue for the year and I had hit $110,000!!

Not only that but I had found a new love interest too after being divorced and single again for 3 years. I had found LOVE & MONEY at the end of that torturous year I call it. This was the key to my success!

Now, keeping this up over the years was a practice of course as you can imagine. It can be easy to revert back to the DOING from the BEING, especially if you’re in fight or flight mode with too many bills, or difficult situations. It was a constant struggle and still to this day I often have to give myself that “PEP TALK” before walking into an event or a phone call. But it is easier and I’ve been able to maintain and grow my revenues every year since then.

This year is where the concepts of my book, Love Yourself Successful, and my events with the Love & Money  theme came from. THIS stuff is the key to many of my clients’ success stories because I saw in them, what I was doing and now knew how to help them make the shift or get more balance between the DOING and the BEING.

I love helping entrepreneurs through all of this and so much more.

**** Building a consistent, smooth-running, moneymaking business takes practice, balance of being vs. doing, confidence and practical strategies plain and simple. ****

There is no magic pill or ONE thing that you can do to jump from $30K per year to a $Million, I don’t care who tells you there is, there isn’t. It takes determination, work (not necessarily hard work by the way, just work), practice, flexibility, willingness to learn, ability to ask for help, confidence, belief in yourself and accountability to yourself and others.

This is why I do what I do. This is why I hold amazing, transformational and informative live events, online trainings, coaching and why I share so much on social media, record video tips, write articles in my newsletter and on my blog…. It’s to educate, motivate and inspire more people who need this message, more people who want to make a bigger impact but aren’t sure how to do that, more people who want to make a great living doing what they love but aren’t sure how. I teach massive amounts of the DOING along with a side of BEING.

Together we can accomplish it all, alone you will see challenges and perhaps not know how to overcome them. It’s time to step into your bigger, badder self and take charge of your business, your life, your income and your legacy. Let’s do this together, shall we?

Email me or comment below if you want to talk, learn more, attend an event, ask me for help… please, don’t just sit by and “continue watching” your life pass you by. You can do this and this is YOUR YEAR!

Come talk with me in a complimentary business strategy session and let’s discuss your business’ marketing, your systems or sales processes!  We’ll see what we can do about getting you on track for having your best year ever!  Go to www.AskKat.biz now and sign up and I’ll talk to you soon!

Talk to you again soon!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

P.S.  Are you looking for REALISTIC, PRACTICAL & PROVEN ways to jumpstart your business? Need to get more clients while building a business you’re proud of – one that make a BIG IMPACT on others and provides you a great income in the process?

If so, I encourage you to attend my signature Love & Money LIVE! event, March 6 – 8th.  It’s a 3-day training event and deep dive around how to get more love in your life, money in your business to create your happiest life ever! Get more details and register here: https://jumpstartyourmarketing.com/loveandmoneylive/

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Why should you do more video in your business?

 Well… here’s a few reasons:

  1.  It’s basically a free marketing strategy. Yes, you could pay a videographer or video editor to produce or complete your videos but you sure don’t have to in most cases.
  2. YouTube is one of the largest search engines on the Internet now and you need to be there.
  3. It’s faster to explain something complicated or complex on your website or with customers.
  4. It’s easier and faster to get to the point of your message so you can keep the attention of your visitors, followers, subscribers or customers.
  5. Oh and…. 85% of the US internet audience watches videos online.

I find that more people will watch and respond to my videos on Facebook for example than read or respond to most of my business-oriented posts.

What kinds of videos can you do?

Here’s a list of what I do and/or am planning to do more of:

  • Tips regarding something in your business for social media posts, YouTube, your blog and emails
  • Sales pitches for landing pages, sales pages, emails and more
  • Tutorial videos to explain something more in depth on your website or wherever
  • Curriculum videos for a paid program
  • Facebook live videos – these would be different than the tips or other videos above that you might also post on Facebook or related sites. These will get the most views since they lie right on Facebook:
    • Now you have Live video available on YouTube, LinkedIn and Instagram too
  • Speaker videos – record everything you do, virtual or in person
    • Videos of you speaking on stage at any event
    • Speaker Sizzle Reel
    • Speaker Introduction Video
    • Speaker Media Reel
  • Testimonial videos – of you giving kudos to someone else or a program, etc. or of your customers giving testimonials for you

Now, I know what you’re saying… That’s great and all, Katrina, but I just don’t know how to get started or what to do. I’m not that techy and I really don’t know what to say.

3 Steps to Using Video Marketing to Grow Your Business:

  1.  Just press record – you have to just start by trying it out. Open the webcam on your computer for starters and just press record and start messing around with your intro and a few key points you might want to make. Then you can graduate to recording something more specific and/or doing Facebook Live videos. The key is to just get started.
  2. Repurpose your videos everywhere – this means make sure you make the most of all the content you record. You can transcribe your videos for a written blog post, email, ebook or article. You can post your videos on YouTube, your website, your blog, link inside an email, post to your social sites and more.
  3. Monetize your videos – this is when you start getting serious about making sure that your videos drive traffic to your website, blog, landing pages, free gift opt in pages, sales pages, calls with you and even click to buy links directly from the video itself. There is a whole lot to know on how to maximize your videos including using keyword research, positioning, script writing, SEO and more.

I hope you still aren’t planning on waiting to do more video if you’re already recording them now or waiting to just get started. I’d hate to see you get left in the Internet Dust by your competitors!

Video Marketing isn’t going away so please start embracing it now. I promise if you do just a few of the things I mentioned here you’ll get more response in your marketing for your business.

Come talk with me in a complimentary business strategy session and let’s discuss video marketing, your business’ marketing, your systems or sales processes!  We’ll see what we can do about getting you on track for having your best year ever!  Go to www.AskKat.biz now and sign up and I’ll talk to you soon!

Talk to you again soon!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

P.S.  Are you looking for REALISTIC, PRACTICAL & PROVEN ways to jumpstart your business? Need to get more clients while building a business you’re proud of – one that make a BIG IMPACT on others and provides you a great income in the process?

If so, I encourage you to attend my signature Love & Money LIVE! event, March 6 – 8th.  It’s a 3-day training event and deep dive around how to get more love in your life, money in your business to create your happiest life ever! Get more details and register here: https://jumpstartyourmarketing.com/loveandmoneylive/

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As a business owner, one of the most important things you can do to stay top of mind with your contacts, potential clients, and referral sources is to develop simple follow up systems. You are wasting the time you spent gathering new leads plus valuable marketing dollars if you don’t follow up with these people.

I used to do a lot of networking at chamber events, women’s organizations and biz expos and I generally collected about 50 business cards from new contacts on a good week. Now however, that I’m more focused on the online part of my business and working globally with clients, I do more nationwide networking and online social networking.

However, I do the same things as before in the follow up. It’s important for you to realize whether you’re a brick and mortar business, service based business, home-based business or online business, you still need a clear, easy to implement follow up system that includes MORE than just email marketing….let me show you how to make this easy so it will get done.

Here’s my 6 Step Ultimate Marketing Follow Up System:

Implement this in your business TODAY, see more sales TOMORROW!

1. DATABASE ORGANIZATION: Organizing your new contacts is one of the most important tasks to do. You don’t have to invest a lot in a database. In fact you can start with an excel spreadsheet, entering your contacts and business card information week by week.

2. DEVELOP MESSAGES & MATERIALS: Writing your follow up marketing pieces is one of the most difficult parts of this whole equation for most small business owners. Your mailings, emails and even phone scripts need to be written with the hot buttons of your target market in mind. What do they care about most in regards to your products or services?

3. DEVELOP YOUR SYSTEM: Your system includes the frequency and number of times you will touch them. A touch can be either a direct mail piece of some kind, an email note or email newsletter, a follow up call, a message or friend request on social media, a drop by or even a fax. You want to determine what and how many times you’ll do each follow up activity for everyone you meet.

4. DELEGATE, AUTOMATE & MANAGE: Take the 20-28 touch system you created and delegate as much of it as humanly possible to an in office assistant, another employee (if they have time) or a Virtual Assistant or marketing person so you know it will get done. Some follow up can be automated if you have computer software, shopping carts or online services and scheduling software.

5. TRACK, ANALYZE & REVISE: Most often small businesses will do marketing such as the strategies I’m suggesting here in your follow up system yet they will never track to see if what they’re doing is working. Therefore they continue doing the same things over and over again. Sometimes your results won’t become apparent until after you’ve done the thing a few times (ie: frequency is important).

6. CONTINUE BUILDING YOUR LIST & REPEAT: Once you have a system set up for managing massive amounts of new contacts, then you can turn on the marketing hose I call it. That means you can market like crazy. Your goal should be to get in front of a LOT more of your ideal prospects every month in many different ways. I suggest going for a goal of 1000 new people to meet or connect with every month.

These tips are for any type of business, retail, online, service or product. So, not only do you need to follow up after new people you meet to GET their business or referrals and build those relationships, but you also have to cultivate those relationships over time so they keep you on top of their minds in case something comes up where they need your products or services or someone they know does.

Are you Ready to FINALLY Develop a Clear, Easy to Implement Follow Up System and Marketing Systems in General that GET RESULTS?

Follow up is just ONE of the many things we need to do in our marketing as entrepreneurs but it’s pretty vital, otherwise the marketing that you’re doing becomes almost a waste of time.

Come talk with me in a complimentary business strategy session and let’s discuss your business’ marketing, follow up and sales processes!  We’ll see what we can do about getting you on track for having your best year ever!  Go to www.AskKat.biz now and sign up and I’ll talk to you soon!

Here’s to your Best Year Ever!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

 

P.S.  Are you looking for REALISTIC, PRACTICAL & PROVEN ways to jumpstart your business? Need to get more clients while building a business you’re proud of – one that make a BIG IMPACT on others and provides you a great income in the process?

If so, I encourage you to attend my signature Love & Money LIVE! event.  It’s a 3-day training event and deep dive around how to get more love in your life, money in your business to create your happiest life ever! Get more details and register here: https://jumpstartyourmarketing.com/loveandmoneylive/

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I’m sharing tips today about how to do quick video tips for your business. They can be like the Video Biz Tips I share with you. Or your videos can be another income stream for you.

There are so many people in business who are NOT doing video yet and I’m urging you to get started NOW! It’s past time for you to embrace video. This post is definitely for you.

If you are already doing video in your business, these video biz tips may still be helpful to you because as you know, it’s not always easy to come up with things to talk about.

First of all, you need to get past the notion that you have to wait until you have everything in place and it’s just right. You can video, off the cuff. I regularly get many revenue producing ideas for myself, my clients, and my mastermind members. And, just the other day, I did a video to share some of the ideas I had while in the shower.

Video can be used to share info and tips. It can also be used as a revenue producing resource. If there is something you know or know how to do and you can teach others, why not record it on video and create a program or online course.

Video is an AMAZING resource. It’s free to use for marketing purposes – well it is right now.

Click the video below to hear more tips and ideas about “What to Share on YOUR Video Tips!”

Are you on my email list? I don’t send a lot of emails, but when I do send them, I share a couple of tips that I think you will be interested in. Make sure you get on my email list, if you’re not already, because I’ve created a new program that will be starting soon and I’ll be sharing the info to those who are paying attention to my emails. It’s an online course where you’ll learn a lot of revenue generating tips, most of them are online. You’ll learn how to reach more people without working so hard.

Go to Jumpstart Your Marketing.com and sign up for the FREE Biz Kit. You’ll get some great tips with that kit but you will also get access to sign up for these affordable programs when I launch them.

Looking forward to talking to you soon!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


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Ideas in the Shower #1

I’m off to go Camping for the weekend in Yosemite with my family and one of my clients and her family too but first I wanted to share a few fun ideas I had in the shower…

This is something that actually happens to me almost every single morning, even weekends, is that I get ideas in the shower. Do you? I get some of my best ideas while in the shower!

Most of the time the ideas are for my business, sometimes for clients, sometimes they’re ideas for creating content around or for my events and so much more!

I love the time I have in the shower, even if it’s just a quick shower, I use it as my “meditation” time honestly…. some people need 10-30 minutes of meditation to get downloads coming in for them, I need about 90 seconds, it’s great!

Click the video below to hear an example of some of the recent “Ideas I Get While in the Shower”

So what do you think?  Are you thinking about some new ideas now?  I talk to a lot of people and can think of ideas quickly that will help them make more money doing what they love!

If you’d like to talk to me more about about strategies to help you make more money in your biz, just head over to askkat.biz – sign up for a call and let’s talk about you and your business! I can help you Jumpstart Your Business FAST!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


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I’m excited to bring you a new video tip about how to Maximize Leads when you travel for business!

When you travel to events and speaking gigs, you want to meet the most amount of people, prospects, and referral sources that you can while on your trip! If you are not currently traveling for your business, you can still implement these strategies that I do in your local area while networking or attending an event that’s close to home. These tips will work whether you are traveling locally, regionally, nationally, or internationally.

Many of my clients have been asking me questions about what I do to maximize my leads when traveling because they are starting to travel more for their business too.

Of course, many of the things I do are guerrilla marketing strategies and they depend on the amount of time I’m in another city, the length of the event, and so on. You have to be flexible and review at the event schedule beforehand to make the best use of your time.

Click the video below to learn my secrets on “How to Maximize Leads When You Travel for Biz”

 

So what do you think? I encourage you to take advantage of these free or low cost tips because THEY WORK! You have the opportunity to get more clients and possibly pay for your trip.

If you’d like to talk to me more about these or other strategies to help you make more money in your biz, just head over to askkat.biz – sign up for a call and let’s talk about you and your business! I can help you Jumpstart Your Business FAST!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


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Today’s tip is in response to many questions I’ve received from my coaching clients and Live Big Mastermind clients that can be best handled with a direct marketing approach.

If you want to target prospects who you don’t know or those in industries that are different from your own, these tips are for you!

No one “likes” to cold call, I get that. But direct marketing to a prospect list will work if you are creative and memorable – you have to Stand Out!

First of all, don’t send an email to someone you don’t know or who doesn’t know you. This is a huge mistake that many people make. You email will likely not be opened; most people will delete it without opening it. I use a different approach because it takes multiple touches to attract the attention of the prospect, referral sources, someone who books speakers, etc. My marketing and sales experience began in offline marketing, so this is one area that I learned to do quite well.

Click the video below to get more “Direct Marketing Tips to Target Prospects”

Now you have a better idea of some things you need to be successful with Direct Marketing. If you’d like to chat with me in a complimentary strategy session about this approach or any other aspect of offline and online marketing, just go to askkat.biz to sign up and I’ll be in touch with you soon! I can help you Jumpstart Your Business FAST!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


 

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Do you realize that you could very well be making it really, really hard for prospects to buy from you or get more info from you in general?

So many business owners and entrepreneurs are doing this…making it difficult for your prospects to buy.

You just aren’t aware though so it’s ok but please heed these suggestions so you can get more prospects to say YES to you or even find you or sign up for more info.

How could you be making it hard for them?

  1. frustratedNot having easy click and buy buttons on your website for things you really could be selling automatically.
  2. Not having flyers, cards or order forms on hand when you attend live events to catch those hot and ready to buy or sign up on the spot when you meet them.
  3. Not including your FULL CONTACT INFO and signature line (like mine below my pic below) on ALL your email correspondence, messages on social media, YOUR WEBSITE!! or even some social posts where it’s a good opportunity.
  4. Not having online fill in forms to fill out instead of PDF or word attachments for prospect calls or new client intake forms and info to gather from them.
  5. and so many more things it would take me all day to list!

How do you know how to fix this or what YOUR BUSINESS & PROSPECTS really need to see or get access to?

  • It does take a little bit of brainstorming to determine what they need or want from you and how YOU can supply or offer that to them in a way that’s easier FOR THEM!!
  • Always think about your prospects and clients FIRST and how everything you do or send affects them, not just you.
  • Embrace technology, it is your friend. Just learn how to use it or get help from someone who sees what else is possible to automate your processes (like me!).

Here are 3 ways to engage with me further and get the support and training that you can use to jumpstart your business FAST:

  1. Come talk with me about this and more in a FREE 1on1 session by clicking here: https://jumpstartyourmarketing.com/freecallwithkat/
  2. Go grab some additional FREE Resources online at http://www.KatrinaSawa.com/resources
  3. LIveBigEventsHeader-2016Or attend one of my next live training events in Sacramento, CA – find out more about them here.

 

Talk you to soon!

 

Sawa-Katrina-Book-Headshot

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? Join me at one of my live events in 2016 – July or Nov! Go to www.LiveBigEvents.com for dates and info!  

entrepreneur opportunityDon’t miss my next Jumpstart Your Biz in a Weekend 3 day training here in Sacramento on July 22-24th.  If you need more clients now, need better systems for your lead generation, marketing, follow up and sales processes, need more referrals, speaking gigs, you want to know how to focus on social media, be more effective at networking events, learn how to transform your website – THIS EVENT IS FOR YOU!!   I’m going to share my secrets to help you develop strategies that will  bring you more leads and what’s involved with having a smooth-running, moneymaking system of a business. Get more information and register today at www.JumpstartYourBizinaWeekend.com.

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New Video on Direct Mail

My video topic today is “Direct Mail.”

Click here to watch today’s video tip on how to utilize direct mail in your marketing.

This is soooo important, take a look!

One thing that many small business owners definitely don’t do enough of in their business is direct mail. There are many ways to utilize direct mailing something to prospects, clients and even as a cold call piece. You may want to check out this video if you’ve been hesitant to do any direct mail in your business. Then if you want to talk about it and get more ideas for what ELSE to do in your biz and your marketing, go to http://www.AskKat.biz and let’s set up a time to chat!


I’d love to hear your feedback and take aways from the video!

Katrina Sawa
The JumpStart Your Biz Coach
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”
P.S.  Get yourFREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
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The Client Conversion Formula!

Your Secret Weapon for Shortening the Sales Cycle, Delivering Great Value
and Inspiring More Prospects to Say Yes!

This is a free call designed for entrepreneurs who want to learn how to redesign your business to fit your lifestyle and who want to make smarter business and marketing decisions so you don’t have to work so hard.
In this value-packed presentation, Jane Deuber will reveal her secret weapon for radical client conversion:
  • Are you tired of having conversations with prospects that take up your precious time but don’t lead to a new client?
  • Are you frustrated with offering generous support on strategy calls but not getting to a YES?
  • Are you ready to have meaningful conversations that deliver value and lead to high ticket sales?

If you answered YES to any of the above questions you won’t want to miss this FREE Co-Hosted Teleclass this Monday, August 26th at Noon PST / 3 pm EST with your hosts:

Katrina Sawa Jane Deuber

You’ll come away from this training with great clarity on how to master the art of high ticket conversion using an automated Assessment tool that serves both you and the prospect.

Let Jane take the mystery out of high ticket conversion by giving you a tool and a process that makes the sales conversation simple, fun and incredibly profitable!

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