Have you got stacks of these around YOUR office?

Massive networking and consistent, relationship marketing follow up are the two main things that I did from day one, 12 years ago, (and still do!) to build a very successful and profitable business.

If you are attending networking events at least a couple times a month or more and/or speaking or being an exhibitor at live events then I would venture to guess that you are NOT doing enough follow up. NO ONE DOES!

You are most likely missing out on thousands of dollars every single month due to your lack of follow up (and following up in many different ways too, not just one or two). I find (and so do many of my clients who are using my Follow Up System) that the majority of sales (MAJORITY!!) I make from each event I attend happen in the follow up process! Yes, it’s true.

What I’ve also found though is that entrepreneurs just won’t take the time to do their follow up (the way it needs to be done). They/YOU just don’t take the time.

Then you wonder what happened and why didn’t you get any business? Or you think to yourself “boy, networking doesn’t work”. When it does work BUT you have to know how to ‘work it’. And you can still do that without being pushy or annoying….I do it all the time and so do my coaching clients.

So, if this is one area you KNOW you need help with and you know you need a system for so it will actually get done or delegated to be done….then please go grab my Follow Up System.

I can’t express enough how this will help you totally transform your business and your revenues. In it I teach you a lot more than just follow up too but it’s all in one convenient package to learn how to jumpstart your business and follow up right now, this could make a difference for you IMMEDIATELY in your sales. Plus you get a ton of other bonuses too this week when you buy it!

Have a great week!

 

 

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So where do you start?  What do you do to market and grow your business?

There are so many options right? It’s possible even, that you’re somewhat overwhelmed right now just thinking about it.

Well, I like to start with ‘free first, then pay’ options…how does that sound to you? The reason being is that typically these days people need to experience you somehow or in a couple different ways before they will sign up, buy or pay for anything you have to offer. It’s not always the case but usually. That’s why we give free gifts on our websites, do free talks and teleseminars and why we write articles on our blogs and more.

I usually recommend focusing your marketing in 3 different types of marketing, they are:

1.  Database Marketing

2.  Referral Source Marketing

3.  New Business Marketing

The reason I break it down like this is because most small business owners focus most of their efforts in only one area, going after new business, and they forget or choose not to do much to market to their databases or referral sources which are the easiest to go after!  (Let me explain each and give you some examples.)

Your Database Marketing is marketing to everyone and anyone you know….regardless of your relationship.  This includes your hair dresser, dentist, neighbors and friends.  More than likely everyone you know could be a potential prospect or referral source (but we’ll talk about referral sources separately for this example).

Database Marketing needs to be done via email, mail, phone, social media, in person visits possibly and maybe even fax if you or your customers still use it – the more ways the better!  The goal is to be on top of mind with everyone you know (and those you add to your database too) all the time so if they or someone they know needs your products or services, you are the first person they think of.

Continue Reading…

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Influence is one of those words that I never thought about too much until just last year in fact. One of my speaker peers and friends mentioned it a couple times during her talk at a conference we both spoke at. When I stopped to think about it, and what having influence truly meant, I was excited to discover that I’d been doing many of the right things to BUILD INFLUENCE all throughout my 11+ year journey as an entrepreneur.

Here are a few thoughts about what I see can help us all Grow Our Influence in order to Make a Difference With Our Messages.

Definition of INFLUENCE: The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.

So where do you start?  What can you do to grow your influence?

I’ve identified 4 keys to growing your influence:

  1. Massive marketing to gain exposure
  2. Effective leadership and community building to gain trust
  3. Considerate and conscientious sharing of referrals and resources to gain love
  4. Impactful educating and motivating to gain credibility

You want to have people tell you “I see you everywhere” or “I hear your name everywhere”.

Let’s talk about each one of these independently…

  1. Massive marketing to gain exposure – For marketing, I typically recommend focusing your on 3 different types of marketing (I wrote an article on those two weeks ago), they are:
  2. Database Marketing – communicating with everyone you have access to and that are in your database via email, mail, phone and in person if you can too.
  3. Referral Source Marketing – communicating to see if or how you can help each other via email, mail, phone and social media or in person too if you can. Offer them opportunities to write posts for your blog, be a guest on your radio show if you have one, a teleclass to your list or other way to joint venture.
  4. New Business Marketing – searching out places where your target market is hanging out such as local or national events, virtual conferences or programs, social media sites, publications or radio shows and so much more. Reach out and connect and drive them to a next step.
  5. Effective leadership and community building to gain trust – This has to do with leading in your business, leading a team and building a following of people who love you, trust you, want to be around you or take every training you’ve got to offer and who refer you.
  6. Considerate and conscientious sharing of referrals and resources to gain love – This has to do with really having the spirit of giving first. Finding all sorts of ways to give of your expertise, your content, your time if able and give of your resources. This doesn’t mean you have to give all your products and services away, but being that go-to-gal that people reach out to when they’re looking for answers or a resource or a person and you offering whatever you can in that regard anytime without question.
  7. Impactful educating and motivating to gain credibility – This has to do with your expertise and showing the world what you know, what you do and how you can help others. It’s by providing great content, products and programs. It’s about inspiring and motivating those you come in contact with regardless if they’re paying you or not or even if you remember them three years later; it’s them remembering you and how you impacted their life.

Let’s set examples for the women who follow us, follow in our footsteps online and offline so we can build a truly remarkable, loving world.

Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my 3 ½ day Jumpstart Your Marketing® & Sales Summit this April where I lay out everything you need to do to market and build influence in all of these areas.

Join me in April and let’s jumpstart your business! Go to www.LiveBigEvents.com for all the details and sign up today!

About the Author

© Copyright 2014 K. Sawa Marketing international Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

 

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear.  She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever.  Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too!  Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork, ABC and the CW.  Get her Free Entrepreneur’s Success Kit + couple other gifts online at www.JumpStartYourMarketing.com/freegifts!

 

 

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One of the biggest things I see with entrepreneurs in February is that they typically get into a funk. They set lofty goals maybe in January that still aren’t really coming to fruition or they’ve already backed out of the resolutions they’ve set and for whatever reason get into a funk about business stuff or personal (which in turn affects their business too).

Some of the things that can put us into that funk include:

  • Realizing that what we’re doing to grow our business isn’t working
  • Having negative people around you and saying unsupportive things
  • Not having the funds to invest in or do the things you KNOW you need to do
  • Just plain NOT KNOWING WHAT TO DO

I did a little poll on Facebook recently along with asked some friends, peers and clients: “What do you do when you get into a funk”?

Here are 20 Ways I found or that came up in that poll that could help you when that FUNK hits you too:

  1. Pray
  2. Say some positive affirmations
  3. Read a chapter in an inspirational book
  4. Get out into nature
  5. Pamper yourself with a massage or pedicure
  6. Call a supportive friend, peer or mentor
  7. Read thank you notes, letters and cards
  8. Review the testimonials of your clients on your website
  9. Watch an inspirational video on YouTube
  10.  Shift your plans or appointments for the day and go do something fun or play instead
  11.  Get to a networking event to socialize and brainstorm with others
  12.  Set a NEW goal and take some action towards it
  13.  Get hugs
  14.  Exercise
  15.  Nurture yourself on the inside
  16.  Take a nap
  17.  Wallow in it all for a little bit – set a timer for just how long and feel it
  18.  Get a caffeine fix
  19.  Straighten your office, get organized
  20.  Watch a funny movie

For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.bizLet’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year!  Oh and if you know you could use better and more consistent marketing and sales strategies then join me at my NEW Jumpstart Your Marketing® & Sales Summit in April, 2014. Visit www.LiveBigEvents.com for all the details. 

About the Author

© Copyright 2013 K. Sawa Marketing international Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

 

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear.  She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever.  Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too!  Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork and is a regular Business Expert on News 10 in Sacramento.  Get her Free Entrepreneur’s Success Kit online at www.JumpStartYourMarketing.com!

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