I recently shared this broadcast on Facebook Live about Pricing for Profits. The intent of this broadcast was to share some great content about Pricing your Products, Services, and Programs with my guest, Carrie Greene of Carrie Greene Coaching. Carrie was ready to join us but, due to technical difficulties on my part, was unable to log into the broadcast. We’ll try to reschedule soon, hopefully April.

And yes, you’ll quickly notice that I’m sick when you start viewing this video but I’m sharing a lot of valuable tips and strategies here about Pricing your Products, Services and Programs. So I’m encouraging you to stay tuned!

Let’s dive right into Strategy!

First, I recommend you offer a variety of products or services with different levels of pricing.

Let me explain:

You should have a “low-end”, Easy YES offer. This is something that is so good that people say YES & pay you on the spot! Your offer must be crystal clear and it’s best if it’s priced under $100. Depending on the what you are offering, the price could be under $200.   The point of the Easy YES offer is to give prospects a way to try you out, to try out what you are offering and to see what it’s like to work with you.

You should have additional offerings (products, programs, or services) with price points higher than your Easy YES offer and lower than your “high-end” Program or Services.

You also need to create a Signature Product, Program, or Service if you don’t already have one. This is something you’ve created and it’s easily relatable to your Brand.

Click here to view the video and learn additional strategies, tips, and examples about Pricing for Profits.


So are you charging what you are WORTH? Is there a Mindset issue that blocking you from raising your rates so you can continue to offer value to your clients while charging what you are really worth? You can structure your programs, services and your prices – It’s Your Business.

To recap, there are several steps that go into Pricing your Products,, Programs, and Services so YOU can make a profit. From brainstorming about ways to deliver the program or product you’re creating, and what is included in the offer to determining the value, what you will charge and how you will sell it.

And finally, there are Sales Conversations that you’ll need to have and Sales Conversations is a topic that I LOVE to coach my clients on for example, what to do, what to say, and navigating objections that WILL come up.

These topics and so many others to help you make more money in your Business will be covered at my Love & Money LIVE! event coming up in a few days. Registration closes on Saturday, March 31st. Head over to www.loveandmoneylive.com to take a look at everything we will cover.

If you look around on Facebook, you’ll see my posts that contains discount ticket offers for my Love & Money LIVE! event. If you go to Facebook and Comment “EVENTS” on this post, I will send you a link to register at the discounted price! I have three other LIVE events scheduled this year, so go check out the dates at www.LiveBigEvents.com and start making your plans now!

Here’s to Creating the Business of your Dreams!



Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful



“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Watch or Read my Recent Blog Post for Jumpstarting Your Business.  

PPS:  Catch Up on my Video Biz Tips on YouTube.

PPPS: Find Out Where You’ll Find Me Speaking and Other Events Here

Who Dictates Your Price Tag?

How are you pricing yourself? Is it you who assigns the dollar signs or do you let your fears of the economy or what you “think” people will pay determine what you decide to charge for your time?

Think about this for a minute….
And WHY have you priced yourself (or your products and services) the way you have?
Or are you in a business (like a network marketing company) where you have NO IDEA what you’re really making per hour? You just know you need to work HARDER to make more?
Want to figure out what you’re actually making per hour? Is it above minimum wage? I can’t tell you how many people I talk with who when we break it down in hours, time, numbers and figures they’re actually making less than someone in a fast food restaurant.
Regardless of what you’re doing or what business you’re in I can almost 99% guarantee that you’re NOT CHARGING ENOUGH!
How can I say that? Because I’ve seen it hundreds of times with hundreds of other entrepreneurs in all kinds of industries and types of businesses and frankly it’s a shame.
The media has scared us into thinking no one is going to buy from us right now (in this economy) or that people aren’t spending what they used to. And what does that do to our pricing strategies then or our self confidence about asking for the sale?
What if I told you there are PLENTY OF PEOPLE who will pay you what you’re (really) worth but you may not even be talking to them right now? You may not have any idea where these people are because you’re so used to doing business a certain way to a certain group of people?
Well, do you want to keep on struggling, doing things the same way and getting the same or worse results?

Or are you ready to learn some new strategies, open your mind to new ideas and develop an entirely NEW BUSINESS PLAN for yourself? One that includes:
• Charging what you’re worth and getting it
• Serving from your bigger purpose
• Providing services, products and offerings that you’re passionate about
• Enjoying a more freedom-based lifestyle
• Stepping into your greater, authentic self so you can be all you are meant to be

• Less worry, doubt and fear and MORE confidence, self worth and drive

If you’re ready to stop living in fear of lack, uncertainty or unknowingness then take action today and RAISE YOUR RATES! And don’t just raise them a couple dollars; raise them to what you want to be paid.
If you’re confident about your new fees and show it, you’ll start attracting those who believe in you, trust you and who will pay. If you’re NOT confident though, of course they will not….so DECIDE to be confident too!
I would like to invite you to The Love and Money Business Summit where you can CHANGE YOUR LIFE!

You’ll learn and walk away with:

• rate strategies to charge what you’re worth and get it
• where to find customers who will pay what you deserve and what attracts them
• a realization that there’s a different way of doing business than you’ve been taught

• new residual business models and ideas that can easily and quickly be added to what you’re already doing

• the courage and confidence to step up and into your higher purpose

• affordable outsourcing and team building strategies so you can grow your business faster
• PLUS your own Love and Money Business Blueprint, Binder & Vision Board and more!

Learn more about this totally unique opportunity and event where you’ll work intimately with Katrina Sawa on what matters most for YOUR business, not just a cookie cutter plan that’s one size fits all. Go to http://www.theloveandmoneysummit.com/ now, limited seating and bonuses; register soon before they’re gone!

© Copyright 2009 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her Free Entrepreneur’s Success Kit at http://www.JumpStartYourMarketing.com!

What is your time worth?

What is your time worth?

Are you an expert in marketing or are you an expert in your business?

Leave the marketing up to professionals who have the resources and experience to efficiently evaluate your situation and make educated recommendations.

  • In your JumpStart Your Marketing 1-On-1 Planning Meeting Katrina will consult and advise you on developing any of the following marketing tasks effectively and with greater ease and in less time than you can most likely do them yourself. She will help you determine which of these or other objectives would be productive for you to implement in your business.
  • We specialize in working with the Solopreneur (individual consultant, coach or entrepreneur) as well as Independent Sales Associates who are responsible for marketing themselves.
  • We work fast and furiously to capture the most important marketing tasks and strategies into an Action Plan that you can implement NOW (with our help if need be).

Let’s get moving and get an action plan together for you so you can take your business to the next level!! Go to http://www.1on1planningmeeting.com/ now!!