I recently shared this broadcast on Facebook Live about Pricing for Profits. The intent of this broadcast was to share some great content about Pricing your Products, Services, and Programs with my guest, Carrie Greene of Carrie Greene Coaching. Carrie was ready to join us but, due to technical difficulties on my part, was unable to log into the broadcast. We’ll try to reschedule soon, hopefully April.

And yes, you’ll quickly notice that I’m sick when you start viewing this video but I’m sharing a lot of valuable tips and strategies here about Pricing your Products, Services and Programs. So I’m encouraging you to stay tuned!

Let’s dive right into Strategy!

First, I recommend you offer a variety of products or services with different levels of pricing.

Let me explain:

You should have a “low-end”, Easy YES offer. This is something that is so good that people say YES & pay you on the spot! Your offer must be crystal clear and it’s best if it’s priced under $100. Depending on the what you are offering, the price could be under $200.   The point of the Easy YES offer is to give prospects a way to try you out, to try out what you are offering and to see what it’s like to work with you.

You should have additional offerings (products, programs, or services) with price points higher than your Easy YES offer and lower than your “high-end” Program or Services.

You also need to create a Signature Product, Program, or Service if you don’t already have one. This is something you’ve created and it’s easily relatable to your Brand.

Click here to view the video and learn additional strategies, tips, and examples about Pricing for Profits.

 

So are you charging what you are WORTH? Is there a Mindset issue that blocking you from raising your rates so you can continue to offer value to your clients while charging what you are really worth? You can structure your programs, services and your prices – It’s Your Business.

To recap, there are several steps that go into Pricing your Products,, Programs, and Services so YOU can make a profit. From brainstorming about ways to deliver the program or product you’re creating, and what is included in the offer to determining the value, what you will charge and how you will sell it.

And finally, there are Sales Conversations that you’ll need to have and Sales Conversations is a topic that I LOVE to coach my clients on for example, what to do, what to say, and navigating objections that WILL come up.

These topics and so many others to help you make more money in your Business will be covered at my Love & Money LIVE! event coming up in a few days. Registration closes on Saturday, March 31st. Head over to www.loveandmoneylive.com to take a look at everything we will cover.

If you look around on Facebook, you’ll see my posts that contains discount ticket offers for my Love & Money LIVE! event. If you go to Facebook and Comment “EVENTS” on this post, I will send you a link to register at the discounted price! I have three other LIVE events scheduled this year, so go check out the dates at www.LiveBigEvents.com and start making your plans now!

Here’s to Creating the Business of your Dreams!

 

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Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Watch or Read my Recent Blog Post for Jumpstarting Your Business.  

PPS:  Catch Up on my Video Biz Tips on YouTube.

PPPS: Find Out Where You’ll Find Me Speaking and Other Events Here

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Today my Idea in the Shower was What If People Charged What They Were Worth?

What if your hourly rate, your package price, or your annual program, or whatever you do was priced really high? I hate to see that some of you are NOT charging what you are worth for your services or products.

When people ask me what they should charge for their program, I answer that “you should charge as much as you can without stuttering”.

So let’s talk about pricing today!

I’ve found that many people starting out look at the marketplace, their competitors’ prices, and they charge something similar or many times, lower, because they are new to the business. That’s not the best thing to do!

For example, many times people who have the education and training needed in an industry but who are new entrepreneurs charge less than someone who has been an entrepreneur in that same industry for a longer period of time, but without the same level of training! Just because they’ve been in business longer doesn’t mean they are better. These new entrepreneurs should be charging what they are worth right out of the gate! They can still negotiate custom packages and pricing or beta test pricing with a lower price. When you are starting out, you need to get some clients to try your service or product; you need to get feedback and testimonials – people who like what you offer and have good things to say about you (so you can get more clients, right).

You need to start thinking outside the box about your pricing!

Click the Video to Listen to More Ideas About Pricing and Charging What You Are Worth

If you want more resources about this topic, go to JumpstartYourMarketing.com/Resources . I’ve recently added a bunch of resources there on the topics most of you need. If you don’t know what you should be amount of money you need to be making in your business, go get my Need Number Worksheet resource. There also my Jumpstart Your Biz Kit which focuses on marketing, there’s a webinar opportunity there, info how to get my Book, and so many other FREE resources. Go check out all of the FREEBIES there!

If you want to go deeper with my coaching after checking out my FREEBIES, I can help you find the missing opportunities to make more MONEY! Schedule a Strategy Session with me here.

If you are really serious about building your business – go check out my next LIVE EVENT, my JumpstartYourBizinaWeekend event on Nov 3rd – 5th. We help you BUILD your CONFIDENCE, and show you HOW to MONEY in the Room. We’ll cover how to get started SPEAKING, WRITING A BOOK, and other things you need to do to elevate your business, and redesign your business around the lifestyle you want to live so you are not working so hard. We cover how to get the clients that YOU want to work with, how to AUTOMATE what you are doing. It’s a content packed TRAINING event. I highly recommend you check it out. strong>Last Day to Register – Friday, October 27th, 2017!

Go to LIVEBIGEVENTS.com to get a listing of all of my LIVE Events.

Hope to see you there!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Click here to take a look the details of my upcoming LIVE EVENT – Registration is OPEN now for Jumpstart Your Biz in a Weekend!


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Have you ever designed a new program, product or service or had an idea for one that you had no idea how to price?  Oftentimes, do you wonder if your ideal prospects will pay you what you’re worth?

When you think about pricing your programs, products, and services in your business, it can be a tricky decision. However, no matter what you charge, if you don’t show to your prospects the value of what they’re going to receive, learn or walk away with after buying your program, product or service, then the price doesn’t matter.

If you can show enough value, you can charge really high prices. You would be surprised what some people would be willing to pay if they see that what you’re offering is the exact solution to the biggest problem they have.

 Don’t be scared to raise your rate. Don’t be scared to charge a premium for your services or for working with YOU rather than one of your PEOPLE.  It basically comes down to your own confidence and the wording you use to describe what you do and how it will help people.

What’s important is learning how to speak and write about the value you’re going to share or that your prospects are going to receive. That is the key to getting paid what you’re worth.  This is a learned skill however for most entrepreneurs, you usually aren’t born with the ability to talk or write in a sales and marketing way while still exuding the value of what you offer by talking about what matters most to THEM about what you do.

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