Today I’m talking about a quick tip about using handouts when speaking. If you’ve followed me even for a short period of time, you know that I use speaking as my #1 marketing strategy in my own business. And I teach it to my clients and other entrepreneurs as well.
Speaking is really the #1 Fastest Path to Cash. You can leverage your time and expertise by talking on a video (like this one you are viewing), a telesummit, a webinar or in person at a conference, at a meeting or even a very small group. I’ve spoken to a room of as little as 5 people in the room (including myself and the host) and as many as 3,000. You can get started anywhere. So today, I want to teach you about using handouts in your speaking presentation, specifically offline but you can use these strategies for online speaking too. If you are using handouts when you are speaking online, you’ll drive people to a pdf that has a special link. You can use this strategy if you are even speaking on a radio show or a podcast too. Check out the video below to learn the 7 Ways to Create Effective Handouts for Speaking Gigs. I’m showing you examples on this video too! Click the video below to learn about “Creating Effective Handouts for Speaking Gigs”.
So get your materials prepared and use them at your next Speaking Gig!
If you are interested in more tips to monetize more of your speaking opportunities, make sure to sign up for my Speaker Success Webinar. It’s a FREE webinar coming up on June 7th at 12p.m. PST. You’ll learn my 6 Steps to Speaker Success in this webinar. If you miss it when it’s LIVE, it’s being recorded so you can listen to it later. But you have to sign up. Just go to LiveBigEvents.com/webinar-speakersuccess
And I have a Speaker Training event coming up in Sacramento this July – you’ll see all of the information about my Speaker Success Bootcamp when you go to my LiveBigEvents.com website. This training is LIVE and in person and is packed with the information you need to be a more successful speaker, whether you are new to speaking or are currently a speaker. Here’s to Your Success!
My quick video biz tip for you today is to ask…Are you already speaking? Or do you know you should be speaking in your business to get more exposure, get leads and clients, make sales, make more money?
Whatever the reason, speaking is the #1 Fastest Path to Cash. Whether you can admit that or embrace it is up to you, but I highly recommend you put becoming a speaker or learning to be a better speaker on your to-do list for this year!
You should learn to position yourself so you can sell from the stage or from the back of the room as well as speaking more online and offline. For example, this free video tip for you is actually a speaking gig! One that I created for myself. I’m just trying to prove a point – you don’t have to get booked into a conference where hundreds to thousands of people will be in the audience. Sure, that would be a great gig! And I realize that not everyone clicks to watch videos. But, you should be prepared to do any type of speaking gig.
As a speaker, you’ll need to know several ways to be prepared because many times a speaker will not be permitted to sell from the stage. There are things you can do to negotiate ways you can generate leads.
Check out the video below to learn 3 Things a Speaker Can a On Stage (Virtual or In-Person) to Build your List and Get More Clients. These are all things that are inexpensive or you can do them for free.
Click the video below to learn “3 Ways to Get Leads When Speaking”.
There are many ways to get paid speaking gigs too! These tips I have just shared with you today are Lead Generators to build more awareness and get you more exposure.
Come to my Webinar because I’m going to share SO MUCH MORE! I have a 6 Step System on how to Make Money from Speaking. Sign up today at www.livebigevents.com/webinar-speakersuccess . The Webinar is on June 7th at 12:00 p.m. PST. and is being recorded so you can attend LIVE or listen to the recording. But you have to sign up to get the recording.
Remember, sometimes an opportunity to speak to a group may come up and you’ll want to be prepared. This Webinar will give you insight to handle that. And if you are currently speaking, join us on the Webinar anyway because I’ve got some tips and ideas you’ve probably not even thought of yet!
Today I want to talk about maximizing free gifts you offer in your business. This is a great way to generate leads both online and at events.
I’m talking about when you go to someone’s website and see an opt-in box where you are offered a free audio, video, webinar, a drawing, free report or download to entice you to sign up for their newsletter. If you are online, you need to offer this. And, your website needs to have the functionality to display the opt-in box, you’ll need a way to deliver your gift automatically via email or on your website.
You also need to have a free gift to offer when you are at a networking event. I’ve just returned from an exciting networking event and was surprised that many of the people there didn’t have a call to action at the end of their 30 second commercial to entice people to give them their business card (and permission to put them on their email list).
If you have the type of business where most people will not hire you on the spot, you need to be prepared to offer a freebie so people can experience you or your products/services and to interact with you. This is the start of the KNOW, LIKE, and TRUST relationships you want to build.
Here are some examples of a free offer:
A free consultation
A recording of one of your teleclasses or seminars
A video of you giving your Signature Speech or Talk
And for you network marketers out there who have products to sell but not services, you can do a drawing.
Now if you are at networking or live events, there are 3 ways you can get more exposure for your business and generate leads with your free offer:
As an exhibitor
As an Attendee
As a Speaker
Check out the video below to to get great tips on how to “Create and Maximize Free Gifts in Your Business”.
So, stop wasting your time, energy and money. If you are not maximizing your free gifts, if you are not getting the results you should be and you are missing out of making more money, come talk to me. You can schedule a free session with me at askkat.biz .
Sign up to get on my email list and you’ll get contacted about having conversation with me. It’s not a sales call, no obligation! It’s all about finding out more about each other to see how we can help each other.
If you like self-study programs, grab my Networking toolkit, my Speaker Training, Follow-up Training and more on my website. Just go to JumpStart Your Marketing.com/products and you find a variety of low cost trainings: webinars, ebooks, programs. OR
Come to my next LIVE Event, July 21 -23. It’s my Speaker Success Bootcamp. Get all the details at LiveBigEvents.com
This week I’m on the East Coast at two Speaking Events and my Live Big Events – One Day Intensive in New Jersey. I’m hoping your registered if you are in the area. But I wanted to share some tips with you this week TradeShow Displays, those are Display Tables at a Conference or Networking Event where you are Speaking at, Attending or Back of the Room Displays.
This checklist tells you EVERYTHING you will want to have on hand to set up your Display Table. You never know what you will need last minute, and I’m a frequent exhibitor at Events so please take advantage of my wisdom and download this list to check off for your next Event where you will have an exhibitor table. It’s going to save you a lot of time and effort, I promise!
There’s a few other things I want to point out that I’ve noticed people are doing wrong when I’m at Events.
No Drawing for Opt – In
It’s as simple as having something for people to drop their business card in a bowl or have a sheet of paper for them to provide you their email. It’s a HUGE mistake if you don’t have that. You want to capture all of your prospects. You are going to have HOT leads that you will follow up with immediately. You will have WARM leads that you will want to follow up with a conversation as well. Remember, most sales will happen in your follow up, if you are good in your follow up. But don’t forget about your COLD leads, the ones you will need to nurture, educate and build a relationship with over time. You can include a free consult in your drawing but make sure to include something that everyone can use as well. The cold and warm prospects are not going to be interested in a free consult right away – only the HOT prospects will be. One last point – make sure you note on the sign on your Drawing that is says “you will also receive a free subscription to my newsletter”. Very Important to do that! Technically, they have not given their permission to be added to your list if you don’t include that language.
Table That Isn’t Enticing
Get a Table Display Sign – they are not too expensive. You want something that can be seen from all sides of the room. Your FREE DRAWING sign should be big and bold – it also needs to be seen from far away. You can bring balloons to attract attention to your table or have some really cool snacks that everyone will be talking about. Free samples also work well. You want anything to attract people to come to your table and to come back.
No Program Info or Order Forms
Make sure you have information about all of your programs, flyers about your events, AND order forms for your products or services. Have a way for people to BUY on the spot!
Again, you can get my Tradeshow Display Checklist for FREE. There is no opt-in, just download it and save it for future use. But my program that I’m offering on that page will provide you with MORE info about how to network and get leads at Events, doing table displays, gives you examples, and templates of the signs and forms you will need how to follow up, and so much more, that you can model to create your own incredible Table Display. I highly recommend you pick it up. I have Table Displays at many events, whether I’m speaking or just an attendee. Why not shortcut the learning curve and get the benefit of my experience. It’s only $57, so click here to check it out.
TAKE SOME ACTION TODAY!
Here are 3 ways to engage with me further and get the support and training that you can use to jumpstart your business FAST:
Come talk with me about this and more in a complimentary Jumpstart Your Business strategy session by clicking here: http://www.AskKat.biz.
P.P.S. Ready to jumpstart your business in a BIG WAY? Join me at one of my live events in 2016 – May, July or Nov! Go to www.LiveBigEvents.com for dates and info!
July 22-24 is my next Jumpstart Your Biz in a Weekend 3 day training here in Sacramento. This is for you if you need more clients now, need better systems for your lead generation, marketing, follow up and sales processes, need more referrals, speaking gigs, you want to know how to focus on social media, be more effective at networking events, learn how to transform your website so it finally brings you more leads and so much more that’s involved with having a smooth-running, moneymaking system of a business. FREE SCHOLARSHIPS AVAILABLE to 20 people – CLICK HERE FOR THE FREE SCHOLARSHIP INFO ASAP, they will go FAST! Otherwise tickets are $297 now, going up in May, info is at www.JumpstartYourBizinaWeekend.com.
The top questions from entrepreneurs are “How do I find clients” and “How can I make more money?”
So how do you do it? How do you continuously attract and find new clients, build the business that excites you and make more money … all at the same time?
Entrepreneurs get distracted with so many ideas and options that you either do nothing or you do too many things at once but none of them very well. This presentation will teach you ONLY what you need to know NOW to start attracting clients and making money.
Then once you’ve got your business into a smooth-running, consistent income-generating machine you can implement additional strategies. But if you don’t at least do the basics of what works and what will bring you results then you’ll just be spinning your wheels over and over again not seeing the income you want (or deserve!) and you may use up all your original start-up capital to boot, then what? You may have to give up your dream of being an entrepreneur all together and go back and get a J.O.B.
I have a 3 Step System designed to Attract More Clients and Make More Money, this is step #2:
Get in front of more people, more often and in more ways
Do you need to jumpstart your business and finally get a plan in place that can allow you consistent leads, clients and cash flow? How about a plan for next year or plan for what you’re going to do to get your business up and running if you’re just starting?
Regardless if you’re just starting out in business or a seasoned professional…there are a few things you could do to Jumpstart where you are in your business right now and get more clients and make more money.
BUT…You may be making it really hard for people and prospects to BUY from you! (and you may not even know it)
Think about it this way…
Could there be people and prospects going to your website but leaving right away BECAUSE you aren’t giving them an opportunity to buy right away or better yet, get something for FREE to try you out?
Are you meeting people in person at events yet you’re not asking for the sale at all or you’re not even attempting to get them on your list to find out more?
Do you have a few (or many) social media profiles on the internet but no full contact information on your about pages or the contact fields aren’t filled out?
Do you have really great products or services on your website but you don’t have BUY NOW buttons or ways to take their credit card if they want to invest today (without calling you first or emailing you – because they won’t)?
Do you meet people at events that want to sign up with you or buy your products or services today but you tell them you’ll email them later to manage that somehow or will send them a link to your PayPal to pay?
Do you have the approval to email and follow up with hundreds or thousands of prospects and people but you’re not sending much out or even promoting your products and services when you do?
These are some of the biggest reasons that you may be making it HARD for people to buy or even get more information from you!
These are some of the best tips I teach my business coaching clients. We all need to do these things for cash flow, and consistent revenue generating, myself included. You are no different I’m sure so if you need that jumpstart….you’ve got to take a little initiative to:
Make your business more systematized
Get your mindset to shift so that you do think to do these things regularly or
Fix your website so it will really work for you instead of just sit there and more
Here is a video that I recorded on this topic as well if you want to watch and listen to what else I have to say on how to make it EASIER for people to buy from you or get more information – Click the video image now to watch!
Stop stressing about what to do and how to do it in your business so that you can pay your bills. Instead learn an easy system to start, grow, run and market your business that allows you to attract more of your ideal clients who will pay you exactly what you’re worth (if not more) right away. Feel more confident and know that what you’re doing will work and bring you results.
For more information on how to jumpstart your business, your marketing and your life too, find out about my Jumpstart Your Marketing & Sales Summit happening this November.
I go through all of the nitty gritty details of all this stuff and so many more marketing strategies, sales processes, online marketing techniques, website copy and design suggestions, how to get speaking, become an author, and more in one event than you’ve ever experienced.
This is not a multi-speaker event, it’s all me and a small group of entrepreneurs like you who need to know exactly what to do to build a successful, smooth-running, lead-generating, moneymaking machine. Go to www.LiveBigEvents.com now for the best rates and dates.
P.P.S. Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you check out what I do at my 3 1/2 day live training twice a year. The next event is in November but there are a bunch of bonuses and early bird rates when you sign up now at: www.LiveBigEvents.com
P.P.P.S. Would you like to come talk with me first to see if or how I can help you jumpstart your business? If so, fill out the questions on this page and I’ll be in touch to set up a free 1on1 consult very soon! Go to www.AskKat.biz now.