Today I want to talk about maximizing free gifts you offer in your business. This is a great way to generate leads both online and at events.
I’m talking about when you go to someone’s website and see an opt-in box where you are offered a free audio, video, webinar, a drawing, free report or download to entice you to sign up for their newsletter. If you are online, you need to offer this. And, your website needs to have the functionality to display the opt-in box, you’ll need a way to deliver your gift automatically via email or on your website.
You also need to have a free gift to offer when you are at a networking event. I’ve just returned from an exciting networking event and was surprised that many of the people there didn’t have a call to action at the end of their 30 second commercial to entice people to give them their business card (and permission to put them on their email list).
If you have the type of business where most people will not hire you on the spot, you need to be prepared to offer a freebie so people can experience you or your products/services and to interact with you. This is the start of the KNOW, LIKE, and TRUST relationships you want to build.
Here are some examples of a free offer:
A free consultation
A recording of one of your teleclasses or seminars
A video of you giving your Signature Speech or Talk
And for you network marketers out there who have products to sell but not services, you can do a drawing.
Now if you are at networking or live events, there are 3 ways you can get more exposure for your business and generate leads with your free offer:
As an exhibitor
As an Attendee
As a Speaker
Check out the video below to to get great tips on how to “Create and Maximize Free Gifts in Your Business”.
So, stop wasting your time, energy and money. If you are not maximizing your free gifts, if you are not getting the results you should be and you are missing out of making more money, come talk to me. You can schedule a free session with me at askkat.biz .
Sign up to get on my email list and you’ll get contacted about having conversation with me. It’s not a sales call, no obligation! It’s all about finding out more about each other to see how we can help each other.
If you like self-study programs, grab my Networking toolkit, my Speaker Training, Follow-up Training and more on my website. Just go to JumpStart Your Marketing.com/products and you find a variety of low cost trainings: webinars, ebooks, programs. OR
Come to my next LIVE Event, July 21 -23. It’s my Speaker Success Bootcamp. Get all the details at LiveBigEvents.com
I know lots of people suggest you should be blogging if you’re not already, right? They also say you should post something on your blog at least 3 times a week, right?
It is a really great strategy to use in your marketing but it’s ONLY ONE of the tens of strategies you really SHOULD be doing every month. You just need to find the easiest way to do more of them faster or in more of an automated way.
So here are some things you’ll want to know about blogging whether you’re doing it or not and then I’m happy to share with you too later on how to automate it more so it’s not taking too much of your time. Because the reality is that just the act of blogging alone won’t really bring in a lot of clients.
You have to have your blogging woven in and out of multiple marketing strategies, your website, follow up, social media and more in order for it to work as an income generator.
It does do many things for you however regardless, such as:
#1. You will engage your readers and prospects into conversations and action.
#2. You will build a community of followers, fans and supporters.
#3. You will be in more places at one time expanding your reach globally.
#4. You will prove yourself as an expert.
#5. You will reach people who don’t want to receive your emails perhaps; some people don’t want to read emails and newsletters, they prefer to read quick blog posts.
#6. You will increase your sales as more people read your articles and learn to like and trust you.
#7. You can manage it easily and quickly if you have the right systems in place!
What do you need to do though ON your blog to make sure it’s successful?
You must have an opt in box in addition to blog subscription option;
You should allow comments to encourage reader interaction;
You should have videos of yourself for more interaction;
You could highlight one of your products or services to get them to click over to your site and for more info;
You can put all kinds of ‘widgets’ on your blog to attract more attention, provide more interaction and even build a revenue stream.
How to know what to post and say on your blog to keep the content fresh?
–>> Watch my emails and my blog posts; I share tips all the time about content generation!
In the meantime, this is just ONE of the hundreds of things you could be doing to attract more clients and generate more income for yourself so don’t get too caught up with the management of it on a day to day basis, just get something going for now and be relatively active to start.
If you are ready to get serious about your business and put a real marketing and business Action Plan into place and learn EXACTLY how all of these multiple marketing strategies will be implemented into your business either by you or someone you outsource to…. I highly encourage you to sign up to talk with me in one of my complimentary JumpStart Your Business Strategy Sessions!
These strategy sessions can really help you get more clarity and focus in your business so you can then turn around and become more profitable pretty quickly.
Find out how these work and how you can get one of these limited spots at www.AskKat.biz.
Oh and you don’t have to have your entire business already going yet, you just have to have the desire to have your own business or some ideas and I guarantee I can help pull it out of you!
Katrina Sawa is an International Speaker, Best-Selling Author and Award-Winning Coach who’s helped thousands of small business owners get to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching, live seminars and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio, ABC and TheCW. Go online now to get started with her Free Jumpstart Your Biz Kit at www.JumpstartGift.com!
The top questions from entrepreneurs are “How do I find clients” and “How can I make more money?”
So how do you do it? How do you continuously attract and find new clients, build the business that excites you and make more money … all at the same time?
Entrepreneurs get distracted with so many ideas and options that you either do nothing or you do too many things at once but none of them very well. This presentation will teach you ONLY what you need to know NOW to start attracting clients and making money.
Then once you’ve got your business into a smooth-running, consistent income-generating machine you can implement additional strategies. But if you don’t at least do the basics of what works and what will bring you results then you’ll just be spinning your wheels over and over again not seeing the income you want (or deserve!) and you may use up all your original start-up capital to boot, then what? You may have to give up your dream of being an entrepreneur all together and go back and get a J.O.B.
I have a 3 Step System designed to Attract More Clients and Make More Money, this is step #2:
Get in front of more people, more often and in more ways
Do you need to jumpstart your business and finally get a plan in place that can allow you consistent leads, clients and cash flow? How about a plan for next year or plan for what you’re going to do to get your business up and running if you’re just starting?
Regardless if you’re just starting out in business or a seasoned professional…there are a few things you could do to Jumpstart where you are in your business right now and get more clients and make more money.
BUT…You may be making it really hard for people and prospects to BUY from you! (and you may not even know it)
Think about it this way…
Could there be people and prospects going to your website but leaving right away BECAUSE you aren’t giving them an opportunity to buy right away or better yet, get something for FREE to try you out?
Are you meeting people in person at events yet you’re not asking for the sale at all or you’re not even attempting to get them on your list to find out more?
Do you have a few (or many) social media profiles on the internet but no full contact information on your about pages or the contact fields aren’t filled out?
Do you have really great products or services on your website but you don’t have BUY NOW buttons or ways to take their credit card if they want to invest today (without calling you first or emailing you – because they won’t)?
Do you meet people at events that want to sign up with you or buy your products or services today but you tell them you’ll email them later to manage that somehow or will send them a link to your PayPal to pay?
Do you have the approval to email and follow up with hundreds or thousands of prospects and people but you’re not sending much out or even promoting your products and services when you do?
These are some of the biggest reasons that you may be making it HARD for people to buy or even get more information from you!
These are some of the best tips I teach my business coaching clients. We all need to do these things for cash flow, and consistent revenue generating, myself included. You are no different I’m sure so if you need that jumpstart….you’ve got to take a little initiative to:
Make your business more systematized
Get your mindset to shift so that you do think to do these things regularly or
Fix your website so it will really work for you instead of just sit there and more
Here is a video that I recorded on this topic as well if you want to watch and listen to what else I have to say on how to make it EASIER for people to buy from you or get more information – Click the video image now to watch!
Stop stressing about what to do and how to do it in your business so that you can pay your bills. Instead learn an easy system to start, grow, run and market your business that allows you to attract more of your ideal clients who will pay you exactly what you’re worth (if not more) right away. Feel more confident and know that what you’re doing will work and bring you results.
For more information on how to jumpstart your business, your marketing and your life too, find out about my Jumpstart Your Marketing & Sales Summit happening this November.
I go through all of the nitty gritty details of all this stuff and so many more marketing strategies, sales processes, online marketing techniques, website copy and design suggestions, how to get speaking, become an author, and more in one event than you’ve ever experienced.
This is not a multi-speaker event, it’s all me and a small group of entrepreneurs like you who need to know exactly what to do to build a successful, smooth-running, lead-generating, moneymaking machine. Go to www.LiveBigEvents.com now for the best rates and dates.
P.P.S. Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you check out what I do at my 3 1/2 day live training twice a year. The next event is in November but there are a bunch of bonuses and early bird rates when you sign up now at: www.LiveBigEvents.com
P.P.P.S. Would you like to come talk with me first to see if or how I can help you jumpstart your business? If so, fill out the questions on this page and I’ll be in touch to set up a free 1on1 consult very soon! Go to www.AskKat.biz now.