This year I plan on doing the opposite of what a lot of business owners are doing. I plan on simplifying my business. 

You see, a couple years ago I was trying to grow my business and a mentor told me to create this new product and this new program and this new service. And after a year or so of doing all of that and pretty much launching something new every other month or so, what do you think happened?

You’d think I would have made oodles and oodles more money, but sadly, that did not happen. The revenue came in small chunks and because I had so many different ways to buy or different ways to learn (i.e.: products, programs, services) my customers and prospects were confused and never knew which thing to sign up for so attendance in many of these new programs was not as high as I’d hoped.

 

Then what do you suppose happened? Yep, I got tired. Tired of working so hard to sell The Next Big Thing. Tired of constantly trying to reinvent a new thing that I thought people would want to buy.

When times were tough and the market was down, it seemed like this was the right thing to do; keep trying to find the thing that people would buy. But it wasn’t.

The best thing I could have done is to simplify what I offer.  Simplifying is my focus this year. 

I’m super clear on what I’m offering. how to buy it or sign up for it AND I don’t have to kill myself in the process. You see, what matters most to your prospects and customers is not that you have huge amounts of things to offer them but you have the “right” thing that they “need & want”. what is going to make them want to buy from you.

Here are a few tips on how to simplify in YOUR business:

  1. First off, figure out what your ideal clients and customers really want. Learn what matters most to them about what you offer rather than what you think they need or should buy. They will only invest in what they see they need and want, not necessarily what you think they need.
  1. Next, determine all the different ways you could offer those things to them. Could you develop a live workshop or virtual group training rather than deliver the information one-on-one? Could you design or develop a product, program or something that they could buy without any involvement of you at all after it’s completed? Figure out how your ideal client or customer wants the information, training or how they need your product delivered and make sure you offer it to them in their preferred manner, not necessarily the way you want to deliver it. I talk to prospects a lot initially about their learning styles and suggest products and services that I have to them based on how they want to learn or digest the information.
  2. Choose price points that are realistically in the range your ideal clients and customers would typically invest in with a little bit of stretching beyond that if you want so you have room to negotiate or offer special deals. Just make sure you also take a look at your overall product/program mix so that you do have some lower level offerings as well as some higher level offerings. If you desire to make a certain level in revenue this year then you want to make sure you have enough opportunity to sell enough things so crunch the numbers on what you’re selling verses how many you potentially think you could sell to make sure you can hit your goals.
  3. Finally, you won’t make anywhere near the amount of sales that you want if you don’t do enough marketing. Marketing is a huge term, it encompasses so many things and not all marketing strategies are good for all types of business owners so you do have to be careful which you embrace and implement. You want to give each strategy a fair trial period before you decide it doesn’t work but first you need to start out with a very smart, effective and consistent marketing plan. Your marketing could be simplified as well. There are so many ways to automate, systematize and delegate your lead generation, marketing and follow up tasks; this is something to really focus on if you want better results but you want to stop working so hard!

It’s not too late to simplify your business! You WILL gain almost instant focus and revenue. If you need help in simplifying your business products, services, or marketing then let’s schedule a complimentary strategy session and get some CLARITY! 


 Katrina Sawa

The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com

 

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Have you adopted some business and marketing best practices?  One way to make sure you see better results is to finally develop a clear and consistent marketing strategy in your business.

MARKETING DOES NOT HAVE TO COST MONEY!

In fact, most of the Relationship Marketing that I do in my business and that I teach my coaching clients is of no cost to you. Many small business owners however believe proper marketing has to cost money so they just don’t even pay attention to do figuring out what to do.

Many small business owners also aren’t sure what to do for marketing or are confused, hearing so many options via free teleclasses, webinars, speakers and the Internet. You could literally learn just about anything you want these days online but that doesn’t mean you know what to do with that information or how to put those things in order of importance to help you market and grow YOUR business!

Instead of sitting in that boat of unsure or overwhelm, it’s time to learn some revenue generating activities that you can do every single day to see bigger monetary results.

Marketing is lead generating activities that bring in the prospects so that you can sell them into your products, programs and services. You won’t be selling a whole lot this year without diligently implementing these marketing and revenue producing activities. Many of them you will want to take on yourself but others you can delegate to a team member in order to reach a much broader or larger number of prospects.

In fact, a quick goal I always give my clients is to reach out to and connect with a minimum of 1000 new potential prospects or referral sources every single month. This can be done in various ways but if you’re only reaching out to a few dozen or couple hundred, more than likely you will not hit your goals.

Here are 3 QUICK Revenue Producing Activities you can do every single day to keep a consistent flow of leads coming into your business! 

  1. Send a personal message to 50 people you don’t know yet on Facebook or LinkedIn with the goal of moving the connection to the telephone for relationship building and to see if or how you can help each other. Do NOT sell in this message or promote anything. But do put your full contact information in the body. If you do this correctly you should see 20-30% response. I consider this online networking and similar to what I would do if I met someone new at a networking event in person.
  2. Make 10 follow up phone calls to connect with people in your database, previous clients for referrals or upsells, prospects for new business, people you just met and more. Have a goal to schedule a get-to-know-ya call as well as you never know, they could become a very good prospect or referral source.
  3. Write a quick, ‘how to’ blog post, article for your blog, or record a quick tip on video. Get that information out via your email newsletter, your blog, social media sites, YouTube and even other article marketing websites who could possibly run your information for free.

These three things are all FREE marketing strategies that you can do today even if you do not have a business yet or a website.

For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.biz.  Let’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year!  Oh and if you know you could use better and more consistent marketing and sales strategies then join me at my next Jumpstart Your Marketing® & Sales Summit. Visit www.LiveBigEvents.com for all the details. 

Katrina Sawa
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com

 

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Are you spending your time wisely on social media AND seeing big money results from your actions?

I didn’t think so and frankly, I’m not surprised! Most entrepreneurs are wasting HUGE amounts of time trying to make money through your social channels and pages.

You’ve either got some doubts on how or if social media marketing will work to find YOUR prospects OR you just aren’t sure enough WHAT to do, therefore you are not hardly doing any at all!

Regardless of what business or industry you’re in you want to learn HOW to spend your time on social media, doing the things that will allow you to get paying customers right? You know it’s possible. You may have even taken some classes or trainings on how to manage your social media. Yet you’re still not doing it enough or you’re not doing it WELL enough to see RESULTS!

In this 75 minute webinar training, I will walk you through ONE of the BIGGEST marketing strategies to catapult your business IF YOU DO IT WELL… SOCIAL MEDIA MARKETING!

You see, it’s true… Most entrepreneurs are literally WASTING days of time if not months of valuable time doing the WRONG things on social media, not spending your time effectively and in many cases NOT sharing enough!

Let me show you WHAT to do and HOW to do it on this one-time webinar training!

You’ll learn:

  • The #1 thing you want to spend your time doing on social media to start seeing an immediate increase in your profits
  • Step-by-step of what to do when you decide which sites you’ll be on and how to manage them each week
  • How and what to delegate so you can reach thousands of prospects every month instead of just a handful or few dozen
  • Where to get more information on other marketing strategies to be doing and how to them also so that you can finally have a smooth-running, moneymaking machine of a business

[iframe id=”https://www.youtube.com/embed/HN9PmI1388c”]Register now for just $49 and you’ll get access to this live social media webinar training so you can finally learn what it will take to jumpstart your business using this FREE marketing strategy!

 

Katrina Sawa
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com


 


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Sick of working SO hard for little return?

Are you tired of doubting yourself, being stuck, chasing money and feeling overwhelmed and overworked in your business?

Do your find yourself STOPPING when things don’t work out like you thought they would?

There’s so much to building a successful business in creating high consistent income that it can be OVERWHELMING for many women entrepreneurs.

You feel like you’re drowning in the sea of overwhelm without a paddle or direction.

If this is you..then are you ready to learn some simple and PROVEN strategies that will help REALIGN yourself to the prosperous business you were meant to create?

That’s why I am excited to share with you a project that I’m a part of. It’s called Woman On Fire Entrepreneur: How To Build A 10k+ A Month Empire. My friend Heather Picken who is the Money Mojo Queen, Rule Breaker, Bestselling author and mentor to thousands is hosting this FREE video training event along with other women leaders that are on a mission to empower, inspire, and shift the direction of your business to the next level.

What can you expect?

Each speaker is giving you specific strategies to help you align your purpose, create a bigger impact, become unstoppable, and be profitable doing what you love.

Most importantly, they will be sharing their breakthrough success story to help you IGNITE your fire, become INSPIRED, and ready to implement what you’ve just learned.

Click here to register now!

Each interview is designed to deliver high value and high impact in building your 10k+ a month empire.

Here’s some of the “On Fire” topics that will be delivered right to you:

  • How to use your book and build your 10k+ a month empire

  • The 4 Steps to Developing Your Inspired Signature System to Shift from 5 to 6 Figures Practically Overnight

  • 6 Success Secrets To Uplevel Your Brand & Upscale Your Business

  • How to tap into your intuition so you can make smart business decisions to grow your leverage and finally be able to trust yourself!

  • How to stop hiding in your business and INCREASE your CONFIDENCE as a business woman

  • Learn one of the most powerful offline strategy to generate 5 figure+ days.

And many more HOT topics!

Don’t miss my interview with Heather Picken April 2nd at 2pm PST/5pmEST!

Click here to register now!

Katrina Sawa
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com


 


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I just joined this awesome new chamber – and the best part is that it’s nationwide, not just local so when you join one chapter you’re a member everywhere! I’m looking forward to speaking at many chapters around the country but join me in San Ramon from 6:30-8:30 this night for a power-packed and content-rich presentation and networking environment. The director of this chapter is a bay area powerhouse herself, Tomasa Macapinlac. You don’t want to miss this event or find out more about this chamber and how you can join too!  

The Holistic Chamber of Commerce stands for excellence among holistic, complementary, alternative, and sustainable professionals, practitioners and businesses. 

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Are you frustrated with how little people respond to your social media posts? Are they not sharing your content, events, promotions and pictures?

Well, let’s face it, there are people on social media who are way too salesy on their pages and profiles or posts. Then there are others who do nothing to promote their own business online, which is a big mistake.

However you do want to find a happy medium to how much of which content to share and when online so you look credible, you look like an expert in your field, yet you aren’t annoying and pushy with what you’re promoting.

One of the biggest strategies to get your information shared more on sites like Facebook, LinkedIn and Twitter or any of the sites really is to just ask.

But you also have to make it easy for the person or people to share it which is where most people fail.

You need to make it very EASY for others to share your content and posts online.

One thing you can do is write the post for them or post what you want them to copy and paste into a post when they do hit the share button. You write it in their voice talking about you, not as if it was coming from you. If you don’t do this, they may not know what to say or HOW to say it and therefore not share something because they can’t do it quickly. People don’t have time to look at an event page, or go to your link or website for information to copy that hey can use. That’s being very unrealistic in your expectations.

Yet I see business owners doing this every single day.

Another don’t is:

  • Don’t tag us in posts that you’re sharing just so they will also be shown on our profiles or pages. That is considered very bad etiquette and in my case will have you unfriended.

What to do instead if you’d like us to share something for you to our followers is this:

  • Do send us a private message with what you’re doing, the links to the pages you’re promoting or whatever info we may need to decide first if we want to share it. Then give us the copy to paste into the post we share including links.

Plain and simple, if you don’t make this easy for us, we won’t do it.

 

Katrina Sawa
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com

 

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I absolutely LOVE EVENTS! 

I love attending events, I love hosting events, I love training at events, I love learning at events…in fact, I’m at a business and marketing conference right now! I’m in LA this week speaking at one of my mentors Rockstar Marketing Bootcamps. Craig Duswalt puts on a really great show at his events and boy are they a show.

But it’s fun to speak at events, be an exhibitor (which I am this week in LA too) and even attend events even if I’m not speaking or exhibiting.

This is the #1 way that I like to LEARN as an entrepreneur, it’s my learning style.

What’s your learning style?

You see, your learning style plays a BIG part in whether or not you will actually RETAIN the information/knowledge or IMPLEMENT the strategies and ideas.

Many entrepreneurs come to me in fact, either a couple years into their business, just starting out or even very well established. Yet they still aren’t where they want to be – money wise or growth wise. A lot of them come to me AFTER investing in some of the other programs out there, events, coaching programs, buying products, etc. Yet, those ways are not typically how THEY learn best, therefore more often than not they aren’t seeing the results they hoped to achieve. Usually that’s because they either aren’t sure still of HOW to do some of the things OR they just haven’t done them yet, maybe there’s no accountability?

What I’ve found over the years is that most entrepreneurs learn best in a small intimate setting (such as my events – they are around 50 people and NOT multi-speaker, they are all training and experiential) or via one-on-one mentoring. I know 1on1 costs much more but it’s worth it! My event is very reasonably priced and you’ll get so much out of it that you can’t even imagine….

When you attend my Jumpstart Your Marketing & Sales Summit this April 9-11, 2015, I KNOW 100% that you’ll get EXACTLY WHAT YOU NEED, no matter where you are in your business. It’s my personal guarantee. Now, what you THINK you need may not actually be what you really need….and I’d urge you to be open to that.

I’ve got over 15 years experience in seeing what business owners are doing from the big picture all the way down to the nitty gritty in their business and how it all flows together (or does not) and then helping you determine exactly where the holes are and where you have more opportunities as well. This is my genius. You have YOUR GENIUS, I have mine and this is mine. Let me help you jumpstart your business FASTER this year!

Come to my event in April! This is actually the LAST TIME I’m going to be hosting this particular event so you don’t want to miss it!

Plus, you want to see more success and profits in your business FASTER don’t you?

I get to the heart of what you need to do so you stop wasting time and money in the wrong places, with the wrong people and wrong things.

Take a look at my video sharing what you can expect when you register TODAY for this event which is just a few short weeks away!

 
“I’ve been to Kat’s events twice because it’s one of the most information-filled events I have ever gone to! Not only do I learn a ton of marketing stuff but she opened my eyes to things I hadn’t even considered previously.Extraordinary experience, extraordinary value. Katrina is chock full of all the important things you need to know about marketing your business. And when she gets on a roll, wow! I always have a blast and have met some of the most wonderful people too. It’s great to share what’s going on in your business with others who get it.” ~ Charr Crail, Artist, Photographer, Teacher CharrCrail.org

 

My goal with this event and ANYTHING I DO is to inspire you to do more networking, speaking, marketing, sales and events (among other things) but also show you HOW! How to know what to do, how to do it, make more sales with ease, develop systems for as much as we can plus everything in between! You can do this, I promise, you just may need learn a little more first on what to do possibly or how to do it!

My Jumpstart Your Marketing & Sales Summit is coming up April 9-11, 2015 here in Sacramento. If you’re not currently registered to attend yet and you know you need to do some things differently this year to grow your business, I really urge you to change your plans, grab a seat and join me.Oh and there’s a LOT OF LOVE going around at my events too, you will be pleasantly surprised at the energy in the room and caliber of people who attend.

Everyone who comes is blown away with the amount of real hands-on training and on the spot coaching that we accomplish. It’s worth about 20 times as much as I’m asking for you to invest for what you’re going to get. You can read and watch videos of some of the previous attendees and what they have to say here but register soon before the rates go up again tomorrow, March 14th!

 

 

 

My business has grown 30% each year working with Katrina! She always zeros in on EXACTLY what I need to do to grow my business.” ~ Grace Bermudes, Professional Organizer & Home Concierge CheckItOffYourListNow.com

 

 

 

Have a great weekend!!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

 

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com

 

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I want to share more with you about why I’m so passionate about having marketing and business systems. My video below is about Systems for More Profit and Time. 

And if you’re not sure why systems could be such an important thing for YOU wherever you are in your business right now then I want you to seriously ask yourself – WHAT IF?

WHAT IF YOU COULDN’T PHYSICALLY WORK IN YOUR BUSINESS FOR 3-12 MONTHS? WHERE WOULD YOU BE FINANCIALLY? WHERE WOULD YOUR CLIENTS BE? YOUR MARKETING? 

  • What if it was YOU who had to have two total hip replacements right now (out of the blue) like I did in 2013 – January and December that year I was basically out of commission for 3-6 weeks each time.
  • What if it was YOUR fiance or loved one who was just diagnosed with cancer (like Jason and I this last year) and you had to go with him or her to the hospital for 4-6 hours every single weekday for 6-8 weeks in a row?
  • What IF? We just never know what life (or God) has in store for us and no matter how hard we try to prevent this type of stuff (with exercise, healthy eating, good habits, etc.) or block it out of our minds, consciousness, or realm of reality…something could still happen.

Therefore, don’t you think it’s time to TOTALLY LOOK AT YOUR BUSINESS, MARKETING & LIFE and see what could be missing, what could be better organized, systematized, outsourced, automated, deleted or more efficiently running in one way or another?

Please don’t put this off and please don’t think “you’ll do it later”. What IF you don’t end up having time later….  watch the Systems for More Profit & Time Video! 

That’s my rant for today but watch the video for tips on WHAT to SYSTEMATIZE or Transform in your business then come talk with me if you want some help getting it all in place. This is an area I am a master in, I can see how you can transform your business pretty quickly to ensure you can still have money coming in or marketing going out JUST IN CASE.

My Jumpstart Your Marketing & Sales Summit is coming up April 9-11, 2015 here in Sacramento. If you’re not currently registered to attend yet and you know you need to do some things differently this year to grow your business, I really urge you to change your plans, grab a seat and join me.

Everyone who comes is blown away with the amount of real hands-on training and on the spot coaching that we accomplish. It’s worth about 20 times as much as I’m asking for you to invest for what you’re going to get. You can read and watch videos of some of the previous attendees and what they have to say here.

Join me at the next Jumpstart Your Marketing & Sales Summit! This 3-day content packed event will teach you and show you everything you need to create, do, implement and more to help make your business a lot more profitable and even automated so you’re not working so hard to “do it all”. I show you how to systematize so many things in your business, your marketing and your life so that you can reach more prospects faster! This is not a multi-speaker event, it is a true training seminar that I do twice a year. This will be the LAST time I do this event with this format however, new events are on the horizon! So come get your business and marketing plan sorted out for the next 1-3 years! Let’s do this! 

Let’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year!

Katrina Sawa
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com

 

 

 

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What?!? You don’t recall this holiday being on your calendar? 

National Be Heard Day is March 7, and was established by Marketing and Business Strategist Shannon Cherry

She created the holiday to help entrepreneurs – like you – to find their voice, tell their story and be heard by using low-cost marketing tactics to promote their businesses.

National Be Heard Day appears in Chase’s Calendar of Events, has been recognized in New York State and California, and has gotten amazing media coverage including being featured by the Associated Press and Reuters.

But what makes Be Heard Day so wonderful is that each year Shannon gives away free tools to help entrepreneurs to be heard.

And this year, Shannon has opened the floodgates and gotten a handful of other highly-respected marketers to give away additional free tools to help you be heard, including me.

Over the past few years, more than a half million entrepreneurs have gotten free business building gifts during the Be Heard Day celebration.

You get free gifts you can’t get anywhere else from people including Felicia Slattery, Michele PW, Alicia Forest, ME!! and more.

I know. I know. You’re wondering… what’s the catch?

But that’s the great thing.  There’s nothing to buy.

 

Here’s the link to go grab your free gifts from me and a handful of other awesome experts now!!

 

 

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

 

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year.

Go check out what it’s all about and when:  www.LiveBigEvents.com

 

“Katrina is a master at internet marketing. It was Katrina that introduce me to having a business that can be global and mobile. She gave me the tools to launch and build my online empire and create my very first tele-seminar that feature me interviewing top 6 & 7 figure women entrepreneurs including Kat the Kat-alyst herself.  All of this has allowed me to receive and sell $10,000 coaching program within a week. I would not be the entrepreneur I AM today if it weren’t for my coaching session and connection with Katrina. I highly recommend working with her if you are serious about becoming successful and abundantly prosperous in your life.” ~Dorris Burch

 

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Defining your business’ target market is ABSOLUTELY CRITICAL to any small business.  

Your “target customers” are those who are most likely to buy from you. Resist the temptation to be too general in the hopes of getting a larger slice of the market. Try to describe them with as much detail as you can, based on your knowledge of your product or service and how it will benefit them. There are billions of people out there and you only need a very, very small percentage.

Ask yourself some questions to help you define your best target market:

  •  Are your target customers male or female? Figure 75-80% of your target customers would be which? If it’s split, narrow it down another way but more than likely you can narrow down the gender.
  • How old are they? Give an age range of 10-20 years max, otherwise you might have two target markets. Remember, the marketing messages towards different age groups will be quite different most likely depending on your product or service.
  • Where do they live? Is geography a limiting factor for any reason? Can you narrow it down to specific zip codes or counties? The larger the geographical area you choose the more people you will find but the less likely you’ll be able to afford to market to all of them so narrow it down and expand out later. If you can work with anyone anywhere then you’ll want to narrow down your target market another way.
  •  What do they do for a living? You can get a mailing list by industry or profession and specific title for example if you know this. You can also do searches on social media sites these days by industry or profession. Do some searches and find huge pockets of people to connect with.
  •  What does their specific profession say about their lifestyle? Is it very busy with little time to shop? Do they use the Internet for their shopping, researching, news and event information? Would they be commuting more in their car? Do they read publications or listen to certain radio shows or online shows?
  •  How much money do they make? This could be significant if you’re selling relatively expensive services, products or luxury items. Most people can afford a latte. You can’t say the same of custom cars. Narrow this down to a specific range if you can and figure out where the majority of those people are looking, searching or hanging out.
  •  Are there kids in the household? What ages might they be? How many would there likely be? What does this say about their lifestyle – are they carpooling, or soccer parents where they are rarely home? Do they possibly eat out a lot or have less ‘family’ bonding time? Or are they empty nesters where they might spend more time at home watching television, traveling or reading?

What other aspects of their lives matter? Here are some examples to think about, see how your target market compares or how you can get more specific with them.

  • You may need to then get more specific
  •  If you’re launching a roof-tiling service, your target customers probably own their homes. In addition, they probably own homes with older roofs; you can get a list of homes by their age.
  •  If you’re a realtor, you might be interested in targeting first time homebuyers in which case you might find them to be likely to live in apartments or rentals of which you can get a list of those too.
  • If you’re selling your own individual artwork but you can’t create multiple paintings with the same picture, you may try to sell the unique pieces at local art shows rather than selling them online.
  •  If you’re a direct jewelry consultant needing women to gather for parties in someone’s home, you’ll want to go where many women meet like mom’s groups, women’s professional organizations or day cares.
  • If you’re a business or life coach and want to coach only over the phone then you’ll most likely want to do more online marketing and make sure to have a really top notch website since that’s mostly what people are going to see for their first impression. You can network locally too but the more ‘known’ and credible you are online; the more people will want to do business with you.
  • If you’re planning to open a custom-tailoring shop and need busy executives to come for three fittings, you may need to limit it to your local area.

 Everything you do in your marketing, advertising, design, publicity and networking will depend on who your target market is and what matters to them. Making decisions on your marketing and advertising without fully defining your target market or knowing them in depth could be detrimental to your business and YOU COULD BE MAKING SOME COSTLY MISTAKES!

Our prospects (yours and mine) are very busy. People are busier than ever these days and we have to get really good at speaking directly to them with their language, not ours.

This is why this week I wanted to share more with you about what’s so important about your Target Market. What we need to think about, write about, sell, give and say so they pay attention more, engage with us more and then take action and buy! I have a video with different tips on this topic too.

Click the video to watch now! 

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For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.biz.

Or better yet, attend the next Jumpstart Your Marketing & Sales Summit happening April 9-11, 2015 in Sacramento, CA! This 3-day content packed event will teach you and show you everything you need to create, do, implement and more to help make your business a lot more profitable and even automated so you’re not working so hard to “do it all”. I show you how to systematize so many things in your business, your marketing and your life so that you can reach more prospects faster! This is not a multi-speaker event, it is a true training seminar that I do twice a year. This will be the LAST time I do this event with this format however, new events are on the horizon! So come get your business and marketing plan sorted out for the next 1-3 years! Let’s do this! 

Let’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year!

Katrina Sawa
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com

 

 

 

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