Marketing isn’t static, it’s always changing and there are different types of marketing that will be good for you to use going forward. So, today’s tips are about what’s going on in marketing and how to effectively manage your marketing.

I’m talking about the marketing before the sales process – the lead generation and follow-up to get your prospects into your sales process; your sales funnel.

As many of you know, I talk about marketing a lot. At my next Live Event, Love & Money LIVE! – the event where we will focus on getting more Love in your life and more Money in your business – I’m going to talk about Online Marketing vs Offline Marketing. Why? Because when you talk about marketing strategies, you have to talk about both.

Many people today talk only about online marketing and I think that’s a huge mistake. I find most of my clients as a result of my offline marketing efforts. Most of my 6-figure business was built using offline marketing.

So, if you have been in business for a while and you’re not making enough money, the question is: Are you using only online marketing strategies? If you’ve answered yes, there are some offline marketing strategies you should be using.

The #1 Strategy that you can do that incorporates both online and offline marketing is Speaking! You should be speaking about your business no matter what industry or business you are in.

Click the video to hear how you CAN start speaking in your business and get speaking gigs and “Online vs Offline Marketing” tips.

 

 

I’ve also created other ways to speak about my business online and you can too! One new thing I’ve started offering is a 2 hour coaching session – my Jumpstart Your Business Masterclass. These Masterclass sessions are on the last Friday of each month (except holiday months like November and December). This is a very economical way for business owners to get the coaching they need – each session is only $79 and there is no long-term commitment. And it’s a way for them to get to know me!

I will be bringing more information about “how to” do things to grow your business via Video, my Blog and emails, but the best way to get my marketing strategies is to attend one of my LIVE events, like my Love & Money LIVE! event on April 5th – 7th. Go to JumpstartYourMarketing.com/events to see my events schedule.

Whatever you do, don’t wait to get the right marketing strategies to help you grow your business. Come to one of the Masterclasses or to one of my LIVE events! Get the Big Picture strategies that you need to focus on this year!

Talk to You Again Soon!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS:  Ready to find out what’s really stopping you from attaining a much more profitable business? Then please go schedule a call with me, it’s urgent that you figure this out sooner than later. Go sign up at www.AskKat.biz now.

PPPS:  Join me and other like-minded, entrepreneurs who want to Change their Lives and Make more Money at my Love & Money LIVE! event, April 5th-7th in Sacramento.  Fast Action Takers get the Best Price Offer of $197.  This offer is good through February 9th, 2018.  Go to JumpstartYourMarketing.com/LoveandMoneyLive

If you can’t attend the first Live Event of the year, check the Event Schedule at www.LiveBigEvents.com  and plot the dates on your calendar now.  

Learn to Monetizing your Mission, Your Purpose, Your Passion for better business results!

Do you have a passion or mission to bring out to the world that will help others? Do you need to know how to monetize it?

Business coach, speaker, and author Nicola Grace, known as The Mission Mentor and I recently discussed these topics to help you understand how you can make more money doing what you LOVE!

During this interview, Nicola shares why knowing your Purpose and being in total alignment with your Purpose is key in today world of marketing and business.

Are you aligned with your Purpose?

Are you an entrepreneur who is marketing yourself and your business, but you are not getting results? You are not alone. This is a common problem that is shared by many entrepreneurs. One of the problems is their message is not clear or they are having problems articulating it clearly and it’s missing the mark with the people they want to serve.

Those are symptoms of your not being clear on your Purpose – what you are here to do, who you are here to serve, how you show up in the world and what message you are here to deliver.

Are you truly Authentic?

How do you come across to others? Is it possible that programs you’ve sold in the past no longer work for or resonate with others. The world has shifted and authenticity is critical. Faking your results just won’t cut it anymore. People are tired of investing in programs that no longer work.

Are you in the Right Niche, are you saying the Right Things, are you Expressing Yourself according to your Purpose?

When all of these are in alignment and the Monetization piece is in place, you’ll find your business will thrive instead of finding yourself in debt in a couple of years.

Do you know how to Monetize Your Mission?

In the older business models, you had a product or service that you exchanged for money. It’s different in today’s world!  Now you have to factor into that exchange how to make people feel they are contributing to the greater good. Contributing a percentage of sales to charity alone is no longer adequate.

Do you know your Purpose? Are you having trouble trying to discover what your Purpose is? Do you have an Attractor Factor?

Click the video below to learn how to” Jumpstart Your Purpose – Grow Your Business and Get Better Results!”

Now that you have a better idea about Purpose and its importance in your business, come talk with me about this and more in a complimentary business strategy session by clicking here: www.AskKat.biz.

Talk To You Again Soon!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Click here to take a look the details of all of my LIVE EVENTs. 

 


I talked online recently with Nicola Grace, The Mission Mentor and business coach, about how to Jumpstart Your Marketing to get clients and customers. We shared tips about marketing strategies, developing your marketing mojo, the value of a mentor and so more more!!

As many of you know, I’ve worked in various forms of marketing and sales for most of my life. Through the years, I realized there were many entrepreneurs and business owners who LOVED what they were doing, but didn’t know all of the aspects of running a profitable business.

Nicola has also been in marketing and sales for quite a while with over 20 years of online marketing. She began doing contract work while in London for companies like Virgin Records and other big companies with big marketing budgets. This experience exposed her to how the “big guys” handled their marketing with the large budgets they had. But most Solopreneurs have to take a different approach because they don’t have that kind of marketing budgets that large corporations have.

Today online marketing is a MUST. You just can’t avoid it anymore, but offline marketing is an effective way to compliment your online marketing. Offline marketing works best to really connect and engage with people with different ways and people like that personal touch!

Mindset is also critical to the success of your business. You have to be open to opportunities. Another problem is see is business owners who don’t use effective marketing strategies because they don’t personally like them.

Click the video below to get all of our BIG, JUICY marketing tips and strategies, developing your marketing mojo and how to “Jumpstart Your Business to Get More Clients and Customers”.

Now you’re armed with some great marketing tips, so don’t agonize over marketing. Remember, you need to position yourself as an expert in your industry and you’ve got to do more marketing to achieve that.

One last tip, I’ve had several mentors over the years and my final tip is for YOU to get a mentor to look at the BIG PICTURE of your business. Invest in Yourself! It will pay dividends for years to come.

I’m also sharing a ton of FREE resources and trainings.  Just head over to Jumpstar tYourMarketing.com/FreeTrainings/  for a list of some of my very best trainings, checklists, audios, videos, books and more on all sorts of topics that have to do with starting, growing and making a LOT more money in your business.

Talk To You Again Soon!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Click here to take a look the details of all of my LIVE EVENTs. 


live big mastermindAre you looking for a Mastermind and a Mentor who really gets you? Click here to take a look at all of the benefits of my LIVE BIG MASTERMIND and let chat to see if it is a good fit for you!


Do you really know who owns those photos, images or even some of the copy from the internet that you grab and use on your website? 

I’ve been sued before BIG time for using copyrighted content copied online unknowingly on a Google search… to the tune of $2000! Yep!

And I couldn’t get out of it even with an attorney! And I took the images right down when asked….they were out for my blood I tell you!

Listen up folks, you could be making this HUGE MISTAKE in your marketing, on your website and on your social sites too.

I want to introduce you to one of my Live Big Mastermind clients, Barb Ingrassia. Barb is a Certified Copyright Manager and plain expert in what you CAN and CANNOT do legally online with photos, content, videos, music and more. Plus she shows you how to PROTECT YOUR OWN COPY AND IMAGES so they don’t get used by other people randomly too.

Here’s what Barb wanted me to share briefly with you….

You need just the right image to make your webpage, blog, brochure “pop.”  Of course you turn to the Internet and do a search; there are hundreds of great photos to choose from.  You find the perfect one: Copy…Paste…Done!  All set… GOOD TO GO!

Right?   Maybe…maybe not.  Content on the ‘net is eligible for copyright protection; it belongs to some one.  ASSUME that any content you find online is copyrighted, until you can determine otherwise.  Using others’ content without permission can result in some “unpleasant surprises:” letters from attorneys informing you that it has come to their attention that you used IMAGE X without a license. The letter may demand that you “cease and desist”—stop using the image and remove it from your website, blog, brochure, etc. Or it may demand payment of licensing fees. This could even lead to very expensive and time-consuming litigation.  (No, “giving credit” to the source is not enough.)

What would that mean for You and Your Business?

Rest assured that there are ways to locate free or “almost free” images that you can use legally. I can help you find them.

For my free report The Ten Biggest Copyright Mistakes That Small Business Owners Make (that could land You in court)…And How To Avoid Them,  please go to my site at www.ManageCopyright.com. You will also receive my twice-monthly newsletter Manage Copyright. Don’t let it manage You!℠

Thank you, Katrina, for this opportunity to help your readers navigate the gray murky maze that is Copyright in the Digital Age.

© 2015  Barbara Ingrassia. All Rights Reserved.

———————–

See, she even puts a copyright notice at the bottom of her little article here! I’m telling you, Barb knows her stuff, you definitely want to grab her report and then find out how to talk with her about what you’re doing online with any of the content you share and use plus your own.

Here’s to creating and enjoying the business and life of your dreams!

Katrina Sawa
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

 

 

I was inspired to write this article today because of a new coaching client that I have who was fearful of signing up to work with me because she’s invested before and not followed through.

She said she was a conference junkie and loved to learn. She told me she had invested thousands of dollars in other people’s programs, products and events but still wasn’t where she thought she’d be in her business by now.

Why is that? Well, maybe you’ve been here before, I know I have.

We feel like we don’t know enough yet or we still aren’t sure what to do because possibly we’ve invested in the wrong types of trainings, not ones that fit OUR learning or implementation style.

After all, implementation is the key right? We have to hold ourselves accountable (or get that accountability from a coach or mastermind) to making sure we do the things we need to do in our business to get more clients, make more money and grow the business.

But it’s not easy to hold yourself accountable or come to group calls and get what you need.  know because that didn’t work for me either.

But one thing you want to remember is that you have YOUR GENIUS and that’s what you are awesome at. Others will hire you for that genius and you’ll be the expert no matter how new to the business you are. You don’t have to act like the newbie. You probably already know more than you need to know in order to start getting clients and really helping them through whatever transformation they need.

If you’re not a coach and you need more training in your ‘craft’ ok, it’s possible. But don’t use that as an excuse to put off the marketing and sales. For most of you, you can make money now.

It just may be time to STOP LEARNING and START IMPLEMENTING!

Don’t hide behind that one last conference. Apply what you’ve learned and get it done!

If you need help with the actual doing of it all then THAT’s what you want to find support with, but not the learning of the thing. You most likely know that and know what to do but you just aren’t doing it.

I have people tell me all the time this is true when I point it out to them on a call or at an event. It’s not always what you WANT to hear but it could be what you NEED to hear.

STOP LEARNING and START IMPLEMENTING!

Get help with the implementation piece if you need to but put down the audios, CDs and stop registering for the free webinars (for right now if this is you and you know it is). Just dive in and do it. Build that website, write that copy, do those blog posts, get that home page video done, develop that talk, go reach out to book yourself as a speaker, write that book, plan out your event….whatever is weighing on you to get done or whatever is your next step in jumpstarting your business, just do it!

 

Katrina Sawa
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

 

Do you really know what you’re making per hour after all is said and done? 

I’ve worked with hundreds of women entrepreneurs who THINK they really know how much money they make. When we really break it down to all the time they’re spending before, during and after the sale, many times they’re shocked to see what that price tag really is.  Sometimes it’s even less than working in a fast food restaurant!

So I ask you:

  • How much money do you ACTUALLY  make per hour?  Is it above minimum wage?
  • Have you ever taken the time to ask yourself WHY you have you priced yourself (or your products and services) the way you have?
  • When was the last time you looked at your pricing to make sure that it matches up with the VALUE that you’re offering?

Regardless of what you’re doing or what business you’re in I can almost 99% guarantee that you’re NOT CHARGING ENOUGH!

How can I say that? Because I’ve seen it hundreds of times with hundreds of other entrepreneurs in all kinds of industries and types of businesses and frankly it’s a shame.  Too many people are scared into thinking that no one is going to buy from us right now (in this economy) or that people aren’t spending what they used to.

There are PLENTY OF PEOPLE who are willing to pay you what you’re (really) worth but there are some things that need to be put in place in your own life so that you can feel confident asking for and getting those higher rates.  You need to believe that you are worth it.   You need to be completely happy in your personal life too or you will only get to a certain level of revenues and then most likely get stuck.

Because I see so many entrepreneurs struggling with these issues right now, I recorded a new audio training about all of this.

On it, I share how you can:

  • Stop settling and actually take charge of what you want
  • Charge what you’re worth and get it
  • Uplevel yourself to the expert you’re destined to be
  • Have less stress and worry about having so much to do and being overwhelmed
  • Enjoy enhanced communication and relationship boundaries to live a life full of happiness and passion

I want you to have the business you LOVE, make the money you WANT, and enjoy the relationships you DESERVE.  

Go get access to a free call I did recently that will share with you my 5 Steps to Living a BIG Life and how that will help you make more money, charge what you’re worth, have a better personal life too in the process! Click here to get access to that recording now!

 

Katrina Sawa
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

 

Hey there, it’s my 45th BIRTHDAY today!! And I have some FUN DEALS FOR YOU!!

When I thought about doing a Birthday Sale this year and choosing ONE of my popular products or programs to give you a discount on or bonus with, etc. I thought “How do I choose which one people want? Everyone is working on different things in their life and business right now.” Then I thought, I could do a variety of special deals to satisfy all of your needs!

So it’s a “You Choose Your Deal” Birthday Sale! (3 packages to choose from)

BUT TODAY IS THE ONLY DAY TO GET THESE SPECIALS!

Do you need to work on your:

– Follow up?

– Social media?

– Website?

– Overall Marketing Plan?

– Email Marketing?

– Self Confidence for going after what you want in life or charging what you’re worth in business?

– Getting support from loved ones or finding the love of your life?

– Starting up a new business

– Getting more speaking gigs or getting started speaking?

There are solutions for ALL of this individually you know on my website!

 

Here Are Your Options:

INSTRUCTIONS: You can click on all blue links in bullets to see the description or more info for that particular item but click the BUY NOW button for the option you wish to purchase and all the other goodies will be delivered to you via email.

 

1) Jumpstart Your Biz and FAST – $250

Includes:  

 

2) Love Yourself Successful Package – $197

Includes:  

 

3) Try Me Out to Get More Love & Money – $97

Includes: 


It’s that simple, click and take advantage now of these HOT DEALS! You must take advantage of these deals today only however, Monday, April 6th, 2015.

Here’s to creating and enjoying the business and life of your dreams!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Don’t forget to register for my recent free teleclass where I’ll show you how to live a bigger life – trust me, you’ll want to hear about this!  REGISTER NOW:  http://katrinasawa.com/livebigteleclass/

 

 

About Katrina Sawa, The JumpStart Your Biz Coach

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Katrina was named “The Networking Queen” by her peers and clients since she founded her business in 2002. She was always found out mingling at chamber of commerce mixers, business networking events and expos and any event she could attend where her target market would be in attendance. Consistent networking and follow up is the primary reason Katrina has been so successful in her business. Since 2006 however, Katrina has transformed her local, hourly-fee based business into an international online marketing coaching and info-product company. Nowadays you’ll find her everywhere on the Internet plus she’s an award-winning business coach and author of the book, Love Yourself Successful. In 2008 she discovered THE MISSING LINK in her business and ultimately what she credits being able to DOUBLE HER REVENUES that year. Love + Money = Complete Happiness & More Success in your business!

 

What Some Of Kat’s Clients Say:

Before I met Katrina, I was a personal trainer/ group fitness instructor in Manhattan running around like a madwoman all day long. By the time I came home I had just about enough energy to stare at the wall and drool. I knew I couldn’t go on like this forever. And I was planning on having a child, so my time for running around was about to be, well, cut out completely. How was I going to make more money than I was making, and work less??? I had no idea, and I am so fortunate that I stumbled into Katrina Sawa! She spelled out exactly what I needed to do, step by step, and supported me along the way. Before I knew it, I had launched my first online fitness program, and it was successful! Before I met Katrina, I would never have thought I could do this, but she prompted me to keep taking steps, whether I thought I could or not! I now run fun and effective online fitness programs regularly and end up helping many more people in much less time! And I have plenty of time to spend with my son :)~Miranda Zukowski, The Fitness Coach for Entrepreneurs

 

“I have recently had the absolute pleasure to work with Katrina Sawa to breathe some new life into our marketing and sales focus.  Wow!!  What a difference just even four months so far makes!  In that four months, between our 1 on 1 strategy calls and an amazingly beneficial ½ day planning session, we were really able to map out the direction that we wanted to go.  The ½ day session was intense and so incredibly productive, the ideas and thoughts just seemed to come forward effortlessly for Kat who was focused and on point with what we wanted to accomplish. Katrina was able to take a peek into our business life and help us work smarter, not harder!  Even right down to simplifying and updating our order taking / accounting processes, getting everything into one place!  Talk about a timesaver! I sincerely feel much more confident now with our efforts both online and offline in our marketing and how we can easily generate leads through multiple strategies we have implemented because now we know how to do it all!  We are  even delegating too! Thank you Katrina for your top notch and invaluable services!” ~ Lisa Lemus, (formerly with) AP Products

 

Katrina is a master at internet marketing. It was Katrina that introduce me to having a business that can be global and mobile. She gave me the tools to launch and build my online empire and create my very first tele-seminar that feature me interviewing top 6 & 7 figure women entrepreneurs including Kat the Kat-alyst herself.  All of this has allowed me to receive and sell $10,000 coaching program within a week. I would not be the entrepreneur I AM today if it weren’t for my coaching session and connection with Katrina. I highly recommend working with her if you are serious about becoming successful and abundantly prosperous in your life. ~Dorris Burch

 

 

 

 

 

Want to join me and a great group of entrepreneurs who will be working ON their businesses next week?

USE PROMO CODE 600OFF TO GET $600 OFF YOUR TICKET TODAY!!

When you attend my Jumpstart Your Marketing & Sales Summit this April 9-11, 2015, I KNOW 100% that you’ll get EXACTLY WHAT YOU NEED, no matter where you are in your business. It’s my personal guarantee. 

I’ve got over 15 years experience in seeing what business owners are doing from the big picture all the way down to the nitty gritty in their business and how it all flows together (or does not) and then helping you determine exactly where the holes are and where you have more opportunities as well. This is my genius. You have YOUR GENIUS, I have mine and this is mine. Let me help you jumpstart your business FASTER this year!

Come to my event in April! This is actually the LAST TIME I’m going to be hosting this particular event so you don’t want to miss it!

Plus, you want to see more success and profits in your business FASTER don’t you?

I get to the heart of what you need to do so you stop wasting time and money in the wrong places, with the wrong people and wrong things.

Take a look at my video sharing what you can expect when you register TODAY for this event which is just a few short weeks away!

 

“I’ve been to Kat’s events twice because it’s one of the most information-filled events I have ever gone to! Not only do I learn a ton of marketing stuff but she opened my eyes to things I hadn’t even considered previously.Extraordinary experience, extraordinary value. Katrina is chock full of all the important things you need to know about marketing your business. And when she gets on a roll, wow! I always have a blast and have met some of the most wonderful people too. It’s great to share what’s going on in your business with others who get it.” ~ Charr Crail, Artist, Photographer, Teacher CharrCrail.org

 

My goal with this event and ANYTHING I DO is to inspire you to do more networking, speaking, marketing, sales and events (among other things) but also show you HOW! How to know what to do, how to do it, make more sales with ease, develop systems for as much as we can plus everything in between! You can do this, I promise, you just may need learn a little more first on what to do possibly or how to do it!

My Jumpstart Your Marketing & Sales Summit is coming up April 9-11, 2015 here in Sacramento. If you’re not currently registered to attend yet and you know you need to do some things differently this year to grow your business, I really urge you to change your plans, grab a seat and join me. Oh and there’s a LOT OF LOVE going around at my events too, you will be pleasantly surprised at the energy in the room and caliber of people who attend.

 

USE PROMO CODE 600OFF TO GET $600 OFF YOUR TICKET TODAY!!

Everyone who comes is blown away with the amount of real hands-on training and on the spot coaching that we accomplish. It’s worth about 20 times as much as I’m asking for you to invest for what you’re going to get. You can read and watch videos of some of the previous attendees and what they have to say here but TODAY IS THE LAST DAY TO REGISTER AT ALL 4 PM PST!

 

 

 

My business has grown 30% each year working with Katrina! She always zeros in on EXACTLY what I need to do to grow my business.” ~ Grace Bermudes, Professional Organizer & Home Concierge CheckItOffYourListNow.com

 

 

 

Have a great weekend!!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

 

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com

 

This year I plan on doing the opposite of what a lot of business owners are doing. I plan on simplifying my business. 

You see, a couple years ago I was trying to grow my business and a mentor told me to create this new product and this new program and this new service. And after a year or so of doing all of that and pretty much launching something new every other month or so, what do you think happened?

You’d think I would have made oodles and oodles more money, but sadly, that did not happen. The revenue came in small chunks and because I had so many different ways to buy or different ways to learn (i.e.: products, programs, services) my customers and prospects were confused and never knew which thing to sign up for so attendance in many of these new programs was not as high as I’d hoped.

 

Then what do you suppose happened? Yep, I got tired. Tired of working so hard to sell The Next Big Thing. Tired of constantly trying to reinvent a new thing that I thought people would want to buy.

When times were tough and the market was down, it seemed like this was the right thing to do; keep trying to find the thing that people would buy. But it wasn’t.

The best thing I could have done is to simplify what I offer.  Simplifying is my focus this year. 

I’m super clear on what I’m offering. how to buy it or sign up for it AND I don’t have to kill myself in the process. You see, what matters most to your prospects and customers is not that you have huge amounts of things to offer them but you have the “right” thing that they “need & want”. what is going to make them want to buy from you.

Here are a few tips on how to simplify in YOUR business:

  1. First off, figure out what your ideal clients and customers really want. Learn what matters most to them about what you offer rather than what you think they need or should buy. They will only invest in what they see they need and want, not necessarily what you think they need.
  1. Next, determine all the different ways you could offer those things to them. Could you develop a live workshop or virtual group training rather than deliver the information one-on-one? Could you design or develop a product, program or something that they could buy without any involvement of you at all after it’s completed? Figure out how your ideal client or customer wants the information, training or how they need your product delivered and make sure you offer it to them in their preferred manner, not necessarily the way you want to deliver it. I talk to prospects a lot initially about their learning styles and suggest products and services that I have to them based on how they want to learn or digest the information.
  2. Choose price points that are realistically in the range your ideal clients and customers would typically invest in with a little bit of stretching beyond that if you want so you have room to negotiate or offer special deals. Just make sure you also take a look at your overall product/program mix so that you do have some lower level offerings as well as some higher level offerings. If you desire to make a certain level in revenue this year then you want to make sure you have enough opportunity to sell enough things so crunch the numbers on what you’re selling verses how many you potentially think you could sell to make sure you can hit your goals.
  3. Finally, you won’t make anywhere near the amount of sales that you want if you don’t do enough marketing. Marketing is a huge term, it encompasses so many things and not all marketing strategies are good for all types of business owners so you do have to be careful which you embrace and implement. You want to give each strategy a fair trial period before you decide it doesn’t work but first you need to start out with a very smart, effective and consistent marketing plan. Your marketing could be simplified as well. There are so many ways to automate, systematize and delegate your lead generation, marketing and follow up tasks; this is something to really focus on if you want better results but you want to stop working so hard!

It’s not too late to simplify your business! You WILL gain almost instant focus and revenue. If you need help in simplifying your business products, services, or marketing then let’s schedule a complimentary strategy session and get some CLARITY! 


 Katrina Sawa

The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com

 

Have you adopted some business and marketing best practices?  One way to make sure you see better results is to finally develop a clear and consistent marketing strategy in your business.

MARKETING DOES NOT HAVE TO COST MONEY!

In fact, most of the Relationship Marketing that I do in my business and that I teach my coaching clients is of no cost to you. Many small business owners however believe proper marketing has to cost money so they just don’t even pay attention to do figuring out what to do.

Many small business owners also aren’t sure what to do for marketing or are confused, hearing so many options via free teleclasses, webinars, speakers and the Internet. You could literally learn just about anything you want these days online but that doesn’t mean you know what to do with that information or how to put those things in order of importance to help you market and grow YOUR business!

Instead of sitting in that boat of unsure or overwhelm, it’s time to learn some revenue generating activities that you can do every single day to see bigger monetary results.

Marketing is lead generating activities that bring in the prospects so that you can sell them into your products, programs and services. You won’t be selling a whole lot this year without diligently implementing these marketing and revenue producing activities. Many of them you will want to take on yourself but others you can delegate to a team member in order to reach a much broader or larger number of prospects.

In fact, a quick goal I always give my clients is to reach out to and connect with a minimum of 1000 new potential prospects or referral sources every single month. This can be done in various ways but if you’re only reaching out to a few dozen or couple hundred, more than likely you will not hit your goals.

Here are 3 QUICK Revenue Producing Activities you can do every single day to keep a consistent flow of leads coming into your business! 

  1. Send a personal message to 50 people you don’t know yet on Facebook or LinkedIn with the goal of moving the connection to the telephone for relationship building and to see if or how you can help each other. Do NOT sell in this message or promote anything. But do put your full contact information in the body. If you do this correctly you should see 20-30% response. I consider this online networking and similar to what I would do if I met someone new at a networking event in person.
  2. Make 10 follow up phone calls to connect with people in your database, previous clients for referrals or upsells, prospects for new business, people you just met and more. Have a goal to schedule a get-to-know-ya call as well as you never know, they could become a very good prospect or referral source.
  3. Write a quick, ‘how to’ blog post, article for your blog, or record a quick tip on video. Get that information out via your email newsletter, your blog, social media sites, YouTube and even other article marketing websites who could possibly run your information for free.

These three things are all FREE marketing strategies that you can do today even if you do not have a business yet or a website.

For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.biz.  Let’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year!  Oh and if you know you could use better and more consistent marketing and sales strategies then join me at my next Jumpstart Your Marketing® & Sales Summit. Visit www.LiveBigEvents.com for all the details. 

Katrina Sawa
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com