Using Printed Order Forms?

I was an exhibitor a big marketing conference in LA last week,  setting out my printed order forms on my table, and I thought this could be a good topic to share with you today. Printed order forms in this high-tech marketing world is a very OVERLOOKED piece of marketing collateral that many entrepreneurs don’t have or use.

 

One of the biggest issues with entrepreneurs when it comes to them/you NOT making money on an everyday basis is the lack of a printed order form and OFFLINE SALES PROCESS.

This is such a critical part of our world today, some of you may not have any idea…

THOUSANDS of dollars of my sales every year are made in person and on a printed order form. Let me share why you want one and what it’s going to do for you in your business.

The quick answer to WHY you want a printed order form is: “To make Easy Yes Offers on a daily basis with people you meet.”Click To Tweet

Here are four reasons or instances where having a printed order form when you’re out and about locally or away on trips, is critical to either more sales, your sanity and time or both.

1) Instead of printed order forms, can’t I just use a Square or PayPal swipey thing that plugs into my phone to take money from someone if they want to buy something from me in person? Or can’t I just take cash or check?

Well, the answer to this is simple. If you take money these ways, you still have to capture/get and manually enter in the customer’s full contact information into your main database or email marketing software for ongoing marketing and follow up later – MANUALLY… that means it’s less likely to happen if you don’t have an automated system. AND… that is IF you get their full contact information in the first place!

So many people do not, they just swipe and take the money and move on or take the cash or check and let the person go. HUGE MISTAKE!! Those customers might be great ongoing customers too but if you don’t continue to market to them or follow up with them you’ll never find out, nor will you get any referrals because you won’t be “top of mind” with them. You must get their full contact information regardless is the main point here or you’ll miss out on future sales. When they sign the order form too, you can put disclaimers on there, refund policies and have other things they can check to “add on” and potentially increase your sale. The idea of the PROCESS however is that when you take their information, they give you their credit card on a form, then you can be in charge of entering that into your shopping cart yourself , even taking payments and then having the cart initiate follow up emails and messages automatically that you pre-write.

2) Can’t I just send people to my website to buy or sign up for stuff? Passing out my card, flyer or brochure?

 

Goodness NO! RARELY does anyone follow through with that! YOU have to be in charge of the sale, not them. Plus, don’t you want the money TODAY? It could be a week or much longer even before they go click and buy, therefore prolonging the sale. People are way too busy for this. YOU have to be in charge and make it easier for them to buy when they’re HOT and the way to do that is with a printed order form. Plus… when you do run into a potential customer in person and they are really ready to buy, even just after a 10+ minute conversation anything is possible…You can give them a “SPECIAL OFFER” to buy today or when they buy XYZ today, they can also get a bonus of something. Therefore you make your money TODAY!! Having what I call an “Easy Yes Offer” is a great way to make sales every single day. I teach entrepreneurs how to create their Easy Yes Offers and their order forms at my live events plus I give you templates too. It takes a little bit longer to explain what I mean by an Easy Yes Offer – I make people sell theirs at my live events too actually…come experience it for yourself in November in LA!

3) Can’t I just schedule a call with them to talk about working with me or what I have to offer?

 

YES!! We do want to do that all day, of course… however, typically a phone call is when someone really needs to have that conversation with you, maybe share more about where they are now and what they’re looking for help with, that way you both can determine if you’re a good fit to work together or not. That’s a sales conversation and we want to book a LOT of those. A printed order form however is meant for the quicker, lower priced sales that can get people to experience you right now and then you can always follow up with a phone call from there to sell them into higher end programs and packages. Maybe you have a book, a webinar or an event to sell today though, those are quicker decisions people can make on the spot without a lot of thought or discussion and why not get them to buy today if you can? Why not make money daily if you’re able?

4) Can’t I just pull out my phone or iPad and have them sign up online on my website in person?

 

Sure… however that’s very time consuming for THEM. You have to make it EASIER for them, not harder. Some of your customers may not be that technical either, so doing this on their phone or your device could provide challenges. In addition, if you’re in a room with a lot of people it really limits the number of people who can do this efficiently during that event. Oh and if the internet is not working or isn’t available then you’re really stuck right? I would never do this at my exhibitor booth either it just bogs up the flow of traffic and just isn’t a good use of time for anyone.

Finally, if you are a speaker, it’s just way more efficient to pass out printed order forms when you’re attempting to make sales during your talk or in the back of the room after your talk. You can collect them and go and enter them all in later ensuring the “follow up process” will run and continue automatically so you have less manual entry later.

If you know you need an order form, I’m sure you’ve seen dozens of examples out there and I have some very easy templates to model after.

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How will YOU get more clients this year?

I’ve been busy working with my clients, giving them guidance on their plans for 2019. Many of them are ready and have decided what they are going to launch this year; what they are going to sell, what events they will host, and what topics they will speak about. AND, we’ve been working on the marketing piece and what type of marketing they will focus on.

After my own observations and after talking to others that I mastermind with, it has become clear to me that mass marketing is not working like it used to for most of us. We have to do more guerilla marketing, more relationship marketing…we have to go old school.

And I’m thankful for that because I come from the offline marketing world such as advertising, direct mail, radio, print and newsletter.  That’s what I was doing when I started 17 years ago. And during the course of my business, I’ve learned a lot of the online marketing.

What I’ve noticed is that there are shifts every year. There are shifts in the market, new technologies and things that make it more automated. Yes, I’m all for that, but…

I will caution you to be careful who you are listening to and who you are comparing yourself too. For example, if you are still small with 3k email subscribers or less and you are following someone who has 50k email subscribers, you are not comparing apples to apples. You have to do things differently if you are an entrepreneur who is still small and in the growing stage.

Watch my video below for more points, ideas, and examples to learn How To Get More Clients This Year!

 

So, if you want to get the same results, keep doing the same old thing.

If you want to get better results, more clients and make more money, you are going to have to change things up.  We all are, including me.

If you would like to talk to me about this or another part of your business strategy that has you stuck or frustrated, please schedule a FREE call with me, one on one here:  http://www.AskKat.biz.

I hope you join me at some of my very transformational yet practical live trainings this year. Find out more about those here: http://www.LiveBigEvents.com.

I hope you do something to move your business and yourself forward faster – you deserve it!

LEAVE A COMMENT ON THE BLOG BELOW AND SHARE WHAT YOUR PLAN IS, WHAT WORKED AND WHAT DIDN’T.

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Learn the 6 Steps to Jumpstarting Yourself as a Speaker
FREE AUDIO TRAINING HERE: http://JumpstartSpeakerTraining.com

WATCH THIS OTHER VIDEO ABOUT WHERE TO FIND SPEAKING GIGS: https://youtu.be/sHjEiN_YJSU

JOIN OUR FREE FACEBOOK GROUP HERE:
https://Facebook.com/groups/jumpstartyourbiz

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Ready to finally build a business you love making a LOT more MONEY?

Then do one of 3 things today while you’re here to take that NEXT STEP!

1) Subscribe to my YouTube Channel and really watch and follow my video tutorials, tips, how-tos and more. Subscribe to my emails too for even more content, articles, blogs and opportunities to see me live on Facebook or at live and other virtual events! https://jumpstartyourmarketing.com/newsletter

2) Enroll for one of my upcoming live training events – they are the best business building events in the industry! You learn a ton about all kinds of ways to startup, grow, market and monetize your business. There are 3-6 events each year, find out more and how you’ll benefit!  https://jumpstartyourmarketing.com/events

3) Come have a conversation with me… trust me, you DO NOT NEED TO BE “READY” before doing this, in fact it’s better if you aren’t! I save thousands of entrepreneurs every year, thousands of dollars and months or years of time in the first stages of your business because I give you the “reality check” of what you need to know, learn, or implement in order to make more money FAST. https://jumpstartyourmarketing.com/strategysession

Here’s to your Success in 2019!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

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Marketing isn’t static, it’s always changing and there are different types of marketing that will be good for you to use going forward. So, today’s tips are about what’s going on in marketing and how to effectively manage your marketing.

I’m talking about the marketing before the sales process – the lead generation and follow-up to get your prospects into your sales process; your sales funnel.

As many of you know, I talk about marketing a lot. At my next Live Event, Love & Money LIVE! – the event where we will focus on getting more Love in your life and more Money in your business – I’m going to talk about Online Marketing vs Offline Marketing. Why? Because when you talk about marketing strategies, you have to talk about both.

Many people today talk only about online marketing and I think that’s a huge mistake. I find most of my clients as a result of my offline marketing efforts. Most of my 6-figure business was built using offline marketing.

So, if you have been in business for a while and you’re not making enough money, the question is: Are you using only online marketing strategies? If you’ve answered yes, there are some offline marketing strategies you should be using.

The #1 Strategy that you can do that incorporates both online and offline marketing is Speaking! You should be speaking about your business no matter what industry or business you are in.

Click the video to hear how you CAN start speaking in your business and get speaking gigs and “Online vs Offline Marketing” tips.

 

 

I’ve also created other ways to speak about my business online and you can too! One new thing I’ve started offering is a 2 hour coaching session – my Jumpstart Your Business Masterclass. These Masterclass sessions are on the last Friday of each month (except holiday months like November and December). This is a very economical way for business owners to get the coaching they need – each session is only $79 and there is no long-term commitment. And it’s a way for them to get to know me!

I will be bringing more information about “how to” do things to grow your business via Video, my Blog and emails, but the best way to get my marketing strategies is to attend one of my LIVE events, like my Love & Money LIVE! event on April 5th – 7th. Go to JumpstartYourMarketing.com/events to see my events schedule.

Whatever you do, don’t wait to get the right marketing strategies to help you grow your business. Come to one of the Masterclasses or to one of my LIVE events! Get the Big Picture strategies that you need to focus on this year!

Talk to You Again Soon!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS:  Ready to find out what’s really stopping you from attaining a much more profitable business? Then please go schedule a call with me, it’s urgent that you figure this out sooner than later. Go sign up at www.AskKat.biz now.

PPPS:  Join me and other like-minded, entrepreneurs who want to Change their Lives and Make more Money at my Love & Money LIVE! event, April 5th-7th in Sacramento.  Fast Action Takers get the Best Price Offer of $197.  This offer is good through February 9th, 2018.  Go to JumpstartYourMarketing.com/LoveandMoneyLive

If you can’t attend the first Live Event of the year, check the Event Schedule at www.LiveBigEvents.com  and plot the dates on your calendar now.  

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Learn to Monetizing your Mission, Your Purpose, Your Passion for better business results!

Do you have a passion or mission to bring out to the world that will help others? Do you need to know how to monetize it?

Business coach, speaker, and author Nicola Grace, known as The Mission Mentor and I recently discussed these topics to help you understand how you can make more money doing what you LOVE!

During this interview, Nicola shares why knowing your Purpose and being in total alignment with your Purpose is key in today world of marketing and business.

Are you aligned with your Purpose?

Are you an entrepreneur who is marketing yourself and your business, but you are not getting results? You are not alone. This is a common problem that is shared by many entrepreneurs. One of the problems is their message is not clear or they are having problems articulating it clearly and it’s missing the mark with the people they want to serve.

Those are symptoms of your not being clear on your Purpose – what you are here to do, who you are here to serve, how you show up in the world and what message you are here to deliver.

Are you truly Authentic?

How do you come across to others? Is it possible that programs you’ve sold in the past no longer work for or resonate with others. The world has shifted and authenticity is critical. Faking your results just won’t cut it anymore. People are tired of investing in programs that no longer work.

Are you in the Right Niche, are you saying the Right Things, are you Expressing Yourself according to your Purpose?

When all of these are in alignment and the Monetization piece is in place, you’ll find your business will thrive instead of finding yourself in debt in a couple of years.

Do you know how to Monetize Your Mission?

In the older business models, you had a product or service that you exchanged for money. It’s different in today’s world!  Now you have to factor into that exchange how to make people feel they are contributing to the greater good. Contributing a percentage of sales to charity alone is no longer adequate.

Do you know your Purpose? Are you having trouble trying to discover what your Purpose is? Do you have an Attractor Factor?

Click the video below to learn how to” Jumpstart Your Purpose – Grow Your Business and Get Better Results!”

Now that you have a better idea about Purpose and its importance in your business, come talk with me about this and more in a complimentary business strategy session by clicking here: www.AskKat.biz.

Talk To You Again Soon!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Click here to take a look the details of all of my LIVE EVENTs. 

 


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I talked online recently with Nicola Grace, The Mission Mentor and business coach, about how to Jumpstart Your Marketing to get clients and customers. We shared tips about marketing strategies, developing your marketing mojo, the value of a mentor and so more more!!

As many of you know, I’ve worked in various forms of marketing and sales for most of my life. Through the years, I realized there were many entrepreneurs and business owners who LOVED what they were doing, but didn’t know all of the aspects of running a profitable business.

Nicola has also been in marketing and sales for quite a while with over 20 years of online marketing. She began doing contract work while in London for companies like Virgin Records and other big companies with big marketing budgets. This experience exposed her to how the “big guys” handled their marketing with the large budgets they had. But most Solopreneurs have to take a different approach because they don’t have that kind of marketing budgets that large corporations have.

Today online marketing is a MUST. You just can’t avoid it anymore, but offline marketing is an effective way to compliment your online marketing. Offline marketing works best to really connect and engage with people with different ways and people like that personal touch!

Mindset is also critical to the success of your business. You have to be open to opportunities. Another problem is see is business owners who don’t use effective marketing strategies because they don’t personally like them.

Click the video below to get all of our BIG, JUICY marketing tips and strategies, developing your marketing mojo and how to “Jumpstart Your Business to Get More Clients and Customers”.

Now you’re armed with some great marketing tips, so don’t agonize over marketing. Remember, you need to position yourself as an expert in your industry and you’ve got to do more marketing to achieve that.

One last tip, I’ve had several mentors over the years and my final tip is for YOU to get a mentor to look at the BIG PICTURE of your business. Invest in Yourself! It will pay dividends for years to come.

I’m also sharing a ton of FREE resources and trainings.  Just head over to Jumpstar tYourMarketing.com/FreeTrainings/  for a list of some of my very best trainings, checklists, audios, videos, books and more on all sorts of topics that have to do with starting, growing and making a LOT more money in your business.

Talk To You Again Soon!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Click here to take a look the details of all of my LIVE EVENTs. 


live big mastermindAre you looking for a Mastermind and a Mentor who really gets you? Click here to take a look at all of the benefits of my LIVE BIG MASTERMIND and let chat to see if it is a good fit for you!


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