If you’ve been considering hiring a business coach, marketing coach, life coach or some other type of mentor but you haven’t yet and aren’t sure who to hire or what you really need then take a look at this.

If you’ve hired coaches or mentors before for your business, yourself or some other reason and it’s gone well, great. If you’ve hired them and it hasn’t gone well or you for some reason don’t feel like you received the value you deserved, I get it.

All coaches and mentors are NOT created equal. Even those who call themselves a Business Coach, we all do various different things and in different ways so it can be tough looking and evaluating from the outside, thinking you’re comparing apples to apples when you’re in fact comparing apples to oranges.

Not everyone is clear on what they provide and how they work with you as a coaching client. Or what you’ll walk away with after working with them. You want to maybe ask more questions when you’re in the interviewing process rather than making quick decisions from hypey sales pitches.

If you’re not totally convinced yet that you should in fact hire a Business Coach, here are 8 Reasons to Hire a Business Coach Sooner Rather Than Later in Your Business:

  1. Moves you faster to your goals
  2. Learn the things you don’t know that you should know
  3. Prevents you from making many costly or time consuming mistakes
  4. Help you focus on what’s important and prioritize better
  5. Have someone to hold you accountable and get “the right” stuff accomplished
  6. Have someone who “gets you” that you can come to anytime you have an issue or concern
  7. To stay motivated to reaching your goals
  8. You learn from “their mentors” too

7 Things to Consider When Hiring a Mentor or Coach…

Look For Someone Who:

  1. Genuinely cares about your success and happiness and shows it
  2. Gives you a LOT of ACCESS to them in many different ways (you’ll most likely need it!)
  3. Invests in themselves and their business too, continuously
  4. Shares and gives unconditionally to you and others
  5. You can trust
  6. Inspires or motivates you
  7. Teaches or supports you in a way that works for you

I would love to have an in depth conversation with you if you think there’s a possibility that you would be a good fit to work with me. We both make the decision if it’s a go or not after a phone call. I like to really go deep with you to find out your deepest desires, dreams and plans for your life, your business and your ultimate happiness.

I’m the type of person who focuses on the big picture and how everything you’re doing flows together plus all the little details and things that need to get done AND best of all in what order to you’re not wasting your time or money getting this business up and running. I’m about implementation that leads to sales and clients and ultimately the life you want; I do this teaching online and offline marketing and business strategies.

My goal for clients though is ultimately to create your happiest life ever by creating a smooth-running, revenue generating and SUSTAINABLE business that will allow you to do what you love for years to come. My systems and programs teach entrepreneurs the foundational structures and marketing for any business that without them, its near to impossible to make much money or have a life. Often times, to do this, we have to dive into all areas of your business (and sometimes your life) in order to really get your goals, actions and results in alignment.

In many of my programs, coaching and events too I give a ton of access. This is important because when you’re in the midst of really growing your business or doing a lot more marketing you need access to get more done faster.


Most clients typically are looking to get into an annual coaching group or mastermind but some prefer one-on-one coaching. I know how important it is to have BOTH when you’re starting or growing your business. I’ve always been a part of a mastermind program, some bigger than others. Most have included one-on-one calls as well as group calls and meetings but these days it’s hard to find such a combination for a reasonable price. (And by reasonable, I mean less than $30,000!)


Well, my Live Big Mastermind, combines both – group and one-on-one for maximum support, accountability, training, resources and ACCESS. Check out what’s included in a year of working with me and a small encouraging group of your peers here.


Here’s to creating and enjoying the business and life of your dreams!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful



“Kicking YOU and YOUR Business Into High Gear!”


P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts 

















Guest Author: Rhonda Joy Eagle

Many of us have had the wonderful experience of being in the presence of a master, someone who is an expert in his or her field, open and totally willing to share their gifts and insights. We often comment on how open and uplifting just being in their presence can be. It feels as if their very being vibrates with vitality and inspiration.

In my experience, this is absolutely the case. This individual, who is so vital, inspired, open and open hearted resonates all of these qualities in their very being, as if their cells are infused with this energy. Yes, they actually are. His energy field is imbued with the vibration of these attributes, so that every cell of his being is them. Someone who has found and developed their innate gifts and is actively sharing them with the world, has this beautiful, vibrating, aura about them.

And this is possible for each and every one of us, because we have each come here with our own unique gifts to contribute to ourselves and the world.

So how do you find and develop these gifts?

Ask yourself what really excites you, what you identify with and makes you the happiest. Go for anything, even (and sometimes especially) if it doesn’t seem practical or attainable. Leave the practical stuff aside. That will unfold if you are truly aligned with your purpose.

Write down what comes up uncensored and without judgment.

Think about things that people have appreciated about you, no matter how insignificant they may seem. It could be something as simple as your smile, your love of animals, the aesthetics of your home. Many times the reflections of others come as really good clues as to how our vibration is already manifesting in the world.

Begin to allow yourself to feel these things in your life more and more. It’s not just about writing them down, it’s about practicing the deepening of what you are already about. In this way, as we become more “ourselves”, other things will begin to manifest in a synchronistic manner in our lives. That’s when the magic begins!

As we develop our inner mastery, life begins to reflect it more and more and we are called to fulfill it more and more.


About the Author:

Rhonda Joy Eagle is a body/mind therapist and Shamanic Sound Healer, specializing in the treatment of trauma and related physical and emotional pain. She incorporates personal empowerment and cutting edge vibrational techniques, including sound and voice as a vehicle for deep and lasting healing along with Shamanic practices. www.rhondaeagle.com



If you enjoyed this article then continue reading this blog!

I post many of my own articles and video blog posts as well as

a few other authors I find interesting. Enjoy!

~ Katrina Sawa

The Jumpstart Your Biz Coach with


Contact me for info or questions

916-872-4000 and comment below!


I’m SO EXCITED to share with you information and an opportunity that could literally CHANGE YOUR LIFE starting RIGHT NOW!

I’ve been hinting to those of you on my list about some new programs I was launching at my recent Love and Money Business Summit and now I’m finally ready to reveal them to YOU, my loyal subscribers because there are some opportunities for YOU to take your business to the next level in 2010!

And for YOU to join me and step up and play BIGGER so that you can LIVE BIGGER!

Make this YOUR year for change, transformation and BIG SUCCESS!

If you want to just hurry and download your Program Information Sheet then enter your name and email address below and you’ll get instant access to all the program details right away PLUS you’ll get access to a FREE ONE-TIME Informational Teleclass too!

I added this call quickly since so many of you had questions about this program and what else I’m offering for 2010. Plus you had questions on how my programs compare to other coaching programs out there right now.

We’re going to cover ALL of this on the Free Call Thursday, December 3rd at Noon PST – be on it live for a special announcement you won’t want to miss!! (Remember, these programs are limited so time is of the essence if you’ve been waiting for me to launch this – you’ll want to ACT FAST!) Enter Your Info Below for Access NOW!


Visit my website to take a peek at the video that I launched at my event and then below that if you want to hear more…I’ve recorded a very special message for you and three clients of mine also wanted to share their success stories with you, click on and listen to whichever ones you would like.

Here’s to creating and enjoying the business and life of your dreams (this year)!

Katrina Sawa

The JumpStart Your Biz Coach

Kicking YOU and YOUR Business Into High Gear This Year!”


P.S. If you’re feeling the pull but still uncertain, try this. Download the Program Information Sheet and fill out the application. I promise that you will be enlightened by the process and in most cases, you will know by the end if you are meant to join us. Just register in the box below and you will instantly receive the Program Information Sheet.


Focusing ON your business, rather than just IN it?

Where do you do your best, most productive work?
Where do you come up with the BIG IDEAS?
Where do you find it’s easist for you to IMPLEMENT those big ideas?

A couple years ago, I thought it was just me. Just me who procrastinated those things I didn’t want to do or didn’t know how to do. Just me who got distracted with the dog in my face, my own personal needs (working out, massage, getting my nails done, shopping, etc.) or friends calling to get together.

Do these things sound familiar to you? If it’s not procrastination, why are you stuck? What do you think is holding you back from really focusing and being hugely successful?

There could be many things but unless you actually take the time to sit quietly and think about it all – how will you know or figure it out so you can fix it?

I’m thankful that I’ve taken the time in the last couple years to really work on myself and my business. Because not only have I gotten a lot more clear on what it is that I’m doing, where I want to go and who I want to help along the way but I also nearly have NO stress or guilt in my life now.

No stress because I’ve learned to “just believe”.

  • Believe that what I want, will happen or come about.
  • Believe in abundance, that there are enough clients, money and success for me AND for all my friends/competitors in the industry. I don’t need to worry.
  • Believe in sharing and connecting people to those that will really be able to make a huge impact on them.
  • Believe that by sharing and giving, I will receive; and I will receive plenty.
  • Believe that when a potential client doesn’t ‘feel right’ to let them go; other better clients will come along in their place.
  • Believe that I will have it all.
No guilt because I’ve learned:
  • To let things go
  • To give up control on the things that I don’t need to be doing myself
  • To live life as I want to live it because I deserve it
  • To delegate and trust others to help and support me
  • To keep learning and improving my knowledge and expertise
  • To give as much as I can
  • To believe and be open to what’s possible

From what I’ve seen over the last couple years working with budding entrepreneurs, seasoned entrepreneurs and those entrepreneurs making HUGE amounts of money and living the life of their dreams – with ease; they have all mastered this mindset.

I hope that you will take a moment to STOP and think.

  • Think about what you’re doing with your life, your business (your family).
  • What you want to be doing that you’re not doing in your life, your business (your family)?
  • What is ONE step you can take towards those ideas and goals for all – your life, your business (your family)?
Keep it simple, do one thing now.

Then, if you want to put a plan together on how to accomplish all of the things you want to do or change and what you have to do or delegate to get there – then I urge you to take action with me. This is exactly what I do with my clients. I take them from where they are now to where they want to be in easy, manageable, implementable prioritized steps. It’s easier than you think but often times we need someone not so close to us to help pull it out of us. I want to motivate you and help you get to where you really want to be this year – let me help you.

-Kat Out.

© Copyright 2008 K. Sawa MarketingWANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Tips, Free Audio & Free Report online at www.JumpStartYourMarketing.com!

Now that you have built a successful business, you have an established customer base and you are fairly well known in your geographical area, your industry or both, what do you do to stay ahead of your competition? You might want to consider the following tips to help you to expand your business and take it to the next level.

The following are 4 tips to help you increase the size of your business and take it to the next level. In my next post I will share the other 4.

1. Open another location. Either open another location or move into an office space if you are currently working from a home office. This may not be the best choice for expansion; however, it is the first thing business owners often do. If you are thinking of doing this, be sure you are maintaining a consistent bottom-line profit and that you have shown steady growth over the past few years. You also want to ensure your infrastructure, staff and your systems can accommodate the growth. Finally, research the demand of taking this next step and how it will affect your decision.

2. Expand your product or service lines to compliment the ones you currently have. This will allow you to offer more selection and it makes your products and services more appealing to your customer base. However, first, you need to conduct market research to determine which products and/or services are in demand, which would be profitable for you, and which would be affordable to your customers.

3. Find ways to increase repeat business for your current customers. This is a lot less expensive than locating new customers. Initiate reorder cards that you can send out to remind customers to reorder products and/or services when you want them to, not just when they remember to do so. Contact them more often with a monthly or bi-monthly newsletter via email or mail to ensure the customer is keeping you on the top of their minds for additional sales.

Consider developing volume sales discounts, monthly rates, or other discounts to entice them to purchase more at a time or for a longer period of time than instead of just a single sale. If you can, try to get your customer to contract with your business, if your business is set up to do so.

4. Update your Web site or develop a new one if you do not have one. Be sure to add monthly specials, discounts and/or promotions on your site – especially on the home page to attract attention. Ensure individuals/businesses visiting your site sign up in order to qualify to win a drawing or receive a discount, so that you can add them to your database. You can also add products and/or services to sell online. If done correctly, this adds sales and reduces the time necessary to locate these sales. These are typically bonus sales above and beyond anything you would normally sell since they are from a different ‘group’ of people.

–Kat Out

Want help figuring out the best ways to take your business to the next level? Contact Katrina and find out how she can help you or go to her website and at least get her Free Report at http://www.getfreemarketingtips.com/!

© Copyright 2008 K. Sawa MarketingWANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Tips, Free Audio & Free Report online at www.JumpStartYourMarketing.com!

Why do we always insist on doing it all?

I can’t tell you how many clients and other business owners I see every month who continue to believe that THEY have to DO IT ALL.

I learned this lesson a couple years ago. When I hired my first assistant I thought I had to hire “an employee” so I got the insurance, worker’s comp, payroll service and put an ad out.

I didn’t even know what I could pay or for how many hours mind you at this time, I just knew in order to get more successful and get more business quicker – I needed someone to help me do the things that were slowing me down.

So I found my first “employee”, paid the payroll, taxes, etc. It was all relatively easy.

Unfortunately that employee ran his course and I soon needed someone with additional talents and skills. So I (being the connector that I am) found that employee another job with a client of mine and hired a different employee for myself with added skills that I needed to get me to my next step.

That second employee was so good in fact that she got hired out from under me to work full time in a great job. I wished her well because it was ideal for her but then I was stuck again and back on the hamster wheel, doing it all myself.

I was introduced to a temp agency who could have someone come and work in my home or from their home if need be for certain projects. I hired someone from the temp agency who worked out very well. She had another small business of her own and she did other work for other professionals as well. She brought many ideas to the table for me and challenged me to work more ON my business and let her work IN it. She took on client projects and research projects plus other things that I really didn’t need to be doing. I in turn was able to network more, follow up more and got a lot more new clients and referrals after this.

After this temp gal ran her course I was so used to someone working “virtually” for me, from her home or from mine depending on the day or project that I wasn’t sure I wanted someone to come back into my home office space again. This is when I learned about Virtual Assistants – what a concept! They do my work from their home and it gets done efficiently and successfully.

I now have 3 Virtual Assistants and looking to hire one more. One who does all my bookkeeping, manages my shopping cart sales and my QuickBooks, one who does all my data entry for all the business cards I collect out networking and they also do any mailers that need to go out to my list. The third VA is my right hand gal – she does everything I can think of. Anything that comes across my desk that needs to be signed up for, looked into, opportunities that need investigating plus she handles my whole membership program (Marketing Mentor Program) – new sign ups, cancellations, email blasts, website updates and so much more! I couldn’t think about doing this alone anymore and I am no longer on the hamster wheel!!

I realize it’s hard to figure out how and what to outsource at first because you think you are the only one that can do certain things.

But I can tell you – every single client I consult with in my 1-On-1 Marketing Planning Meeting or any call or consult really – I urge and recommend outsourcing 1-8 things! There is always a way – you sometimes just need to be SHOWN the way.

Once you do this you will be able to step off that hamster wheel more often than not and you will have so much more free time to do the things that you LOVE TO DO, be with the clients you LOVE working with, be able to develop new products and services and figure out ways to leverage your time and expertise to make you more M.O.N.E.Y. with less effort and less time.

Isn’t that the goal?

Let me help you figure out how to get off that hamster wheel and get more clients and experience more success faster – let’s do it now!

–Kat Out

© Copyright 2008 K. Sawa MarketingWANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Tips, Free Audio & Free Report online at www.JumpStartYourMarketing.com!

I will be interviewed by Rick Cooper, The Sales Results Expert, who hosts the show. Click here to learn more and set a reminder. There is NO COST to listen in!

Tune in on June 18th for Attracting Ideal Clients, aired on BlogTalkRadio.

Attracting Ideal ClientsRadio Show on BlogTalkRadio

June 18th (Episode 9) – 3pm Pacific / 5pm Central / 6pm Eastern

Topic: Kick your Business into High Gear

Tune in every Wednesday at 3pm Pacific Time:http://www.blogtalkradio.com/thepdapro Listen online (live or archived) or call (646) 478-4558 and ask a question during the show.

Set a Reminder for the Show Now:http://www.blogtalkradio.com/thepdapro/2008/06/18/Kick-your-Business-into-High-Gear

–Kat Out

I realize that when you first started your business you may not have thought about EVERYTHING that would be involved with running a successful business, right?

You had a passion and interest in a particular product or service that you could offer and that you believed others would want. But there’s a LOT more to running a successful business than what meets the eye.

Here are some very common mistakes I see my clients and others I meet making every month in their businesses. The ones who end up being successful are the ones who REALIZE this and take steps to FIX their issues.

What mistakes are YOU making?

1. Not marketing to everyone you know
2. Not having a consistent follow up marketing system
3. Being afraid of networking and not learning how to overcome it
4. Thinking if they build it, they will come
5. Cutting back on marketing first when times are tough
6. Lack of understanding of what types of marketing will work for their business and what won’t
7. Planning too much and not DOING anything
8. Giving up too soon
9. Not estimating enough start up costs and expenditures
10. Letting their own opinions about marketing get in the way of what they decide to do to market their business
11. Thinking they can do it all themselves and need to
12. Not asking for help
13. Spending too much time on things that are not making them money
14. Not getting professional help from the start with certain aspects of their business
15. Compromising quality and professionalism to save money
16. Not really knowing and understanding their target market
17. Not knowing their competition or following them too closely without knowing if what they’re doing is working or not
18. Making decisions in their marketing based on what types of marketing THEY like or don’t like to be targeted with
19. Not continually learning about new techniques and practices
20. Not keeping up with technology to better build your business
21. Thinking that marketing = expensive

What are YOU going to do about the ones you identify with?
I hope this gives you some things to think about. Remember, to get a plan in order so you DON’T end up making these common mistakes and to get a more specific and targeted approach to your marketing and business growth I’m happy to sit down with you in a 1-on-1 Planning Meeting. I recently changed the format of these meetings by the way, now you get 3 meetings, each 2 weeks apart from each other so you can better implement the strategies we discuss – all for one price! Go to
www.1on1PlanningMeeting.com to find out more.

Do you have a question you want an answer to??

Submit it online to me right now!

© Copyright 2008 K. Sawa Marketing

–Kat Out !

I know for some of you ‘control freaks’ out there this one’s gonna be tough for you. But read on! You might find how EASY this can be, really.

When I finally gave in to delegating from my extremely ‘do-it-myself’ mentality at first I admit it was a bit hard. I was always double checking things and everyone around me to make sure they were doing it ‘right’. I probably drove my first VA (Virtual Assistant) absolutely NUTS!

However my coach at the time, Ali Brown, kept showing me how important it was to become really successful in my business, and to make a six or seven figure income, that I needed to surround myself with experts and a support team of people who could take on all the things in my business (and my life!) that:

  • I didn’t like to do
  • I didn’t want to do
  • I didn’t know how to do or
  • That someone could do BETTER AND FASTER than me!

So, one day I put together a list of things like this and to my surprise the list was quite long! It was kind of a ‘wish list’ so to speak that if I could wish for someone else to do these things, then it would free me up to do the things I LOVE TO DO which is brainstorm and consult with clients on new ideas they can implement to get them more business!

Plus I had a TON OF IDEAS to implement in my own business too – but there was never enough time in the day/week to get to ANY of them! This bummed me out. I knew that it would take me years to implement all the great ideas I had if I continued to do it all myself.

I just saw an article that Ali Brown wrote (and I’m not including it here but I’m giving her credit for this part!), she’s an expert at this delegation and virtual team building stuff, and she mentions there are 5 things you MUST DO to overcome being a CONTROL FREAK:

— First, you have to change your MINDSET
— Second, you have to know WHAT’S MORE IMPORTANT
— Third, you have to hire the RIGHT PEOPLE
— Fourth, you have to have SYSTEMS
— Fifth, you have to have TRUST

Here is my main list of tasks that I typically will delegate to a VA, copywriter, web designer or some other support team member of mine – it’s fabulous – you should try it!

  • Bookkeeping: tracking expenses, sales and tax records
  • Internet research to get me better SEO, more traffic, etc.
  • Article Marketing all my current articles, shuffling them around, refreshing them
  • Maintaining my customer mailing lists on an easy to use database
  • Creating extra pages on my website as needed
  • Handling recordings of teleclasses, burning CD’s, mailings, etc.
  • Handling bounced emials from Constant Contact, updating with new
  • Formatting e-books and other online products
  • Designing PowerPoint presentations
  • Sending out ebirthday greetings to clients
  • Handwriting follow up notes and mailing out postcards
  • Data entry of all new contacts
  • Transcribing teleclasses
  • Posting on blogs, forums and social/biz networking sites
  • Developing my Networking Calendar every month
  • Managing my shopping cart account and merchant account as needed
  • Creating Google Alerts
  • Proofreading
  • Updating my YouTube page, videos and adding technology to my website
  • Submitting press releases online or locally

So, what’s on your plate that you shouldn’t be doing, hate doing or aren’t really that good at doing that you should DELEGATE???

  • And don’t forget about the personal tasks too like housekeeping, landscaping/mowing, shopping, cooking, making travel plans, errand running, etc. – you can pay someone to do ALL OF THIS you know?
  • Ask yourself “What is YOUR time worth?” and free it up to do BIGGER AND BETTER THINGS!

I do know many Virtual Assistants personally and know who is taking on new clients that I could refer so if you email me back I’m happy to give you a personal referral!

Otherwise there are a few places online you can submit a request (be very specific on what you need them to do!) to hire or interview a VA, such as AssistU.com an online VA directory.

For more information on HOW to build your Virtual Team you can do a 1-on-1 Planning Meeting with me and we’ll cover that and sooooo much more OR you can check out a friend of mine, Melanie Benson Strick‘s Virtual Team Building Tele-Bootcamp! She’s got a great program specifically for this!

– Katrina Out !

What is your time worth?

What is your time worth?

Are you an expert in marketing or are you an expert in your business?

Leave the marketing up to professionals who have the resources and experience to efficiently evaluate your situation and make educated recommendations.

  • In your JumpStart Your Marketing 1-On-1 Planning Meeting Katrina will consult and advise you on developing any of the following marketing tasks effectively and with greater ease and in less time than you can most likely do them yourself. She will help you determine which of these or other objectives would be productive for you to implement in your business.
  • We specialize in working with the Solopreneur (individual consultant, coach or entrepreneur) as well as Independent Sales Associates who are responsible for marketing themselves.
  • We work fast and furiously to capture the most important marketing tasks and strategies into an Action Plan that you can implement NOW (with our help if need be).

Let’s get moving and get an action plan together for you so you can take your business to the next level!! Go to http://www.1on1planningmeeting.com/ now!!