This is a question I get asked a lot, “how do you decide what format to do for your group program, event or other paid leveraged training?”

In my last article I shared the first four of 10 options and things you may want to consider when deciding which types of business models to develop. There are a lot that do not sell well and others that sell easily but many people aren’t that familiar with. So what do you do if you’re trying to add another revenue stream to your business or attempting to stop working so hard just working one-on-one?

Make sure you read Part 1 of this article located on this site first, then read this one is my suggestion or you’ll miss certain things to consider.

 

Watch a quick video message from me about a BIG REALIZATION I had recently that made me want to SIMPLIFY!  —->>>>

CLICK HERE NOW!

 

Here are the other six of 10 options and things to consider when structuring your next leveraged program, product, service or event in case you haven’t thought them all through:

    • One-on-One or All Group?
      • If you’re new to doing group programs and offerings then you might feel like it’s going to be hard to deliver enough value to a group since you’ve only worked previously in one-on-one situations. Consider for the first time out, giving one or two one-on-one sessions with you then as a bonus. You’ll feel more comfortable, you’ll drive up the actual value of the program too in the process.
    • Pay in Full or Payment Plans?
      • Always offer a payment plan but don’t make it seem like it’s a monthly fee for a set program or they may think they can cancel in the middle. Also it’s a good idea to offer extra incentives for people to pay in full so that you can collect the entire fees up front and you don’t have to act as the bank. But I see more payment plan payments than pay in full clients so I do highly recommend offering them.
    • Memberships
      • Typically you see membership options in place for associations or organizations you may belong to professionally or personally. There are also entrepreneurs who offer a membership as a way to get residual income. It’s a never-ending recurring payment plan for a service that is ongoing. Usually you’ll see this in a range of pricing from $9.99/mo to $99/mo. Every once in a while you’ll see a membership that is a few hundreds of dollars each month but that will usually include a coaching option or event, retreat, etc. The problem with most memberships is that it’s not that easy to fill one or keep people in it for very long so you will always be marketing to fill this type of program. I still like this as a business model but I don’t recommend clients focus on this as their main source of income if it’s at a lower fee.
    • Masterminds
      • A true mastermind from the Napolean Hill days means a group and collaboration of minds. I’ve been a part of a few different mastermind programs in my journey as an entrepreneur, some high priced, low access, some high access, low price and some no cost and flakey. In my mind, a good format for a mastermind is a well-priced annual program with some training and high access. The reason people join a mastermind is to brainstorm with others, get good advice about a subject, topic or from a specific person and to be a part of a community in the process so they have people to hold them accountable. It’s hard to do all that for free or low cost. I believe entrepreneurs who charge very little for their time and call their program a mastermind or don’t charge at all, are undervaluing themselves.
    • Live Events or VIP Days?
      • I could write a book about live events and how to do them, plan for them, market them and price them. I’ve learned a lot and in the beginning I learned a $100,000 lesson that I don’t want you to have to learn as well. All I can say is that when you want to do more than a 1-4 hour seminar, and stretch yourself to a 2, 3 or 4 day event or retreat that you recruit a mentor who’s done it before and can tell you what to do and not to do. VIP days however are easy peasy. Pick a price, what you want to charge for a day with you either in person or virtually is fine, and post it on your website and start talking about it. You’ll never sell a VIP day if you don’t have one to offer right?
    • Licensing or Certification?
      • There is a fine line between licensing and certification programs. I am definitely not the expert on these types of leveraged offerings however what I do know is this…if you have a specific process or system that you teach now to your clients that could be taught by others and those others could start their own business teaching your system or process or teach it under you, then you may want to look into these. There is a bit of legwork to do to prepare to sell your content in this way but it could pay off tremendously with the right plan.

Now that you have structured and developed your new leveraged program, product or service what’s the best way to sell it you may ask?

Great question and the answer is any and every way that you can.

You may think that if you write a stellar sales page for the program and post it on your website that it will sell like hotcakes but that couldn’t be farther from the truth. You have to market that page, your program and if it costs more than $500 to invest in the program or offering then you most likely will have to have a phone conversation with each prospect before they’ll be willing to invest in it.

You can sell it from speaking gigs, the stage, teleclasses, webinars, one-on-one consultations, phone call follow up, video and more! Know that it could take a lot more people than you think to talk with in order to sell them, especially if what you’re offering costs more than $2000.

If you want someone to talk this out with you to help you figure out which options are best for you and your business specifically, then I’d love to either talk with you in a Free One-Time Coaching Call, find out about that here OR I could work with you on this and many other aspects of your business and marketing at my next Jumpstart Your Marketing & Sales Summit. We review and work on business models such as this thoroughly at this event which you can find out more about at www.LiveBigEvents.com.

Either way, here’s to creating and enjoying your happiest life ever with a business doing what you love!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

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This is a question I get asked a lot, “how do you decide what format to do for your group program, event or other paid leveraged training?”

After all, there are so many options right? You may have seen some or even been a part of others. Some you may like as an attendee, others you may not have appreciated the format or structure of however.

What I’d first like to remind you of is NOT to make decisions for what you’ll provide or offer your prospects and clients based on what YOU like or don’t like. We don’t want to do that in our marketing decisions or the development of our offerings.

Instead, we want to design programs, leveraged offerings and events in a way that our ideal client would want to experience them. Your ideal client may have a different learning style than you.

Watch a quick video message from me about systems, leveraged offerings and more in your business,

CLICK HERE NOW!

 

Here are the first 4 of 10 options and things to consider when structuring your next leveraged program, product, service or event in case you haven’t thought them all through:

  • Online or In Person?
    • If you want to hold an event and you’ve never had one before, I urge you to get some help doing one in person because there are a lot of things you can do wrong the first time out and a lot of money you could spend on it that isn’t necessary if you’re not careful or you don’t know what you don’t know. I won’t discourage you from doing a live training, workshop or retreat however I’d recommend doing a virtual or over the phone/online group training FIRST to get the hang of it, the marketing and see how it sells.
  • Interactive or Training?
    • Depending on your ideal clients and prospects, some may need or want to have at least some sort of access to you during the process. You may want to consider at least offering some type of open Q&A time or online question/answer opportunity. I know my clients need to be able to talk with me about the things they’re doing in their business, it’s just faster than trying to figure it out on their own or just taking general direction and training so I offer both on typically all of my group trainings.
  • Stop/Start, Specific Dates or Ongoing?
    • This is a huge thing to decide before you launch a new program, will it be a month-to-month type membership fee and program where someone can jump into it anytime or will it have a set start and stop date where they’ll miss out on content if they miss a call or meeting? It’s important to decide this early on in your promotion period so you know how far out to start selling. If you can sell it anytime, then you have nothing to worry about but if you want it to start on a particular date then you need to give yourself enough time to market it effectively to get the number of people you want.
  • Resources, Forum, Q&A?
    • What other things do you include in your program? As I mentioned before, the learning style is important to consider here, if someone is a more introverted person, they may be ok going through content on their own but if not, you may want to include a place online where they can communicate with you and other participants like in a community forum. Keep in mind that you don’t have control over anything you do or post on Facebook, so it’s not the best option to use for your paid program communities but for now, it’s still a good option.

Next week I’ll cover Part 2 and the other 6 options to structuring your leveraged programs plus how to best sell them.

Meanwhile, if you want someone to talk this out with you to help you figure out which options are best for you and your business specifically, then I’d love to either talk with you in a One-Time Coaching Call, find out about that and all the “extra bonuses you’d get” here OR I could work with you on this and many other aspects of your business and marketing at my next Jumpstart Your Marketing & Sales Summit. We review and work on business models such as this thoroughly at this event which you can find out more about at www.LiveBigEvents.com.

Either way, here’s to creating and enjoying your happiest life ever with a business doing what you love!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

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I’m really having fun with creating new videos this month – have you seen them all? They are ALL different, don’t miss one, you never know what quick tidbit of information you’re going to gleem from one of these videos.

I’ve been doing a lot of mini planning meetings this week from a promotion that I had going and it’s fun, hearing what people want to accomplish and then give them ideas and strategies to even go bigger than what they’d thought! I love this stuff!
PS there are 2 fun live events this month in Sacramento….one with the Women Speakers Association and one with my good friend Kathleen Ronald who is coming up from LA to do a 1/2 day workshop with me for YOU! Click on over to my blog for a list of those events and others.

Watch today’s video (CLICK HERE) all about how to embrace your inner planning diva…yes you can. I know planning is not always the fun and sexy stuff in our business but if you think about it, this is when you get to be creative and think really BIG! It’s fun, watch my video and get some ideas for yourself this coming year.

I’m excited about talking with any of you who want to find out about my 2014 Live Big Mastermind group….go watch the video about this Freshly REVISED annual transformational program that can totally change your life!

Click here to find out more –>> www.LiveBigMastermind.com 

Fill out the quick form on that page and I’ll be in touch to talk with you soon…meanwhile I’m off to speak at the eWomenNetwork in Colorado Springs tomorrow and Friday – pray for me that it doesn’t snow! This California girl isn’t a big fan of snow! 😉

 

 

 

Katrina Sawa

The Jumpstart Your Biz Coach

916-872-4000

info@jumpstartyourmarketing.com

P.S. Been thinking about working with me but haven’t taken that leap yet or inquired yet about how that would work?

Seriously consider talking with me about the NEW Live Big Mastermind….I’ve made quite a few changes to the program for this coming year and can’t wait to work with a great group of highly motivated entrepreneurs (this program will be my MAIN focus in 2014, you won’t see a lot of other virtual programs or free events anymore….take a look!).

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Hi there, It’s Katrina Sawa here with a quick event update video for you and a couple other thoughts!

I’m so excited it’s fall time; it’s one of my favorite times of year! I love the colors, the smells (cinnamon, pumpkin spice), the coffee creamer flavors and even the pumpkin patches and fun stuff to do outdoors. Check out this fun picture of my honey’s daughter Riley playing at the pumpkin patch this weekend!

I’m also excited because I’m in the midst of planning all sorts of fun NEW live events, changes to my Live Big Mastermind, products and more for next year! I used to really despise and avoid planning in my business but now it’s so fun because I can get creative, think big, find ways to collaborate with others, serve more people and even see how much revenue could potentially be made too if I implement with consistency and speed (two very important characteristics of successful entrepreneurs!).

I have so much going on I wanted to list it all for you on this page but I also created a fun and quick video of most of it with urls of where to go to for what, more description of stuff, etc. for those of you who are more visual.

 

 

For more free info on business and marketing go to http://www.JumpstartYourMarketing.com/freegifts.

PLUS I’m excited about talking with any of you who want to find out about my 2014 Live Big Mastermind group….go watch the video about this Freshly REVISED annual transformational program that can totally change your life!

Click here –>> www.LiveBigMastermind.com  

 

Upcoming Events, Calls, Live Seminars, Webinars & Where to See Kat Speak!

 

Oct 15, 11 am PSTKat’s Jumpstart Your Business NOW Radio Show – Info about guests, to call in live or to become a guest yourself – CLICK HERE!

 

Oct 15 – 25 – Kat is one of the featured guest experts on theLaunch Your Expertise – simple strategies to leverage your expertise.” Telesummit. This interview series spotlights top strategic global marketing and sales experts who reveal their 6 and 7-figure success formulas on a wide variety of list building, marketing, and sales topics to help you stay focused, motivated, and creative. Find out the details and register here now so you don’t miss a single interview, including mine!

 

Oct 18 – Kat is the Guest Speaker at the eWomenNetwork Luncheon in Colorado Springs, CO. Find out how to attend here.

 

Oct 22, 11 am PSTKat’s Jumpstart Your Business NOW Radio Show – Info about guests, to call in live or to become a guest yourself – CLICK HERE!

 

Oct 22, 3 pm PST – Silver Mentor Coaching Program, Training Call on the topic of: Maximizing Your Affiliations for Ongoing Marketing and Leads – Find out how to join and what’s included for $97/mo!

 

Oct 22, 5:30 pm PST – [LIVE EVENT] Kat is co-hosting the Women Speakers Association LIVE Meetup in Sacramento for the first of what will be monthly events in the area. This month’s meeting will be held at the Momo Lounge on J St.; there will be a no host bar and everyone will be able to purchase food too. The goal of this event is to support local speakers and budding speakers with resources, networking, connections and more locally and internationally via the WSA website and benefits. Meetings are currently FREE and include a FREE Associate Membership to the WSA! Please RSVP here now as we do need an accurate head count.

 

Oct 23 – Nov 5 – Kat is one of the featured experts on the Global Movement Makers FREE Telesummit. If you are looking for strategies to catapult your business, please join me and my fellow experts here. Register here now.

Oct 25 – VIP DAY WITH KAT OPENING….Who Wants It? Contact me for info or click here.

 

Oct 29, 11 am PSTKat’s Jumpstart Your Business NOW Radio Show – Info about guests, to call in live or to become a guest yourself – CLICK HERE!

 

Oct 29 – VIP DAY WITH KAT OPENING….Who Wants It? Contact me for info or click here.

 

Oct 31, 10 am PST – Kat is being interviewed on the Business Success CafeRegister now and get FREE Access to ALL October expert speakers in the Cafe!

 

Nov 4, 5:00 – 8:30 pm PST – [LIVE EVENT] Kat is co-hosting a training class on Networking, Follow Up and Marketing Yourself into Becoming a Rockstar in Your Industry or Organization with Kathleen Ronald, The Queen of Business Networking. Only $10 for the content-packed, interactive, class and mixer. Register for Nov. 4 live event here now.

 

Nov 19, 5:30 pm PST – [LIVE EVENT] Kat is co-hosting the Women Speakers Association LIVE Meetup in Sacramento for the first of what will be monthly events in the area. This month’s meeting will be held at the Momo Lounge on J St.; there will be a no host bar and everyone will be able to purchase food too. The goal of this event is to support local speakers and budding speakers with resources, networking, connections and more locally and internationally via the WSA website and benefits. Meetings are currently FREE and include a FREE Associate Membership to the WSA! Please RSVP here now as we do need an accurate head count.

 

SAVE THE DATE [LIVE EVENT] – APRIL 3, 4, 5 IN SACRAMENTO – KAT’S NEXT BIG LIVE SEMINAR ON MARKETING YOUR BIZ!

Talk to you soon!

~ Katrina Sawa

The Jumpstart Your Biz Coach

916-872-4000

katrina@jumpstartyourmarketing.com

 

PS. Comment below – I’d love to hear from you about this topic and talk with you more too about your biz and goals for next year! It’s time to PLAN for 2014!

 

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Hi everyone,

I wanted to start doing some more blog posts, sending more quick video tips, etc. so I hope you enjoy them!

This week’s video tip is all about evolving as an entrepreneur. I’m going through an evolution of my own plus as entrepreneurs it’s important to be open to changing up things every now and again such as your business models, sales processes, marketing and more! Listen in to my message on this to uplevel your business and more.

 

For more free info on business and marketing go to http://www.JumpstartYourMarketing.com/freegifts.

Plus I have a Free Webinar talking about the Secrets to 6 Figure Business Success you can access now or anytime at http://www.KatrinaSawa.com/6FigureWebinar.

 

Talk to you soon!

~ Katrina Sawa

The Jumpstart Your Biz Coach

916-872-4000

katrina@jumpstartyourmarketing.com

 

PS. Comment below – I’d love to hear from you about YOUR Entrepreneur Evolution!

 

 

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Over the last couple years I’ve found out about a whole new business model that’s one of the most ingenious models I’ve seen yet – memberships.

You put up a website, offer a bunch of valuable content on a particular topic and maybe offer monthly information in one form or another as well (spending a couple hours a month …maybe…) and then you market the site and watch people become subscribers and pay you for your information!!

It’s absolutely amazing!!

I know a ton of people doing membership sites and there are a few different types even that I’m probably not even aware of yet because I’m even still learning about them.

I have had one (my Silver Mentor Program) for a couple years now but this is more of what they call a ‘continuity program’, although it is a membership and people pay to be a member. This is a lower level, affordable type of introduction to me so to speak program designed to give members a taste of how I coach and information I can give in order to hopefully move up into other products and services that I offer.

In case you aren’t aware of this program or how it works (it’s why I hold monthly teleclasses – those are for my members), you can read about it and see how something like this could be a good source of income for you too – go to http://www.mentorsignup.com/ (notice I use a special domain name I bought too to send you easier to that one page on my website).

I also have a new Gold Masters Club that just launched this month. This is a more advanced program that’s still really affordable for what you get; you get a lot more 1-on-1 access to me each month in this program. Go check out this program at https://www.jumpstartyourmarketing.com/gold and see if you qualify! (no special domain yet for this one!).

© Copyright 2008 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Tips, Free Audio & Free Report online at https://www.jumpstartyourmarketing.com/

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