Networking is probably the single most critical thing that I’ve ever learned to do well that has impacted my business the most with more clients, more opportunities, more exposure and more fun.

The more people you know, the more referrals and repeat business you will get. The number of people you have in your database is the number of people you have access to market to on a regular basis so your #1 goal in your business should be to build your database and set up a consistent, frequent system for marketing and following up with them.

networkingIf this isn’t your #1 goal, you’re missing out on a ton of sales. If you’re not networking (online and in person in some way), you’re missing out on a ton of sales.
What are you doing to network and meet new people every single month?

Where is your target market ‘hanging out’? Are they stay-at-home moms, who spend a large majority of their time doing things with their children’s school events or sports? Do those places have meetings? Are they homeowners who might attend home shows or community meetings? Are they all realtors? Are you attending their monthly association meetings?

I go where my target market is and I do it often, both locally and nationally. I apply to be a speaker at events and conferences too for more added credibility and opportunity during the event. You can find out about any group and what is available online.

Now, when I’m networking, I remember to ask important questions; asking questions is a HUGE, but important step! Whenever you are nervous or not sure what to say to break the ice, ask a question. When they answer the question, follow it up with another question, and so on and so on ….until you know their whole life story.

This builds trust with the person you are speaking to, when they walk away they think you are the greatest, they like you, they want to do business with you, and they want other people to know you too (e.g., a good referral source). It really does work.

Whatever you do, you don’t want to monopolize the conversation about you, what you do or how great your products or services are; you want to make it about them. In fact the only time I talk about myself is when they ask me questions, which doesn’t always happen by the way.

I want to do business with people that genuinely want to know how I am doing, how my business is doing, or how my dog or kids are doing. I network to build long lasting relationships with people like me who I respect and admire.

Let us try to be better networkers, listeners and truehearted professionals. If we do, the world just might be a better place and we will all gain more business in the end.

Talk to you Again SOON! 

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Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

P.S.S.  Have some other needs? Check out these options for getting that jumpstart…

 


Dream. Design. Profit.When was the last time you gifted yourself time to work on your business? I am excited to be speaking at the Creative Business Summit: Dream. Design. Profit. in Los Angeles, March 24 to 26th!  I’ll be talking about “Maximizing Massive Lead Generation and Follow Up for More Profits”  If you know you need a roadmap to triple your income in 2017, I invite you to join me and host Dr. Minette Riordan for 3 days of dreaming, designing and planning for profit in 2017. Click here to get all the details!

 

 

 

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Do you get tripped up when trying to share what you do?

Many entrepreneurs get confused about how to best answer that question.

how to share what you DoFirst of all, you should make sure you are using the words; the language that makes a difference with your referrals sources and prospective clients.  It’s more than just giving someone your title such as “I’m a business coach”.   I introduced myself in this video as “the JumpStart Your Biz Coach”.  That’s pretty descriptive, right?  People understand that I help entrepreneurs JumpStart their businesses.  I will follow that up with “I help entrepreneurs make more money in their businesses doing what they love so they don’t have to work so hard!”   That’s takes only seconds to say.  I’m using the language that my clients use – my clients want to make more money!

I don’t agree with being too vague when talking to people – it won’t make enough of an impact to help them remember you.  But don’t get on a roll giving people too much of a description of what you do either. You’ll likely lose them while they are trying to follow your description.

Click on the video to hear examples of How to Share What You Do that applies to a variety of entrepreneurs!

Video Biz Tip: How to Share What You Do

I have several products that may interest you at www.jumpstartyourmarketin.com/products. You’ll find some great resources there that will help you with today’s topic as well as follow up after an event.

    Here are 3 ways to engage with me further and get the support and training that you can use to jumpstart your business FAST:

    1. Come talk with me about this and more in a FREE 1on1 session by clicking here: https://jumpstartyourmarketing.com/freecallwithkat/
    2. Go grab some additional FREE Resources online at http://www.KatrinaSawa.com/resources
    3. LIveBigEventsHeader-2016Or attend one of my next live training events in Sacramento, CA – find out more about them here.

     

    Talk you to soon!

     

    Sawa-Katrina-Book-Headshot

    Katrina Sawa

    The Jumpstart Your Biz Coach, Speaker &

    Author of the book, Love Yourself Successful

    916-872-4000

    katrina@jumpstartyourmarketing.com

    “Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What You LOVE!”

    P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

    P.P.S.  Ready to jumpstart your business in a BIG WAY? Join me at one of my live events in 2016 – July or Nov! Go to www.LiveBigEvents.com for dates and info!  

    entrepreneur opportunityDon’t miss my next Jumpstart Your Biz in a Weekend 3 day training here in Sacramento on July 22-24th.  If you need more clients now, need better systems for your lead generation, marketing, follow up and sales processes, need more referrals, speaking gigs, you want to know how to focus on social media, be more effective at networking events, learn how to transform your website – THIS EVENT IS FOR YOU!!   I’m going to share my secrets to help you develop strategies that will  bring you more leads and what’s involved with having a smooth-running, moneymaking system of a business. Get more information and register today at www.JumpstartYourBizinaWeekend.com.

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The top questions from entrepreneurs are “How do I find clients” and “How can I make more money?” 

So how do you do it?  How do you continuously attract and find new clients, build the business that excites you and make more money … all at the same time?

Entrepreneurs get distracted with so many ideas and options that you either do nothing or you do too many things at once but none of them very well.

Don’t be fooled by all the tricks in the internet marketing world out there….if you’re in business and NOT seeing the kind of income you want to make then this is the perfect strategy for you to hone your skills in. I KNOW you’re not doing enough networking, relationship marketing or maximizing it when you do network. No one does….

Networking is STILL THE FASTEST PATH TO CASH for myself and any of my clients who need to generate business quickly.

So what is the fastest way to cash, and what about building relationships?

You need to meet as many people as you can and then keep in touch with them consistently and persistently in order to stay on top of their minds at all times. So, networking is the fastest way to build your list of customers and prospects and even referral sources. There are online networking strategies these days as well as offline, on this webinar we will touch on both.

Where can you start?

1:  Find More Places to Network:  More local events, luncheons, meetings, conferences plus national or regional ones too. I recommend making a habit of attending one larger conference or 2-4 day event every quarter at least. Then monthly locally you can attend anywhere from 1-4 per week in most areas if you look hard enough. All the people you meet may not be exact prospects but you could find a lot of prospects, referral sources, opportunities to be a speaker and many other opportunities you wouldn’t have with less networking. One tip on where to find more networking groups or meetings is to search beyond your local chambers, go to meetup.com and do a search for the keywords that would be of interest to your target market, do a search on Google for groups with your specific focus or even search on Facebook or LInkedin.

2:  Have a Clear Strategy For Working the Room:  To just attend is not good enough, you want to go with a goal of how many people you want to meet, what other goals you can achieve, like how many potential referral sources you want to meet too. Sometimes you also want to become an exhibitor or sponsor of an event, not just an attendee for added exposure and added opportunity to showcase yourself and what you do. One tip for working the room is to ask lots of questions of everyone else and talk more about them than yourself. Asking for everyone’s cards so you can follow up later but even suggesting to them then that you’d love to set up a follow up, get-to-know-ya type of a call.

3:  Make Sure You Always Follow Up Like Crazy: This is where most business owners fall down and don’t actually maximize their time networking in the first place. Most sales will be made on the follow up. Most opportunities for speaking gigs or joint ventures will be made on the follow up. Calling to follow up is the best strategy but you also want to follow up via email and direct mail too. If you really want to make a big impression or get to someone quickly and they’re not responding then go search them out on Facebook or your favorite social media site and send them a message there too. One tip about follow up is to NOT add everyone you meet to your email newsletters or a subscription via email however, that is spamming and not good etiquette. If someone asks for you to send them your info or be added to your list then of course you can oblige. Finally, you want to follow up more than one time in each way, minimum of 2 direct mail attempts, emails and phone calls for best response.

Hopefully that helps you figure out how to fit more networking into your schedule and how to maximize your time too.  Remember, if you’re not that busy in your business and you need clients; your time spent networking could be the biggest bang for your buck and time to build your business quickly. This is why having a strategic business coach can really help you; we don’t let you go crazy implementing the wrong things first, we help you get focused.

For more information on how to jumpstart your marketing, your business or your life, make sure you’re receiving Katrina’s emails, video tips and more. She gives a bunch of free gifts when you check her out online at http://www.JumpstartYourMarketing.com/freegifts and you can even talk with her for free in a jumpstart your business strategy session through that page too.

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