So how are we going to help YOU get more done OR make more money??? Watch this new video AND –>> Read the Most Recent Blog Post about structuring your leveraged offerings!

Check out the NEW video I recorded for you to help you get EXCITED about updating and transforming your business this fall….there is NO time like the present to get more systematized, automated, organized and focused on what you’re doing, how you’re building your list and what you need to do to create more opportunities to serve more people and make more money in the process.

WATCH THE VIDEO HERE NOW –>>>

**********

 

In addition to help more of you “get more done” and “get more leveraged” this fall….. I decided to bring back my very popular Jumpstart Your Business in 90 Days Virtual Bootcamp and we start on September 25th! 

 

So if you’ve been waiting for a good opportunity to work with me, THIS IS IT! This is probably THE MOST AFFORDABLE way to get this type of in depth comprehensive training to start and grow your business as an entrepreneur PLUS you get me the whole time! I’m working live with each person in the program so YOU get what exactly YOU need to jumpstart YOUR business!

 

It’s interactive training and coaching personally with me (only 5 more seats available!). No one who teaches what I do is offering such a program….even if you’re in another program right now, don’t miss out on this one time I’m bringing this back. You can do this one too, I promise, it’s unlike the others and it’s actually what you need to make fast cash.

 

So, go check out what you get in this 90 day small group training program or ask me if you have questions ok? I want to see you build your business as fast as you can so you can start living the life you love sooner than later.

 


Oh and when you’re ready to register, enter PROMO CODE: 1000OFF to get in for 50% OFF but only through this weekend & only for the next 5 people! 
(payment plan available online)

 

Have a great week!

 

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you check out what I do at my 3 1/2 day live training twice a year. The next event is in November but there are a bunch of bonuses and early bird rates when you sign up now at: www.LiveBigEvents.com

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This is a question I get asked a lot, “how do you decide what format to do for your group program, event or other paid leveraged training?”

After all, there are so many options right? You may have seen some or even been a part of others. Some you may like as an attendee, others you may not have appreciated the format or structure of however.

What I’d first like to remind you of is NOT to make decisions for what you’ll provide or offer your prospects and clients based on what YOU like or don’t like. We don’t want to do that in our marketing decisions or the development of our offerings.

Instead, we want to design programs, leveraged offerings and events in a way that our ideal client would want to experience them. Your ideal client may have a different learning style than you.

Watch a quick video message from me about systems, leveraged offerings and more in your business,

CLICK HERE NOW!

 

Here are the first 4 of 10 options and things to consider when structuring your next leveraged program, product, service or event in case you haven’t thought them all through:

  • Online or In Person?
    • If you want to hold an event and you’ve never had one before, I urge you to get some help doing one in person because there are a lot of things you can do wrong the first time out and a lot of money you could spend on it that isn’t necessary if you’re not careful or you don’t know what you don’t know. I won’t discourage you from doing a live training, workshop or retreat however I’d recommend doing a virtual or over the phone/online group training FIRST to get the hang of it, the marketing and see how it sells.
  • Interactive or Training?
    • Depending on your ideal clients and prospects, some may need or want to have at least some sort of access to you during the process. You may want to consider at least offering some type of open Q&A time or online question/answer opportunity. I know my clients need to be able to talk with me about the things they’re doing in their business, it’s just faster than trying to figure it out on their own or just taking general direction and training so I offer both on typically all of my group trainings.
  • Stop/Start, Specific Dates or Ongoing?
    • This is a huge thing to decide before you launch a new program, will it be a month-to-month type membership fee and program where someone can jump into it anytime or will it have a set start and stop date where they’ll miss out on content if they miss a call or meeting? It’s important to decide this early on in your promotion period so you know how far out to start selling. If you can sell it anytime, then you have nothing to worry about but if you want it to start on a particular date then you need to give yourself enough time to market it effectively to get the number of people you want.
  • Resources, Forum, Q&A?
    • What other things do you include in your program? As I mentioned before, the learning style is important to consider here, if someone is a more introverted person, they may be ok going through content on their own but if not, you may want to include a place online where they can communicate with you and other participants like in a community forum. Keep in mind that you don’t have control over anything you do or post on Facebook, so it’s not the best option to use for your paid program communities but for now, it’s still a good option.

Next week I’ll cover Part 2 and the other 6 options to structuring your leveraged programs plus how to best sell them.

Meanwhile, if you want someone to talk this out with you to help you figure out which options are best for you and your business specifically, then I’d love to either talk with you in a One-Time Coaching Call, find out about that and all the “extra bonuses you’d get” here OR I could work with you on this and many other aspects of your business and marketing at my next Jumpstart Your Marketing & Sales Summit. We review and work on business models such as this thoroughly at this event which you can find out more about at www.LiveBigEvents.com.

Either way, here’s to creating and enjoying your happiest life ever with a business doing what you love!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

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Unmask Your Potential – Women’s Empowerment Series One Day Live Event 

Saturday, October 4th all day, Walnut Creek, CA (lunch included) 

  • How would your life be different if you unmasked your full potential for the world to see?
  • What would people notice that they don’t see now?
  • How would YOU see yourself differently?

These are important questions because we’re all in the process of revealing more of our potential to ourselves and to the world.

Join me and 4 other amazing speakers in Walnut Creek this October for this live event to be encouraged, inspired, and empowered to unmask YOUR full potential!

You’ll meet and network with a powerful, supportive community of women who are on a mission to make a difference. And you’ll step more fully into making your dream a reality. It’s going to be a truly transformational day that will leave you feeling refreshed, rejuvenated and empowered to take your life and business to the next level.

You’ll walk away with powerful breakthroughs in 5 BIG areas of your life and business:

Key Area #1 – Unmask Your Potential! – Discover the key to making real and authentic connection with others is “taking off the mask”. Explore a unique and powerful way to look at you, your business and life to keep balanced, while building a forward momentum to carry you towards your full potential.

Key Area #2 – Using Your Brain to Optimize Your Life – Learn cutting-edge techniques you can use to make positive changes in your brains leading to lasting transformations in your thoughts, feelings and actions so you can achieve great business and personal success and joy with ease.

Key Area #3 – Somebody You Need to Know! – Are you so accustomed to presenting what you think the world wants to see that your image in the mirror vaguely resembles somebody that you used to know? It’s time to get acquainted with a whole new YOU!

Key Area #4 – Letting the Real You Emerge – Do you ever wish you could feel a sense of ease about being yourself? It’s easy to get trapped into a false image of perfection that you’re constantly trying to live up to. Yet, your true self is more beautiful than you can possibly imagine, and it’s waiting to be known. Discover three steps you can take to invite it to emerge, and experience the happiness that comes from being your truest self.

Key Area #5 – Take Off Your Mask and Stop Settling (MY NEW TALK!)Do you feel like you’re the best kept secret in your industry…or maybe in your marriage? It’s time to finally take charge of your life and design the business of your dreams! In this talk you will learn ways to LIVE – LOVE – & LEVERAGE! Join us and get ready to take off your mask, stop settling and reveal the real YOU and who you are meant to be to live your happiest life ever!

–>>>  REGISTER HERE TODAY for $39 or upgrade to VIP, either way I hope to see you there for your benefit but also to support me too! Only 20 more seats available I heard so RSVP now! 

Rebecca’s events are always fulfilling, nurturing and informative, I’d love to see you there! I’m presenting a new talk this day too so come support me if you’re in or near the bay area.

REGISTER HERE NOW  OR  WATCH THE VIDEO FOR INFO FIRST.

Have a great week!

 

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you check out what I do at my 3 1/2 day live training twice a year. The next event is in November but there are a bunch of bonuses and early bird rates when you sign up now at: www.LiveBigEvents.com

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Can you believe that on the day Jason and I were so excited for him to finally be done with his radiation and chemo appointments (yesterday)….that immediately following his last treatment, he was in so much pain they rushed him to the ER and found he had blood clots in his lungs! Excuse my language here but What The Frig! 

We are so disappointed mind you that this stupid cancer journey is not yet behind us. I know it will never be behind us with all the regular appointments you have to do following and for the rest of your life but geez already, give him a break.

So, yes, that’s what I’m dealing with this week. So cancel the networking events, cancel my trip to LA next week, it’s more important that I’m here with him. It’s just so disappointing and frustrating. I’m hoping I don’t have to postpone my free webinar I’m giving tomorrow bright and early too as I feel like I’m coming down with a cold. I’m going to see what I feel like when I wake up but if you’ve registered for that, make sure you check your email before 9 am PST! Here’s the page to register however if you haven’t yet done so, it’s going to be good whether I do ittomorrow OR next week, trust me.

I’m sorry to be such a Debbie Downer today on you but you know what one of the nurses said yesterday….just talking out loud to us in the room….she said “Well everybody gets some kind of cancer these days, it’s just so common”. So be prepared. Don’t focus on it of course but get your business ready, and get prepared “just in case” you can’t work at it daily like you are now. Plan for the “What If” and be grateful when nothing happens.

This is why I’m just so passionate about two things….

  1. Helping you make more money in your business while having it more leveraged and systematized so you’re not working so hard AND
  2. Having the love of your life in your life so you can have someone by your side, in good times and in bad. It’s what I’ve been talking about for years now:

Love + Money (+ Health) = Complete Happiness

Please come talk with me if your business is NOT set up well for automated marketing, systematized selling processes, leveraged revenue streams and effective online lead generation. The time is now, do not wait to pass GO, do not wait to collect $200. It doesn’t cost a dime and it will save you (or make you) thousands of dollars in targeted action steps. –>>> www.AskKat.biz

Don’t get sucked in to someone telling you that you should do it this way or that way and having that be the ONLY way you make money or grow your business. ONE way doesn’t work for the majority trust me.

 

I wanted to share a few of my “working remotely” resources and tips – this is a picture of me working at one of Jason’s treatments in the cancer center this week. It’s freezing in there, sweats are in order even though its 100 degrees out!

Working Remotely Resources:

  1. Logmein.com – I love this resource because it allows me to access my desktop from anywhere and any computer. I realize many of you work from your laptop and hence when you travel you take your laptop and your whole business and files with you, that’s great. But for those of you who have a desktop computer at your home/office (I have a big giant Mac), you can’t take that with you when you travel OR in case you have to go back and forth to the hospital or somewhere else and work on a daily basis, it’s nice to be able to access your files from anywhere. I bring my laptop along but then I don’t have to double up all my files or move too much over to my laptop and it stays pretty secure without my entire business on it. It’s like $79/year I believe so not that expensive. 
    • Also as a division of Logmein. they offer a screen share software called join.me. I use this now for my webinars, like the one I’m doing tomorrow. It’s not a “perfect” system for doing webinars but I don’t do that many at this time so it’s good enough. Plus I can use it with clients to show them how to do stuff on social media or their websites, etc. It’s $19/mo.
  2. Carbonite.com – This is the remote data backup system that I use on my desktop to protect my files. I highly recommend you get an online backup system because let’s face it, you won’t manually back up your files as much as you hope to so it’s better to be protected. And for like $59/year it’s a super good deal. It runs while I’m sleeping too so no down time. Here’s the site to go check it out.
  3. Filezilla.com – This is an FTP free software that I use to upload files to my website so that I can just use a link for someone to be able to access them. If you want to have someone be able to download or view a PDF or listen to an MP3 file for example as a freebie you may have offered or as part of a paid product or program, you will most likely want to upload that file to your website so it can be linked. The days of attaching files to an email are long gone, especially if that file is many Megabites large which MP3 files are.
  4. WordPress.org – The .org is different than the .com apparently, I learned this from my website techy team. The .org templates allow you a lot more flexibility, functionality and user friendly layouts with opt in capabilities and so much more. Don’t get sucked in to the free templates, invest in your website, it’s actually YOUR MOST IMPORTANT MARKETING TOOL besides yourself! What I love about my wordpress websites is that I can login from anywhere and update a page or add a post, it’s amazing. 
    • Did you know that I have an entire Website and Techy Services Department in my Company that you can utilize? It’s for that jumpstart you need with your own site or the new site you need but aren’t sure who to have build it for you. We’re the best team on the internet because you get me – sales and marketing strategist and big picture website planning PLUS my extremely knowledgable website and techy specialists. We typically only handle clients sites or ezines, social media work, etc. that we’re already working with but ask me more about it if you’re in the market right now, we might be a very good fit for you!
    • Contact me here about websites and techy work now or SIGN UP for a 60 min Jumpstart Your Website Planning Meeting with me 1on1 and let’s figure out what you need (no obligation to use our services beyond the planning call by the way!).

Have a great week!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

P.P.S. – Because the truth is that most of you need to be doing almost everything I share with you in my videos and newsletters yet you’re ignoring me, hiding your head in the sand, or you just don’t open the emails because you don’t want to know. And frankly this is what’s hurting your business. 

Instead I would rather see you stop working so hard at things that are not working and instead learn what you need to do to jumpstart your business in 90 days and over the next year so that you don’t have to work so hard, you can systematize things you’re doing and even delegate things that you don’t like to do or don’t know how to do but still need to be doing so that more things get done, more prospects get reached, more sales get made and more money goes in your pocket.

But even better than that is the bigger impact you make on more people in this world.

So join me in November and let’s jumpstart your business shall we? 

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Need to make a few business shifts possibly?

One thing I see that is pretty common with the women business owners that I work with is that they don’t always feed their own needs and desires first. I believe this is hurting your business if this is you.

I’ve been guilty of this too at times, no one is perfect. But these days I’m relatively aware of watching out for this on a weekly basis and I urge you to be as well. Because what I know is that if you’re not completely happy in your personal life right now or sometimes, it will affect the success and running of your business.

In addition to feeding your own soul, you also need to be prepared – mentally and physically, for starting, growing and running an efficient, consistent, moneymaking business.

Other things that affect your success and even your profits are:

  • Having people in your life that don’t fully support you – they could discourage you, drain your valuable entrepreneurial energy or worse, bad mouth you and what you’re striving to accomplish.
  • Doubting yourself, your abilities, how much you’re worth, and thinking you’re not good enough – these limiting beliefs most likely stem from a childhood experience but you can shift them now, wherever you are in your life if you decide to.
  • Lack of clarity around what you’re doing from the big picture all the way down to the nitty gritty details of what you need to be doing every single day in your business.
  • Not having a clear plan for your business start up, its growth, generating consistent revenue, expansion ideas, team development and/or management and even time management so you don’t end up doing it all yourself.
  • Lack of accountability – entrepreneurs are typically the creative types and most of us need someone other than ourselves to stay on top of us, our weekly activities, project management and even completion of projects so we stay on task.
  • The know-how – just because you decided to become an entrepreneur or start selling products and services of some kind doesn’t mean you know HOW to do that and HOW to be successful and most importantly profitable. Get the training and insight you need before it’s too late and you have to go back and get a JOB!

So, where do you need to make some shifts? In your personal life, the business or with your own headtrash? Try to evaluate yourself, really sit with these ideas and points and see if something could improve. See if you need to have a conversation with a loved one. See if you need to get together a better plan.

Maybe it’s time to shift!

After all, as entrepreneurs, we always need to be open to evolution, especially evolution of ourselves.

Which types of business shifts do you need?

  • A better support system
  • Increased confidence to charge what you’re worth and get it
  • Clarity around what you’re selling and to whom
  • Focused action plan or marketing plann to bring in the money
  • Accountability plan to stay on track of tasks and the marketing
  • More training around being a more productive and profitable entrepreneur
  • Other?

Don’t undervalue what you really need, list out what’s missing and see where you can make a shift.

To find out more about how you can make these shifts or identify them in the first place, I urge you to come talk with me in a complimentary business strategy session. One thing that makes me different from many other business and marketing coaches is that I pay attention to your other needs and desires and how they all work together to create your happiest life ever. It’s never too early in your business to have a discussion with me, I’ve been known to save people thousands of dollars and months of time with this one call. To sign up now, go to http://www.AskKat.biz and I’ll talk to you soon!

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts  or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts  

P.P.S.  Ready to jumpstart your business in a BIG WAY? Join me at one of my live events in 2016 – Feb, April, July or Nov! www.LiveBigEvents.com 

 

LIveBigEventsHeader-2016

 

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Why do you want to use more freebies and gifts in your marketing?

Because typically it will…

  • Attract new prospects to your list or your website
  • Get prospects interacting with your content, your website, yourself so they can trust and connect with you faster
  • Allow them to experience you on a deeper level to decide if they want to buy from you or take the next step

Here are a few examples of WHAT you could create:

  1. Free Report – talk about or teach the top 3 tips on something, 3 keys, 5 biggest mistakes, anything how-to oriented, all of them are good.
  2. Free Audio – like the one on this page, notice that I am giving you access to a free audio training I did a few years ago and you can do this too. RECORD EVERYTHING YOU DO! You never know when you can use it again, gift it or bonus it in a package. Same types of topics as above.
  3. Free Video or Video Series – Same as above but do it via video. Get yourself on camera to really connect deeper with the audience and your followers, video will make the biggest impact because they can see you. You can use a combination of powerpoint slides, photos, flip charts, music if you want, testimonials and of course yourself; I do recommend putting YOU on the video though for sure at some point.
  4. Free Drawing – for some of my clients such as photographers, salons and spas, network marketers and a few other types of businesses you could run a drawing each month only for new subscribers to your newsletter. They can have the chance to win a gift certificate, free product, special package of some sort or cash even. But make sure it’s NOT just the chance to get a discount on whatever it is that you’re selling, that’s not a “freebie”.
  5. Free Service – for my salon and spa clients often times we offer a free facial or free massage. If you’re in charge of booking the business and providing the service this works, if not and you have your stations rented of course this won’t work unless each therapist or stylist agrees. You just pick one winner each month from new subscribers.

I recorded this call a few years ago and it was part of a training I did to paying clients in one of my previous membership programs. So it’s in depth training content, not just a fluffy teleclass audio where I go into much more detail about all of these ideas and so much more!

—–>>>> Give Me Access to the Free Audio Training Now:  10 Ways to Convert New Prospects Using Freebies 

I wanted to offer this to anyone who is having trouble getting people to initially opt into their website or who needs to attract more people from in person events onto their list.

Freebies allow you to have something to give a new potential prospect so they can experience you another way – either usually in written form, audio or now video is becoming a very popular way to develop a freebie. You can also have a great next step in that free gift that could be paid or somehow will get them to engage further with you if they want to know more.

Most entrepreneurs need more than one freebie or free gift.

You may need many different ways and things you can offer or give to attract different types of prospects, talk about different topics or things they’re looking for and/or give them different ways to experience you – hence the audio, video or report. Some people want to read more, some want to watch, some want to listen. You do want to give people options or you’ll steer away those who aren’t interested in the ONE way you’ve given them.

In this audio I walk through 10 different ways to convert prospects using freebies in your marketing and your business. I also talk about what you could offer as a freebie, I give some examples that could give you ideas. (Oh and by the way….this blog post/audio an example of how to give a freebie!)

Here is the page to go to get free access to this audio training (you will be opting into my emails and newsletters too by the way, but I send a ton of great articles and videos to help you jumpstart your business in many ways, you’ll want this)…

—–>>>> Give Me Access to the Free Audio Training Now:  10 Ways to Convert New Prospects Using Freebies

In addition, this is one thing that I also work a lot with almost every single client who goes through any of my programs, live events or 1on1 coaching. I look at your website very carefully when we talk to find the holes and opportunities not only on your site and how to fix it to be more engaging and conversion friendly but we look at holes and opportunities throughout your entire business, your products/services, pricing, marketing, systems, team and so much more.

I would love to have a conversation with anyone reading this or listening to this freebie audio who knows you have holes and opportunities to fix and take advantage of in your business.

This is for you if you know there’s things missing in your marketing or you have no time to do anything about it and need to know the most efficient systems, processes and strategies to add, tweak, change or implement so that you can create a smoother-running, more profitable business for yourself doing what you love.

If this is you, sign up to talk with me for free now here:  www.AskKat.biz


Or REGISTER TO ATTEND my next Jumpstart Your Marketing & Sales Summit this November! Find out all about this event and why you definitely want to be here at www.LiveBigEvents.com.

This event is more like an in depth training seminar for entrepreneurs who want to learn about everything they need to know to start, grow or jumpstart their business now.

I look forward to helping you jumpstart your business and your life this year!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you check out what I do at my 3 1/2 day live training twice a year. The next event is in November but there are a bunch of bonuses and early bird rates when you sign up now at: www.LiveBigEvents.com!

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I am a Guest on Cheryl J. Moses’ telesummit – Breaking Barriers

Want to learn how to be happier, fearless, and successful?

Do you feel like you’re in a rut? Not sure where to turn or how to get unstuck?

Are you looking for the path to get from where you are to where you want to be?

My friend Cheryl J. Moses has put together this telesummit to give you simple tools to accelerate your business and improve your life. Myself and other top industry experts will share tips and tools on how to live a fulfilled life and increase your cash flow and show you how to be the rock star that you were designed to be!

 

 

I’d love to hear your thoughts on the telesummit in the comments below!

I’ll talk to you soon!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever with lots more LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

 

 

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It’s time to evolve your marketing plan and strategy, especially if you haven’t updated it in a while or if you have no real strategy at all.

Rough Pic of 2014 Conference Screen Shot

Being an entrepreneur in this day and age there is NO getting around being online, being visible, credible, knowledgable and informative. Let’s face it, if you’re not already embracing most social media platforms for whatever reason, it’s time to start paying attention and get interactive online. But it’s more than just “being” on social media, there is a lot more to pay attention to and this can help.

I recently returned from a pretty big social media and digital marketing conference and there were a few key things that I gleaned from this event that I’m going to implement more or pay attention to when updating my marketing strategy (right now, not later, but now) and I thought you may want to know what these updated trends are as well. And the reason I’ve dated them here is because this stuff changes fast so make sure YOU are getting updates like this from your own team or mentors regularly (or connect with me and get mine).

7 Updated Online Marketing Trends – July 2014

  1. Facebook business pages no longer have good reach, they are now set up for more of a pay-to-reach type of opportunity. It used to be, as recent as October 2013, that your posts would get a reach of 10-12% of your total fans. Now, in April of 2014, only 6 months later, Facebook has changed our pages and we’re only seeing an average of 1-2% reach. Why is that? Facebook obviously wanted us to enjoy having this opportunity to reach our fans and followers but now they want to get paid for that. You can’t blame them but WE, the entrepreneur, have to evolve where we’re focusing our efforts in order to continue reaching enough prospects, new leads and customers online. Remember, you want to use Facebook as just a marketing tool, posting and commenting isn’t always what works on these platforms, it’s the actual one-to-one connecting that works, make sure you have a strategy for doing that effectively on social sites to enough people each month.
  2. Almost 5 billion pieces of content are shared daily on Facebook and 500 million tweets are shared each day on Twitter. How interactive are YOU on these sites and others?
  3. 84% of people you’re marketing to trust recommendations from people they know which means you want to build a loyal following with people who will share and refer you. You may also consider that any paid advertising you do could work less due to this fact as well. What are YOU doing to educate and keep in touch with your database each month?
  4. 100 hours of videos are uploaded to YouTube every minute. How much of that is video you produced and are sharing? This is probably one of THE most CRITICAL marketing strategies you want to figure out how to add effectively to your plan this year.
  5. Podcasts are becoming so popular that some of the new car makers are installing podcast players and stations into car radios along side the AM/FM stations. 39 million Americans have listened to a podcast in the last month.
  6. Pic courtesy of The App Chicks http://theappchicks.com/

    Mobile viewers make up more than 40% of all YouTube global watch-time, more than 1 billion videos are uploaded per day. Is YOUR site mobile friendly where someone doesn’t actually have to move the site around to see what’s on it, really mobile friendly not just visible via mobile? There’s a difference. And are you on YouTube with videos and podcasts where your prospects can listen and watch you on the go?

  7. Buyers are 70% of the way to a buying decision BEFORE they agree to talk with you which means you must have a very impressive, credible, functional and action-oriented website and overall online presence. Do you?

Most of all however, for all types of marketing, the goal should be to get them into your mailing and email database so that you can continue to market to them. You’ve got to build relationships with them over time; that’s the most effective way to market to anyone. People will do business with people they like, trust and connect with so make it easy for them to do business with you and refer their friends to you too!

Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

So join me in November and let’s jumpstart your business! Go to www.LiveBigEvents.com for all the details and sign up today!

Here’s to creating and enjoying the business and life of your dreams!


Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
REMINDER: we just moved my entire website to my blog so some of the links and pages may not be working or perfect yet – let me know if you have any problems with pages please so we can fix them – thank you!
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I am a Guest on Abby Gooch’s Online TV Show – Intuition to Income – How to Create Miracles in Your Business by Following Your Intuition   

Intuition to Income Global Summit shows you how to tune into your intuition to build a more lucrative and rewarding business. Intuition is how our souls speak to us. Following your intuition will reveal the right path – for YOU – to achieve greater happiness and fulfillment in your business, while also earning more money. 

Can you have a lucrative business and make a difference? You bet! The Intuition to Income 21-day global summit introduces you to entrepreneurs from around the world who are doing it. Their secret? Listening to their intuition. 

Learning how to listen to, trust and act on your intuitive guidance transforms your life.

As you align with your soul, you feel more connected and “on purpose.” You create better relationships and attract the perfect clients. And you build the right business for you – one that is lucrative and that changes lives.

I know because I’ve done it. And I’d love to share what I’ve learned. You can get details and sign up for this complimentary program here:

 

 

I’d love to hear your thoughts on the Global Summit in the comments below!

I’ll talk to you soon!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever with lots more LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

 

 

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I am a Guest on Patty Farmer’s Radio Show – Networking CEO on June 25th at 8 am Pacific / 10 am Central / 11 am Eastern  

I’m excited to be a guest on my friend Patty Farmer’s radio show, Networking CEO, on Wednesday, June 25th. I’ll be sharing tips and ideas for growing your business, simplying your systems and processes, how love is a critical factor in all that you do, especially in business – and more! Tune in on Wednesday, June 25th with your questions: (760) 539-3271.

 

 

About the show:

NetworkingCEO=Connecting Entrepreneurs Online Learn how to leverage and position yourself to connect with and collaborate with the entreprenuers you need to deliver results not promises!

Patty Farmer, The Networking CEO™, is an award-winning and in-demand marketing professional, social media strategist, professional speaker, radio show host and co-author of two highly acclaimed books: Make Your Connections Count and Success in High Heels.

I’ll talk to you soon!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever with lots more LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

 

 

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