In my business, I am constantly redefining myself, my services and my products in order to stay ahead of or at least keep up with the industry of marketing. If I don’t bring fresh ideas and material to my clients regularly, then someone else will.
Most entrepreneurs are not taking the time to work “on” your business, therefore you tend to struggle and stress out “in” it. Often times saying “I’m too busy” yet what you may be doing isn’t being productive.
As a small business, you have to wear many hats but your sales and marketing hat is the single-most important hat you wear. How much time are you spending wearing that hat?
Here are 3 action steps you can take to work ON your business more so you can be more productive and make more money:
- Schedule 1 day each month as a “Creative” Day – a day you will do nothing but sit and write down all the ideas that come to mind about how you can update or increase your business, who you know that you can work with, how you will promote the products and services you offer, what else you want to do or add to your website, what is the next big thing you want to create or launch?
- Schedule another day each month as an “Implementation” Day – a day you will do nothing but put those ideas into action – updating the text on your websites, writing and distributing press releases or email promotions, planning a workshop, developing marketing materials, reaching out to joint venture partners, etc.
- Schedule weekly time to work “ON” your business – typically I recommend a minimum of 2-10 hours each week to spend on marketing, sales, follow up calls, email marketing, strategizing and delegating. This time is in addition to your in-person networking and your customer appointments. If you’re not very busy now then spend more like 60% of your work-week on these revenue-generating tasks.
Here are a few Revenue Generating Tasks to Spend Time On:
Calling through your database – pick up the phone if you want to make money!
- Record a quick video tip and upload to YouTube, share with social sites too.
- Write a quick blog post and share it out with your social sites or subscribers.
- Request to speak for 3 potential organizations, conferences, meetings or radio shows.
- Get to one to three networking events in person every week.
- Create your own free or paid teleclass, webinar or event for list building or sales.
- Send an email out to your list asking for referrals or to offer a quick sale.
For more information on how to JumpStart your small business with creative ideas on all sorts of proven marketing strategies, developing systems, higher end programs, events and more, grab your free business-building gifts online at www.KatrinaSawa.com/freegifts or come talk with me in a complimentary business strategy session by clicking here: www.AskKat.biz.
Here’s to creating and enjoying the business and life of your dreams!
“Helping You Get More LOVE In Your Life & MONEY In Your Business!”
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