Have you attended a tradeshow or biz expo and not gotten anything out of it – meaning you didn’t get even one contact that developed into more business or more money?

 

Have you displayed at a tradeshow or biz expo and when it was all over you had nothing to show for it but hundreds or thousands of dollars spent on marketing materials and your time?

 

Do you want to find out how to make more sales and contacts from tradeshows and biz expos whether you’re a vendor, speaker or just an attendee?

Good, then you’re reading the right article…clip-art---tradeshow

My name is Katrina Sawa and I’ve been in sales and marketing positions for almost 30 years of my life. During those various positions, from corporate to small biz to door-to-door sales I had to learn all kinds of sales and marketing techniques in order to either build my list of contacts that I could market to after or make sales right there on the spot!

I see business owners making mistakes every month at events with their exhibitor displays and booths so I put together a checklist of items to bring for those types of events so you’re fully prepared.

Quick Tradeshow Marketing Checklist of Items to Bring for Conferences, Displays and Even Speaking Gigs:

1.    Plenty of business cards, brochures, sales flyers, tip sheets, order forms, etc.

2.    Plastic (or other) holders for biz cards, brochures, flyers, signs to display on the table upright

3.    Promotional giveaways or items and a basket to display them in possibly

4.    Your products, CDs, books and whatever hardcopy items you have for sale

5.    Fish bowl or basket of some sort to collect cards in for a drawing at your booth

6.    Possibly a signup sheet for email list (make sure to collect full contact info, not just name and email though!) or making appointments on the spot

7.    Drawing slips for those without business cards to fill out and enter your drawing with

8.    Some kind of free drawing prize – could be physical gift although you have to get it to the winner, if a big event you may want to offer a digitally delivered or downloadable gift/service.

9.    Risers for your table display to make some things sit higher up on your table, cover w/ colored napkin or material to match

10.    Extra tablecloths, colored napkins and or tooling to match theme or brand

11.    Banner or large sign for behind the table, hanging from draped poles or floor sign for side

12.    Balloons or flowers matching colors to theme or brand

13.    Office supplies: regular pens & large fat pens, extra paper for handwritten signs, regular tape and packing/duck tape, tablecloth clips/holders, paperclips, safety pins, velcro stickers, metal banner hooks, clipboard (s), dice for game, rubber bands, stapler, scissors, post it notes, rope, sharpies to write on super gloss biz cards, name badge holders or nametags

14.    Basket of candy or some edible goodie either with business card attached or not to attract people to your booth.

15.    Portfolio or brag book of your work (if applicable) to show

16.    Laptop, mouse, power cords and flash drives or CDs to showcase video of product/service/event/testimonials in case of no Internet coverage

17.    Radio or music of some sort to attract attention and make your booth more lively.

18.    Sheets or handouts with your bio on it, speaker topics possibly, testimonials, etc. to get to know you better.

19.    Handouts with your list of services and fees or just include on an all encompassing order form

20.    New client packets or whatever someone would need if they engaged in your products/services today – bags for product purchases, folders, bonus gifts, flash drives?

21.    Ice chest with waters, snacks to hide under the table if you can’t get away

22.    Comfortable shoes or couple change of shoes depending on how long you’re there

23.    Phone chargers for charging your phone since you’ll be taking lots of pictures and posting on social media while you’re there, cameras, batteries

24.    FOR SPEAKERS ADD: PowerPoint presentation, printed introduction sheet, projector, clicker

25.    Cash for emergencies, snacks *Find out more tips for tradeshows on Kat’s YouTube page or Blog – all linked on the website!

Here are 2 ACTION STEPS YOU CAN TAKE NOW to get some help with maximizing events:

  1.  Grab my Networking Tradeshow Tool Kit for $57 and develop a better process for more capturing more prospects and following up with those you meet.
  2. Grab a FREE COPY of my Entrepreneurs Success Kit now + 3 other Free Gifts.

 

Here’s to your Success!

Katrina Sawa

Your Love & Money Mentor, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

Katrina@jumpstartyourmarketing.com

“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you take a moment and sign up to come talk with me – it’s free and you WILL get clarity, I promise. Go here now to sign up:  www.AskKat.biz!

 

 

 

 

 

 

 

 

 

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Are you frustrated with your email newsletter open rates?

Ever thought about giving your list an ultimatum?email marketing

Like “Read me or delete me!”

I have. In fact I almost did it this week!

Email is supposed to be the most effective way to share with your subscribers, customers and prospects BUT everyone is on too many lists these days, including you probably, and we barely see probably 20% of what comes in.

It’s true, email is very effective for those who read them BUT it’s very ineffective for those who aren’t even seeing all the great stuff you have to offer and that’s a shame.

So, what do you do as a passionate business owner trying to inspire thousands of people with your gifts and talents?

You see, it’s critical these days that you do more than email or social media to market to clients and prospects.

Many business owners though try not to spend money to attain new leads so this is all they do. But you’re still not seeing big monetary results.

There are a lot of things you can do that are free or very low cost to market your business but you just may not know what those are.

 

Email marketing however cannot be the only thing you do to keep in touch with your list, clients or prospects.

You’ve got to find a way to get more contact information for your prospects, like phone number and mailing address.

In this digital age you want to stand out and be different and really the best way to do that is to just pick up the phone and send a few mailings. Seriously, what has worked for hundreds of years for business-building still works and actually it works better than email.

Now, I mentioned social media here too, and social media can be done if you’re doing the right things online; otherwise you could just be wasting time posting without a clear strategy.

So basically, you need to do all of this plus much more, and on a regular basis too, if you want to see clear, consistent cash flow and customers.

What to do about your email marketing?

Well, here are a few tips to help increase your email open rate as best you can:

1.    Brainstorm on some really enticing and attention getting subject lines – this is a big part of why people aren’t opening.
2.    Deliver really good content – articles, tips, videos, audios and more.
3.    Get personal with your list – the more they know about you, the more likely they’ll want to see what’s up with you each time you email.
4.    And of course, make sure you have permission to email them in the first place – don’t be a spammer. (If you aren’t sure of the laws, educate yourself!)

Keep in touch with your prospects, clients and your entire database regularly in many different ways for best success.

Reach out for training if you aren’t sure what to do or if you’re afraid you just don’t know enough about marketing. Marketing and sales are the two single most important things to keep sharpening your saw about in order to really grow your business.

Maybe you know a lot of the WHAT to do in your marketing, sales and your business…. but what’s missing is the HOW. Join me at my next Jumpstart Your Marketing & Sales Summit. It will be the most comprehensive and content-rich seminar, conference or workshop you will ever attend. Come learn how to MAKE BIG money in your business by learning what to do and how to do it!

Make sure you leave a comment below on today’s blog or contact me if you have any questions!

Here’s to creating and enjoying your happiest life ever with a business doing what you love, Cheers!

 

Katrina Sawa
Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
Katrina@jumpstartyourmarketing.com

“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts 

 

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you take a moment and sign up to come talk with me – it’s free and you WILL get clarity, I promise. Go here now to sign up:  www.AskKat.biz!

 

 

 

 

 

 

 

 

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Many entrepreneurs waste too much of their valuable time doing the wrong things on Social Media.  No matter what business or industry you’re in, you need to learn HOW to spend your time effectively when you are marketing using social media.  You need to do the right things that will allow you to get paying customers, right?

Does this sound like you?  You have taken some classes or trainings on how to manage your social media, but you’re still not doing things well enough to see RESULTS!  Many entrepreneurs share this frustration – you are not alone.

Product_Training image Social media 101Join award-winning, ‘kick you in the butt’ business coach Katrina Sawa for a special tele-training called Social Media 101.  Katrina normally shares this type of in-depth, training at her bi-annual live events or in her Live Big Mastermind program!  But in this 75 minute webinar training, Katrina will walk you through ONE of the BIGGEST marketing strategies to catapult your business IF YOU DO IT WELL… SOCIAL MEDIA MARKETING!

In this webinar, you’ll learn how to spend your time in social media to see an increase in profits, learn how to manage your social media sites, and so much more!

Click here to Register now for just $49 and you’ll get immediate access to this social media webinar training!


Let me help you be more productive and make more money using Social Media Marketing.

To Your Success!

 

Sawa-Katrina-Book-Headshot

 

 

 

 

 

Katrina Sawa  
The JumpStart Your Biz Coach
(916) 872-4000
info@jumpstartyourmarketing.com

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It’s Time to Update Your Email Marketing Strategy

For Better Results!!

Times have changed and email marketing is NOT working as well as it used to. With social media, many of your followers and contacts want to hear from you in different ways.  You may be doing more on social media but have you lost sight of what’s important in your email marketing?clip-art-email-marketing-co[1]

Whether you’re currently sending an email newsletter in your business or if you haven’t started one yet; I guarantee you’re missing some crucial aspects of it or you’re forgetting to do a few things that could be affecting your open rate, your click through rate and your unsubscribe rate.

With this digital collection, I can help you learn more about how “The Rules of Email Marketing Have Changed”.

What You Will Learn When You Purchase This Digital Product Collection

  • Learn how to structure your email newsletter (ezine) and how to make it simple to get done every month in my 2 part build your own ezine class included,
  • Figure out what tools and functionality you MUST be using in your email marketing strategy so you aren’t considered spamming PLUS so you get the highest open rates,
  • Develop a quick and easy ezine outline so you can make sure yours gets done on time and that you know what to do,
  • Generate a huge content topic list to pull from when writer’s block sets in,
  • Repurpose everything you put in your ezine into other marketing formats such as your blog, Facebook posts, tweets and article marketing websites – this saves you time and allows you to reach entire new audiences with your content,
  • Determine what and when to delegate some of your email marketing in order for you to concentrate on bigger and more important marketing tasks in your business,
  • Make simple changes in your email marketing practices so that you’re attracting the attention from your subscribers that you want but with what they want to see,
  • Develop a simple way to find out how your subscribers want to hear from you moving forward AND what they want to learn from you too!

This is not ONLY for those who haven’t yet started an ezine, but it’s also for those of you if you already have an ezine going in your business. You want to learn how to maximize it, delegate it, automate it, get more sales from it, repurpose the content from it and so much more!

What is Included in this “The Rules of Email Marketing Have Changed” Product Collection:

You find a wealth of information included this collection of Audios, Videos and an eBook.

Effective email marketing is still crucial BUT there are some key strategies and things you must do to get the best results as times have changed and your marketing needs to change with it.

Click here to Get your Digital Collection today and begin focusing on this very important aspect of marketing your business! 

 

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Get 21 Days of Interviews with 24 Wealth Thought Leaders…July 27th – August 16, 2015

Have you reached a plateau in your business or settled for a job that doesn’t make you feel vibrantly alive?

Is your financial situation is always a bit tighter than you’d like?  Do you feel like money problems are holding you back?

AMWS-Header 300x200If you answered yes to these questions, then you need to join me for a FREE event  to see how 24+ experts changed their mindset and changed their life!  You will  discover there’s nothing we did that you can’t do too!

I’m so excited about this Event -– let me tell you why! It’s specifically designed to help you get a FRESH START!

The Art of Mindful Wealth Summit is a FREE 21 day Virtual gathering that Wealth and Abundance Coach, Leisa Peterson, has organized.  This gathering includes 21 days of interviews/conversations from 24 of the most inspiring, enlightening wealth thought-leaders on the planet!!  You’ll learn how they created lives that are flourishing.  You’ll also receive a daily meditation.

Even though you can’t change your past, you can learn from others so you don’t make the same mistakes.  The Art of Mindful Wealth Summit will give you a blueprint for getting more of what you want. Learn to create more mindful wealth in your life! Discover there’s nothing we did that you can’t do too!

I was invited to participate at this Event as an expert and I invite you to register to listen to the entire event! Here’s the link to this exciting FREE EVENT!

Here’s to creating and enjoying your happiest life ever!

Sawa-Katrina-Book-Headshot

 

 

 

 

 

 

 

Katrina Sawa
Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you check out what I do at my 3 day live training twice a year. The next event is in November, we’re in pre-launch so rates are the lowest when you sign up now at: www.LiveBigEvents.com.

Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa
Public Group: www.Facebook.com/groups/JumpstartYourBiz
YouTube: www.YouTube.com/katmarketingexpert
Twitter: @KatrinaSawa

 

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MindMap-Projects

My mind map for this year

In my business, I am constantly redefining myself, my services and my products in order to stay ahead of or at least keep up with the industry of marketing. If I don’t bring fresh ideas and material to my clients regularly, then someone else will.

Most entrepreneurs are not taking the time to work “on” your business, therefore you tend to struggle and stress out “in” it. Often times saying “I’m too busy” yet what you may be doing isn’t being productive.

As a small business, you have to wear many hats but your sales and marketing hat is the single-most important hat you wear. How much time are you spending wearing that hat?

Here are 3 action steps you can take to work ON your business more so you can be more productive and make more money:

  1. Schedule 1 day each month as a “Creative” Day – a day you will do nothing but sit and write down all the ideas that come to mind about how you can update or increase your business, who you know that you can work with, how you will promote the products and services you offer, what else you want to do or add to your website, what is the next big thing you want to create or launch?
  2. Schedule another day each month as an “Implementation” Day – a day you will do nothing but put those ideas into action – updating the text on your websites, writing and distributing press releases or email promotions, planning a workshop, developing marketing materials, reaching out to joint venture partners, etc.
  3. Schedule weekly time to work “ON” your business – typically I recommend a minimum of 2-10 hours each week to spend on marketing, sales, follow up calls, email marketing, strategizing and delegating. This time is in addition to your in-person networking and your customer appointments. If you’re not very busy now then spend more like 60% of your work-week on these revenue-generating tasks.

Here are a few Revenue Generating Tasks to Spend Time On:

  • I love using Google Calendar to plot out my tasks each week!

    I love using Google Calendar to plot out my tasks each weekCalling through your database – pick up the phone if you want to make money!

    Calling through your database – pick up the phone if you want to make money!

  • Record a quick video tip and upload to YouTube, share with social sites too.
  • Write a quick blog post and share it out with your social sites or subscribers.
  • Request to speak for 3 potential organizations, conferences, meetings or radio shows.
  • Get to one to three networking events in person every week.
  • Create your own free or paid teleclass, webinar or event for list building or sales.
  • Send an email out to your list asking for referrals or to offer a quick sale.

For more information on how to JumpStart your small business with creative ideas on all sorts of proven marketing strategies, developing systems, higher end programs, events and more, grab your free business-building gifts online at www.KatrinaSawa.com/freegifts or come talk with me in a complimentary business strategy session by clicking here: www.AskKat.biz.

Here’s to creating and enjoying the business and life of your dreams!

 

Katrina Sawa

Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Helping You Get More LOVE In Your Life & MONEY In Your Business!”
P.S.  Have you seen what I’m offering in my Live Big Mastermind for 2015? If not and you’re searching for a mentor, mastermind group or support this year, I highly recommend you see what the buzz is about at www.LiveBigMastermind.com


Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa
Public Group: www.Facebook.com/groups/JumpstartYourBiz
YouTube: www.YouTube.com/katmarketingexpert
Twitter: @KatrinaSawa

 

 

 

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Are you ready to generate more money in your business than you’ve ever dreamed imaginable?

If so….then you’d better get started speaking!

KatrinaOnStageMy name is Katrina Sawa and I’m known as The Jumpstart Your Biz Coach for a reason….I literally kick my clients and their businesses into high gear because I can see the holes and opportunities a business owner or entrepreneur has right in front of your face when you don’t see it.

Speaking is one of those HUGE OPPORTUNITIES!

If you are NOT already speaking in your business either way, regardless, then you…..

  • May be missing out on thousands of dollars in sales and new clients every single month depending on what you offer/sell.
  • May be lacking the easiest way to build credibility and exposure for yourself and your business
  • Are not helping all the people who are waiting for you to help or serve
  • Are not getting your message out to the masses in a big way
  • Could be playing small
  • Could be hiding from your own insecurities and “head trash”

If you ARE already speaking in your business – for free or for pay then you may be….

  • Missing out on thousands of dollars in sales and new clients due to not effectively closing sales from the stage or the back of the room (or in your follow up – or lack of!)
  • Not capturing all the leads and contact information you could be if you aren’t completely prepared to do so
  • Not speaking enough (are you the best kept secret in your industry?)
  • Missing connections that could be made in person by not having the right marketing materials, networking skills or special offers
  • Not getting repeat invitations due to poorly designed presentations or talks that aren’t content or audience focused
  • Not maximizing each event or presentation due to lack of systems, technology, team or follow up

Not only have I been speaking in business for over 14 years but I also am the Queen of Follow Up – that’s how I built my multiple six-figure business! You have to have systems in the back end before you go off speaking or you’ll lose out on big sales in the follow up process!

katrinasawa-ufjqajpqieudylstiqflduyubmxrhgaz-v2Speaking for FREE, as a marketing strategy in your business, is one of the fastest, easiest, least expensive and most effective marketing strategies that you can do these days.

Speaking for a fee, on the other hand, is a business model. It’s not as easy to get paid to speak as it is to speak for free and then sell in the back of the room or build your list with leads. You can definitely make speaking a paid business model but if you need to jumpstart your business now, get paying clients, get exposure you just need to speak now for free.

Oh and it doesn’t matter what type of business you’re in or what you’re selling – you still need to speak. BUT…you may NOT want to speak specifically about YOUR particular product or service. That will depend on what you do or sell, sometimes we need to get creative with what talks you do to position yourself as the expert you really should be known as.

Types of talks can include:

  • Informational
  • How to training
  • Biggest mistakes and how to avoid them
  • Case study and story-telling
  • Speak to sell

I’ll bet you could create at least two or three of these types of talks right now you just can’t see what’s right in front of your face.

For more information on how to JumpStart your small business by speaking or with creative ideas on all sorts of proven marketing strategies, developing systems, higher end programs, events and more, grab your free business-building gifts online at www.KatrinaSawa.com/freegifts. You can also check out Katrina’s Jumpstart Yourself as a Dynamic Speaker 6 Week Training Course at www.KatrinaSawa.com/coaching/JumpstartSpeaker.

Here’s to creating and enjoying the business and life of your dreams!

 

Katrina Sawa

Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Helping You Get More LOVE In Your Life & MONEY In Your Business!”
P.S.  Have you seen what I’m offering in my Live Big Mastermind for 2015? If not and you’re searching for a mentor, mastermind group or support this year, I highly recommend you see what the buzz is about at www.LiveBigMastermind.com


Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa
Public Group: www.Facebook.com/groups/JumpstartYourBiz
YouTube: www.YouTube.com/katmarketingexpert
Twitter: @KatrinaSawa

 

 

 

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[iframe id=”https://www.youtube.com/embed/de10s47L1GI” align=”right” autoplay=”no”]Many entrepreneurs and speakers I see, are NOT showing up well in their business….I hope you’re not making some of these mistakes too. Showing up could be in person, how you deal with clients, how you interact in a room, when you show up is important also…

Do you show up late or on time?

Do you leave early or are you the last one to leave?

Are you prepared for anything whenever you go somewhere?

Do you dress to impress or look like you just rolled in from the gym?

Watch the video to hear what I mean about SHOWING UP and how you can show up more confident and successfully wherever you go. More people will notice you and be more influenced by you when you do a few simple things to show up so that you’re noticed!

Come talk with me about this and more in a complimentary business strategy session by clicking here: www.AskKat.biz or go grab some free gifts to jumpstart your business and your revenues at www.JumpstartYourMarketing.com/freegifts.

Here’s to creating and enjoying the business and life of your dreams!

 

Katrina Sawa

Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Helping You Get More LOVE In Your Life & MONEY In Your Business!”
P.S.  Have you seen what I’m offering in my Live Big Mastermind for 2015? If not and you’re searching for a mentor, mastermind group or support this year, I highly recommend you see what the buzz is about at www.LiveBigMastermind.com


Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa
Public Group: www.Facebook.com/groups/JumpstartYourBiz
YouTube: www.YouTube.com/katmarketingexpert
Twitter: @KatrinaSawa

 

 

 

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[iframe id=”https://www.youtube.com/embed/XiuRG6htrjI” align=”right”]

Are you finding it difficult to determine each day what to spend your time on so you are the most productive and profitable that you can be? Listen in to this video and get some tips on what I do (13 years in biz, 6 figure biz owner!). 

Come talk with me about prioritizing in YOUR business and more in a complimentary business strategy session by clicking here: http://www.AskKat.biz. Or go get some free resources online at www.KatrinaSawa.com/freegifts and I’ll talk to you soon! ~ Katrina

Find out what’s going on with me too in this week’s video.

VIDEO:  Prioritizing Productive Business Tasks vs. Time Wasters

Katrina Sawa

Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Helping You Get More LOVE In Your Life & MONEY In Your Business!”
P.S.  Have you seen what I’m offering in my Live Big Mastermind for 2015? If not and you’re searching for a mentor, mastermind group or support this year, I highly recommend you see what the buzz is about at www.LiveBigMastermind.com


Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa
Public Group: www.Facebook.com/groups/JumpstartYourBiz
YouTube: www.YouTube.com/katmarketingexpert
Twitter: @KatrinaSawa

 

 

 

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Trying to figure out how to get more balance in your life with your work or business too?

Want to make more time for family, self care and personal time?

It’s all about creating more high end programs, products and services plus leveraging more in your business, automating your marketing and more!

Meet my soon-to-be-step-daughter-Riley where we share more on this personal, yet informative video!

Come talk with me about getting more balance in YOUR life and more in a complimentary business strategy session by clicking here: http://www.AskKat.biz. Or go get some free resources online at www.KatrinaSawa.com/freegifts and I’ll talk to you soon! ~ Katrina

Find out what’s going on with me too in this week’s video.

VIDEO:  Business Balance Tips for Creating Your Happy Life

Katrina Sawa

Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Helping You Get More LOVE In Your Life & MONEY In Your Business!”
P.S.  Have you seen what I’m offering in my Live Big Mastermind for 2015? If not and you’re searching for a mentor, mastermind group or support this year, I highly recommend you see what the buzz is about at www.LiveBigMastermind.com

Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa
Public Group: www.Facebook.com/groups/JumpstartYourBiz
YouTube: www.YouTube.com/katmarketingexpert
Twitter: @KatrinaSawa

 

 

 

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