MindMap-Projects

My mind map for this year

In my business, I am constantly redefining myself, my services and my products in order to stay ahead of or at least keep up with the industry of marketing. If I don’t bring fresh ideas and material to my clients regularly, then someone else will.

Most entrepreneurs are not taking the time to work “on” your business, therefore you tend to struggle and stress out “in” it. Often times saying “I’m too busy” yet what you may be doing isn’t being productive.

As a small business, you have to wear many hats but your sales and marketing hat is the single-most important hat you wear. How much time are you spending wearing that hat?

Here are 3 action steps you can take to work ON your business more so you can be more productive and make more money:

  1. Schedule 1 day each month as a “Creative” Day – a day you will do nothing but sit and write down all the ideas that come to mind about how you can update or increase your business, who you know that you can work with, how you will promote the products and services you offer, what else you want to do or add to your website, what is the next big thing you want to create or launch?
  2. Schedule another day each month as an “Implementation” Day – a day you will do nothing but put those ideas into action – updating the text on your websites, writing and distributing press releases or email promotions, planning a workshop, developing marketing materials, reaching out to joint venture partners, etc.
  3. Schedule weekly time to work “ON” your business – typically I recommend a minimum of 2-10 hours each week to spend on marketing, sales, follow up calls, email marketing, strategizing and delegating. This time is in addition to your in-person networking and your customer appointments. If you’re not very busy now then spend more like 60% of your work-week on these revenue-generating tasks.

Here are a few Revenue Generating Tasks to Spend Time On:

  • I love using Google Calendar to plot out my tasks each week!

    I love using Google Calendar to plot out my tasks each weekCalling through your database – pick up the phone if you want to make money!

    Calling through your database – pick up the phone if you want to make money!

  • Record a quick video tip and upload to YouTube, share with social sites too.
  • Write a quick blog post and share it out with your social sites or subscribers.
  • Request to speak for 3 potential organizations, conferences, meetings or radio shows.
  • Get to one to three networking events in person every week.
  • Create your own free or paid teleclass, webinar or event for list building or sales.
  • Send an email out to your list asking for referrals or to offer a quick sale.

For more information on how to JumpStart your small business with creative ideas on all sorts of proven marketing strategies, developing systems, higher end programs, events and more, grab your free business-building gifts online at www.KatrinaSawa.com/freegifts or come talk with me in a complimentary business strategy session by clicking here: www.AskKat.biz.

Here’s to creating and enjoying the business and life of your dreams!

 

Katrina Sawa

Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Helping You Get More LOVE In Your Life & MONEY In Your Business!”
P.S.  Have you seen what I’m offering in my Live Big Mastermind for 2015? If not and you’re searching for a mentor, mastermind group or support this year, I highly recommend you see what the buzz is about at www.LiveBigMastermind.com


Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa
Public Group: www.Facebook.com/groups/JumpstartYourBiz
YouTube: www.YouTube.com/katmarketingexpert
Twitter: @KatrinaSawa

 

 

 

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Are you ready to generate more money in your business than you’ve ever dreamed imaginable?

If so….then you’d better get started speaking!

KatrinaOnStageMy name is Katrina Sawa and I’m known as The Jumpstart Your Biz Coach for a reason….I literally kick my clients and their businesses into high gear because I can see the holes and opportunities a business owner or entrepreneur has right in front of your face when you don’t see it.

Speaking is one of those HUGE OPPORTUNITIES!

If you are NOT already speaking in your business either way, regardless, then you…..

  • May be missing out on thousands of dollars in sales and new clients every single month depending on what you offer/sell.
  • May be lacking the easiest way to build credibility and exposure for yourself and your business
  • Are not helping all the people who are waiting for you to help or serve
  • Are not getting your message out to the masses in a big way
  • Could be playing small
  • Could be hiding from your own insecurities and “head trash”

If you ARE already speaking in your business – for free or for pay then you may be….

  • Missing out on thousands of dollars in sales and new clients due to not effectively closing sales from the stage or the back of the room (or in your follow up – or lack of!)
  • Not capturing all the leads and contact information you could be if you aren’t completely prepared to do so
  • Not speaking enough (are you the best kept secret in your industry?)
  • Missing connections that could be made in person by not having the right marketing materials, networking skills or special offers
  • Not getting repeat invitations due to poorly designed presentations or talks that aren’t content or audience focused
  • Not maximizing each event or presentation due to lack of systems, technology, team or follow up

Not only have I been speaking in business for over 14 years but I also am the Queen of Follow Up – that’s how I built my multiple six-figure business! You have to have systems in the back end before you go off speaking or you’ll lose out on big sales in the follow up process!

katrinasawa-ufjqajpqieudylstiqflduyubmxrhgaz-v2Speaking for FREE, as a marketing strategy in your business, is one of the fastest, easiest, least expensive and most effective marketing strategies that you can do these days.

Speaking for a fee, on the other hand, is a business model. It’s not as easy to get paid to speak as it is to speak for free and then sell in the back of the room or build your list with leads. You can definitely make speaking a paid business model but if you need to jumpstart your business now, get paying clients, get exposure you just need to speak now for free.

Oh and it doesn’t matter what type of business you’re in or what you’re selling – you still need to speak. BUT…you may NOT want to speak specifically about YOUR particular product or service. That will depend on what you do or sell, sometimes we need to get creative with what talks you do to position yourself as the expert you really should be known as.

Types of talks can include:

  • Informational
  • How to training
  • Biggest mistakes and how to avoid them
  • Case study and story-telling
  • Speak to sell

I’ll bet you could create at least two or three of these types of talks right now you just can’t see what’s right in front of your face.

For more information on how to JumpStart your small business by speaking or with creative ideas on all sorts of proven marketing strategies, developing systems, higher end programs, events and more, grab your free business-building gifts online at www.KatrinaSawa.com/freegifts. You can also check out Katrina’s Jumpstart Yourself as a Dynamic Speaker 6 Week Training Course at www.KatrinaSawa.com/coaching/JumpstartSpeaker.

Here’s to creating and enjoying the business and life of your dreams!

 

Katrina Sawa

Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Helping You Get More LOVE In Your Life & MONEY In Your Business!”
P.S.  Have you seen what I’m offering in my Live Big Mastermind for 2015? If not and you’re searching for a mentor, mastermind group or support this year, I highly recommend you see what the buzz is about at www.LiveBigMastermind.com


Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa
Public Group: www.Facebook.com/groups/JumpstartYourBiz
YouTube: www.YouTube.com/katmarketingexpert
Twitter: @KatrinaSawa

 

 

 

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[iframe id=”https://www.youtube.com/embed/de10s47L1GI” align=”right” autoplay=”no”]Many entrepreneurs and speakers I see, are NOT showing up well in their business….I hope you’re not making some of these mistakes too. Showing up could be in person, how you deal with clients, how you interact in a room, when you show up is important also…

Do you show up late or on time?

Do you leave early or are you the last one to leave?

Are you prepared for anything whenever you go somewhere?

Do you dress to impress or look like you just rolled in from the gym?

Watch the video to hear what I mean about SHOWING UP and how you can show up more confident and successfully wherever you go. More people will notice you and be more influenced by you when you do a few simple things to show up so that you’re noticed!

Come talk with me about this and more in a complimentary business strategy session by clicking here: www.AskKat.biz or go grab some free gifts to jumpstart your business and your revenues at www.JumpstartYourMarketing.com/freegifts.

Here’s to creating and enjoying the business and life of your dreams!

 

Katrina Sawa

Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Helping You Get More LOVE In Your Life & MONEY In Your Business!”
P.S.  Have you seen what I’m offering in my Live Big Mastermind for 2015? If not and you’re searching for a mentor, mastermind group or support this year, I highly recommend you see what the buzz is about at www.LiveBigMastermind.com


Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa
Public Group: www.Facebook.com/groups/JumpstartYourBiz
YouTube: www.YouTube.com/katmarketingexpert
Twitter: @KatrinaSawa

 

 

 

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Are you finding it difficult to determine each day what to spend your time on so you are the most productive and profitable that you can be? Listen in to this video and get some tips on what I do (13 years in biz, 6 figure biz owner!). 

Come talk with me about prioritizing in YOUR business and more in a complimentary business strategy session by clicking here: http://www.AskKat.biz. Or go get some free resources online at www.KatrinaSawa.com/freegifts and I’ll talk to you soon! ~ Katrina

Find out what’s going on with me too in this week’s video.

VIDEO:  Prioritizing Productive Business Tasks vs. Time Wasters

Katrina Sawa

Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Helping You Get More LOVE In Your Life & MONEY In Your Business!”
P.S.  Have you seen what I’m offering in my Live Big Mastermind for 2015? If not and you’re searching for a mentor, mastermind group or support this year, I highly recommend you see what the buzz is about at www.LiveBigMastermind.com


Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa
Public Group: www.Facebook.com/groups/JumpstartYourBiz
YouTube: www.YouTube.com/katmarketingexpert
Twitter: @KatrinaSawa

 

 

 

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Trying to figure out how to get more balance in your life with your work or business too?

Want to make more time for family, self care and personal time?

It’s all about creating more high end programs, products and services plus leveraging more in your business, automating your marketing and more!

Meet my soon-to-be-step-daughter-Riley where we share more on this personal, yet informative video!

Come talk with me about getting more balance in YOUR life and more in a complimentary business strategy session by clicking here: http://www.AskKat.biz. Or go get some free resources online at www.KatrinaSawa.com/freegifts and I’ll talk to you soon! ~ Katrina

Find out what’s going on with me too in this week’s video.

VIDEO:  Business Balance Tips for Creating Your Happy Life

Katrina Sawa

Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Helping You Get More LOVE In Your Life & MONEY In Your Business!”
P.S.  Have you seen what I’m offering in my Live Big Mastermind for 2015? If not and you’re searching for a mentor, mastermind group or support this year, I highly recommend you see what the buzz is about at www.LiveBigMastermind.com

Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa
Public Group: www.Facebook.com/groups/JumpstartYourBiz
YouTube: www.YouTube.com/katmarketingexpert
Twitter: @KatrinaSawa

 

 

 

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What makes you unstoppable?

Have you ever thought of it like that?

I just heard a few stories about being unstoppable at a recent women’s conference…listen in to get some ideas on what may make YOU unstoppable in your business.

  • Do you take consistent action?
  • Do you have big ideas?
  • Do you see big results?
  • Are you seen as an influencer?
  • Are you an expert and it shows?
  • Do you rarely give up?
  • Do you usually find a way to make something happen even if others naysay it?
  • Do you create or help to make positive change in the world in some way?

Someone asked me recently what I like to do for FUN when I’m not working and it’s funny….I LOVE MY WORK and LOVE working with clients or training in person so I never consider that work. I love to do more of that…..BUT if I did have to take a day off (hee hee) I would go wine tasting, go listen to a band somewhere or a country concert. Jason would rather be hiking, mountain biking or by the beach I can tell you, he’s pretty outdoorsy. I’m not a big fan of sweating or getting dirty myself. LOL But we do a good job compromising so each of us is happy. That’s part of what makes me unstoppable I think, is making sure I have both Love and Money in my life for complete happiness!

Find out what’s going on with me too in this week’s video.

VIDEO:  What Makes You Unstoppable? 

 

If you want to transform your life and your business, I would love to invite you to join me at my next Jumpstart Your Marketing & Sales Summit! It’s coming up April 9-11, 2015 here in Sacramento, CA. If you’re not currently registered to attend yet and you know you need to do some things differently this year to grow your business, I really urge you to change your plans, grab a seat and join me.

Everyone who comes is blown away with the amount of real hands-on training and on the spot coaching that we accomplish. It’s worth about 20 times as much as I’m asking for you to invest for what you’re going to get. You can read and watch videos of some of the previous attendees and what they have to say here.

Join me at the next Jumpstart Your Marketing & Sales Summit! This 3-day content packed event will teach you and show you everything you need to create, do, implement and more to help make your business a lot more profitable and even automated so you’re not working so hard to “do it all”. I show you how to systematize so many things in your business, your marketing and your life so that you can reach more prospects faster! This is not a multi-speaker event, it is a true training seminar that I do twice a year. This will be the LAST time I do this event with this format however, new events are on the horizon! So come get your business and marketing plan sorted out for the next 1-3 years! Let’s do this! 

Let’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year!

Katrina Sawa
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com

 

 

 

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What’s keeping you from enjoying the lifestyle you really want? Or from designing a business around doing what you love?

Worry? Stress? Doubt? Money? Time? Others? Mindset?

I believe ANYONE can build the business of their dreams doing what they LOVE.

Most people however, when they set out to start up their own business, just think they can print a business card and design a quick website and have a business make them money. That’s not reality however.

The truth is, it takes time and training to be a business owner. We aren’t all born with the “how to know how to start and run a successful business” gene. We need to learn what to do and how to do it.

Take a nurse for example. If you wanted to become a nurse, you wouldn’t just walk into a hospital in some scrubs you bought for yourself and start poking people with needles right? You’d go to Nursing School for a few years to learn EXACTLY WHAT TO DO and how to do your job.

And even an attorney has to go to Law School. They can’t just walk into a courtroom and start trying a case! That would be against the law plus they’d most likely lose their case since they wouldn’t know what they’re doing right? 

Yet entrepreneurs often think they can walk into their own business and start helping clients or selling their products and services without proper training. Now if you have previous sales and marketing training from another job or school, you could probably get somewhat far making money, you could. But you’ll get stuck somewhere. Most likely it will be in how to run your business  efficiently and how not to be in chaos in the back end.

And for those without any or much sales and marketing training at all but maybe you know the backend systems, processes, financial end of it all, etc. you will most likely not know how to effectively sell or convert enough clients into your services in order to reach your goals.

There is so much to know when you start up your own business that it just makes sense to get help. It’s a lot faster too. Don’t fall into this trap and get stuck wasting your time or money in the wrong places and not seeing results soon.

Here are 5 Steps to Building a Profitable Business Doing What You Love:

1. Define your vision – think really BIG! (the new plan)

2. Choose your model (s) – do what feels right today

  • The Key to Designing Your Business Around the Kind of Lifestyle You Want to Live is…LEVERAGE
  • What can you add: membership model, group program, live event, online classes, teleclasses/webinars, ebooks and products, etc.?

3. Basic business set up – technology, systems, team

  • Get the Help & Training You Need to Develop the Big Picture Plan for Your Business
  • Learn & Create Systems
  • Implement automated processes online for sales, follow up, communication, lead generation, etc.
  • Develop & Prewrite Templates
  • Write templates for follow up and other marketing tasks to delegate or reach more people faster
  • Duplicate & Replace Yourself
  • At home or work – hire someone to clean house or mow the lawn plus add team members

4. Jumpstart your marketing – take massive imperfect action, implement like crazy

  • Get in front of more people, more often and in more ways – massive marketing and lead generation is needed, more than most people think!
  • Make it easier for people to buy – use online technology and your website as the hub of your business but also have Easy Yes Offers in person to make fast cash.
  • Create your interactive, relationship marketing, follow up and sales system so that you can funnel more of the right prospects in at one time, not having to touch them all individually yourself right off the bat.

5. Evolve – reflect, revise & what’s next?

For more information on how to JumpStart your small business with creative ideas and a clear business strategy, find out how to talk with me in a complimentary Strategy Session. Go fill out the questionnaire at www.AskKat.biz.  Let’s plot out YOUR Big Picture Strategy now before it’s too late!  Go grab your 3 free business-building gifts at www.JumpstartYourMarketing.com/freegifts.  

Katrina Sawa
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com

 

 

 

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I want to share more with you about why I’m so passionate about having marketing and business systems. My video below is about Systems for More Profit and Time. 

And if you’re not sure why systems could be such an important thing for YOU wherever you are in your business right now then I want you to seriously ask yourself – WHAT IF?

WHAT IF YOU COULDN’T PHYSICALLY WORK IN YOUR BUSINESS FOR 3-12 MONTHS? WHERE WOULD YOU BE FINANCIALLY? WHERE WOULD YOUR CLIENTS BE? YOUR MARKETING? 

  • What if it was YOU who had to have two total hip replacements right now (out of the blue) like I did in 2013 – January and December that year I was basically out of commission for 3-6 weeks each time.
  • What if it was YOUR fiance or loved one who was just diagnosed with cancer (like Jason and I this last year) and you had to go with him or her to the hospital for 4-6 hours every single weekday for 6-8 weeks in a row?
  • What IF? We just never know what life (or God) has in store for us and no matter how hard we try to prevent this type of stuff (with exercise, healthy eating, good habits, etc.) or block it out of our minds, consciousness, or realm of reality…something could still happen.

Therefore, don’t you think it’s time to TOTALLY LOOK AT YOUR BUSINESS, MARKETING & LIFE and see what could be missing, what could be better organized, systematized, outsourced, automated, deleted or more efficiently running in one way or another?

Please don’t put this off and please don’t think “you’ll do it later”. What IF you don’t end up having time later….  watch the Systems for More Profit & Time Video! 

That’s my rant for today but watch the video for tips on WHAT to SYSTEMATIZE or Transform in your business then come talk with me if you want some help getting it all in place. This is an area I am a master in, I can see how you can transform your business pretty quickly to ensure you can still have money coming in or marketing going out JUST IN CASE.

My Jumpstart Your Marketing & Sales Summit is coming up April 9-11, 2015 here in Sacramento. If you’re not currently registered to attend yet and you know you need to do some things differently this year to grow your business, I really urge you to change your plans, grab a seat and join me.

Everyone who comes is blown away with the amount of real hands-on training and on the spot coaching that we accomplish. It’s worth about 20 times as much as I’m asking for you to invest for what you’re going to get. You can read and watch videos of some of the previous attendees and what they have to say here.

Join me at the next Jumpstart Your Marketing & Sales Summit! This 3-day content packed event will teach you and show you everything you need to create, do, implement and more to help make your business a lot more profitable and even automated so you’re not working so hard to “do it all”. I show you how to systematize so many things in your business, your marketing and your life so that you can reach more prospects faster! This is not a multi-speaker event, it is a true training seminar that I do twice a year. This will be the LAST time I do this event with this format however, new events are on the horizon! So come get your business and marketing plan sorted out for the next 1-3 years! Let’s do this! 

Let’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year!

Katrina Sawa
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com

 

 

 

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What?!? You don’t recall this holiday being on your calendar? 

National Be Heard Day is March 7, and was established by Marketing and Business Strategist Shannon Cherry

She created the holiday to help entrepreneurs – like you – to find their voice, tell their story and be heard by using low-cost marketing tactics to promote their businesses.

National Be Heard Day appears in Chase’s Calendar of Events, has been recognized in New York State and California, and has gotten amazing media coverage including being featured by the Associated Press and Reuters.

But what makes Be Heard Day so wonderful is that each year Shannon gives away free tools to help entrepreneurs to be heard.

And this year, Shannon has opened the floodgates and gotten a handful of other highly-respected marketers to give away additional free tools to help you be heard, including me.

Over the past few years, more than a half million entrepreneurs have gotten free business building gifts during the Be Heard Day celebration.

You get free gifts you can’t get anywhere else from people including Felicia Slattery, Michele PW, Alicia Forest, ME!! and more.

I know. I know. You’re wondering… what’s the catch?

But that’s the great thing.  There’s nothing to buy.

 

Here’s the link to go grab your free gifts from me and a handful of other awesome experts now!!

 

 

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

 

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year.

Go check out what it’s all about and when:  www.LiveBigEvents.com

 

“Katrina is a master at internet marketing. It was Katrina that introduce me to having a business that can be global and mobile. She gave me the tools to launch and build my online empire and create my very first tele-seminar that feature me interviewing top 6 & 7 figure women entrepreneurs including Kat the Kat-alyst herself.  All of this has allowed me to receive and sell $10,000 coaching program within a week. I would not be the entrepreneur I AM today if it weren’t for my coaching session and connection with Katrina. I highly recommend working with her if you are serious about becoming successful and abundantly prosperous in your life.” ~Dorris Burch

 

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Defining your business’ target market is ABSOLUTELY CRITICAL to any small business.  

Your “target customers” are those who are most likely to buy from you. Resist the temptation to be too general in the hopes of getting a larger slice of the market. Try to describe them with as much detail as you can, based on your knowledge of your product or service and how it will benefit them. There are billions of people out there and you only need a very, very small percentage.

Ask yourself some questions to help you define your best target market:

  •  Are your target customers male or female? Figure 75-80% of your target customers would be which? If it’s split, narrow it down another way but more than likely you can narrow down the gender.
  • How old are they? Give an age range of 10-20 years max, otherwise you might have two target markets. Remember, the marketing messages towards different age groups will be quite different most likely depending on your product or service.
  • Where do they live? Is geography a limiting factor for any reason? Can you narrow it down to specific zip codes or counties? The larger the geographical area you choose the more people you will find but the less likely you’ll be able to afford to market to all of them so narrow it down and expand out later. If you can work with anyone anywhere then you’ll want to narrow down your target market another way.
  •  What do they do for a living? You can get a mailing list by industry or profession and specific title for example if you know this. You can also do searches on social media sites these days by industry or profession. Do some searches and find huge pockets of people to connect with.
  •  What does their specific profession say about their lifestyle? Is it very busy with little time to shop? Do they use the Internet for their shopping, researching, news and event information? Would they be commuting more in their car? Do they read publications or listen to certain radio shows or online shows?
  •  How much money do they make? This could be significant if you’re selling relatively expensive services, products or luxury items. Most people can afford a latte. You can’t say the same of custom cars. Narrow this down to a specific range if you can and figure out where the majority of those people are looking, searching or hanging out.
  •  Are there kids in the household? What ages might they be? How many would there likely be? What does this say about their lifestyle – are they carpooling, or soccer parents where they are rarely home? Do they possibly eat out a lot or have less ‘family’ bonding time? Or are they empty nesters where they might spend more time at home watching television, traveling or reading?

What other aspects of their lives matter? Here are some examples to think about, see how your target market compares or how you can get more specific with them.

  • You may need to then get more specific
  •  If you’re launching a roof-tiling service, your target customers probably own their homes. In addition, they probably own homes with older roofs; you can get a list of homes by their age.
  •  If you’re a realtor, you might be interested in targeting first time homebuyers in which case you might find them to be likely to live in apartments or rentals of which you can get a list of those too.
  • If you’re selling your own individual artwork but you can’t create multiple paintings with the same picture, you may try to sell the unique pieces at local art shows rather than selling them online.
  •  If you’re a direct jewelry consultant needing women to gather for parties in someone’s home, you’ll want to go where many women meet like mom’s groups, women’s professional organizations or day cares.
  • If you’re a business or life coach and want to coach only over the phone then you’ll most likely want to do more online marketing and make sure to have a really top notch website since that’s mostly what people are going to see for their first impression. You can network locally too but the more ‘known’ and credible you are online; the more people will want to do business with you.
  • If you’re planning to open a custom-tailoring shop and need busy executives to come for three fittings, you may need to limit it to your local area.

 Everything you do in your marketing, advertising, design, publicity and networking will depend on who your target market is and what matters to them. Making decisions on your marketing and advertising without fully defining your target market or knowing them in depth could be detrimental to your business and YOU COULD BE MAKING SOME COSTLY MISTAKES!

Our prospects (yours and mine) are very busy. People are busier than ever these days and we have to get really good at speaking directly to them with their language, not ours.

This is why this week I wanted to share more with you about what’s so important about your Target Market. What we need to think about, write about, sell, give and say so they pay attention more, engage with us more and then take action and buy! I have a video with different tips on this topic too.

Click the video to watch now! 

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For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.biz.

Or better yet, attend the next Jumpstart Your Marketing & Sales Summit happening April 9-11, 2015 in Sacramento, CA! This 3-day content packed event will teach you and show you everything you need to create, do, implement and more to help make your business a lot more profitable and even automated so you’re not working so hard to “do it all”. I show you how to systematize so many things in your business, your marketing and your life so that you can reach more prospects faster! This is not a multi-speaker event, it is a true training seminar that I do twice a year. This will be the LAST time I do this event with this format however, new events are on the horizon! So come get your business and marketing plan sorted out for the next 1-3 years! Let’s do this! 

Let’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year!

Katrina Sawa
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com

 

 

 

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