Prioritizing Your Time for Success

 

Screen Shot 2015-08-07 at 12.52.11 PMOne of the biggest things that stops entrepreneurs from seeing more success and profits in your business is the lack of time management. It’s not easy to figure out how to prioritize your to do’s, tasks and time in order to get what needs to be done, done and in a timely manner.

It’s also not easy to figure out always what to do in your marketing in order to see the best return on investment, right?

I get it, these are things I have to work on pretty early on with all my clients so they don’t waste more time and money.

It’s important to do things “in order of importance” for your goals and your business. That means, if your goal is to really generate income for yourself right now then you must focus on revenue generating activities pretty much 100% of the time. So, whatever will bring in more leads, build your list, drive people to phone calls with you, drive to your functional website to buy or bring in referrals.

Here are 4 steps to take to better prioritize your time:

  1. Strategize – First you want to strategize on what ARE the most important tasks or activities for you to be doing. Ask a coach if you aren’t sure or you’ll waste more time and money I promise you.
  2. Calendarize – Get a really good calendar system to plot out your to dos. I love Google Calendar, you can color coordinate all your to dos, easily move them around and even have your assistant or team see what you’re doing or schedule things for you for more efficiency.
  3. Systematize – Learn what tasks can be turned into a system, or pulled out of your head and written down. I love to develop templates for various things such as follow up emails, new connection messages for social media, templates for reaching out for speaking gigs and so much more!
  4. Realize – Now that you have more systems and templates, realize what tasks and things can be delegated to an assistant. I can almost promise you that if you delegate the right tasks (sooner than later), especially revenue producing tasks, that you will see bigger profits faster.

 

Katrina Sawa

Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Helping You Get More LOVE In Your Life & MONEY In Your Business!”


P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts 

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you check out what I do at my 3 day live training twice a year. The next event is in November, we’re in pre-launch so rates are the lowest when you sign up now at: www.LiveBigEvents.com


Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa
Public Group: www.Facebook.com/groups/JumpstartYourBiz
YouTube: www.YouTube.com/katmarketingexpert
Twitter: @KatrinaSawa

 

 

 

 

 

 

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What’s keeping you from enjoying the lifestyle you really want? Or from designing a business around doing what you love?

Worry? Stress? Doubt? Money? Time? Others? Mindset?

I believe ANYONE can build the business of their dreams doing what they LOVE.

Most people however, when they set out to start up their own business, just think they can print a business card and design a quick website and have a business make them money. That’s not reality however.

The truth is, it takes time and training to be a business owner. We aren’t all born with the “how to know how to start and run a successful business” gene. We need to learn what to do and how to do it.

Take a nurse for example. If you wanted to become a nurse, you wouldn’t just walk into a hospital in some scrubs you bought for yourself and start poking people with needles right? You’d go to Nursing School for a few years to learn EXACTLY WHAT TO DO and how to do your job.

And even an attorney has to go to Law School. They can’t just walk into a courtroom and start trying a case! That would be against the law plus they’d most likely lose their case since they wouldn’t know what they’re doing right? 

Yet entrepreneurs often think they can walk into their own business and start helping clients or selling their products and services without proper training. Now if you have previous sales and marketing training from another job or school, you could probably get somewhat far making money, you could. But you’ll get stuck somewhere. Most likely it will be in how to run your business  efficiently and how not to be in chaos in the back end.

And for those without any or much sales and marketing training at all but maybe you know the backend systems, processes, financial end of it all, etc. you will most likely not know how to effectively sell or convert enough clients into your services in order to reach your goals.

There is so much to know when you start up your own business that it just makes sense to get help. It’s a lot faster too. Don’t fall into this trap and get stuck wasting your time or money in the wrong places and not seeing results soon.

Here are 5 Steps to Building a Profitable Business Doing What You Love:

1. Define your vision – think really BIG! (the new plan)

2. Choose your model (s) – do what feels right today

  • The Key to Designing Your Business Around the Kind of Lifestyle You Want to Live is…LEVERAGE
  • What can you add: membership model, group program, live event, online classes, teleclasses/webinars, ebooks and products, etc.?

3. Basic business set up – technology, systems, team

  • Get the Help & Training You Need to Develop the Big Picture Plan for Your Business
  • Learn & Create Systems
  • Implement automated processes online for sales, follow up, communication, lead generation, etc.
  • Develop & Prewrite Templates
  • Write templates for follow up and other marketing tasks to delegate or reach more people faster
  • Duplicate & Replace Yourself
  • At home or work – hire someone to clean house or mow the lawn plus add team members

4. Jumpstart your marketing – take massive imperfect action, implement like crazy

  • Get in front of more people, more often and in more ways – massive marketing and lead generation is needed, more than most people think!
  • Make it easier for people to buy – use online technology and your website as the hub of your business but also have Easy Yes Offers in person to make fast cash.
  • Create your interactive, relationship marketing, follow up and sales system so that you can funnel more of the right prospects in at one time, not having to touch them all individually yourself right off the bat.

5. Evolve – reflect, revise & what’s next?

For more information on how to JumpStart your small business with creative ideas and a clear business strategy, find out how to talk with me in a complimentary Strategy Session. Go fill out the questionnaire at www.AskKat.biz.  Let’s plot out YOUR Big Picture Strategy now before it’s too late!  Go grab your 3 free business-building gifts at www.JumpstartYourMarketing.com/freegifts.  

Katrina Sawa
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com

 

 

 

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What?!? You don’t recall this holiday being on your calendar? 

National Be Heard Day is March 7, and was established by Marketing and Business Strategist Shannon Cherry

She created the holiday to help entrepreneurs – like you – to find their voice, tell their story and be heard by using low-cost marketing tactics to promote their businesses.

National Be Heard Day appears in Chase’s Calendar of Events, has been recognized in New York State and California, and has gotten amazing media coverage including being featured by the Associated Press and Reuters.

But what makes Be Heard Day so wonderful is that each year Shannon gives away free tools to help entrepreneurs to be heard.

And this year, Shannon has opened the floodgates and gotten a handful of other highly-respected marketers to give away additional free tools to help you be heard, including me.

Over the past few years, more than a half million entrepreneurs have gotten free business building gifts during the Be Heard Day celebration.

You get free gifts you can’t get anywhere else from people including Felicia Slattery, Michele PW, Alicia Forest, ME!! and more.

I know. I know. You’re wondering… what’s the catch?

But that’s the great thing.  There’s nothing to buy.

 

Here’s the link to go grab your free gifts from me and a handful of other awesome experts now!!

 

 

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

 

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year.

Go check out what it’s all about and when:  www.LiveBigEvents.com

 

“Katrina is a master at internet marketing. It was Katrina that introduce me to having a business that can be global and mobile. She gave me the tools to launch and build my online empire and create my very first tele-seminar that feature me interviewing top 6 & 7 figure women entrepreneurs including Kat the Kat-alyst herself.  All of this has allowed me to receive and sell $10,000 coaching program within a week. I would not be the entrepreneur I AM today if it weren’t for my coaching session and connection with Katrina. I highly recommend working with her if you are serious about becoming successful and abundantly prosperous in your life.” ~Dorris Burch

 

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Defining your business’ target market is ABSOLUTELY CRITICAL to any small business.  

Your “target customers” are those who are most likely to buy from you. Resist the temptation to be too general in the hopes of getting a larger slice of the market. Try to describe them with as much detail as you can, based on your knowledge of your product or service and how it will benefit them. There are billions of people out there and you only need a very, very small percentage.

Ask yourself some questions to help you define your best target market:

  •  Are your target customers male or female? Figure 75-80% of your target customers would be which? If it’s split, narrow it down another way but more than likely you can narrow down the gender.
  • How old are they? Give an age range of 10-20 years max, otherwise you might have two target markets. Remember, the marketing messages towards different age groups will be quite different most likely depending on your product or service.
  • Where do they live? Is geography a limiting factor for any reason? Can you narrow it down to specific zip codes or counties? The larger the geographical area you choose the more people you will find but the less likely you’ll be able to afford to market to all of them so narrow it down and expand out later. If you can work with anyone anywhere then you’ll want to narrow down your target market another way.
  •  What do they do for a living? You can get a mailing list by industry or profession and specific title for example if you know this. You can also do searches on social media sites these days by industry or profession. Do some searches and find huge pockets of people to connect with.
  •  What does their specific profession say about their lifestyle? Is it very busy with little time to shop? Do they use the Internet for their shopping, researching, news and event information? Would they be commuting more in their car? Do they read publications or listen to certain radio shows or online shows?
  •  How much money do they make? This could be significant if you’re selling relatively expensive services, products or luxury items. Most people can afford a latte. You can’t say the same of custom cars. Narrow this down to a specific range if you can and figure out where the majority of those people are looking, searching or hanging out.
  •  Are there kids in the household? What ages might they be? How many would there likely be? What does this say about their lifestyle – are they carpooling, or soccer parents where they are rarely home? Do they possibly eat out a lot or have less ‘family’ bonding time? Or are they empty nesters where they might spend more time at home watching television, traveling or reading?

What other aspects of their lives matter? Here are some examples to think about, see how your target market compares or how you can get more specific with them.

  • You may need to then get more specific
  •  If you’re launching a roof-tiling service, your target customers probably own their homes. In addition, they probably own homes with older roofs; you can get a list of homes by their age.
  •  If you’re a realtor, you might be interested in targeting first time homebuyers in which case you might find them to be likely to live in apartments or rentals of which you can get a list of those too.
  • If you’re selling your own individual artwork but you can’t create multiple paintings with the same picture, you may try to sell the unique pieces at local art shows rather than selling them online.
  •  If you’re a direct jewelry consultant needing women to gather for parties in someone’s home, you’ll want to go where many women meet like mom’s groups, women’s professional organizations or day cares.
  • If you’re a business or life coach and want to coach only over the phone then you’ll most likely want to do more online marketing and make sure to have a really top notch website since that’s mostly what people are going to see for their first impression. You can network locally too but the more ‘known’ and credible you are online; the more people will want to do business with you.
  • If you’re planning to open a custom-tailoring shop and need busy executives to come for three fittings, you may need to limit it to your local area.

 Everything you do in your marketing, advertising, design, publicity and networking will depend on who your target market is and what matters to them. Making decisions on your marketing and advertising without fully defining your target market or knowing them in depth could be detrimental to your business and YOU COULD BE MAKING SOME COSTLY MISTAKES!

Our prospects (yours and mine) are very busy. People are busier than ever these days and we have to get really good at speaking directly to them with their language, not ours.

This is why this week I wanted to share more with you about what’s so important about your Target Market. What we need to think about, write about, sell, give and say so they pay attention more, engage with us more and then take action and buy! I have a video with different tips on this topic too.

Click the video to watch now! 

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For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.biz.

Or better yet, attend the next Jumpstart Your Marketing & Sales Summit happening April 9-11, 2015 in Sacramento, CA! This 3-day content packed event will teach you and show you everything you need to create, do, implement and more to help make your business a lot more profitable and even automated so you’re not working so hard to “do it all”. I show you how to systematize so many things in your business, your marketing and your life so that you can reach more prospects faster! This is not a multi-speaker event, it is a true training seminar that I do twice a year. This will be the LAST time I do this event with this format however, new events are on the horizon! So come get your business and marketing plan sorted out for the next 1-3 years! Let’s do this! 

Let’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year!

Katrina Sawa
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com

 

 

 

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During the month of February I shared a lot of articles and videos around the topic of love. I wrote about how to love yourself successful, gave you secrets to finding your love, loving what you do and now how to get you to LOVE the marketing so you can make a whole lot more money!!

So many entrepreneurs get into business because you have a passion or a higher calling or a purpose that you must fulfill.

So many of those same entrepreneurs struggle financially because of lack of knowledge, training and confidence in how to market and grow your business effectively.

I hate to see this because I LOVE marketing!

I know, I am probably not the norm. But I do have a knack for marketing, sales and business know-how but I also have invested tens of thousands of dollars to gain more knowledge around all of this too.

Confidence and a LOVE for Marketing can be something you gain over time with practice and a clear understanding that marketing and sales are the keys to your success and massive profits!

So, how do we get you to LOVE marketing too?

Let’s first address the fact that with more marketing (A LOT MORE), you could create a six- or seven-figure business for yourself.

Then let’s talk about, the more money you make, the more people you will impact and the more you can change the world.

And what about with more income, comes more freedom to do what you love with your family, friends, for yourself and others.

These could be some of the WHY’s that you may have that you don’t necessarily equate with having to do more marketing in your business or having to learn some new marketing skills.

Whatever your big WHY is, it needs to be your motivation to want to make more money—lots of money!
• I have one client who has a non-profit rescue for dogs and wants to go global.

• I know another gentleman who goes to Africa and builds schools, helping the women there get an education.

• I personally would love to travel and speak more in person, while also providing more resources virtually to millions of women all over the world.

Guess what? All of that requires MONEY!

And more money is made in your business as a result of more marketing and sales.

So, is this going to help you LOVE marketing more? Are you willing to learn what it will take to build the type of business that you really want and deserve?

Step-by-step training on all types of marketing strategies is available for you everywhere.

There are coaches like me, seminars like my Jumpstart Your Marketing & Sales Summit, webinars and even free content all over the Internet.

So where do you start right? How will you know what will work and what may not for your business?

That is a hard question as it does depend on what you do, what your goals are and how you want to design your business.

What I can tell you is that you want to be reaching out with a minimum of 5 to 10 marketing strategies in your business every single month, while touching or impacting a minimum of 1000 new people every single month too.

It sounds like a lot but those are the bare minimums really these days but this is totally doable!

You can learn how to become successful and learn to LOVE the marketing, I promise!

Love Yourself SuccessfulMy book, Love Yourself Successful is a step-by-step guide to redesigning your life, and possibly your business, so you can have both love and money. It’s not about one or the other; it’s about achieving both for complete and utter success and happiness. Find out more information, watch videos and get free stuff around this love idea at www.LoveYourselfSuccessful.com.

For more information on how to JumpStart your small business and your marketing with creative ideas and a clear plan to reach your unique target market join me at my next Jumpstart Your Marketing® & Sales Summit in April, 2015. Visit www.LiveBigEvents.com for all the details.

 

 

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com

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Are you ready for bigger success? More Love? A deeper connection with yourself and others around you?

Great then take a look!

If you’re ready to claim the life you really want and deserve and you’re tired of settling, not being supported or just plain old waiting around until ‘someday you’ll go after your dreams’…. then my book, Love Yourself Successful, will share some key insights on how to do this through better communication with others, more love and understanding of yourself and strategies for taking charge of what you want in your life and your business.  

February, the month of love, is the PERFECT time to pick up my book and learn how to love yourself successful! It also makes a WONDERFUL gift to that special person in your life! 

 

This book is designed and written for anyone who wants to:
  • Uncover your inner greatness and design the life and business of your dreams
  • Learn how to finally take charge of your life, stop settling and become the success you know you’re meant to be
  • Get out of your FUNK and on with your FUTURE
  • Create a happier, more passionate and successful YOU!

Praises for Love Yourself Successful:


“Feeling stuck? Author and business coach Katrina Sawa helps you to see exactly what’s holding you back, and shows you that freedom, wealth and love are entirely within your grasp.  By following her simple, innovative strategies you will see how you can be truly successful in every aspect of your life.” – Loral Langemeier, CEO/Founder of Live Out Loud, international speaker, money expert and best-selling author of the Millionaire Maker 3 book series and Put More Cash In Your Pocket

 

Love Yourself Successful is a compassionate and much-needed guide for any woman who dares to be successful, happy, and of service to the world. Katrina weaves clearly-defined action steps and practices with heartfelt personal examples to help you move beyond your comfort zone and into a life of greater, richer possibility. Pick up this inspiring book and get to work!” – Entrepreneur Mentor, Ali Brown 

 

“In Love Yourself Successful, author and business coach Katrina Sawa provides straightforward, proven methods to create lasting change. We learn how to change our confining beliefs that keep us small so we can enjoy abundance in our work, finances and even our romantic relationships. This is a must-read for everyone who wants the freedom to design and manifest their greatest vision.” – Sandra Yancey, CEO and Founder of eWomenNetwork

 

 

 

Have a great month full of LOVE….!! 

Katrina Sawa
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com

 

 

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HOW I Reach Thousands of New Prospects Each Month?

And HOW I Make 1/3 of My Monthly Revenues From My Social Media Marketing?

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What I’ve discovered in my 9 years of business are that the productivity practices in my business are some of the most important systems that help me achieve this and is why I am where I am right now.

 

Afterall, using systems and consistent ways to market and follow up is entirely how I built my multiple six figure business over the years. It hasn’t always been this easy for me but over time I’ve developed systems and templates for follow up and marketing that really work on bringing in new quality leads and referrals.

 

The key is that I hardly spend any time on that stuff now and that’s where I get the majority of my new clients from.  So many entrepreneurs are working way too hard….let me show you one way to make your life a lot easier and your business a lot more profitable.

Continue Reading…

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