What Does a Vending Machine Have to Do with Your Marketing Message?

 

Are you able to change up your message like you can click a button on a vending machine and get a different snack?

 
I used this analogy today with a client. She felt confused and unclear about her message, what she was saying to people she met out at networking events and the overall message too about what she speaks about (she’s a speaker).
 
I personally, change up my message all the time, depending on who I’m speaking to, whether it’s one person or a group, whether it’s a 30 second commercial or a speaking gig.
 
The message I may have speaking to a group of mom entrepreneurs will definitely be different than the message I would have with a group of authors or writers as would it also be different with a group of professionals that have a JOB who are looking to start their own business.
 
All three different groups of people (or individuals with the same scenario frankly) will have different interests, problems, questions and solutions that they are looking for and it might actually be more like a dozen or more different types of groups or people/industries of business owners that I speak to on any given month. I don’t niche the “type” of client that I work with, I niche the “scenario” they are in with their business.
 
I’ll bet you run into the same thing, right? Not that you don’t want to niche what you do but you can serve more than one type of customer I’m sure.
 
Think about your messages then being like snacks that you’d get from a vending machine. When in front of one group, you press the button for Doritos and the Doritos fall out, when in front of a different group, you want the Oreos so you click for Oreos.
 
If you aren’t there yet, with the ability to be able to alter or tweak your “message” on a dime/whim then you will be. It’s something to start keeping on top of mind to practice because it’s helpful to be able to pull out one “script” so to speak for one situation and a different script for another situation.
 
It’s important to be able to switch your message to speak directly to the hot buttons of that specific person or group.
 
As someone who’s been in business for almost 17 years now, I’m really good at knowing EXACTLY what to say and when to say it to whom. I punch those darn vending machines buttons all day every day spitting out different “scripts” or messages/information to different people all the time and I’m pretty comfortable doing it. It wasn’t always this easy though. It took a lot of time and practice and tweaking my message frankly.
 
It also took patience and understanding of MYSELF that it was ok to do this. Sometimes people pressure you into having just ONE message and I say no. The more you can “segment” your messages to certain groups, the more response and engagement you’ll have.
 
Be open to the evolution of you, your business, your message, your offerings, your target audience, your vision, your goals and just be open. You’re on a journey and it will never be perfect and you will never be done. Just accept that and keep moving! You’ve got this!!

Together we can accomplish it all, alone you will see challenges and perhaps not know how to overcome them. It’s time to step into your bigger, badder self and take charge of your business, your life, your income and your legacy. Let’s do this together, shall we?

Email me or comment below if you want to talk, learn more, attend an event, ask me for help… please, don’t just sit by and “continue watching” your life pass you by. You can do this and this is YOUR YEAR!

Come talk with me in a complimentary business strategy session and let’s discuss your business’ marketing, your systems or sales processes!  We’ll see what we can do about getting you on track for having your best year ever!  Go to www.AskKat.biz now and sign up and I’ll talk to you soon!

Talk to you again soon!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

P.S.  Are you looking for REALISTIC, PRACTICAL & PROVEN ways to jumpstart your business? Need to get more clients while building a business you’re proud of – one that make a BIG IMPACT on others and provides you a great income in the process?

If so, I encourage you to attend my signature Love & Money LIVE! event, March 6 – 8th.  It’s a 3-day training event and deep dive around how to get more love in your life, money in your business to create your happiest life ever! Get more details and register here: https://jumpstartyourmarketing.com/loveandmoneylive/

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I want to talk to you today about YOU – The truth about you and your message! The YOU behind the mask – the REAL YOU!

are you telling the truth about your messageI’ve talked to several people recently about speaking in their business, writing a book and doing a lot of other fun things to get more exposure, more visibility so they can grow their business and make more money. Many of these people shared BIG concerns about being vulnerable, being transparent, about sharing their story.

Most of them really didn’t know the key insight, lesson or message they have to share. They are not sure what their worth was and what their story means to other people.

If this sounds like you, I want to encourage to you STOP! Just stop for a second – stop and think about what your story is! Many times we are just too busy to see what’s right in front of us – to see what’s missing in our business, in our energy, in the way we comes across to others whether online or in person.

I can relate to this because I had similar issues in the past. But once I learned how to just be ME and be transparent in both my business and personal life, it was a time of huge growth for me. I made more money and acquired clients that were more suited to me and what I do. I’ve found that sharing more about myself, my life, and experiences has translated into finding more clients who are the people I’m meant to work with. Wouldn’t you like those kind of clients too?

Learn how to best represent yourself when you share your story. Check out the video below to get more insight and discover “Are You Really Telling The Truth”!

Come have a conversation with me – I can help you with this issues. Or if you are ready to proceed with sharing your story, I’d like to invite you to come to my next LIVE Event. It’s all about Speaking! If you are a seasoned speaker, that’s fine – glad to have you attend. I’ve found that even with most seasoned speakers, there are some things that are still missing in their message, their story, their online presence, their positioning, their revenue model.

speaking Speaker SuccessIf you know that speaking is something you should be doing, you know you need to share your story, your message; then there’s no better place than this event! We will walk you through everything you need to do and know and we show you how to set it up so you will be clear and confident about what you are talking about. That’s the biggest reason that people don’t get booked. They are not clear and confident. If this Speaker training sound good to you, go to my website to sign up at LiveBigEvents.com.

Or at least get on my email list and you’ll get contacted about having conversation with me. It’s not a sales call, no obligation! It’s all about finding out more about each other to see how we can help each other.

Talk to you again soon!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


 

 

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Wondering why the marketing that YOU ARE DOING is NOT WORKING? It really could be the words you’re using, they just might not be hitting the mark with your prospects.

I did a speaking presentation on this topic a couple weeks ago and wanted to share the highlights with you on why it’s so important to figure out and use the RIGHT WORDS in all of your marketing, networking schpeels, website copy, follow up, flyers, business cards and more.

Learn more on this video on how to use the best words in marketing, then take some sort of action to get help with this if this is something that you know can help you improve your business and make a lot more money.

I offered a 2 hour business and marketing planning call for just $197 on this call, listen in and hear how to take advantage of that.

I also talked about attending one of my live events – I have one in Nov 2015 but will be doing about 4 of them also next year, 2016, so you can find out when the next one is here: www.LiveBigEvents.com

My live events are always a ton of fun AND a lot of attendees MAKE MONEY at them too (I show you how!) 

Talk to you soon!

 

                                  
Katrina Sawa  
The JumpStart Your Biz Coach
(916) 872-4000
info@jumpstartyourmarketing.com

 


 

“Marketing Secrets that I’ve heard from no one else…”

WendyVineyardsm“I’ve taken many online and in-person marketing workshops, seminars and coaching over the years so I recognize when a trainer’s primary motivation comes from a genuine desire to help others vs. satisfying their ego or their bank account. Katrina Sawa is the real deal! Marketing secrets that I’ve heard from no one else, and practical spot-on, step-by-step advice flows from her like it’s channeled from a higher power! And Katrina doesn’t hold back. She generously shares all she has with her customers. As someone whose marketing was hit and miss, at best, until I found Katrina, I’m loyal to her for her honest insights and genuine desire to help me bring my gifts to the world. She has inspired me to believe in myself and my mission, think bigger, create my marketing plan, focus on specific revenue generating activities every day and start building a team to help me grow my business. Thank you Katrina!” – Wendy Vineyard, Your Coach for Mastering Menopause…and More! NaturalMenopauseNow.com.
 


Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa
Public Group: www.Facebook.com/groups/JumpstartYourBiz
YouTube: www.YouTube.com/katmarketingexpert
Twitter: @KatrinaSawa

 

 

 

 

 

 

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