Why should you consider changing your business model to include Leveraged Programs?

Are you tired of working wayyyyy too hard? Do you have a LOT of gifts and expertise to share with clients but you can’t serve as many by just working 1on1 anymore, it’s time to change up your business models and programs?

I’ve spoken with thousands of entrepreneurs in my life about their businesses and most recently, one of the biggest issues I see is that you aren’t making the kind of money you really could make because of many reasons but one of the biggies could be that you still aren’t good at working with multiple people at one time in a group environment of some kind, membership, mastermind or group program.

Either you just aren’t sure how to effectively position it, structure it, sell it, price it or market it or more or you don’t have one yet in which case you want to listen into this video today for some tips and things to think about BEFORE you create it.

 

Click the video below to hear more about “Designing Your Leveraged Program”.

 

I also mention on this video that in the month of January I sent an email or two (you have to be one of my email subscribers) and offered a FREE Coaching Session for a few lucky people. All you had to do is reply to that email… did YOU get that email?

If not, don’t worry just yet…. what you want to do is sign up for my emails here: http://www.JumpstartYourBizKit.com Then when you get the thank you email, REPLY TO IT with “free coaching call?” in the subject. Then I will forward that email to you so YOU can get a chance to do one of those calls.

If you’re watching this WAY after January 2018 then you still may want to do this and reference you saw my video on Leveraged Programs and I may still offer that to you (anything is possible!).

You can also join me at one of my upcoming live trainings in Northern California where we talk all about this and more! Info on events for entrepreneurs, go to http://www.LiveBigEvents.com

 

Talk to You Again Soon!

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Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS:  Ready to find out what’s really stopping you from attaining a much more profitable business? Then please go schedule a call with me, it’s urgent that you figure this out sooner than later. Go sign up at www.AskKat.biz now.

PPPS:  Want to surround yourself with a bunch of like-minded, entrepreneurial go-getters? Join me at one of my live trainings this year! Go find out when they are and plot the dates on your calendar now. www.LiveBigEvents.com 

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In my quick video tip today, I want to share with you my Secrets to Creating Virtual Programs That Sell ~ hosting your own virtual programs.  These are Group programs, they can be done via phone, video or webinar.

secrets to create your virtual programsThis was a big topic of interest with many of the members of my Live Big Mastermind group at our retreat a couple of weeks ago. Many of the questions were around converting one-on-one programs and local programs to a virtual program so they can reach more people globally.  They wanted to know how to change from trading dollars for hours and move beyond just serving people locally.

So here are my tips to creating those Virtual Programs:

  1. MindsetGet Over Your Over- Thinking – you may think that what you have to offer is just not good enough or compelling enough.  Or you may be thinking it won’t serve the needs of people when created virtually. Get Over It.  Unless you are a hands on practitioner, you CAN do create a great virtual program.  Case in point, I have a client who is a piano teacher and they produce learning videos.  You don’t have to necessarily provide services in person these days.  You just have to get comfortable creating virtual programs.  It will save you time and freedom in your schedule and allow you more leverage in paid opportunities.  Simply stated – make more money in a shorter amount of time!
  2. Technology – don’t let the fear of learning a new technology hold you back.  Figure out what you need to learn.  Technology has advanced and is more user friendly.
  3. Knowledge of How to Create your Program – start with your Signature System.  Do you take people through a process or modules that you use to teach or coach people?  You may need some help brainstorming with someone to pull out the information to create your Signature System.  Then you design the Program around it.

The bottom line is this – You can make more money in a different way in a different business model if you’ll just start.  Don’t make excuses – forget “it’s just not the right time”, don’t wait until next year.

Check out the video below for more detail about my Secrets to Creating Virtual Programs That Sell!

Video Biz Tip: Secrets to Creating Virtual Programs That Sell !

I share tons of information about this topic in my one-on-one coaching and also at my Live Big Events. I’m all about the how and I’ll tell you how!

If you’d like to know more, make sure you are getting my email newsletter. If you haven’t signed up yet, go to JumpStartYourMarketing.com/freegifts. You’ll get valuable free gifts just for signing up. One of those gifts is to talk to me in a FREE one-on-one strategy session. Don’t feel obligated – if you don’t know me yet, I’m a no pressure kind of gal and I can identify what you need quickly.

Don’t wait, don’t think about it for a month – just DO IT!

Talk you to again soon!

 

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Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

P.P.S. Are You Ready to jumpstart your business in a BIG WAY? Join me at one of my live events in 2016 – next one is in Novemeber! Go to www.LiveBigEvents.com for dates and info!  

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This is a question I get asked a lot, “how do you decide what format to do for your group program, event or other paid leveraged training?”

In my last article I shared the first four of 10 options and things you may want to consider when deciding which types of business models to develop. There are a lot that do not sell well and others that sell easily but many people aren’t that familiar with. So what do you do if you’re trying to add another revenue stream to your business or attempting to stop working so hard just working one-on-one?

Make sure you read Part 1 of this article located on this site first, then read this one is my suggestion or you’ll miss certain things to consider.

 

Watch a quick video message from me about a BIG REALIZATION I had recently that made me want to SIMPLIFY!  —->>>>

CLICK HERE NOW!

 

Here are the other six of 10 options and things to consider when structuring your next leveraged program, product, service or event in case you haven’t thought them all through:

    • One-on-One or All Group?
      • If you’re new to doing group programs and offerings then you might feel like it’s going to be hard to deliver enough value to a group since you’ve only worked previously in one-on-one situations. Consider for the first time out, giving one or two one-on-one sessions with you then as a bonus. You’ll feel more comfortable, you’ll drive up the actual value of the program too in the process.
    • Pay in Full or Payment Plans?
      • Always offer a payment plan but don’t make it seem like it’s a monthly fee for a set program or they may think they can cancel in the middle. Also it’s a good idea to offer extra incentives for people to pay in full so that you can collect the entire fees up front and you don’t have to act as the bank. But I see more payment plan payments than pay in full clients so I do highly recommend offering them.
    • Memberships
      • Typically you see membership options in place for associations or organizations you may belong to professionally or personally. There are also entrepreneurs who offer a membership as a way to get residual income. It’s a never-ending recurring payment plan for a service that is ongoing. Usually you’ll see this in a range of pricing from $9.99/mo to $99/mo. Every once in a while you’ll see a membership that is a few hundreds of dollars each month but that will usually include a coaching option or event, retreat, etc. The problem with most memberships is that it’s not that easy to fill one or keep people in it for very long so you will always be marketing to fill this type of program. I still like this as a business model but I don’t recommend clients focus on this as their main source of income if it’s at a lower fee.
    • Masterminds
      • A true mastermind from the Napolean Hill days means a group and collaboration of minds. I’ve been a part of a few different mastermind programs in my journey as an entrepreneur, some high priced, low access, some high access, low price and some no cost and flakey. In my mind, a good format for a mastermind is a well-priced annual program with some training and high access. The reason people join a mastermind is to brainstorm with others, get good advice about a subject, topic or from a specific person and to be a part of a community in the process so they have people to hold them accountable. It’s hard to do all that for free or low cost. I believe entrepreneurs who charge very little for their time and call their program a mastermind or don’t charge at all, are undervaluing themselves.
    • Live Events or VIP Days?
      • I could write a book about live events and how to do them, plan for them, market them and price them. I’ve learned a lot and in the beginning I learned a $100,000 lesson that I don’t want you to have to learn as well. All I can say is that when you want to do more than a 1-4 hour seminar, and stretch yourself to a 2, 3 or 4 day event or retreat that you recruit a mentor who’s done it before and can tell you what to do and not to do. VIP days however are easy peasy. Pick a price, what you want to charge for a day with you either in person or virtually is fine, and post it on your website and start talking about it. You’ll never sell a VIP day if you don’t have one to offer right?
    • Licensing or Certification?
      • There is a fine line between licensing and certification programs. I am definitely not the expert on these types of leveraged offerings however what I do know is this…if you have a specific process or system that you teach now to your clients that could be taught by others and those others could start their own business teaching your system or process or teach it under you, then you may want to look into these. There is a bit of legwork to do to prepare to sell your content in this way but it could pay off tremendously with the right plan.

Now that you have structured and developed your new leveraged program, product or service what’s the best way to sell it you may ask?

Great question and the answer is any and every way that you can.

You may think that if you write a stellar sales page for the program and post it on your website that it will sell like hotcakes but that couldn’t be farther from the truth. You have to market that page, your program and if it costs more than $500 to invest in the program or offering then you most likely will have to have a phone conversation with each prospect before they’ll be willing to invest in it.

You can sell it from speaking gigs, the stage, teleclasses, webinars, one-on-one consultations, phone call follow up, video and more! Know that it could take a lot more people than you think to talk with in order to sell them, especially if what you’re offering costs more than $2000.

If you want someone to talk this out with you to help you figure out which options are best for you and your business specifically, then I’d love to either talk with you in a Free One-Time Coaching Call, find out about that here OR I could work with you on this and many other aspects of your business and marketing at my next Jumpstart Your Marketing & Sales Summit. We review and work on business models such as this thoroughly at this event which you can find out more about at www.LiveBigEvents.com.

Either way, here’s to creating and enjoying your happiest life ever with a business doing what you love!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

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This is a question I get asked a lot, “how do you decide what format to do for your group program, event or other paid leveraged training?”

After all, there are so many options right? You may have seen some or even been a part of others. Some you may like as an attendee, others you may not have appreciated the format or structure of however.

What I’d first like to remind you of is NOT to make decisions for what you’ll provide or offer your prospects and clients based on what YOU like or don’t like. We don’t want to do that in our marketing decisions or the development of our offerings.

Instead, we want to design programs, leveraged offerings and events in a way that our ideal client would want to experience them. Your ideal client may have a different learning style than you.

Watch a quick video message from me about systems, leveraged offerings and more in your business,

CLICK HERE NOW!

 

Here are the first 4 of 10 options and things to consider when structuring your next leveraged program, product, service or event in case you haven’t thought them all through:

  • Online or In Person?
    • If you want to hold an event and you’ve never had one before, I urge you to get some help doing one in person because there are a lot of things you can do wrong the first time out and a lot of money you could spend on it that isn’t necessary if you’re not careful or you don’t know what you don’t know. I won’t discourage you from doing a live training, workshop or retreat however I’d recommend doing a virtual or over the phone/online group training FIRST to get the hang of it, the marketing and see how it sells.
  • Interactive or Training?
    • Depending on your ideal clients and prospects, some may need or want to have at least some sort of access to you during the process. You may want to consider at least offering some type of open Q&A time or online question/answer opportunity. I know my clients need to be able to talk with me about the things they’re doing in their business, it’s just faster than trying to figure it out on their own or just taking general direction and training so I offer both on typically all of my group trainings.
  • Stop/Start, Specific Dates or Ongoing?
    • This is a huge thing to decide before you launch a new program, will it be a month-to-month type membership fee and program where someone can jump into it anytime or will it have a set start and stop date where they’ll miss out on content if they miss a call or meeting? It’s important to decide this early on in your promotion period so you know how far out to start selling. If you can sell it anytime, then you have nothing to worry about but if you want it to start on a particular date then you need to give yourself enough time to market it effectively to get the number of people you want.
  • Resources, Forum, Q&A?
    • What other things do you include in your program? As I mentioned before, the learning style is important to consider here, if someone is a more introverted person, they may be ok going through content on their own but if not, you may want to include a place online where they can communicate with you and other participants like in a community forum. Keep in mind that you don’t have control over anything you do or post on Facebook, so it’s not the best option to use for your paid program communities but for now, it’s still a good option.

Next week I’ll cover Part 2 and the other 6 options to structuring your leveraged programs plus how to best sell them.

Meanwhile, if you want someone to talk this out with you to help you figure out which options are best for you and your business specifically, then I’d love to either talk with you in a One-Time Coaching Call, find out about that and all the “extra bonuses you’d get” here OR I could work with you on this and many other aspects of your business and marketing at my next Jumpstart Your Marketing & Sales Summit. We review and work on business models such as this thoroughly at this event which you can find out more about at www.LiveBigEvents.com.

Either way, here’s to creating and enjoying your happiest life ever with a business doing what you love!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

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