Here are the rest of the tips to the previous article 6 Easy Ways to Get More Exposure in Your Small Business This Year!
Feature Article – Let’s not forget about the print media. With the fast-moving and interactive internet let’s face it; many local and large print newspapers are having a hard time. Did you know that most reporters are LOOKING AND WAITING for good stories to come their way? They’re always on deadline though so they can’t always notice the good things that all entrepreneurs are doing – so guess what? You have to keep telling them, eventually something will spark their interest and especially if you’re giving them the ideas they want. So build your media contact list (locally or globally), find out what they want and how they want it and get and stay on their radar.
Write a Book – Do you have a story to tell? Always wanted to write a book? Great! It’s a great way to get publicity for you and your business. It isn’t that easy to write a book however like you might think and most likely you won’t make millions off the sales of your book – it’s good to do it for promotion, publicity and expert status however! I can help you figure out if this is the right option for you or if there is something easier to start with; this takes time and money.
Then of course you need the typical media information available such as a media kit or at least a one-sheet with your bio, topics, testimonials, picture, etc. You want to make sure it’s all easily available on your website so if your site isn’t up to ‘media par’ quite yet then contact me and we’ll get it there; I can work with your designer or bring in my own who can help but it’s all about how you position and promote yourself.
When you GET the publicity of course you will need to put it on your website and all over the internet again announcing it like in social networking sites, forums, blogs, etc. which also leads to higher expert status and added credibility so don’t forget the “marketing of the publicity”!
Don’t be wishy washy either, if you want something then don’t stop until you get it. People like persistency, not pushiness so don’t forget to keep going until you get at least 4-5 no’s but be nice and helpful about it and you will succeed!
If you want to figure out what TO DO WITH this information, how it applies to YOUR SPECIFIC BUSINESS and how to get this stuff done in your business (because YOU don’t have the time) then sign up for my JumpStart Your Business in 90 Days Program and we’ll figure it out so that you can have your dream life and business too!
© Copyright 2008 K. Sawa MarketingWANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:
Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs that want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Get her Free Tips, Free Audio & Free Report online at JumpStart Your Business in 90 Days Program!