What do you do when a prospect says no?

What do you do when a prospect says no?

  • Do you give up the first time and say okay, bye?
  • Or do you ask why?
  • Do you try to get to the heart of the real reason they’re saying no?

If you give up too easily, or too soon, then you’re missing out on thousands and thousands of dollars in sales in your business.

For most prospects, their first no is just to see if you can overcome their objections. It’s not that they do this consciously, but unconsciously. Many people innately want to protect themselves from buying, so their subconscious triggers the standard responses that may not even be the real reason or real response they truly want to give.

When you’re in a sales conversation one-on-one with somebody there’s a lot more to do than just present the features and benefits of your program product or service and ask them if they want to buy.

The sales conversation is a dance that you have to learn, it’s not a skill we’re all born with. Some are better than others at this dance but we all have to learn how to do this better and more authentically to us. You can’t avoid learning more about sales and honing your sales skills just because you don’t want to be considered “salesy”. You just need to learn how to do it in a way that makes you feel good about it and that ALSO gets you the RESULTS that you want.

There are many phrases, words, and strategies to use within a sales conversation and it varies depending on your industry, type of business, level of confidence, skill, and opportunity in which you are engaging with a prospect.

If you don’t know what those are, and when to interject which, then you could lose the sale more often than not and you definitely are probably a little ill prepared on what to do when the prospect says no.

The words that you use and the things that you say in the sales conversation are critical to your success, and frankly critical to you serving your new customer or client. I’m assuming here that you have an amazing program product or service that is going to benefit your prospect tremendously here, I’m not just talking about selling people at random or because we are just out to “sell” someone. Selling is serving though and you do have to embrace that if you’re a business owner or you will most likely never get ahead.

Without sales your business cannot survive. Without clients, you cannot serve or help others so I urge you to do whatever it takes to hone your sales skills… sooner rather than later.  

If you know that handling objections, conversations like these, and even writing copy for your web pages where you want people to go click and buy, are things that you should probably be working on then you want to take a look at what’s going on this weekend. Check it out…

If you realize that you often don’t know WHAT to do when a prospect says no or how to get more prospects to speak with you in the first place, then you want to check this out. I promise that working on this will help you help more people while you’re also building a much more profitable business for yourself and your family.

I happen to be giving away a 30-minute video training on handling objections in your sales conversations. It’s included with a few other items in the Jumpstart Your Sales Now Package that I’m giving away absolutely free right now via the Ultimate Sales Confidence Giveaway that’s going on through tomorrow, May 31st.

I mentioned this giveaway once before in an email earlier this week but if you haven’t gone to register for this yet and any of the above resonates with you… now is the time.

Besides my free package, you can get access to many other free sales-oriented scripts, outlines, checklist, products, and more that are also included in this free giveaway. Run over to this page right and take full advantage of everything you can, while you can. I know a lot of the people who are giving free products away during this giveaway and these aren’t our regular freebies, they are actually things people pay for in our businesses and they are available only through tomorrow, Sunday May 31st so don’t delay.

Go grab the Jumpstart Your Sales Now Package plus many other free products and programs today!

Here’s to helping a lot more people with YOUR GIFTS and learning how to make sure they take advantage of them and that they don’t self-sabotage themselves from investing in what you have to offer.

And, because I love to invite you to events and calls that can help you with sales, selling, your business and marketing in general, and so much more, here are a few other things you can do now to continue honing your skills!

  1. The Int’l Entrepreneur Network calls are weekly They are all open Q&A and discussion calls. We talk about what YOU can do right now to help you get where YOU need to go next. We can really help you get more clients, get more organized, develop new offerings, get better at sales and more! Plus it’s only $7/mo and you can cancel anytime – no joke! Sign up today… next call is Monday, June 1, 2020 at Noon PDT: www.iEntrepreneurNetwork.com 
  2. If you want to really hone your sales skills, go register for my Jumpstart Your Sales Course where I taught all about how to make sales more fun, authentic and effective for any type of business owner. You will learn about what to say and do before, during and after the sales conversation as well as how to find more prospects, work through objections, go deep with them, get them to like, trust and connect with you easier and quicker and so much more. Find out more and register here!
  3. June 2, 5 pm PDT – Int’l Speaker Network Free Webinar on zoom – for new or seasoned speakers. We network, mastermind, share resources plus have a short speaker too. Topic:  What Every Speaker Needs to Know about Copyright Law with Barbara Ingrassia. Register here now and get zoom info on this page too – save it!

Here’s to creating and enjoying the business and life of your dreams!

Award Winning Speaker, Jumpstart Your Biz Coach

& International Best-Selling Author with 10 books

Contact me anytime!

Office Landline: 916-872-4000

Email: katrina@jumpstartyourmarketing.com

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11 Types of Videos You Can Create to Jumpstart Your Business

I know that for some of you you’re forced into doing more videos right now and others you love doing them or do them already and will continue to once the country gets “back to work”.

Videos are one of the single most paid attention to marketing strategy right now and YouTube is one of the world’s largest search engines.

You literally have to be doing videos to keep up with your competition and make sure you are NOT the “best kept secret” for what you do.

For many of you, you’re having to learn how to do videos more effectively, learn the technology as well as perhaps the strategy behind WHY you want to do more videos AND what the heck to do them about, right?

I’ll bet that you could be making this way too hard however and “overthinking” things like:

  • what do I talk about on videos? (what’s in your heart or top of mind w/ clients)
  • what technology do I need to buy? (none, use your phone or computer)
  • should I do Facebook live more?
  • how do I create my YouTube channel
  • and more…

Well, I’ve got a couple video TUTORIALS FOR YOU – click to watch either or both as you see fit… one is about WHAT to say or do videos about and the other is a real how-to tutorial that is live on my YouTube now on how to set up your YouTube Channel (it’s for beginners).

CLICK HERE FOR VIDEO MARKETING TIPS VIDEO – PLEASE SUBSCRIBE TO MY CHANNEL WHEN YOU’RE THERE, THANKS!

 

CLICK HERE FOR YOUTUBE SET UP TUTORIAL – PLEASE SUBSCRIBE TO MY CHANNEL WHEN YOU’RE THERE, THANKS!

 

OK, now for the 11 Types of Videos You Can Create:

  1. Video tips about topics you are an expert in or that involve your business
  2. Product reviews if you have a book or product solely for the purpose to introduce and share features of a particular product
  3. Promotional video that talks about something you’re selling or offering for free
  4. Interview with you being interviewed or you interviewing someone or just a joint video with another complimentary business professional on a topic you both have expertise in
  5. Testimonial video for someone else or request them from your clients
  6. Training video for one of your paid courses or programs
  7. Free webinar or preview call designed to teach a little, list build, get people introduced to you and then make offers to work with you, enroll in a program or come to a free discovery/strategy session with you
  8. Facebook live or other social media live video with the purpose of building relationships (you can do others for the other above reasons too) and having your followers get to know you more
  9. Rant videos… if you must, go ahead and share some controversial thoughts!
  10. Webpage videos – these are videos that would enhance the wording on a specific page on your site. These could be good for the following types of pages (literally every page could have an explainer video): Home, About, Services, Free Gift, Contact, Free Consult, thank you pages, Speaker page and more!
  11. Tutorial video – either doing this for free or paid, I’ve done both. Some I feel have more value, I charge for, others that could be a very good draw to get more people on my list, I may give away. Some tutorials are good to show your assistants what you want done or they may give to you for things you need to learn in your business perhaps.

I know you can do this – go create some new videos!

And, because I love to invite you to events and calls that you can attend for networking and learning, here are 10 things you may find valuable to attend:

  1. The Int’l Entrepreneur Network calls are weekly They are all open Q&A and discussion calls. We talk about what YOU can do right now to help you get where YOU need to go next. We can really help you get more clients, get more organized, develop new offerings, get better at sales and more! Plus it’s only $7/mo and you can cancel anytime – no joke! Sign up today… next call is TONIGHT 5/12 at 5:00 pm PST or May 21st after that: www.iEntrepreneurNetwork.com 
  2. For the entire month of May, I’m hosting a 30-day Jumpstart Your Marketing Course I’m teaching how to effectively use SOCIAL MEDIA for lead generation and sales, DEVELOPING CONTENT and REPURPOSING it too, Email marketing and database marketing to your followers, list, clients, even things like doing direct mail, making phone calls, doing videos via FB live or on YouTube, speaking, mastering sales conversations and copywriting too for your website, emails, webpages. Find out more and regsiter here ASAP!! (You can still join and catch up and dive in! Calls are Wednesdays in May from 2:00-3:30 pm PST / 5:00-6:30 pm EST.)
  3. Oh and if you aren’t sure yet WHY you really want to attend my 30-day Marketing course, then go listen to my Free Webinar. You’ll hear me share the 3 most important marketing activities that every business owner needs to be focusing on right now… trust me, they probably are NOT what you are doing! Register here for free.
  4. May 22, 9:00 am PST – Int’l Speaker Network Free Webinar on zoom – for new or seasoned speakers. We network, mastermind, share resources plus have a short speaker too. Topic:  Having a Strategy for Generosity with speaker Sarah Binger. Register here now and get zoom info on this page too – save it!
  5. Previously recorded trainings include:

Here’s to creating and enjoying the business and life of your dreams!

Award Winning Speaker, Jumpstart Your Biz Coach

& International Best-Selling Author with 10 books

Contact me anytime!

Office Landline: 916-872-4000

Email: katrina@jumpstartyourmarketing.com

Please Share, Follow and Like:

Jumpstart Your Marketing 30 Day Program

Now more than ever you may want to look at learning how to get better at “MARKETING” and how to do a LOT MORE of it to reach a lot more potential prospects.

Whatever your business or industry is I can guarantee you that you are NOT doing enough marketing. I know this because no one I ever talk to is, heck, I’m not even doing all I could do and I teach it!

Marketing is a culmination of the activities you need to do to to get in front of a lot more people. But most entrepreneurs need to do MORE and in many ways, having a “variety” of marketing activities going on every month.

It’s time to stop the doom and gloom attitude if you are experiencing that and learn what you need to do to MAKE MORE SALES during this time. That could mean that you need to DO THINGS DIFFERENTLY or hang out with other people who are more POSITIVE & ENCOURAGING. Either way, there are plenty of people out there buying right now (Yes, even YOUR products, programs and services too!). If you’re not experiencing this then you definitely need to re-evaluate what you’re doing in your marketing. You may also need to do very different things right now, times have changed and what you did just 2-4 months ago may not be working.

Let’s face it, some of us don’t try something new until we’re forced. Well… the time has come and I’m going to make this SUPER SIMPLE and convenient for you to learn more about doing effective marketing, lead generation, follow up and sales (online and offline).

I’m the Queen of teaching the HOW-TO!

My clients tell me that they love my calls and trainings because I literally teach them step-by-step what they need to do, say, send, click and post to become more successful in their business – online or offline – no matter what I’m teaching.

 

CLICK TO SEE WHY YOU WANT TO JOIN AND WHAT WE’RE COVERING. 

 

Program Details:

We start Wednesday, May 6th because what else have you got to do if you don’t have enough clients and can’t pay your bills? OR you want to USE this time wisely and get a lot more marketing set up and automated or delegated!

 

Learn More!

Here’s to creating and enjoying the business and life of your dreams!

Award Winning Speaker, Jumpstart Your Biz Coach

& International Best-Selling Author with 10 books

Contact me anytime!

Office Landline: 916-872-4000

Email: katrina@jumpstartyourmarketing.com

Please Share, Follow and Like:

Upcoming Virtual Events & Trainings to Jumpstart Your Biz

There are SO many ways to make money during this isolation period so if you can’t figure out WHAT to do or HOW to do it, you really want to reach out to me and schedule a call as I can give you dozens of ideas so you can continue supporting your family. OR just sign up for one of the trainings or groups below so you can get resources and advice QUICK! 

One way that I’m LOVING right now is hosting compilation books – what if YOU gathered 5-15 of your friends and followers and they paid YOU $1,000 – $1,500 each to write a chapter in YOUR own branded compilation book!?!?!?! It’s an easy business model to add right now if you have a reasonable following or group of clients, no matter what the topic or focus.  

Another way is to host a short, low-priced online group training – it could be 90 minutes for $25 like the two I have below or a 3 week course training people on something for $197. Both of these are what I call, Easy Yes Offers, and will sell easier right now that a much longer, higher priced program. HOWEVER, I do always recommend you give people options if you’re speaking with them personally… start high and go low.

You can do this!! I can help you!! Just email or reach out and ask!

Here are a few ways to get support right now to doing things differently and jumpstart your business, revenues and sales. 

I decided to run a few short and inexpensive 3-Week Trainings and one-day trainings or even just 60-90 min classes around learning new skills during this time…. ALL OF THESE YOU CAN ACCESS EVEN IF THEY HAVE ALREADY STARTED OR HAVE ALREADY BEEN RECORDED. ALL OF THEM ARE STILL GOOD AS DO-IT-YOURSELF TRAININGS SO DON’T STOP JUST BECAUSE YOU SEE IT IS ALREADY OVER. 

1. Jumpstart Yourself as an Author Program – learn how to write and publish your own book, host a compilation book yourself or get published in any way – 5-week course (previously recorded but you can still go through it all on your own). This course is all about how to become an author and publishing a book yourself or where to get options and how it all works. You’ll learn what you need to know before, during and after you finish writing the book, how to find affordable editors, cover designers, and how to plan for an Amazon best-seller launch, what if you want to get a publisher, what to do about publicity, book signings, marketing and selling your book and more! – Click here for info.

2. Jumpstart Your Online Course Program – This course will help you change up your business and develop, market, sell and run an online course, membership program, online virtual workshop, mastermind or any type of online/virtual training or calls you can SELL to continue working and making money doing what you love during this quarantine (and beyond). Check out the video and webpage about this asap then, come and get something in place THIS WEEK that you can sell and promote right now. – Click here for info.

3. “Jumpstart Your Sales” Course, How to Enroll More Clients Through Authentic, Service-Oriented, One-on-One Sales Conversations – This 3-week course runs from April 9-23 live – teaching critical skills you want to continue to hone! – Click here for info and to register.

Key takeaways – learn how to:

  • Book more appointments and 1on1 sales conversations via email, zoom, social media and from anywhere
  • Conduct NON sales conversations for “Collaborations & Connecting” (I call them “Get-to-Know-Ya” calls) yet still turn many of those around into the person wanting to know about how to work with you or buy from you OR develop ways to refer business to one another
  • Take prospects through that 1on1 sales conversation much more easily, more authentically yet with more assertiveness and strategy so you can actually get more people to say YES to you
  • Develop the right offerings with the right pricing, from Easy Yes Offers to High-End Programs and everything necessary in between so that you close a much higher percentage of prospects into something no matter what
  • Navigate dancing with their concerns, objections, questions and challenges about enrolling or buying – we can give you a response to ANY scenario that comes up

4. Int’l Entrepreneur Network – this is a group of highly motivated new and seasoned business owners and entrepreneurs who get together 3+ times a month via Zoom calls for networking, masterminding, collaborating and getting and sharing resources, offerings, feedback on anything and everything that has to do with starting, growing, marketing and running your business (any type of business!). It’s only $7/mo and anyone can join and/or you can cancel anytime too! – Click here to find out more and join the group here!

5. Create Images & More on Canva 90-min Tutorial! – Canva.com is such a great resource for us at this time, whether you’re graphically creative or inclined or not, it has hundreds of templates anyone can use and most are all free. Many of my clients though still needed a short tutorial or training on how to utilize this tool quickly and easily to create their images, flyers, postcards, and presentations. This tutorial has been recorded via zoom with screen-sharing what to do, using real client examples too and is just $25.  You will get instant access to it when you sign up here.

6. Facebook Groups 90-min tutorial on how to start, run and manage your own groups. – Developing groups and communities to grow your business is critical right now so come learn how to get started doing this, what to do, post, how to engage and get members, plus some other FB tips and tricks (like how to stay out of FB jail!) It’s just $25 to get access here now: Click here to register now.

8. Join me on the Int’l Speaker Network webinars – The Int’l Speaker Network has 2 monthly zoom calls for networking, masterminding and training, for free, including a facebook group, webinar replays, and opportunities to be a speaker too. Sign up and get the calls on your calendar now, plus get a free audio on how to get started speaking! Calls are twice monthly during April and May and they are FREE! Sign up here now, apply to be one of my speakers and/or check the schedule here.

8. I’m looking for authors for the 2020, Jumpstart Your ___, Vol III compilation book series – Do YOU want to become a published author in 2020? – Jumpstart Your ____ is a collaboration of stories and chapters where each author writes about the topic and expertise that YOU have, so JSY Sales, Mindset, Health, Fitness, Gratitude, Social Media, Mindfulness – whatever you SELL you write about and then use the book as your marketing tool to get them to go to your website. If you know anyone who wants to become an author right now and find an EASY way to make this happen this year, then this could be a good option! Check out this opportunity and submit a quick note here if at least you’d be *interested*, no obligation!

9. Want some one-on-one coaching and advice with me on what you can do to grow your business? I’m offering a 3-call package plus any one of the above online trainings for just $750 right now… a big savings! Email me back if you want this… we can book our first call right away!

Here’s to creating and enjoying the business and life of your dreams!

Award Winning Speaker, Jumpstart Your Biz Coach

& International Best-Selling Author with 10 books

Contact me anytime!

Office Landline: 916-872-4000

Email: katrina@jumpstartyourmarketing.com

Please Share, Follow and Like:

Discover Something New to Sell

There are SO many ways to make money during this shutdown and isolation period. First of all, I can’t see it lasting much longer or the country will be in financial ruin…so stay in faith that this will all work itself out soon. However, if you can’t do “business as usual” or people aren’t buying the stuff you were selling the way you were selling it… it is time to tweak what you were doing or how you were doing it AND it could also be time to think up something else you can sell. (even if it has nothing to do with your core business)

I was on a call yesterday with a client who has an organizing company but she focuses on people when they move, so she’s a ‘move consultant’ in LA. She can’t do her business right now, working in people’s homes plus less people are “moving” during this pandemic. So one exercise that I did with her is something you can do also to help you “BRAINSTORM” new and different ideas on what you can sell perhaps now, as an additional income stream (could be temporary or long term, either way). I asked her (and this was a very hard question for her to answer frankly but I helped nudge the ideas out of her):

  • “What are you good at doing?”
  • “What questions do you get often that you like to answer and that help people?”
  • “What were you good at in the past, in past jobs or experiences (business or personal oriented)?”

I had to keep diving deep when she gave me “surface answers” to really get to the heart of what the true problem/issue was that she was so good at solving… you can do this with yourself too!

She answered things like: budgeting, managing people, getting kids to trust her and tell her anything, getting stuff done, helping people relieve stress, things not to do when dating, giving honest feedback, getting others to trust you and listen to you, positive reinforcement, setting deadlines, photography.

Do you see the possibilities with my client on what else she could potentially sell right now to pull her through?

I saw at least 3 and I shared them with her, what she could charge, etc. 

Do this if you need to figure something out quick to start generating some revenue. Then of course you have to market it and tell people about it. You have to go sell it.

It makes complete sense that someone would create a new business model in times like this so stop worrying what others will say about you “switching” your business, you’re not. You’re just getting creative, innovative and resourceful.

You can do this!! I can help you!!

Let me help you figure out how to tweak, and change up your business to thrive during ANY economy, good or bad time including this one no matter what your business is.

Here are 3 options – PICK ONE!

  1. If you are new to me or want to truly “TRY ME OUT”… Join the International Entrepreneur Network for just $7/month and get help on our monthly zoom mastermind calls that happen three times each month and various times and days or get inside the private Facebook group. This is a community for masterminding, collaboration, resources, support and more. Become a Member today or find out more at www.iEntrepreneurNetwork.com!
  2. If you love learning live, then make sure you’re on my email list so you can get announcements about when I do live or virtual trainings, click here!
  3. If you’ve been following me for a while and/or are ready for a bigger step, come to a 1on1 call with me and let’s talk about coaching options! Schedule at www.AskKat.biz today.

Here’s to creating and enjoying the business and life of your dreams!

Award Winning Speaker, Jumpstart Your Biz Coach

& International Best-Selling Author with 10 books

Contact me anytime!

Office Landline: 916-872-4000

Email: katrina@jumpstartyourmarketing.com

Please Share, Follow and Like:

Zoom best practices, tips, etiquette & other meetings you can attend!

I’ve been madly creating resources and lists of other opportunities for you all to attend for virtual networking on Zoom and other ways… since that’s basically the only way to network these days. 

It’s important to keep networking, get on calls with other entrepreneurs who are staying POSITIVE during these times because if you stay home, isolated and stay “in your own head” about what’s going on and you give into the fears and crisis that the news wants us to you will for sure freak out sooner than later and we don’t want that.

SO… instead, make time to connect, network, brainstorm and mastermind with other highly motivated entrepreneurs who are dealing with these changes just like you but who are making the best of it.

I’ve been on anywhere from 3-6 Zoom calls every day for the last week alone on top of my regular coaching client calls and SPIRITS ARE UP!

But you have to stay in the conversation. 

So I created 3 *important* and helpful lists for you to use RIGHT NOW. 

  1. A list of many Zoom meetings and organizations that are running zoom networking events right now, many free, some paid.
  2. A list of the key Zoom Networking Etiquette and best practices that you want to use and know about like how to work a zoom chat room.
  3. A list of what other platforms other than Zoom are there in case with the high demand Zoom becomes less available.

Enjoy and use these and then follow my email for more updates on these as many of them are ever-changing and/or follow me on Facebook or get into one of my groups on Facebook too.

MEANWHILE… last chance to jump into the Online Course, Membership & More Training happening tonight and for 3 weeks.

If you’ve been thinking about starting or running a group program, online course, virtual workshop, membership, or just talk with clients virtually – you don’t want to wait.

Now is the time to learn how to do this and actually START a new program or offering. I get that many of you know how to use Zoom and the phone or conference lines, but it’s more than just knowing HOW to use these services.

You need to be clear and strategic with what you’re saying, sending, offering, and selling during this time so it actually works for you.

You can do this quickly and I want to help you… that’s why I put a quick, 3-week program on my calendar starting TONIGHT. 

I’m VERY CONFIDENT that I can help you brainstorm and figure out one or two ideas minimum of what you can do PLUS show you what to do and how to do it to start making money from it… all within just 3 weeks. 

Yes, you have to trust me, but I’m offering a money-back guarantee that if you don’t get a feasible idea on what you can do, I’ll gladly pay you back the very low $197 investment that I’m asking for this program.

Find out more about this online training live with me on Zoom from March 19-April 2.

 

Here’s to creating and enjoying the business and life of your dreams!

Award Winning Speaker, Jumpstart Your Biz Coach

& International Best-Selling Author with 10 books

Contact me anytime!

Office Landline: 916-872-4000

Email: katrina@jumpstartyourmarketing.com

 

Please Share, Follow and Like:

When is it time to raise your rates (OMG)?

Do you feel valued for what you get paid right now in your business?

I hope so!

Unfortunately, too often, I see entrepreneurs who don’t feel valued, or they feel a bit resentful even sometimes. OR I see entrepreneurs who don’t REALIZE what they’re worth – THAT happens most often actually. You just don’t know what people really will pay you for your time, expertise or a product or offering.

AND… if you leave it up to YOUR mindset about what to charge, sometimes we say things to ourselves like “Well, no one will pay THAT of course” or “people don’t have that kind of money” as you prejudge others as to what THEY will invest!! WTF? Seriously?

Stop it. Stop prejudging your potential customers and clients on what you “think” they can afford. Instead you need to STAND IN YOUR OWN TRUE VALUE & KNOW YOU DESERVE TO BE PAID THE AMOUNT YOU CHOOSE.

Many of us can charge whatever we want, that’s just how it goes with being an entrepreneur.

Others of you could have jobs or businesses that are regulated like Financial Planners or Insurance Agents perhaps or even Realtors (Don’t get me started on Realtors – they work WAY too hard before even getting paid a dime. I would never be a Realtor just because of that.)

So for those of you who CAN set your own rates, how do you know when it’s time to raise them or change up your business model perhaps and do something different?

I think, as soon as you even remotely start feeling undervalued or resentful for sure, but every year or couple years at least in most cases.

What about those of you who have the regulated type of business? Well, YOU can create other income streams perhaps. You can always write a book, or get paid to speak or do a training that can be outside your normal working services. You can host an event perhaps too or deep dive retreat if that’s more your thing. You just have to think “outside the box” and/or talk with someone like me who can help you strategize ideas and possibilities!

For those of you who maybe are unaware of what you could truly get paid for what you’re already doing, you need to start talking to people like me and others in other industries or in entrepreneur groups to get bigger ideas, see proof of others making more – they’re out there, you just may not come in contact with them!

For those of you who are NEWer in business, often times you think just because you’re new you have to start lower and that’s TOTALLY FALSE! You don’t. Many of the people I talk to who think this have so much darn expertise or experience in the area they’re now building a business around that they could charge 4 times as much as they’re initially thinking but they don’t see how that experience plays into their new business (yet). It does and you can come out of the gate at a much higher rate.

Either way you slice it, most of you who are reading this are probably NOT charging enough OR there are other ways you can easily sell your knowledge or experience but you just don’t know how to get that going.

It could be to launch a course or group program? A live event or start speaking. There are so many ways to make more money in your business but if you aren’t having conversations around this, then you’re not seeing those ways or seeing that it could be YOUR REALITY too.

I always say, “You’ve got to stay in the conversation” to continue learning, growing and expanding around your worth, your value, your skillset and more.

And another fun saying I say to people at my events and when I work with them is this: “You want to charge as much as you can possibly say without stuttering!” (Because when you stutter then you don’t look as confident of course.)

So… WHAT IS THE MOST YOU CAN SAY YOU’RE WORTH RIGHT NOW, TODAY, WITHOUT STUTTERING?

Do it, raise your rates! What have you got to lose? Besides, you can always negotiate when talking with a potential client if you want? “Start high and go low” is another thing I say. Don’t start with the one time call when you’re making an offer – start with the annual program and go down from there, then everything else seems like a much more doable option.

Getting really good at the “SALES CONVERSATION” is a critical skill that all entrepreneurs must learn, I don’t care what business or industry you are in. There is NO way around learning this and becoming better at sales. So no matter what you’re charging, you have to be able to show the value of what you offer in that conversation. The other person has to feel your worth and confidence, plain and simple.

If this all makes sense to you and it could be POSSIBLE that there are some “missing pieces” to YOUR business, your offerings or your sales process then why not “TRY ME OUT”!

Let me help you figure out what those are for you (sooner than later)?

Here are 3 options – PICK ONE!

  1. If you are new to me or want to truly “TRY ME OUT”… Join the International Entrepreneur Network for just $7/month and get help on our monthly zoom mastermind calls that happen three times each month and various times and days or get inside the private Facebook group. This is a community for masterminding, collaboration, resources, support and more. Become a Member today or find out more at www.iEntrepreneurNetwork.com!
  2. If you love learning and growing at live events, then attend my next event, Love & Money LIVE! It’s all about attracting more of your ideal clients and finessing your sales process so they “get you, trust you and want to hire you or buy from you”. Join me and 50 or so other entrepreneurs April 20-22, 2020 and let me help you jumpstart your business around the kind of life you want to live, not fit your life in around your business. www.LoveandMoneyLive.com
  3. If you’ve been following me for a while and/or are ready for a bigger step, come to a 1on1 call with me and let’s talk about coaching options! Schedule at www.AskKat.biz today.

Here’s to creating and enjoying a life full of lots of LOVE & MONEY!!

 

 

Award Winning Speaker, Jumpstart Your Biz Coach & International Best-Selling Author with 10 books

Contact me anytime! Office Landline: 916-872-4000  Email: katrina@jumpstartyourmarketing.com

PS –  You can always Like my Facebook page here or sign up for my email newsletters here.
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Your Words Matter – How to Navigate the Sales Conversation

The other day I was on Zoom with a client and we were talking through the “sales conversation”. What wording she would use on calls with people who wanted to find out more about her services. What questions to ask them on the call and what she would want to gather ahead of time on an online sign up form that she would automate through her website…

Some of the things that we talked through and ideas generated would have NEVER occurred to her on her own. She left that call feeling more energized to go networking and talking with people about what she did because she knew what then to say with them when she got them to take the next step with her, something she wasn’t asking them to do until now because she didn’t know “what to say”.

IT’S THE WORDS that often stump us, squash our confidence and our motivation.

IT’S THE WORDS that allow perfect clients to walk away without being served by us.

IT’S THE WORDS that we have to learn so that we can be effective and successful in business.

If you don’t know them, they aren’t just going to come to you. You must learn them. You have to brainstorm them with people, many people sometimes to see what works and what doesn’t, then keep tweaking them until you see bigger positive results.

I LOVE helping people find YOUR RIGHT WORDS, those that feel like you (not me), that resonate with you and your ideal clients.

This is one of my ZONES OF GENIUS. How can I help you?

Honestly, this is probably the hugest topic that comes up on my coaching calls is how to navigate that sales conversation. I would say 95% of the Entrepreneurs I talk with have no clue how to take people through that type of call or conversation properly so it’s not salesy, so it also serves the other party AND it converts. By no fault of their own, they either came from a corporate environment or maybe were stay at home moms prior to starting their own business. Even some experienced sales people or marketing types who had jobs before and then now are starting their own business, have to learn to words to use. They have to learn new ways to hold sales conversations and new words to use because selling YOURSELF is a whole new ballgame!!

Fears crop up. Doubts surface. If you work from home it can even be worse because your only lifeline is your mind and sometimes that is very negative… I call it “headtrash”. Don’t listen to yourself if you are ever negative. You are worth way more than you think you are. Which is another thing that comes up too when we’re talking about sales conversations… and that’s WHAT TO SELL & FOR HOW MUCH!? Most Entrepreneurs, especially newer ones, under charge for their services; often times thinking “I’m new, I can’t charge more” when that’s just a big ol’ lie that your crappy mind tells you is all.

Don’t let the lack of sales experience, confidence around your worth and any crappy headtrash slow you down from making the bigger impact you’re meant to make on this world (and your family along with that). Get support.

I’d love to invite you to a complimentary business strategy session with me where you’ll get some new clarity on how you can uplevel and jumpstart your business quickly. This is for serious entrepreneurs who want support, please fill out the short questionnaire here

Here’s to creating and enjoying the business and life of your dreams!

Award Winning Speaker, Jumpstart Your Biz Coach

& International Best-Selling Author with 10 books

Contact me anytime!

Office Landline: 916-872-4000

Email: katrina@jumpstartyourmarketing.com

PS –  You can always Like my Facebook page here or sign up for my email newsletters here.
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Sneaky Email Subject Lines

What makes you open an email? Is it typically the subject line or are there emails you open just because of who sent it?

Some marketers pay a lot of money to copywriters to create amazing and engaging subject lines. Would you?

Imagine this:

You have an amazing message or story to share. You write it all out very thoughtfully in an email. You know your message or tips/advice, whatever it is that you’re sharing will change the lives of those who read it. You know it!

Yet, no one opens your emails… or like only 10% of the people you send it to open it, therefore only 10% of the people you intended to change their lives, weren’t impacted solely because they just weren’t excited enough or tempted enough to OPEN your email that day.

Instead, they just deleted it or moved it to trash.

Out of the 10% who did open it, 2% of those people replied back saying how moved they were, or that you helped them in some way.

Isn’t that what we want to have happen? Yet with 100% of the people we intend to see our message, right?

Well, you can have better results with your open rates in your email. You can get more engagement with your subscribers, clients and followers.

The key is getting a LOT more CREATIVE with your subject lines!

 

Now, I am no where near getting 100% open rate myself, nor do I even have 50% open rate and frankly that breaks my heart because I know that so much of the advice that I share can change the lives of those who read it too.

All I can do though is keep trying to “get your attention.” Sometimes that means I have to get a little sneaky or tricky with the subject lines!

Someone complained about my subject line recently “This made me think of you”. It was sort of sneaky I guess… but it was given to me by the interview series host that I am a part of and I know they probably paid a copyrighter to come up with this stuff so I used it. Plus, I added in text inside the email to really show how I thought it would apply to everyone who was on my list. I changed what they gave me a little bit to fit everyone here on my list, I thought.

When I thought about this though, I thought maybe I should share a little about “what makes up a good subject line” for your emails… I’ll bet everyone could use some good ideas for this!

I feel that there are 3 ways to write email subject lines, and mixing the first 2 of these styles up is good (from what I can tell).

  1. Plain and simple – Say what you mean and mean what you say. This is what I try to do more often than not. But please don’t put “Here’s my Newsletter”.
    1. Book launch is today
    2. Want to schedule a call?
    3. Event is open for registration now
    4. 5 tips for better client attraction
    5. 3 ways to build a website
    6. Please take my survey
    7. Webinar on Branding is tonight 5pm PST
  2. Sneaky – this is where people are more vague in their subject lines to get you to be curious and open to learn more or ‘find out’
    1. Have you tried this?
    2. Want to know my secret?
    3. This made me mad
    4. Time to CELEBRATE!
    5. Last call! Deadline today!
    6. Great news…
  3. Lie – this isn’t recommended actually but do you see people doing this? They ask you to open because of one reason then try to sell you in there for something else that has nothing to do with what the subject said. Nothing wrong with making offers in emails, just don’t bait and switch people I think.
  4. And what about all those emojis!?!?
    1. It’s fun to see emojis in email subject lines, my system won’t do it though so it’s annoying… some will, some won’t, but I would use them if you’re able!
    2. Or you can use brackets [ ] or *** in front of or around your subject line text too, anything you can do to make YOUR emails stand out in the bunch that come through people’s inboxes every day.

What do YOU think about email subject lines?

What do you like or don’t like?

Be careful though NOT doing in YOUR marketing what you “don’t like” as that may not work. You still want to do what WORKS.

Here’s to better email results for you and me – thanks for reading this!! Pass it on. 😉

What’s Next?

 

 

I’d love to invite you to consider attending my next Love & Money LIVE! event happening April 20-22, 2020, in Sacramento California. It’s three days of really mastering all of this and more.

Like I said I’ve been running this event since 2009 and every year it gets better and better, plus every year there are new speakers that I bring in that share insight on a few key things we need to do or be as an entrepreneur. Plus, I change up the content based on what new things I’ve learned and have implemented in my life and business.

Many people come back to my events over and over and over again because they always are at a new place in their life and their business and are ready for the next steps, and that’s exactly what they get.

You can read more about it on this page, watch the video to see a little bit about what you’ll learn and experience. Plus, during the event attendees get to share what they do, they get to make easy yes offers to other attendees, and the majority of people walk out with more money in their pocket than when they arrived.

You’ll be amazed how different this event is from other business, marketing, or inspirational events are. It’s worth thousands of dollars to transform your business the way that we show you how but luckily that’s not what you have to pay!

This year I’m doing something different too, I’m giving a FREE GUEST TICKET with every ticket purchased ONLY FOR MY SUBSCRIBERS AND FRIENDS LIKE YOU!! 

So, you can bring a friend, you can bring your significant other which is a really good idea to do frankly, or you can even bring an assistant who can help you get the details organized of the moneymaking activities that you will want to add when you get home.

To get your FREE GUEST TICKET YOU MUST REGISTER by the last day of Janaury though… no exceptions. There’s a 3 month payment plan if you need it also by the way so I’m making this super easy for you. When you register I’ll contact you for your guest’s info or you can decide who that will be later even, just get yourself signed up now!

Find out more and register here now, only 60 seats total being sold including guests.

Here’s to creating and enjoying the business and life of your dreams!

Award Winning Speaker, Jumpstart Your Biz Coach

& International Best-Selling Author with 10 books

Contact me anytime!

Office Landline: 916-872-4000

Email: katrina@jumpstartyourmarketing.com

PS –  You can always Like my Facebook page here or sign up for my email newsletters here.
Please Share, Follow and Like: