It’s not easy being an entrepreneur and it certainly isn’t easy getting your own business to the 6-figure mark either although so many people think it will be when they start out. Only 5% of entrepreneurs are making over $100,000 a year in their business, how do you expect yourself to be in that group if you aren’t actively investing in yourself, your business and learning exactly how to get there.

What I’ve learned over the last 9+ years in my business is that this all takes effort.  Something busy business owners don’t always spend time working on. A lot of times we’re so busy in our businesses that we don’t stop and focus on where we’re headed and how we can get there.  Instead we focus on the day-to-day stuff since it’s right smack in our faces.  Watch this video and listen in on a few key things that I share about getting yourself to that level.


I’d love to invite you to find out more about a NEW private group coaching program I’m offering this year. It’s quite affordable for what you get. It basically teaches you ALL of the stuff I’ve learned along my entrepreneur journey on how to leverage my business and transform it into the multiple six-figure business it is today.

Introducing the….
6-Figure+ Business Makeover – 6 Week Advanced Business Training & Transformation Program

What You’ll Get Out of This Program

  • Most entrepreneurs find that you will learn new ways to build and market your business on the very first call
  • Feel more confident and clear on what you’re providing/offering
  • Be more confident to charge what you’re really worth and stop undervaluing yourself
  • Learn how to monetize better what you’re already doing
  • Learn how to systematize things you’re already doing so you can get more done and reach more people
  • Understand where to focus your time and on which money-making tasks so not to waste time on things that will not lead to success
  • Create a roadmap for your business success, for reaching your desired goals in income, lifestyle and even your give back needs

Successful people take immediate, decisive action when they KNOW something is the perfect fit for them or they know they are meant to do or invest in something. Begin your journey to success right now by enrolling in this next class so we can jumpstart your business and your revenues immediately! To register and get more details of what you’ll receive in this class go to https://www.jumpstartyourmarketing.com/6figurebusinessmakeover

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I’m Katrina Sawa, many call me The Jumpstart Your Biz Coach because this is exactly what I LOVE to help seasoned business owners do and what I’ve learned over the last 9+ years in my business is that this all takes effort. Something busy business owners don’t always spend time working on.

A lot of times we’re so busy in our businesses that we don’t stop and focus on where we’re headed and how we can get there. Instead we focus on the day-to-day stuff since it’s right smack in our faces. But making huge shifts like this, takes looking at everything in your business – the BIG Picture – and figuring out where the holes are, the opportunities are and basically what else is possible for you that you may not have thought of before.

Would you like to be introduced to a whole new way on how to build, market and totally transform your business so that it gives you more free time to do the things you love while still making all the money you want?

It’s not easy being an entrepreneur and it certainly isn’t easy getting your own business to the 6-figure mark either although so many people think it will be when they start out. Only 5% of entrepreneurs are making over $100,000 a year in their business, how do you expect yourself to be in that group if you aren’t actively investing in yourself, your business and learning exactly how to get there. Watch this video and listen in on a few key things that I share about getting yourself to that level.


Introducing the….
6-Figure+ Business Makeover – 6 Week Advanced Business Training & Transformation Program

What You’ll Get Out of This Program

  • Most entrepreneurs find that you will learn new ways to build and market your business on the very first call
  • Feel more confident and clear on what you’re providing/offering
  • Be more confident to charge what you’re really worth and stop undervaluing yourself
  • Learn how to monetize better what you’re already doing
  • Learn how to systematize things you’re already doing so you can get more done and reach more people
  • Understand where to focus your time and on which money-making tasks so not to waste time on things that will not lead to success
  • Create a roadmap for your business success, for reaching your desired goals in income, lifestyle and even your give back needs

I’d love to invite you to find out more about a NEW private group coaching program I’m offering this year !! To register and get more details of what you’ll receive in this class go to https://www.jumpstartyourmarketing.com/6figurebusinessmakeover

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It can be easy to start up a business and yes you need to have motivation and determination in order to be successful. But the biggest thing you need to have on your side is the correct training on HOW to be a business owner.

Getting the entrepreneurial training you need should be your #1 priority but hardly any new small business owner ever thinks about that. That’s why most of them go out of business frankly. They don’t learn what it takes and what’s involved besides providing your products and services on how to be a successful business owner.

Here are six steps to starting up a new business by yourself on a limited budget (or jumpstarting the business you’ve got!):

  1. Choose a business model and industry where it’s proven to be able to make money almost regardless of what the economy is doing – there are tons of these, especially if you’re looking at online business models and businesses.
  2. Do something you’re passionate about so that you are excited to get out of bed in the morning to get to work and provide your service or promote your products (this is second to finding something that will make money…for a reason!). There more than likely is a way to make money at your biggest passion but you may not see it or you don’t see the easiest ways that me or another business coach could identify pretty quickly.
  3. Set up effective systems and the right business structures FIRST in order to be able to leverage and maximize your time and money. This way you can do unlimited amounts of marketing without getting scared of the flow of customers and prospects coming in. Setting up systems and structures allows you not to have to worry about this but you may not see what systems need setting up, that’s the problem.
  4. Outsource the things you don’t like to do or aren’t good at doing RIGHT OFF THE BAT or as soon as humanly possible and you will be more efficient and able to make more money faster.
  5. Provide clear, frequent, consistent and value-added messages to your prospects and target market in order to build solid relationships with people who will buy. This is one of the biggest mistakes I see business owners make is that they forget to keep in touch with the people and customers who get into their database. Database marketing is one of the most important types of marketing you need to do.
  6. Develop an effective, results-oriented, low budget marketing strategy to reach new prospects that you will easily be able to implement and make sure you WORK IT! A plan does you no good unless you follow it so get someone to hold you accountable if you need to but make it happen.

Want help figuring out what you can do for a business or how to tweak and monetize more the one you have? I’d love to talk with you in a complimentary business strategy session to help you design a business that better fits the type of lifestyle you want to live so you can live a happier life!

 

© Copyright 2012 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her F.ree Entrepreneur’s Success Kit at http://www.jumpstartyourmarketing.com/gifts!

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Every once in a while something occurs pretty often that really bugs me and of course I’m inclined to speak my mind.

You see I’ve been doing some very ‘Interactive Follow Up’ lately which is one very important key aspect of your marketing (or it should be). I’ve been making phone calls. My team and I actually have been calling many people I’ve met in the last few months or more, reconnecting with them (even some of you reading this now); something I don’t see small business owners taking the time to do at all – follow up calls.

I can tell you that ‘Interactive Follow Up’ is so important for you to make time to do in this busy, fast-paced world in order to stand out among your competitors. Most of your competitors are just sending emails or mail or facebooking but hardly anyone takes the time to reach out and make a phone connection – that’s when you become more memorable!

The issue is that when you do try to reach out like we have been doing…..no one hardly returns your phone calls or messages. Does that happen to you too?

Well as the caller, its disappointing right? One thing you can do is make sure you don’t talk about your products or services on that follow up call. Your goal should be to connect on a more personal basis to find out if or how you can support each other. Most people I see that do their follow up calls make this mistake and try to sell, sell, sell or push stuff and that’s what turns us off.

As the person who gets called, I get that you’re busy but do you want more business or not? If you don’t return phone calls, not just from me but from a lot of other people who try to connect with you (even sales people) you are just leaving money on the table in my opinion.

Let me give you 4 simple yet powerful reasons why you DEFINITELY and ALWAYS want to return all business phone calls:

  • The person calling could be your very next customer!
  • The person calling could refer to you your very next customer if you take the time to engage with them on what your needs are too at some point in the relationship building process.
  • The person calling could have a big influence in the area, industry or in some other way that if you ignore them, it could prove not to be a good thing for your reputation
  • The person calling could know someone or something that you need to know to help you grow your business

Have you thought about that?

Yes even a sales person that calls….if you engage with them, how do you know if they might not be interested in what you’re doing enough to be able to refer someone to you or help you in one way or another. However unless you investigate and return that call and take time to build that relationship instead of burn a bridge possibly how will you know what was possible?

I say never be too busy or egotistical to return your calls. Someone may have worked up a lot of courage on their part to even call you in the first place, the least you can do is call them back and see if or how you can support each other.

For more information on how to JumpStart your small business with creative marketing and business building ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.biz. Let’s plot out YOUR Big Picture Strategy now before it’s too late!

© Copyright 2012 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her F.ree Entrepreneur’s Success Kit at http://www.jumpstartyourmarketing.com/gifts!

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–>> Without a clear focus on what you’re selling, how you’re marketing and to whom you’re marketing how do you expect to really become more successful?

This is one of the most difficult things for small business owners that I see which holds them back.

There is so much you need to do these days in your business just to even keep it afloat much less make a ton of money. Are you feeling a bit overwhelmed in this new year?

If your goal isn’t to make a ton of money that’s ok but either way, you need to market more and be very focused in what you’re offering online and in person or people will find it hard to understand why or how you can help them or why they should buy your stuff.

So where do you start to create YOUR Big Picture Plan?

Here are some key elements that your plan might consist of:

 

  • How much money you need to make this coming year?
  • – Break down your annual revenue goal into monthly increments so you can then determine how many clients/customers you need to get to reach that goal.
  • What new programs, products or services do you want to launch and when?
  • – What needs to be in place to make sure that happens efficiently
  • What personal goals do you have (vacations, time off with family each week, relationship focus, self care, etc)
  • What marketing will you tweak or add this year to reach more of your ideal target market
  • How many clients will you need in order to reach those money goals? Figure it out.

Now, what are the steps you need to take to reach those goals? Do you know?

Do you have those plotted out as well? This part is crucial. Some people just write down the goal but then stop there. You want to break each goal into bite size pieces or tasks that you can then do or accomplish every week, month or quarter to reach those goals and make them manageable. Hence, being focused.


Sometimes you will need to focus more on the inner workings of your business and the systems it takes to serve more customers or sell or follow up with more prospects to turn them into customers.


Other times its about focusing more on the marketing and lead generation (once you have those systems in place).

Here are my top 11 Marketing Strategies that you probably want to make sure you are focusing on this year.

  • Networking in person
  • Speaking in person or online/phone/radio
  • Social Media marketing and networking (using my messaging system is preferred in order for this to really work for you!)
  • Being a vendor/exhibitor/sponsor at live events (I teach this in my Tradeshow Networking Tool Kit)
  • Co-promoting with other complimentary business owners (there’s a whole bunch of things you can do for free with others to promote each other)
  • Phone calls (soooo important!)
  • Video marketing – create tips, a video channel and more
  • Blogging – good, consistent, keyword rich content drives traffic
  • Offer freebies/bonuses/gifts, etc. for promos for others, launches and more
  • Testimonial marketing
  • Publicity (missed opportunity for most small business owners)


I shared this information in much more depth on a training call I did a couple weeks ago in my Silver Mentor Coaching Program. You can have access to that and 6 months of additional call recordings and trainings and more when you register for that program for $97 online at
www.MentorSignup.com. (You can cancel anytime but go get this info at least, it can totally help you focus this year on what to do in your marketing and how!)

© Copyright 2012 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her F.ree Entrepreneur’s Success Kit at http://www.jumpstartyourmarketing.com/gifts!
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You said you wanted to learn from me via video…so here is a series of 3 videos I recorded in Dec 2010 where I talk about the 3 types of marketing every business owner needs to be doing including referral source marketing which I’m guessing you are highly falling down on doing right now in your business…take a look.

Video Tip From Kat — 3 Types of Marketing, Focus on Referral Sourcesclick here

Video Tip From Kat — 3 Types of Marketing, Focus on Your Databaseclick here

Video Tip From Kat — 3 Types of Marketing, Focus on New Businessclick here

 
Ready to take some action now?

1. Do a free strategy session with me ASAP – go to www.AskKat.biz to fill out the form.

2. Attend my NEW Jumpstart Your New Biz Now – 6 Week Entrepreneur Basic Training & Set Up Program – classes start this Tuesday.  Find out all the details here now, it’s $497.  The next 6 people will get a special bonus so go check it out now if you need any or all of these types of marketing implemented, set up and monetized in your business.

 

© Copyright 2012 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her F.ree Entrepreneur’s Success Kit at http://www.jumpstartyourmarketing.com/gifts!

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This particular topic has arisen for me this week because so many women who’ve come to me for help with their businesses have been so extremely overwhelmed. Overwhelmed with all the things they think they need to do, the things they are already doing plus they’re usually not just running a business but they have a household kids and a husband usually to manage too. That’s a lot.

 

One of the things I love to do is coach women entrepreneurs how to manage being overwhelmed in their business, how to create better and more effective systems, processes, marketing and teams to take away much of their overwhelm so they can live a happier life.

 

We can be overwhelmed with our business, our to-do lists, our email, our prospecting and follow up – so much so that none of it gets done right? Ever been there? So stuck on what to do that you can’t do anything productive at all?

Well when (or if) that happens to you, I hope you stop to think first:

“What’s the big goal that I’m trying to achieve? What are the most productive things I can do to get me there?”

Then of course you want to prioritize those things and hold yourself accountable (or get someone else to) and get to work. Easier said than done huh?

Especially if life throws you a curveball with issues in your relationship, a death or sickness in the family, a child moving out to college or some other life-changing or tragic occurrence.

How are you supposed to focus then? How are you supposed to get things done then?

Well I may not be a psychotherapist or anything along those lines but what I do know is that it revolves around how you let yourself BE, feel and adapt to what’s going on that will make or break your results, your transformation or your lessons learned from that particular situation.

You can cuddle up on your sofa with a good chic flick and wallow in your sadness (ok maybe do that for a day), or you can stand strong and tall and get back up on that horse so to speak; surrounding yourself with those who care about you, those who will pull you up and inspire you to perform your greatness.

How this relates to your business as an entrepreneur is so obvious to me but might not be to you; let me explain…

In your business you will have ups and downs. You will have successes and failures. You will have big boosts of revenue and big valleys of nothing at some point.

It’s your big picture vision, your belief in yourself and what you’re meant to do here on our planet and your stick-to-it determination to keep going, stepping up and stepping out regardless of what’s going on in your life that will ensure your ultimate success and happiness.

So, I say, don’t let that go.

  • DON’T: Let others bring you down or discourage you.
  • DON’T: Settle for less than you deserve (with anything – in business, love or life).
  • DON’T: Doubt your abilities, experience or self-worth

Instead…

  • DO: Give and receive love
  • DO: Give and receive advice and knowledge freely
  • DO: Appreciate YOU and what you’re worth
  • DO: Hold out for what matters most to you (the right clients, relationship, home)
  • DO: Feel and be whatever it is that you need to feel or be to experience what you need to experience to be able to work through the situation and move on


Holding feeling and thoughts inside won’t work, especially for us women, we know the secret to success, it’s our own ability to BE who we are and express what we feel. If we all did that (the men too) this world would be such a better, more loving place.

 

For more information on how to JumpStart your small business (and your LIFE) with creative marketing and business building ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.biz. Let’s plot out YOUR Big Picture Vision and Strategy now before it’s too late!





© Copyright 2011 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her F.ree Entrepreneur’s Success Kit at https://www.jumpstartyourmarketing.com/gifts!

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How could this be you ask?

Business owners or wanna be business owners have so many options these days, it’s amazing.

With the Internet, you can reach millions of people to sell your products or services, you just may not know how to do that and need to learn.


In fact, it’s been tested by some of the big internet players out there that much of the marketing and advertising options that cost money don’t work as well as the free strategies that are available to anyone.

Therefore, it’s true, you can start a business with no money.

Now of course it’s important that you have a website and some business cards and those may cost some money. However, if you have the right, product, program or service that people want and you go out and talk to people about it, you can literally sell it if you provide the value and give a good offer.

Meaning you can take payment on the spot! I’ve done it, most of my clients have done it. We don’t just sit around waiting for the website to be done to start selling; you can sell immediately.

When people like, trust and connect with you, they don’t always need to see your site, references or any print marketing materials before they are willing to invest.

For those of you who aren’t as comfortable talking about yourself and what you offer then this can be a bit more challenging so you want to learn how to get over this. Makes sense right?

Now don’t get me wrong you do want all the basics building a business the right way from the start can give you but you can do that while or shortly after you start making money with ‘your thing’.

Now the challenge becomes either what is ‘your thing’ or how to offer/sell ‘your thing’ because what you may think is going to work may not.

That’s not your fault though, we aren’t born with the skills we need to be a successful entrepreneur. We aren’t really even taught those stills in college or masters programs in fact.

Entrepreneurial skills are more effective and up-to-date when learned by someone else doing what you want to do, someone who’s been where you are and can show you how to get where they are now, they could be teaching what you need to learn, making the kind of money you want to make or living the lifestyle you want to live.

That’s how I got to where I am in my business. I started with a shoestring budget which was basically a few thousands dollars I borrowed from my mom. I hired a coach who helped me FOCUS on WHAT to do and went out and networked every week and I followed up; and I got clients! As I grew the number of clients I had, I began investing in the other basic business necessities I needed like a website, marketing materials, an assistant, other technology and systems, etc.

That first coach helped steer me in the right direction but even then, they didn’t have the type of entrepreneurial training program or process that I really could have used, hardly anyone does even still to this day.

That’s what I saw a couple years ago that was missing…

No wonder some small business owners and entrepreneurs still don’t really know how to build a successful business or what it takes to start getting clients or what the basics of building a successful business really are!

That’s why I’ve been running my Jumpstart Your Business in 90 Days Virtual Bootcamp for almost 2 years now with such success for its participants – its exactly what most entrepreneurs need to fill in the gaps, lay out the entire plan, show you the how to do everything, set up the basic systems and marketing to build a successful business and more!

I look forward to working with you to help you get a jumpstart on your marketing and your business!

© Copyright 2011 K. Sawa Marketing International Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her F.ree Entrepreneur’s Success Kit at https://www.jumpstartyourmarketing.com/gifts!

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I woke up this morning thinking that so many small business owners are thinking WAYYYYY TOO SMALL. There are so many opportunities for those of you who want to step it up big and lead your field, do bigger things, serve more people, teach and support more people about whatever it is you’re an expert in.

If you’ve been following me for some t

ime then you know I take a no-holds-barred approach to business and marketing and I tell it like it is.

Where do you want to take your business??
What do you want to become an expert in (or be known as the expert in)?

What’s stopping you from GOING BIG?

I’ve offered up some complimentary Strategy Sessions to the entrepreneurs who follow me more, only because I know YOU are more serious about your business then random ‘friends’ on facebook.

But if this is you and you are NOT on my ezine (email newsletter) list then you’ll want to jump on it now if you’re interested at all in chatting with me about what’s possible for you in this never-before-offered Strategy Session opportunity.

I’m only giving details in my ezine and you can register for that and get some other freebies too on my home page at

https://www.jumpstartyourmarketing.com – now is the time to take charge of your life and business, let’s kick it up to 6 or 7 figures this year together, shall we??

— Kat Out

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I woke up this morning and couldn’t get back to sleep without writing this because I think it’s so important…this was confusing to me a couple years ago too when I first started joining mastermind programs and high level coaching programs.

I think it’s appropriate and timely to talk about it too because I’ve been getting lots of questions about the new programs I’m offering and how they compare to ‘other people’s mastermind and coaching programs’. In fact I decided to do a ONE-TIME TELECLASS on the subject this coming Thursday, December 3rd at Noon PST….enter your name and email here now and get access to that call.


Name
Email
Phone

I know many of you are reading other people’s ezines and promotions and following other coaches and mentors as well….as you should; but I’m hearing that you’re confused.

With all the coaching and mastermind options out there right now, all of the 2010 groups are now forming…not only mine but a couple of my mentors’, other coaches like me and more; you’re confused as to which one is right for you?
Which one should you join?

I know they are a big investment, not only in yourself but in the direction of your business too so you want to make the RIGHT DECISION on which one to join, correct?

Ok so let’s talk about and compare the Mastermind Groups and High End Coaching Programs that are out there, that you’re seeing…. Mind you I’m doing this to show you that I care enough about you to lay it all out on the table; I’m not trying to just tell you that you should join my mastermind group but I truly want to EDUCATE YOU on what you’re seeing out there and what the differences are and what to look for in choosing a program so it ends up being what you truly need in the coming year, not something way ahead of you or maybe even behind where you are….let’s compare….

** NOTE ** If you’re not interested in a mastermind program for yourself for next year, why not? It’s the most amazing way to fast-forward your progress, success and income this year. Check out the video I did and maybe you’ll understand more why to consider this for yourself… click here for the video.

First of all, WHY should you want to join a Mastermind group or coaching program?

It’s simple really and most of us who’ve been in them would say it was the best thing we EVER did in our business (and that’s the truth).

Being in a Mastermind Group, like my Live Big Platinum Mastermind for example, can give you:

  1. An influx of new ideas, strategies and fresh perspectives for your business. Sure you can come up with plenty of ideas on your own but will you know which ones to act on, spend money on or how to turn those ideas into big money pay days all on your own? Having a focused group of entrepreneurs and a lead mentor who can see bigger visions for you, additional opportunities and wider possibilities helps you put your big ideas into reality much faster and with more surety.
  2. Motivation and positive powerful thinking. The greatest challenge a business owner may face is staying positive and motivated on a day to day or month to month basis. We need to surround ourselves with highly motivated, energized and positive BIG thinking like-minded entrepreneurs constantly or we can easily lose steam. What happens when you lose steam? You don’t make a lot of sales right? You don’t attract a lot of clients easily do you? Instead, working with and interacting with your Mastermind group and lead mentor on a regular basis can clear those negative thoughts and replace them with positive, motivating, inspired and passionate thoughts and actions.
  3. Accountability and responsibility. One of the most difficult things for many of us entrepreneurs is to actually ‘get stuff done’. We do have many ideas like I mentioned but we don’t always know how to put them into money-making plans, products, programs, etc. and even if we KNEW HOW to get them implemented, we have no time so they still don’t get done, am I right? Your Mastermind group can help hold you accountable to your goals and project timelines plus provide a certain level of competition that will motivate many entrepreneurs to make sure they had their ‘thing’ done before coming to the next meeting.
  4. A big leap in time. In an era where time is money, we have to learn double the things in half the time. By connecting with peers and a lead mentor in a Mastermind group who have similar experiences, you tap, learn and benefit from others’ input. Especially learning from a Mentor who has been where you are and is now leaps ahead of you, they are where you want to be; it makes sense to learn what to do and NOT to do directly from someone who’s been there, made mistakes and then had successes who can show you the right path for you. This greatly shortens your learning curve by a huge margin.

Trust me, I lucked out when I first started doing these types of programs because the mentors I chose were just starting out with these types of programs themselves pretty much and their fees were still very low compared to what they are today (although still a big stretch for me at the time). I got a lot more for my money than you can typically get today in most of the programs out there.

However, there are still programs like mine; the Live Big Platinum and Platinum Plus that ARE true mastermind programs with 10-12 people in them all year long who get one-on-one access to me AND that are still affordable for the newer entrepreneur or the entrepreneur who has never done anything like this before.

I’ve now upleveled myself to offer these types of programs to you as MY next step in my business.

THE #1 REASON I did this is because being in these types of programs for me was the single best thing that catapulted my business so fast in the last few years. I wanted to offer that same type of accelerated learning, access and implementation to a select group of entrepreneurs like you who want to get there FASTER as well.
Now I mentioned a TRUE Mastermind, what is that you might ask and what’s the difference?

Aren’t all Mastermind groups the same? NNNNNOOOOOOOO!!!!

To me, a true mastermind is NOT:

  • A group of over 15 people
  • More self-learning modules in the program than one-on-one access with the lead Mentor
  • Being coached by the lead Mentor’s co-coach, not the lead Mentor themselves
  • A program where you don’t feel like someone is truly ‘with you’ working on your business all year long (Trust me, I had this issue in one of the masterminds I was a part of and I didn’t feel like my Mentor cared too much about me or what I was doing in my business hence the advice I got was not always in my best interest.)

A true mastermind to me IS:

  • A group of 8-15 like-minded entrepreneurs who are there to give as well as receive.
  • Working hand in hand with your mentor to achieve the big goals and big picture dreams for you and your business and having a good amount of monthly access to them one-on-one
  • Feeling like you are a part of a family who truly cares about you, who inspires and loves you and who would do anything for you (and people you stay in touch with for years after your group experience is ove

Either you absolutely know you want to get into ONE of these programs and you are deciding NOW which one you will join…..

Or you aren’t sure if this is the next step for you and your business, it’s a big investment and you’re not sure HOW it will pan out if you do it; meaning what will the return on investment be? This is a common question but very hard to answer because it will depend on you. It will depend on if you get into the right program for where you are now in your business and then how you commit to the group and to yourself to working the program for all it has.

If you follow many coaches and mentors and you’re finding it hard to choose then you’re not alone. We all have so much to give and very different programs and it is difficult to differentiate between what we all offer in order to make the BEST DECISION for you this coming year.

I know that many others who have mastermind programs are also very good at sales and they ‘get you in’ before you even know you’ve been gotten.
What the other guys/gals don’t tell you is:

  • They want you to believe that their Mastermind program is a TRUE Mastermind like I mentioned above, but most of them are not. Most of these types of groups are set up to coach one-to-many (a lot of manys in fact). They charge fees that they used to charge for their one-on-one masterminds (the true ones) but now for more people, typically 35-50 or sometimes 100!
  • Yet they offer NO one-on-one sessions (or just a couple per year) with the lead coach or mentor. They tell you you’ll get a true mastermind because on their sales page they show you testimonials of their ‘top’ clients who’ve worked closely with them all year and gotten huge results. These are NOT usually the people in the larger group mastermind program, they’re usually their top, high paying one-on-one clients (many now call their ‘Diamond’s’).
  • Most of us coaches/mentors can only manage 10 or so ‘top’ clients where those clients pretty much have us ‘on speed dial’ so to speak (monthly 1on1 calls, emails, emergency calls and much more 1on1 attention – usually the ONLY 1on1 monthly attention by the lead mentor/coach). This makes sense though because as we uplevel ourselves, just as you will also uplevel yourself….there are bigger visions for the company, for us, for our mission, etc. therefore our time becomes more and more limited which is why we introduce more leveraged programs – those that leverage our time more to teach many. But there just isn’t enough time in the day or month to serve hundreds or even 30 coaching clients each month or year in a one-on-one capacity.
  • They tempt you with the ‘mastermind’ concept, show you that this is truly what you need and then they offer mass group masterminds for lower, affordable investments which aren’t the same….they are like going to a big workshop 2-3 times per year and networking with the group, asking questions in the audience of the lead mentor but no real one-on-one time with the lead mentor yourself.
  • Others have added a co-coach who actually will break up the large ‘mastermind’ group into smaller groups and the co-coach will work with them on a monthly basis…but you’re still not getting the lead Mentor one-on-one.
  • You’d have to pay six times as much or more to get the one-on-one coaching sessions with them in what a lot of them call their ‘Diamond’ Mastermind programs. These are their true mastermind groups yet there are typically 10-15 max of these people. Many coaches offer this for a 6-figure investment or fee for the year which is fine and I just actually entered into one of these myself this year…but this was MY next step….it wasn’t my FIRST STEP.

You see the difference?

And I’m sure I’ll eventually uplevel myself again and get to that level (possibly sooner rather than later) of an investment for my programs as well but for now….they are still very reasonable and actually my Platinum and Platinum Plus Programs are the BEST BANG FOR YOUR BUCK right now if you’re looking for a TRUE Mastermind Program that will inspire you, show you the HOW, get you implementing, shift your mindset so you can think bigger and then give you the one-on-one access to ME for as much advice, resources, feedback, ideas and more that you can handle!

If this is the first or maybe second time you’re considering entering into one of these programs…my Live Big Platinum Mastermind could be just the right fit for you.

The confusion between all these different levels of so-called mastermind programs and group memberships is crazy I know. I put together a chart for mine because members were asking and my team needed it too to make sure every member received all their benefits, etc. You can view my program chart of benefits when you download the Program Information Sheet – enter your name and email here and you’ll get instant access.


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What it all comes down to is how do you most like to learn and how are you most productive?

You have to know your best learning style so you choose and invest in the programs and products that fit you and how you best learn so you don’t waste your money.

I, for example, am NOT a good product learner.  I don’t have good luck purchasing a home study kit or other listen to/read type of product and then actually sitting down working my way through it. It will sit on my shelf forever unless I pass it on to an assistant to read and learn and then THEY can implement whatever it is or give me the ‘cliff notes’.

Instead, I learn best by working one-on-one with a Mentor who’s doing what I want to do or going where I want to go. Someone who’s still in the trenches themselves. Someone who’s investing in themselves as they ask me to invest in them. Someone who’s learning from other big thinkers and money makers so that knowledge will trickle on down to me as well. I learn well in a workshop atmosphere too but then if I don’t quickly act on the information I learn, it just sits on my shelf once again. Having a Mentor and true Mastermind group to hold me accountable, help guide me in all my big ideas and implementation is truly the glue for me that holds my business together while it accelerates at the speed of light from one level to the next, and the next, and the next.

Do you learn best by teleclasses, group trainings, workshops and online self-administer recordings and interaction or do you need or want more one-on-one mentoring, advice, guidance, resources, feedback and recommendations from your mentor or coach?

That’s where your decision should lie in whose mastermind or coaching program you should join.
You want to go where you’ll have the best experience, implement the most, learn and achieve the most and feel the most supported.

If you’re ready to find out how to become one of the 10-12 big thinking entrepreneurs that I accept into my highly interactive Live Big Platinum Mastermind or one of the 4-5 highly motivated, fast-moving, big thinking entrepreneurs that I will mentor personally in my Platinum Plus Private Mentoring Program in 2010 then request your Program Information Sheet here now AND get access to the FREE ONE-TIME Informational Teleclass that I added to review and compare my programs and others too – it’s Thursday, December 3rd at Noon (12:00 pm) PST.


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I hope this cleared up a little confusion for many of you who’ve been questioning whether to join an annual mastermind program for 2010 or which one is the right fit for you?

I’m excited to speak to those of you who are ready to step up and LIVE BIG with me in 2010!

Those who personally download the Information Sheet and submit your application to me no later than Friday, December 18th at 5:00 pm PST will ALL receive an Interview with me to make sure this program is a good fit for you just as much as you’re a good fit for my style of coaching and what you can contribute to the group as well.

Here’s to creating and enjoying the business and life of your dreams!
Katrina Sawa
The JumpStart Your Biz Coach
(916) 872-4000

© Copyright 2009 K. Sawa Marketing International Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her Free Entrepreneur’s Success Kit at http://www.JumpStartYourMarketing.com!

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