Are you an entrepreneur who’s trying to build your email list? Are you unsure of what to do to make that happen FASTER? Well if this is you, then check out this post! 

I’ve been an entrepreneur since 2002. I’ve taken numerous courses and trainings, hired mentors, been in masterminds, etc. to upwards of $170,000 in investments in my business.

One of the many marketing and lead generation strategies I learned along the way that I still do today, 8 years later is to hold teleclasses & webinars live just about every single month.

I hope you realize how important speaking can be to YOUR business too. And speaking in this way can catapult your business tremendously in many ways. Let me share how… 

  • First of all, holding your own teleclasses & webinars gets you in front of dozens if not hundreds of potential prospects all at one time therefore extremely leveraging your time
  • It allows you the opportunity in many cases to make an offer from the platform you’re on due to the increased like-trust-connect factor of your participants
  • When you market these types of calls and presentations you have the opportunity to reach potential prospects around the world, not just in your local area
  • Teleclasses & webinars (if done well and include the right content) can increase your visibility and exposure on your online platforms and social media as well as position you more as an expert in your field

Why the majority of entrepreneurs DO NOT HOLD THEIR OWN Teleclasses & Webinars:

  • Fear of the unknown
  • Not sure what to say or how to present in that manner or any manner if they’re not speaking much already
  • Apprehensive of the technology needs required to hold such presentations
  • Not sure how to get people to attend (hence market the presentation)
  • Lack of confidence that anyone would want to listen to you anyway

How can you get over these issues and challenges if this is you?

  • You have to ask for support and guidance first of all, this type of marketing strategy is SIMPLE for those of us who do it and can show anyone HOW pretty quickly IF YOU ASK
  • You commit to doing it and just push through
  • You get some support around what to say during your presentation and how to present in a way that makes people want to stick around the listen in the whole time
  • You get some support and guidance around how to present an offer, even if it’s a free offer or call you want participants to take care of
  • You realize quickly how much this could grow your business if you just start doing it

Speaking in your business through these online portholes so to speak can work if you do a few things right:

  • First, plot out the topics you could cover in such a manner
  • Make sure those topics are what your target prospects want to hear more about by possibly surveying them or asking
  • Next, plot out the dates and times you will hold your events and choose which options are right for you – teleclasses, webinars, Google Hangouts, other?
  • Write out the topic description and come up with a hooky title (DO NOT DEVELOP THE ENTIRE PRESENTATION AT THIS TIME!)
  • Thirdly, learn a little about the technology and what you’ll need to effectively host your own teleclass or webinar and how you will present it online for prospects to enroll in your class and get on your email list in the process
  • Next, get up a registration page and process in place to take registrations, getting people on your list
  • Fourth, start marketing the event anywhere and everywhere you can think of – online and offline (see me for a full marketing plan if you aren’t sure!)
  • And finally, now you build out your content, once you know people are coming and you need to deliver – there is a specific way to lay out your content, putting certain things in the intro, the middle and the close or you may not see people stick around until the end or take the action you want them to take.
  • Oh and don’t forget to REMIND attendees to come to the call! People always forget that step!

Here’s a link to go listen in to a free call I did on the topic of Jumpstarting Yourself as a Dynamic Speaker which will help you get more comfortable speaking in general or developing your talk or presentation – feel free to go listen into that now!

Then this video shares a some juicy tips on how to make more sales from the stage or at least build your list from your speaking gigs but you can apply this to teleclasses and webinars also. Enjoy!

For more information on how to jumpstart your business, your marketing and your life too, come talk with me to see if or how I can support you in jumpstarting your business. Go fill out the questions on this page and I’ll be in touch to set up a free 1on1 consult soon! Go to www.AskKat.biz now.

I go through all of the nitty gritty details of everything you need to become successful in your business, your marketing strategies, sales processes, online marketing techniques, website copy and design suggestions, how to get speaking, become an author, and more in one event than you’ve ever experienced.

Or go get free access to a teleclass I did just for speakers and new speakers here: https://jumpstartyourmarketing.com/jumpstartspeakingteleclass/

Here’s to creating and enjoying your happiest life ever with a business doing what you love!

Katrina Sawa

Your Love & Money Mentor, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts 

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you take a moment and sign up to come talk with me – it’s free and you WILL get clarity, I promise. Go here now to sign up:  www.AskKat.biz! Or check out my next live 3 day training April 9-11, 2015 at www.LiveBigEvents.com where you’ll learn all about this strategy and sooooooo much more!

P.P.P.S. Make sure you leave a comment below on today’s blog or contact me if you have any questions!

 

 

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Creating and promoting your own teleseminars or webinars every month in your small business could be the #1 lead generating strategy that works for you this year. I recommend you consider adding this.

This can be a very quick way to get introduced to thousands of people and prospects in your target market. It’s relatively easy to create a teleseminar or webinar and get it out there to the masses. Here’s a quick system for doing this every single month consistently to be seen, heard and known more in your business.

STEP 1:  Develop the idea for what you’ll speak or present on:  What does your ideal target market want to learn more about that you can present on? Choose something they want to learn, not necessarily something you know they need to learn. Determine if you need to show visuals during your presentation or not which means you would want to do a webinar verses a teleseminar. Doing a teleclass or teleseminar is easier to start with.

Note:  Test the waters first if you’re not sure what topic to present on. Post a few comments or questions to your friends and followers on social media or conduct a survey to your email subscriber list or just call a few key clients and ask them.

STEP 2:  Create the page on your website where you’ll drive people to opt in to get access to your teleseminar or webinar. The main reason we want to do these is to get more subscribers to our email newsletter list so you do want to make people opt in somehow. If you don’t have a shopping cart hooked up to your website or an email marketing service to make adding that opt in box functionality easy then you can use forms and plug-ins on WordPress if your site if built on WordPress. If you don’t yet have a site or you’re finding this step difficult, reach out and email me and let me find a solution for you so this doesn’t get you stuck.

STEP 3:  Choosing when to do this and how far out to give yourself for proper promotion is a very important aspect of being successful with this type of marketing strategy. I typically recommend choosing your date at least two to three weeks after you know your opt in page will be ready to promote to give yourself enough time to get enough signups. The day and time of your presentation doesn’t matter as much as it used to although you do want to take into account specific needs and characteristics of your target market. For example, are they home and busy with kids early mornings or mid-afternoons or do they hold a job still from 9-5? You may want to think about those things before choosing your time of day and week.

STEP 4:  The Set Up. Which technology will you use? Conference lines are free for most calls you’ll do verses most webinar services cost money. Setting up emails to inform and remind registrants of the call in information. I recommend you remind them a few times prior to the event as well as follow up with them a few times afterwards to make sure they take advantage of your offer or at least listen in to the replay if you’re offering it. This is where a lot of people fail; they don’t do hardly any follow up after the presentation if they do any at all. This is where the majority of my sales take place; it’s in the follow up.

STEP 5:  Start telling people about your event – MARKET IT LIKE CRAZY! I’m going to share more marketing and promotion tips in Part 2 of this article, check back in a week or so to find out more!

For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.bizLet’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year! 

Oh and if you know you could use better and more consistent marketing and sales strategies then join me at my NEW Jumpstart Your Marketing® & Sales Summit in April 3, 4 & 5, 2014. Visit www.LiveBigEvents.com for all the details. 

 


 

About the Author

© Copyright 2014 K. Sawa Marketing international Inc.
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Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear.  She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever.  Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too!  Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork and is a regular Business Expert on News 10 in Sacramento.  Get her Free Entrepreneur’s Success Kit online at www.JumpStartYourMarketing.com!

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