Why should you do more video in your business?

 Well… here’s a few reasons:

  1.  It’s basically a free marketing strategy. Yes, you could pay a videographer or video editor to produce or complete your videos but you sure don’t have to in most cases.
  2. YouTube is one of the largest search engines on the Internet now and you need to be there.
  3. It’s faster to explain something complicated or complex on your website or with customers.
  4. It’s easier and faster to get to the point of your message so you can keep the attention of your visitors, followers, subscribers or customers.
  5. Oh and…. 85% of the US internet audience watches videos online.

I find that more people will watch and respond to my videos on Facebook for example than read or respond to most of my business-oriented posts.

What kinds of videos can you do?

Here’s a list of what I do and/or am planning to do more of:

  • Tips regarding something in your business for social media posts, YouTube, your blog and emails
  • Sales pitches for landing pages, sales pages, emails and more
  • Tutorial videos to explain something more in depth on your website or wherever
  • Curriculum videos for a paid program
  • Facebook live videos – these would be different than the tips or other videos above that you might also post on Facebook or related sites. These will get the most views since they lie right on Facebook:
    • Now you have Live video available on YouTube, LinkedIn and Instagram too
  • Speaker videos – record everything you do, virtual or in person
    • Videos of you speaking on stage at any event
    • Speaker Sizzle Reel
    • Speaker Introduction Video
    • Speaker Media Reel
  • Testimonial videos – of you giving kudos to someone else or a program, etc. or of your customers giving testimonials for you

Now, I know what you’re saying… That’s great and all, Katrina, but I just don’t know how to get started or what to do. I’m not that techy and I really don’t know what to say.

3 Steps to Using Video Marketing to Grow Your Business:

  1.  Just press record – you have to just start by trying it out. Open the webcam on your computer for starters and just press record and start messing around with your intro and a few key points you might want to make. Then you can graduate to recording something more specific and/or doing Facebook Live videos. The key is to just get started.
  2. Repurpose your videos everywhere – this means make sure you make the most of all the content you record. You can transcribe your videos for a written blog post, email, ebook or article. You can post your videos on YouTube, your website, your blog, link inside an email, post to your social sites and more.
  3. Monetize your videos – this is when you start getting serious about making sure that your videos drive traffic to your website, blog, landing pages, free gift opt in pages, sales pages, calls with you and even click to buy links directly from the video itself. There is a whole lot to know on how to maximize your videos including using keyword research, positioning, script writing, SEO and more.

I hope you still aren’t planning on waiting to do more video if you’re already recording them now or waiting to just get started. I’d hate to see you get left in the Internet Dust by your competitors!

Video Marketing isn’t going away so please start embracing it now. I promise if you do just a few of the things I mentioned here you’ll get more response in your marketing for your business.

Come talk with me in a complimentary business strategy session and let’s discuss video marketing, your business’ marketing, your systems or sales processes!  We’ll see what we can do about getting you on track for having your best year ever!  Go to www.AskKat.biz now and sign up and I’ll talk to you soon!

Talk to you again soon!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

P.S.  Are you looking for REALISTIC, PRACTICAL & PROVEN ways to jumpstart your business? Need to get more clients while building a business you’re proud of – one that make a BIG IMPACT on others and provides you a great income in the process?

If so, I encourage you to attend my signature Love & Money LIVE! event, March 6 – 8th.  It’s a 3-day training event and deep dive around how to get more love in your life, money in your business to create your happiest life ever! Get more details and register here: https://jumpstartyourmarketing.com/loveandmoneylive/

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As a business owner, one of the most important things you can do to stay top of mind with your contacts, potential clients, and referral sources is to develop simple follow up systems. You are wasting the time you spent gathering new leads plus valuable marketing dollars if you don’t follow up with these people.

I used to do a lot of networking at chamber events, women’s organizations and biz expos and I generally collected about 50 business cards from new contacts on a good week. Now however, that I’m more focused on the online part of my business and working globally with clients, I do more nationwide networking and online social networking.

However, I do the same things as before in the follow up. It’s important for you to realize whether you’re a brick and mortar business, service based business, home-based business or online business, you still need a clear, easy to implement follow up system that includes MORE than just email marketing….let me show you how to make this easy so it will get done.


Here’s my 6 Step Ultimate Marketing Follow Up System:

Implement this in your business TODAY, see more sales TOMORROW!

1. DATABASE ORGANIZATION: Organizing your new contacts is one of the most important tasks to do. You don’t have to invest a lot in a database. In fact you can start with an excel spreadsheet, entering your contacts and business card information week by week.

2. DEVELOP MESSAGES & MATERIALS: Writing your follow up marketing pieces is one of the most difficult parts of this whole equation for most small business owners. Your mailings, emails and even phone scripts need to be written with the hot buttons of your target market in mind. What do they care about most in regards to your products or services?

3. DEVELOP YOUR SYSTEM: Your system includes the frequency and number of times you will touch them. A touch can be either a direct mail piece of some kind, an email note or email newsletter, a follow up call, a message or friend request on social media, a drop by or even a fax. You want to determine what and how many times you’ll do each follow up activity for everyone you meet.

4. DELEGATE, AUTOMATE & MANAGE: Take the 20-28 touch system you created and delegate as much of it as humanly possible to an in office assistant, another employee (if they have time) or a Virtual Assistant or marketing person so you know it will get done. Some follow up can be automated if you have computer software, shopping carts or online services and scheduling software.

5. TRACK, ANALYZE & REVISE: Most often small businesses will do marketing such as the strategies I’m suggesting here in your follow up system yet they will never track to see if what they’re doing is working. Therefore they continue doing the same things over and over again. Sometimes your results won’t become apparent until after you’ve done the thing a few times (ie: frequency is important).

6. CONTINUE BUILDING YOUR LIST & REPEAT: Once you have a system set up for managing massive amounts of new contacts, then you can turn on the marketing hose I call it. That means you can market like crazy. Your goal should be to get in front of a LOT more of your ideal prospects every month in many different ways. I suggest going for a goal of 1000 new people to meet or connect with every month.

These tips are for any type of business, retail, online, service or product. So, not only do you need to follow up after new people you meet to GET their business or referrals and build those relationships, but you also have to cultivate those relationships over time so they keep you on top of their minds in case something comes up where they need your products or services or someone they know does.

Are you Ready to FINALLY Develop a Clear, Easy to Implement Follow Up System and Marketing Systems in General that GET RESULTS?

Follow up is just ONE of the many things we need to do in our marketing as entrepreneurs but it’s pretty vital, otherwise the marketing that you’re doing becomes almost a waste of time.

Come talk with me in a complimentary business strategy session and let’s discuss your business’ marketing, follow up and sales processes!  We’ll see what we can do about getting you on track for having your best year ever!  Go to www.AskKat.biz now and sign up and I’ll talk to you soon!

Here’s to your Best Year Ever!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

 

P.S.  Are you looking for REALISTIC, PRACTICAL & PROVEN ways to jumpstart your business? Need to get more clients while building a business you’re proud of – one that make a BIG IMPACT on others and provides you a great income in the process?

If so, I encourage you to attend my signature Love & Money LIVE! event.  It’s a 3-day training event and deep dive around how to get more love in your life, money in your business to create your happiest life ever! Get more details and register here: https://jumpstartyourmarketing.com/loveandmoneylive/

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It’s that time of year to look back and see “what worked” and “what didn’t work” from this year so you can either implement more of it or less depending. It’s that time to decide what else you need or want to LEARN in order to grow yourself and your business.  It’s that time to decide WHO will help you in doing some of the things you hope to accomplish or learn frankly also.

Don’t underestimate the power of asking and receiving support, whether it’s a new friendship, love relationship, mentor, accountability partner or group or some other kind of person or entity in your life. We can’t do this all ourselves and so stop trying for goodness sakes.

I recorded this video today to share what’s happening coming up in 2019 that could potentially support you in a few different areas. I hope you PAY ATTENTION to the emails, deadlines and special offers coming your way to help support YOU in playing a much bigger game with yourself this coming year, getting more systems and structure in place this year so you’re less stressed, and more moneymaking opportunities and learning opportunities that you could desperately benefit from.

Watch my video where I share How to Get the Help You Need to Grow Your Business in 2019.

I hope you reach out to speak with me one on one here: http://www.AskKat.biz.

I hope you join me at some of my very transformational yet practical live trainings this year. Find out more about those here: http://www.LiveBigEvents.com.

I hope you do something to move your business and yourself forward faster – you deserve it!

LEAVE A COMMENT ON THE BLOG BELOW AND SHARE WHAT YOUR PLAN IS, WHAT WORKED AND WHAT DIDN’T.

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Learn the 6 Steps to Jumpstarting Yourself as a Speaker
FREE AUDIO TRAINING HERE: http://JumpstartSpeakerTraining.com

WATCH THIS OTHER VIDEO ABOUT WHERE TO FIND SPEAKING GIGS: https://youtu.be/sHjEiN_YJSU

JOIN OUR FREE FACEBOOK GROUP HERE:
https://Facebook.com/groups/jumpstartyourbiz

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Ready to finally build a business you love making a LOT more MONEY?

Then do one of 3 things today while you’re here to take that NEXT STEP!

1) Subscribe to my YouTube Channel and really watch and follow my video tutorials, tips, how-tos and more. Subscribe to my emails too for even more content, articles, blogs and opportunities to see me live on Facebook or at live and other virtual events! https://jumpstartyourmarketing.com/newsletter

2) Enroll for one of my upcoming live training events – they are the best business building events in the industry! You learn a ton about all kinds of ways to startup, grow, market and monetize your business. There are 3-6 events each year, find out more and how you’ll benefit!  https://jumpstartyourmarketing.com/events

3) Come have a conversation with me… trust me, you DO NOT NEED TO BE “READY” before doing this, in fact it’s better if you aren’t! I save thousands of entrepreneurs every year, thousands of dollars and months or years of time in the first stages of your business because I give you the “reality check” of what you need to know, learn, or implement in order to make more money FAST. https://jumpstartyourmarketing.com/strategysession

Here’s to creating and enjoying your happiest life ever making a lot more money doing what you love!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

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Today I’m sharing a couple of important tips in this episode of “Ideas I Get While in the Shower”.

These are things that I thought about today – things that I have to make sure are done too!  I want to make sure you are aware and not neglecting things you have to pay attention to.

The two things I want to talk to you about today is your website and your email marketing.

    1. Your Website  –  this is your most important marketing tool but many business owners are not using it effectively.  Also, you have to keep your website updated, especially if it’s a WordPress website.  If you haven’t looked at the back end of your website for a while, you really should do that soon!  It’s critical.
    2. Your Email Marketing  – Sure you need forms on your website but there are so many bots that spammers use to scrap email addresses these day.  You don’t want Spammers on your email list. Many people are getting email subscribers in their list that are obviously spammers.

Listen to the video below to learn more about keeping these tools updated when I share my “Ideas I Get While in the Shower – Episode 2”

Keeping your systems updated is critical to your business.  Do you have systems in place yet to help you automate your business?   Come talk with me about this and more in a complimentary business strategy session by clicking here: AskKat.biz

Go to Jumpstart Your Marketing.com and sign up for the FREE Biz Kit. You’ll get some great tips with that kit but you will also get access to sign up for these affordable programs when I launch them.

Here’s to Your Success!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Click here to take a look the details of my upcoming LIVE EVENT – Registration is OPEN now for Jumpstart Your Biz in a Weekend!


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I’m sharing tips today about how to do quick video tips for your business. They can be like the Video Biz Tips I share with you. Or your videos can be another income stream for you.

There are so many people in business who are NOT doing video yet and I’m urging you to get started NOW! It’s past time for you to embrace video. This post is definitely for you.

If you are already doing video in your business, these video biz tips may still be helpful to you because as you know, it’s not always easy to come up with things to talk about.

First of all, you need to get past the notion that you have to wait until you have everything in place and it’s just right. You can video, off the cuff. I regularly get many revenue producing ideas for myself, my clients, and my mastermind members. And, just the other day, I did a video to share some of the ideas I had while in the shower.

Video can be used to share info and tips. It can also be used as a revenue producing resource. If there is something you know or know how to do and you can teach others, why not record it on video and create a program or online course.

Video is an AMAZING resource. It’s free to use for marketing purposes – well it is right now.

Click the video below to hear more tips and ideas about “What to Share on YOUR Video Tips!”

Are you on my email list? I don’t send a lot of emails, but when I do send them, I share a couple of tips that I think you will be interested in. Make sure you get on my email list, if you’re not already, because I’ve created a new program that will be starting soon and I’ll be sharing the info to those who are paying attention to my emails. It’s an online course where you’ll learn a lot of revenue generating tips, most of them are online. You’ll learn how to reach more people without working so hard.

Go to Jumpstart Your Marketing.com and sign up for the FREE Biz Kit. You’ll get some great tips with that kit but you will also get access to sign up for these affordable programs when I launch them.

Looking forward to talking to you soon!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


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Ideas in the Shower #1

I’m off to go Camping for the weekend in Yosemite with my family and one of my clients and her family too but first I wanted to share a few fun ideas I had in the shower…

This is something that actually happens to me almost every single morning, even weekends, is that I get ideas in the shower. Do you? I get some of my best ideas while in the shower!

Most of the time the ideas are for my business, sometimes for clients, sometimes they’re ideas for creating content around or for my events and so much more!

I love the time I have in the shower, even if it’s just a quick shower, I use it as my “meditation” time honestly…. some people need 10-30 minutes of meditation to get downloads coming in for them, I need about 90 seconds, it’s great!

Click the video below to hear an example of some of the recent “Ideas I Get While in the Shower”

So what do you think?  Are you thinking about some new ideas now?  I talk to a lot of people and can think of ideas quickly that will help them make more money doing what they love!

If you’d like to talk to me more about about strategies to help you make more money in your biz, just head over to askkat.biz – sign up for a call and let’s talk about you and your business! I can help you Jumpstart Your Business FAST!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


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I’m excited to bring you a new video tip about how to Maximize Leads when you travel for business!

When you travel to events and speaking gigs, you want to meet the most amount of people, prospects, and referral sources that you can while on your trip! If you are not currently traveling for your business, you can still implement these strategies that I do in your local area while networking or attending an event that’s close to home. These tips will work whether you are traveling locally, regionally, nationally, or internationally.

Many of my clients have been asking me questions about what I do to maximize my leads when traveling because they are starting to travel more for their business too.

Of course, many of the things I do are guerrilla marketing strategies and they depend on the amount of time I’m in another city, the length of the event, and so on. You have to be flexible and review at the event schedule beforehand to make the best use of your time.

Click the video below to learn my secrets on “How to Maximize Leads When You Travel for Biz”

 

So what do you think? I encourage you to take advantage of these free or low cost tips because THEY WORK! You have the opportunity to get more clients and possibly pay for your trip.

If you’d like to talk to me more about these or other strategies to help you make more money in your biz, just head over to askkat.biz – sign up for a call and let’s talk about you and your business! I can help you Jumpstart Your Business FAST!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


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Today’s tip is in response to many questions I’ve received from my coaching clients and Live Big Mastermind clients that can be best handled with a direct marketing approach.

If you want to target prospects who you don’t know or those in industries that are different from your own, these tips are for you!

No one “likes” to cold call, I get that. But direct marketing to a prospect list will work if you are creative and memorable – you have to Stand Out!

First of all, don’t send an email to someone you don’t know or who doesn’t know you. This is a huge mistake that many people make. You email will likely not be opened; most people will delete it without opening it. I use a different approach because it takes multiple touches to attract the attention of the prospect, referral sources, someone who books speakers, etc. My marketing and sales experience began in offline marketing, so this is one area that I learned to do quite well.

Click the video below to get more “Direct Marketing Tips to Target Prospects”

Now you have a better idea of some things you need to be successful with Direct Marketing. If you’d like to chat with me in a complimentary strategy session about this approach or any other aspect of offline and online marketing, just go to askkat.biz to sign up and I’ll be in touch with you soon! I can help you Jumpstart Your Business FAST!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


 

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Today I want to talk to you about FOLLOW UP!  Yes, you know you not doing enough follow up IF you are doing any at all, right?

I’ve been in business for 15 years now and before that I worked with a  couple of organizations where I was out in the community locally in Northern California.  I became  really good with following up because I knew that I had to continue the conversation to build relationships.

When I started my own business, it seems that all I did was Networking and Follow Up.  Why?  This was before websites were as popular as they are now AND social media wasn’t even around.  But guess what?

Most of my sales and new clients still come from Follow Up!

Click the video below to Get Your Follow Up System in Place for More $$

Want to learn how to Follow Up the RIGHT WAY!

Go as fast as you can to JumpstartYourFollowUp.com.  You’ll get my new tool to help you learn how to Follow Up the right way.  It’s my Follow Up Flowchart AND my audio training and it’s absolutely FREE!  You’re gonna love it!  AND, there’s no obligation.

Talk to you again soon!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


Get FREE access to my Jumpstart Yourself as a Dynamic, Sought After Speaker audio to learn the quickest & easiest way to develop your Signature Talk! and so much MORE! Go to JumpstartSpeakerTraining.com NOW!

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As you may know, I host several LIVE BIG Events each year and I also speak at many live events and conferences. Today, I’m sharing a couple of videos that will give you some insight about my Events and presentations from those who attended.

Busy business owner, Darla Gale, shares her opinion about my recent Jumpstart Your Biz in a Weekend Event here.

My events are for those who are new to business and those who have been in business for a while. Click to view the video below:

Elliot Kay is a speaker and strategist from the UK.

Here he shares his experience about my speaking on stage at the 2017 Public Speakers Association conference in Las Vegas. Check it out in the video below:

Business Owner, Lisa Harris, was also an attendee at my recent Jumpstart Your Biz in a Weekend Event!

Click the video below to view what she had to say about the impact this Event had on her.

Are you ready to take your business to the next level? www.LiveBigEvents.com Here’s To Your Success!     

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


Get FREE access to my Jumpstart Yourself as a Dynamic, Sought After Speaker audio to learn the quickest & easiest way to develop your Signature Talk! and so much MORE! Go to http://jumpstartspeakertraining.com/ NOW!

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