This is more of a tutorial type video showing you how to make sure you are totally prepared to get booked as a speaker in your business.

So many entrepreneurs and speakers are NOT prepared to apply for more speaking gigs and they wonder why no one is calling them to book them. Well… this is one thing that could be stopping you from getting booked.

The good news is that it’s super easy to fix so you can apply to get booked in dozens more places every year if not way more.

Ready to finally build a business you love making a LOT more MONEY?

Then do one of 3 things today while you’re here to take that NEXT STEP!

1) Subscribe to my YouTube Channel and really watch and follow my video tutorials, tips, how-tos and more. Subscribe to my emails too for even more content, articles, blogs and opportunities to see me live on Facebook or at live and other virtual events! https://jumpstartyourmarketing.com/ne

2) Enroll for one of my upcoming live training events – they are the best business building events in the industry! You learn a ton about all kinds of ways to startup, grow, market and monetize your business. There are 3-6 events each year, find out more and how you’ll benefit! https://jumpstartyourmarketing.com/ev

3) Come have a conversation with me… trust me, you DO NOT NEED TO BE “READY” before doing this, in fact it’s better if you aren’t! I save thousands of entrepreneurs every year, thousands of dollars and months or years of time in the first stages of your business because I give you the “reality check” of what you need to know, learn, or implement in order to make more money FAST. https://jumpstartyourmarketing.com/st

Here’s to creating and enjoying your happiest life ever making a lot more money doing what you love!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

Please Share, Follow and Like:

I was recently featured on Tracey Osborne’s Daring Woman podcast.

Life is full of ups and downs. Broken relationships, broken hearts, broken spirits. But imagine the possibilities of a life filled with joy, happiness and meaning. How do you get a jumpstart on a new life? Join Tracey Osbourn and Katrina Sawa on this podcast today. These two long time acquaintances get together and learn more about one another, and share some steps you can take to ignite your passion and jumpstart a new, exciting life!

Click Here to listen now!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

P.S. If you are new to me or want to truly “TRY ME OUT”… Join the BRAND NEW International Entrepreneur Network for just $7/month and get help on our twice monthly zoom mastermind calls or inside the private Facebook group immediately! This is a community for masterminding, collaboration, resources, support and more. Plus founding members will have special access and visibility to the rest of the group moving forward, become a Founding Member today at www.iEntrepreneurNetwork.com!

If you’ve been following me for a while and/or are ready for a bigger step, come to a 1-on-1 call with me and let’s talk about coaching options! Schedule at www.AskKat.biz today.

Please Share, Follow and Like:

Do you struggle with sales or selling?

I’m not perfect at it but I think I’ve been pretty successful at it over the last 33 years and all the different jobs I’ve held as well as with my own business.

How did I learn initially about sales and selling?

I think, being an only child craving attention, helped to form my strategic negotiating skills.

Then in my first handful of jobs, Ice Cream Scooper at Thrifty’s, Sales Associate in a clothing store in the mall and as a waitress in various restaurants, it was about the sell up or add on sale as well as building relationships.

I learned early on the power of the “like, trust, connect factor”.

College helped more with shaping my “consistent, stick-to-it habits”, having to stay consistent with my classes and studies in order to pass, which is a must in sales.

Then after college came a few paid sales trainings, either in the corporate hiring process or just on my own with Zig Ziglar and Brian Tracy cassettes leading the pack.

I learned to get really good at the consultative sales approach and talking though objections as they called it then. (Some people now call that “Dancing with Concerns”.) Basically, you learn as much as you can about your customer, find out what their biggest challenges or struggles are, and then figure out how you can solve them.

This approach still works today. Many of you are probably doing this to a certain extent now, however the marketplace has shifted over just the last 5 years or so and even just since January of this year.

Do you feel the shift?

It’s not just about:

  • Prospecting
  • Following up
  • Consulting and
  • Closing anymore

It’s more about:

  • Attracting community
  • Giving, Giving, Giving
  • Sharing, Sharing, Sharing
  • Nurturing and relating
  • Inviting to join/buy/become a part of/experience
  • Striving for referrals back to the community

You still need the basic sales skills however:

  • Negotiating
  • Dancing with concerns
  • Offering or Introducing upsells, addons
  • Showing massive value that you bring/offer
  • Consultative conversations, videos, tutorials
  • Ability and courage to ask for the sale/make offers and invitations when appropriate
  • Problem solving
  • Listening
  • Confidence to charge your worth
  • Persistent and consistent follow through and follow up – this last one is soooo important!
  • You just may want to present some of these skills in a different manner is all.

It’s possible that some of your ideal clients have been “sold to” before in good or not-so-good or friendly ways and they could be gun-shy.

Maybe that’s been true for a few of you regarding me? It’s ok, I get it. Just like I hope though that your ideal clients let go of that when it comes to hiring YOU so they can get the support they need from you. I hope you can let go of that and TRUST ME to help and support you. Because I get where you are, what you’re going through, where you want to be and most importantly, why you’re not there yet.

By the way, it’s not being salesy if you continue asking someone if they would be interested or if you don’t immediately stop a sales conversation once someone gives their first ‘no’. You could be stopping too soon and enabling them to stay “in their story”.

If you are truly here to help those you serve with your gifts and talents then you have to be persistent and confident in your approach. You can’t back down just because YOU are uncomfortable. Often times we do have to push people out of their comfort zone so they can start believing in themselves.

In addition, you also often have to help your potential clients “find money” to hire you or buy from you. That means, asking about their finances and giving them ideas for ways they CAN invest with you rather than letting them get off with saying “I can’t afford it”. Many people use that as an excuse to get you off the phone when they just don’t see the VALUE yet, don’t TRUST you yet or haven’t felt like you can truly solve their problem yet.

Getting really good at the “SALES CONVERSATION” is a critical skill that all entrepreneurs must learn, I don’t care what business or industry you are in. There is NO way around learning this and becoming better at sales.

Just like it’s easy for you to see exactly what YOUR ideal clients need, I’m extremely good at helping you figure out:

CREATE BULLET LISTS:

  • Your exact next steps
  • Your blocks
  • Solutions to your challenges
  • The WORDS you can use to do better in sales conversations, marketing and more

This is why one of the best things I’ve found over the last 6 or so years that you can do to attract and connect with more of your ideal clients is to have an option for them to “TRY YOU OUT”.

Some people are skeptical and want to make sure first a few things about you such as:

  • What you say is true
  • You do deliver
  • You walk your talk
  • You’ll “get them”
  • They can trust you
  • Do you have a “TRY ME OUT” option? Is it working? If you don’t have one or you do and it’s not working, it might need a little tweaking to be more of what your people want. OH, and your “TRY ME OUT” option is not always a call with you by the way… some people consider that way too much (on a first date).

A little tweaking can make a big difference. You may have to test a few approaches out. But I’m going to caution you here because when I was in advertising sales for the local newspaper, a business couldn’t just run an ad one day or one week and get massive results. They needed more frequency. And even now, you can’t just NOT DO a marketing strategy because YOU don’t like it, you have to do what works.

For example, if you don’t like it when people call you, email you or send you stuff in the mail, that doesn’t mean you can decide NOT to do those things when marketing your business. In fact, all of these three strategies are pretty critical still. You just have to do them in a way that works for you and your ideal clients.

If this all makes sense to you and it could be POSSIBLE that there are some “missing pieces” to YOUR sales process then why not “TRY ME OUT”!

Let me help you figure out what those are for you (sooner than later)?

Here are 2 options – PICK ONE!

If you are new to me or want to truly “TRY ME OUT”… Join the BRAND NEW International Entrepreneur Network for just $7/month and get help on our twice monthly zoom mastermind calls or inside the private Facebook group immediately! This is a community for masterminding, collaboration, resources, support and more. Plus founding members will have special access and visibility to the rest of the group moving forward, become a Founding Member today at www.iEntrepreneurNetwork.com!

If you’ve been following me for a while and/or are ready for a bigger step, come to a 1-on-1 call with me and let’s talk about coaching options! Schedule at www.AskKat.biz today.

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

Please Share, Follow and Like:

Going global in your business is something most of us should be looking at how to do… whether you are a big corporation or a small, home based business, there are a lot of different things you want to do and ways in which you can market, sell, grow.

This video was recorded during my Intl Speaker, Author & Entrepreneur Network Meetup Group’s FREE MONTHLY WEBINAR! Anyone can join us from anywhere on the planet that has internet access. You don’t have to be a member to join us on these meetings. The meetings consist of networking, speaker business training, and we have one speaker at each meeting who presents on their topic of expertise. It’s fast paced and packed full of knowledge each first Tuesday of the month from 5:00pm-6pm PST.

Our focus is on the business of speaking and how to monetize what you’re doing in your business or your speaking. The majority of our members are business professionals or owners plus speakers or budding speakers. We all benefit by discussing strategies for generating more business and speaking engagements and networking to build relationships within the group.

You can apply to speak at an upcoming Sacramento Speaker & Entrepreneur Network meeting, at either the Live luncheon meeting or evening mixer in Sacramento or virtually on the FREE Webinar by going to http://www.SacSpeaker.com for more info and to fill out an application form.

Whether you are an experienced speaker or you’re just getting started, we invite you to join us for a meeting unlike any other you have attended before. We hope you will join us for one of our lively and informative meetings online or in person!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

Please Share, Follow and Like:

Ready to have the most amazing love-filled life? Wonder how does “being love” have to do with your business? Find out on this video today where I share a story about how “being Love” led me to my first $100,000 year in business!

Without love for yourself and without being in a supportive, loving environment, it’s going to be really hard for you to focus on all of the activities to make enough money to support your business and yourself!

I love helping business owners become more successful and I’ve developed several options to access the kind of help you need.

One of the most popular ways people find out how I can help them is by joining us at my Love & Money LIVE!  event in March, 2019.  You’ll get a 3 day Deep Dive to learn how to get More Love in your Life, More Money in your Business and to Create the Happiest Life Ever!

I promise – you will get the content you need to take the next step forward to a more successful business and a Happier Life!   So take action now.

If you need help sooner than that, I’ll be happy to talk to you to JumpStart your business with some creative ideas in a complimentary Jumpstart Your Business Strategy Session, go fill out the questionnaire at www.AskKat.biz

Whichever you choose, I’m wishing you the happiest life possible.

Here’s to enjoying a Life with more Love & Money!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

Please Share, Follow and Like:

What Does a Vending Machine Have to Do with Your Marketing Message?

 

Are you able to change up your message like you can click a button on a vending machine and get a different snack?

 
I used this analogy today with a client. She felt confused and unclear about her message, what she was saying to people she met out at networking events and the overall message too about what she speaks about (she’s a speaker).
 
I personally, change up my message all the time, depending on who I’m speaking to, whether it’s one person or a group, whether it’s a 30 second commercial or a speaking gig.
 
The message I may have speaking to a group of mom entrepreneurs will definitely be different than the message I would have with a group of authors or writers as would it also be different with a group of professionals that have a JOB who are looking to start their own business.
 
All three different groups of people (or individuals with the same scenario frankly) will have different interests, problems, questions and solutions that they are looking for and it might actually be more like a dozen or more different types of groups or people/industries of business owners that I speak to on any given month. I don’t niche the “type” of client that I work with, I niche the “scenario” they are in with their business.
 
I’ll bet you run into the same thing, right? Not that you don’t want to niche what you do but you can serve more than one type of customer I’m sure.
 
Think about your messages then being like snacks that you’d get from a vending machine. When in front of one group, you press the button for Doritos and the Doritos fall out, when in front of a different group, you want the Oreos so you click for Oreos.
 
If you aren’t there yet, with the ability to be able to alter or tweak your “message” on a dime/whim then you will be. It’s something to start keeping on top of mind to practice because it’s helpful to be able to pull out one “script” so to speak for one situation and a different script for another situation.
 
It’s important to be able to switch your message to speak directly to the hot buttons of that specific person or group.
 
As someone who’s been in business for almost 17 years now, I’m really good at knowing EXACTLY what to say and when to say it to whom. I punch those darn vending machines buttons all day every day spitting out different “scripts” or messages/information to different people all the time and I’m pretty comfortable doing it. It wasn’t always this easy though. It took a lot of time and practice and tweaking my message frankly.
 
It also took patience and understanding of MYSELF that it was ok to do this. Sometimes people pressure you into having just ONE message and I say no. The more you can “segment” your messages to certain groups, the more response and engagement you’ll have.
 
Be open to the evolution of you, your business, your message, your offerings, your target audience, your vision, your goals and just be open. You’re on a journey and it will never be perfect and you will never be done. Just accept that and keep moving! You’ve got this!!

Together we can accomplish it all, alone you will see challenges and perhaps not know how to overcome them. It’s time to step into your bigger, badder self and take charge of your business, your life, your income and your legacy. Let’s do this together, shall we?

Email me or comment below if you want to talk, learn more, attend an event, ask me for help… please, don’t just sit by and “continue watching” your life pass you by. You can do this and this is YOUR YEAR!

Come talk with me in a complimentary business strategy session and let’s discuss your business’ marketing, your systems or sales processes!  We’ll see what we can do about getting you on track for having your best year ever!  Go to www.AskKat.biz now and sign up and I’ll talk to you soon!

Talk to you again soon!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

P.S.  Are you looking for REALISTIC, PRACTICAL & PROVEN ways to jumpstart your business? Need to get more clients while building a business you’re proud of – one that make a BIG IMPACT on others and provides you a great income in the process?

If so, I encourage you to attend my signature Love & Money LIVE! event, March 6 – 8th.  It’s a 3-day training event and deep dive around how to get more love in your life, money in your business to create your happiest life ever! Get more details and register here: https://jumpstartyourmarketing.com/loveandmoneylive/

Please Share, Follow and Like:

How will YOU get more clients this year?

I’ve been busy working with my clients, giving them guidance on their plans for 2019. Many of them are ready and have decided what they are going to launch this year; what they are going to sell, what events they will host, and what topics they will speak about. AND, we’ve been working on the marketing piece and what type of marketing they will focus on.

After my own observations and after talking to others that I mastermind with, it has become clear to me that mass marketing is not working like it used to for most of us. We have to do more guerilla marketing, more relationship marketing…we have to go old school.

And I’m thankful for that because I come from the offline marketing world such as advertising, direct mail, radio, print and newsletter.  That’s what I was doing when I started 17 years ago. And during the course of my business, I’ve learned a lot of the online marketing.

What I’ve noticed is that there are shifts every year. There are shifts in the market, new technologies and things that make it more automated. Yes, I’m all for that, but…

I will caution you to be careful who you are listening to and who you are comparing yourself too. For example, if you are still small with 3k email subscribers or less and you are following someone who has 50k email subscribers, you are not comparing apples to apples. You have to do things differently if you are an entrepreneur who is still small and in the growing stage.

Watch my video below for more points, ideas, and examples to learn How To Get More Clients This Year!

 

So, if you want to get the same results, keep doing the same old thing.

If you want to get better results, more clients and make more money, you are going to have to change things up.  We all are, including me.

If you would like to talk to me about this or another part of your business strategy that has you stuck or frustrated, please schedule a FREE call with me, one on one here:  http://www.AskKat.biz.

I hope you join me at some of my very transformational yet practical live trainings this year. Find out more about those here: http://www.LiveBigEvents.com.

I hope you do something to move your business and yourself forward faster – you deserve it!

LEAVE A COMMENT ON THE BLOG BELOW AND SHARE WHAT YOUR PLAN IS, WHAT WORKED AND WHAT DIDN’T.

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Learn the 6 Steps to Jumpstarting Yourself as a Speaker
FREE AUDIO TRAINING HERE: http://JumpstartSpeakerTraining.com

WATCH THIS OTHER VIDEO ABOUT WHERE TO FIND SPEAKING GIGS: https://youtu.be/sHjEiN_YJSU

JOIN OUR FREE FACEBOOK GROUP HERE:
https://Facebook.com/groups/jumpstartyourbiz

========================================

Ready to finally build a business you love making a LOT more MONEY?

Then do one of 3 things today while you’re here to take that NEXT STEP!

1) Subscribe to my YouTube Channel and really watch and follow my video tutorials, tips, how-tos and more. Subscribe to my emails too for even more content, articles, blogs and opportunities to see me live on Facebook or at live and other virtual events! https://jumpstartyourmarketing.com/newsletter

2) Enroll for one of my upcoming live training events – they are the best business building events in the industry! You learn a ton about all kinds of ways to startup, grow, market and monetize your business. There are 3-6 events each year, find out more and how you’ll benefit!  https://jumpstartyourmarketing.com/events

3) Come have a conversation with me… trust me, you DO NOT NEED TO BE “READY” before doing this, in fact it’s better if you aren’t! I save thousands of entrepreneurs every year, thousands of dollars and months or years of time in the first stages of your business because I give you the “reality check” of what you need to know, learn, or implement in order to make more money FAST. https://jumpstartyourmarketing.com/strategysession

Here’s to your Success in 2019!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

Please Share, Follow and Like:

This was me about 9 years ago…

I was all “DOING”. That’s all I focused on in my life, my business, etc., it was whatever I could DO to get to the next level, be happy, to get clients, get myself out there more…. DOING, DOING, DOING….  what could I DO to get to the 6-figure mark in my business was my biggest goal in 2008 and it had been for a couple years but I was stuck, I couldn’t get beyond the plateau I was at financially. It was driving me crazy and it was very frustrating too because I was literally DOING everything everyone told me to do to market myself, follow up; more than probably many of you are doing now even.

It wasn’t until I hired this one business, money, mindset coach… I had hired him because he was emphatically confident that he could help me make more money, he could help me reach to and exceed the 6-figure mark. Ok, so I invested $25,000 that year with him and his mastermind and I went to every call, live event, and meeting; I was “all in”.

Funny thing though is that what we worked on all that year was not the marketing, sales or business tactics that I thought we would. Instead, it was the mindset, limiting beliefs, confidence, blocks, fears and frustrations that came up that all of us had to tackle, including me.

I went to my meetings hopeful and was left distraught, angry, defeated.  I didn’t understand what my coach and everyone in the group was trying to tell me back then. When I asked “what do I need to DO to get more clients and build my business to 6-figures”? They would simply answer, “Just BE Katrina”, “Just BE LOVE”.

“WHAT?????” I would remark back with utter frustration and disbelief, crying at the thought that I still had no idea HOW I would get there, what I needed to DO.

Being a good student, I did “try” to go to events and “just BE”. I tried to wrap my “doing brain” around what that meant and what I needed to DO to just BE (LOL). Somehow, some way, I started making strides towards this and I almost didn’t recognize it when things shifted for me. It basically happened on a subconscious level, I would go to conferences and other meetings or events that year or even get on calls with prospects and I would prepare myself right before with the words such as: “Ok Katrina, just BE who these people need you to be, be open, be willing to speak to them, be willing to share, be love energy” and then I would walk in. I wouldn’t use my normal “marketing talk or commercial”, I would ask more questions and just listen. WHOA! What a difference it started to make!

When I did this, the perfect prospects started coming up to me and sitting next to me at lunch. They would remark how easy it was to talk with me and how I made them feel safe and heard. I even had some sign up for my high-end programs at other people’s live events – to the tune of $40,000 for one client! I was shocked this was working and frankly looking back on it now, I didn’t know at the time that it was working. It wasn’t until the year ended and I went to go pull my sales revenue for the year and I had hit $110,000!!

Not only that but I had found a new love interest too after being divorced and single again for 3 years. I had found LOVE & MONEY at the end of that torturous year I call it. This was the key to my success!

Now, keeping this up over the years was a practice of course as you can imagine. It can be easy to revert back to the DOING from the BEING, especially if you’re in fight or flight mode with too many bills, or difficult situations. It was a constant struggle and still to this day I often have to give myself that “PEP TALK” before walking into an event or a phone call. But it is easier and I’ve been able to maintain and grow my revenues every year since then.

This year is where the concepts of my book, Love Yourself Successful, and my events with the Love & Money  theme came from. THIS stuff is the key to many of my clients’ success stories because I saw in them, what I was doing and now knew how to help them make the shift or get more balance between the DOING and the BEING.

I love helping entrepreneurs through all of this and so much more.

**** Building a consistent, smooth-running, moneymaking business takes practice, balance of being vs. doing, confidence and practical strategies plain and simple. ****

There is no magic pill or ONE thing that you can do to jump from $30K per year to a $Million, I don’t care who tells you there is, there isn’t. It takes determination, work (not necessarily hard work by the way, just work), practice, flexibility, willingness to learn, ability to ask for help, confidence, belief in yourself and accountability to yourself and others.

This is why I do what I do. This is why I hold amazing, transformational and informative live events, online trainings, coaching and why I share so much on social media, record video tips, write articles in my newsletter and on my blog…. It’s to educate, motivate and inspire more people who need this message, more people who want to make a bigger impact but aren’t sure how to do that, more people who want to make a great living doing what they love but aren’t sure how. I teach massive amounts of the DOING along with a side of BEING.

Together we can accomplish it all, alone you will see challenges and perhaps not know how to overcome them. It’s time to step into your bigger, badder self and take charge of your business, your life, your income and your legacy. Let’s do this together, shall we?

Email me or comment below if you want to talk, learn more, attend an event, ask me for help… please, don’t just sit by and “continue watching” your life pass you by. You can do this and this is YOUR YEAR!

Come talk with me in a complimentary business strategy session and let’s discuss your business’ marketing, your systems or sales processes!  We’ll see what we can do about getting you on track for having your best year ever!  Go to www.AskKat.biz now and sign up and I’ll talk to you soon!

Talk to you again soon!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

P.S.  Are you looking for REALISTIC, PRACTICAL & PROVEN ways to jumpstart your business? Need to get more clients while building a business you’re proud of – one that make a BIG IMPACT on others and provides you a great income in the process?

If so, I encourage you to attend my signature Love & Money LIVE! event, March 6 – 8th.  It’s a 3-day training event and deep dive around how to get more love in your life, money in your business to create your happiest life ever! Get more details and register here: https://jumpstartyourmarketing.com/loveandmoneylive/

Please Share, Follow and Like:

Why should you do more video in your business?

 Well… here’s a few reasons:

  1.  It’s basically a free marketing strategy. Yes, you could pay a videographer or video editor to produce or complete your videos but you sure don’t have to in most cases.
  2. YouTube is one of the largest search engines on the Internet now and you need to be there.
  3. It’s faster to explain something complicated or complex on your website or with customers.
  4. It’s easier and faster to get to the point of your message so you can keep the attention of your visitors, followers, subscribers or customers.
  5. Oh and…. 85% of the US internet audience watches videos online.

I find that more people will watch and respond to my videos on Facebook for example than read or respond to most of my business-oriented posts.

What kinds of videos can you do?

Here’s a list of what I do and/or am planning to do more of:

  • Tips regarding something in your business for social media posts, YouTube, your blog and emails
  • Sales pitches for landing pages, sales pages, emails and more
  • Tutorial videos to explain something more in depth on your website or wherever
  • Curriculum videos for a paid program
  • Facebook live videos – these would be different than the tips or other videos above that you might also post on Facebook or related sites. These will get the most views since they lie right on Facebook:
    • Now you have Live video available on YouTube, LinkedIn and Instagram too
  • Speaker videos – record everything you do, virtual or in person
    • Videos of you speaking on stage at any event
    • Speaker Sizzle Reel
    • Speaker Introduction Video
    • Speaker Media Reel
  • Testimonial videos – of you giving kudos to someone else or a program, etc. or of your customers giving testimonials for you

Now, I know what you’re saying… That’s great and all, Katrina, but I just don’t know how to get started or what to do. I’m not that techy and I really don’t know what to say.

3 Steps to Using Video Marketing to Grow Your Business:

  1.  Just press record – you have to just start by trying it out. Open the webcam on your computer for starters and just press record and start messing around with your intro and a few key points you might want to make. Then you can graduate to recording something more specific and/or doing Facebook Live videos. The key is to just get started.
  2. Repurpose your videos everywhere – this means make sure you make the most of all the content you record. You can transcribe your videos for a written blog post, email, ebook or article. You can post your videos on YouTube, your website, your blog, link inside an email, post to your social sites and more.
  3. Monetize your videos – this is when you start getting serious about making sure that your videos drive traffic to your website, blog, landing pages, free gift opt in pages, sales pages, calls with you and even click to buy links directly from the video itself. There is a whole lot to know on how to maximize your videos including using keyword research, positioning, script writing, SEO and more.

I hope you still aren’t planning on waiting to do more video if you’re already recording them now or waiting to just get started. I’d hate to see you get left in the Internet Dust by your competitors!

Video Marketing isn’t going away so please start embracing it now. I promise if you do just a few of the things I mentioned here you’ll get more response in your marketing for your business.

Come talk with me in a complimentary business strategy session and let’s discuss video marketing, your business’ marketing, your systems or sales processes!  We’ll see what we can do about getting you on track for having your best year ever!  Go to www.AskKat.biz now and sign up and I’ll talk to you soon!

Talk to you again soon!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

P.S.  Are you looking for REALISTIC, PRACTICAL & PROVEN ways to jumpstart your business? Need to get more clients while building a business you’re proud of – one that make a BIG IMPACT on others and provides you a great income in the process?

If so, I encourage you to attend my signature Love & Money LIVE! event, March 6 – 8th.  It’s a 3-day training event and deep dive around how to get more love in your life, money in your business to create your happiest life ever! Get more details and register here: https://jumpstartyourmarketing.com/loveandmoneylive/

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As a business owner, one of the most important things you can do to stay top of mind with your contacts, potential clients, and referral sources is to develop simple follow up systems. You are wasting the time you spent gathering new leads plus valuable marketing dollars if you don’t follow up with these people.

I used to do a lot of networking at chamber events, women’s organizations and biz expos and I generally collected about 50 business cards from new contacts on a good week. Now however, that I’m more focused on the online part of my business and working globally with clients, I do more nationwide networking and online social networking.

However, I do the same things as before in the follow up. It’s important for you to realize whether you’re a brick and mortar business, service based business, home-based business or online business, you still need a clear, easy to implement follow up system that includes MORE than just email marketing….let me show you how to make this easy so it will get done.

Here’s my 6 Step Ultimate Marketing Follow Up System:

Implement this in your business TODAY, see more sales TOMORROW!

1. DATABASE ORGANIZATION: Organizing your new contacts is one of the most important tasks to do. You don’t have to invest a lot in a database. In fact you can start with an excel spreadsheet, entering your contacts and business card information week by week.

2. DEVELOP MESSAGES & MATERIALS: Writing your follow up marketing pieces is one of the most difficult parts of this whole equation for most small business owners. Your mailings, emails and even phone scripts need to be written with the hot buttons of your target market in mind. What do they care about most in regards to your products or services?

3. DEVELOP YOUR SYSTEM: Your system includes the frequency and number of times you will touch them. A touch can be either a direct mail piece of some kind, an email note or email newsletter, a follow up call, a message or friend request on social media, a drop by or even a fax. You want to determine what and how many times you’ll do each follow up activity for everyone you meet.

4. DELEGATE, AUTOMATE & MANAGE: Take the 20-28 touch system you created and delegate as much of it as humanly possible to an in office assistant, another employee (if they have time) or a Virtual Assistant or marketing person so you know it will get done. Some follow up can be automated if you have computer software, shopping carts or online services and scheduling software.

5. TRACK, ANALYZE & REVISE: Most often small businesses will do marketing such as the strategies I’m suggesting here in your follow up system yet they will never track to see if what they’re doing is working. Therefore they continue doing the same things over and over again. Sometimes your results won’t become apparent until after you’ve done the thing a few times (ie: frequency is important).

6. CONTINUE BUILDING YOUR LIST & REPEAT: Once you have a system set up for managing massive amounts of new contacts, then you can turn on the marketing hose I call it. That means you can market like crazy. Your goal should be to get in front of a LOT more of your ideal prospects every month in many different ways. I suggest going for a goal of 1000 new people to meet or connect with every month.

These tips are for any type of business, retail, online, service or product. So, not only do you need to follow up after new people you meet to GET their business or referrals and build those relationships, but you also have to cultivate those relationships over time so they keep you on top of their minds in case something comes up where they need your products or services or someone they know does.

Are you Ready to FINALLY Develop a Clear, Easy to Implement Follow Up System and Marketing Systems in General that GET RESULTS?

Follow up is just ONE of the many things we need to do in our marketing as entrepreneurs but it’s pretty vital, otherwise the marketing that you’re doing becomes almost a waste of time.

Come talk with me in a complimentary business strategy session and let’s discuss your business’ marketing, follow up and sales processes!  We’ll see what we can do about getting you on track for having your best year ever!  Go to www.AskKat.biz now and sign up and I’ll talk to you soon!

Here’s to your Best Year Ever!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

 

P.S.  Are you looking for REALISTIC, PRACTICAL & PROVEN ways to jumpstart your business? Need to get more clients while building a business you’re proud of – one that make a BIG IMPACT on others and provides you a great income in the process?

If so, I encourage you to attend my signature Love & Money LIVE! event.  It’s a 3-day training event and deep dive around how to get more love in your life, money in your business to create your happiest life ever! Get more details and register here: https://jumpstartyourmarketing.com/loveandmoneylive/

Please Share, Follow and Like: