Networking is probably the single most critical thing that I’ve ever learned to do well that has impacted my business the most with more clients, more opportunities, more exposure and more fun.

The more people you know, the more referrals and repeat business you will get. The number of people you have in your database is the number of people you have access to market to on a regular basis so your #1 goal in your business should be to build your database and set up a consistent, frequent system for marketing and following up with them.

networkingIf this isn’t your #1 goal, you’re missing out on a ton of sales. If you’re not networking (online and in person in some way), you’re missing out on a ton of sales.
What are you doing to network and meet new people every single month?

Where is your target market ‘hanging out’? Are they stay-at-home moms, who spend a large majority of their time doing things with their children’s school events or sports? Do those places have meetings? Are they homeowners who might attend home shows or community meetings? Are they all realtors? Are you attending their monthly association meetings?

I go where my target market is and I do it often, both locally and nationally. I apply to be a speaker at events and conferences too for more added credibility and opportunity during the event. You can find out about any group and what is available online.

Now, when I’m networking, I remember to ask important questions; asking questions is a HUGE, but important step! Whenever you are nervous or not sure what to say to break the ice, ask a question. When they answer the question, follow it up with another question, and so on and so on ….until you know their whole life story.

This builds trust with the person you are speaking to, when they walk away they think you are the greatest, they like you, they want to do business with you, and they want other people to know you too (e.g., a good referral source). It really does work.

Whatever you do, you don’t want to monopolize the conversation about you, what you do or how great your products or services are; you want to make it about them. In fact the only time I talk about myself is when they ask me questions, which doesn’t always happen by the way.

I want to do business with people that genuinely want to know how I am doing, how my business is doing, or how my dog or kids are doing. I network to build long lasting relationships with people like me who I respect and admire.

Let us try to be better networkers, listeners and truehearted professionals. If we do, the world just might be a better place and we will all gain more business in the end.

Talk to you Again SOON! 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

P.S.S.  Have some other needs? Check out these options for getting that jumpstart…

 


Dream. Design. Profit.When was the last time you gifted yourself time to work on your business? I am excited to be speaking at the Creative Business Summit: Dream. Design. Profit. in Los Angeles, March 24 to 26th!  I’ll be talking about “Maximizing Massive Lead Generation and Follow Up for More Profits”  If you know you need a roadmap to triple your income in 2017, I invite you to join me and host Dr. Minette Riordan for 3 days of dreaming, designing and planning for profit in 2017. Click here to get all the details!

 

 

 

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Speaking in front of an audience is often intimidating or scary. Some of us are more comfortable with it than others.

Selling from the stage or in front of a room to a group is a different story though. You may be comfortable speaking and giving great content but are you making an offer or leading the audience to buy something or take an action of any kind?

Often times we don’t do these things during our talks because we aren’t allowed to of course depending on the venue and type of event. But other times we are allowed to sell but still don’t or we just don’t do a very good job at it for one reason or another.

Typically people who try to sell from the stage but aren’t quite sure what to do will:

  • Fumble over the closing not knowing how to incorporate what they’re selling into what they spoke about.
  • Not leave enough time at the end, not having practiced their talk to make sure they had time to close at the end effectively.
  • Just mention the thing they wanted to sell but not really encourage or ask the audience to take action and come to the back of the room to sign up now.
  • Or they’ll do all of the above. You’ve seen it happen I’m sure even if you haven’t done it before….

Here are 3 super easy sales strategies that you can use in your next presentation that don’t even sound or look that salesy to do:

  1. Seeding: This means to weave in wording around what it is you’re going to sell throughout your talk so they know it’s something that you do have to offer.
  2. Telling: Tell people up front that you’ll give them as much as you can around the topic today but then you’ll share more on how they can take it farther at the end of your talk. This way they expect you to share an offer with them.
  3. Storytelling: Share stories of clients and their successes or results throughout your talk too, preferably to enhance your points that you’re discussing. Make sure to share not just a customer testimonial but share their problem, why they came to you, briefly what you did with them and then what the result was that the client achieved from doing that.

Hopefully this gives you some ideas to incorporate into your own presentations and makes it more comfortable for you to make an offer. There are a lot more ways to enhance your presentations of course for better deliverability, better results and more engagement with your audience, but this will get you started.

This is just ONE of the ideas that I’ll be covering in my upcoming workshop series this year.

This year I’m doing a series of 4 one-day workshops in person, all on topics that are IMPORTANT FOR ALL SMALL BUSINESS OWNERS REGARDLESS OF WHAT YOU DO.

Go find out when, where and what you can learn about to grow your business and Register there now for $50 OFF!

 

Can’t make the workshop? For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.biz.  Let’s plot out YOUR Big Picture Strategy now before it’s too late! 

Katrina Sawa
The JumpStart Your Biz Coach
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/gifts! 

 

 

© Copyright 2013 K. Sawa Marketing international Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear.  She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever.  Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too!  Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork, CBS and ABC.  Get her Free Entrepreneur’s Success Kit online at www.JumpStartYourMarketing.com! Check out her new book, Love Yourself Successful at www.LoveYourselfSuccessful.com!

 

 

 

 

 

 

 

 

 

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Do you ever wonder how so many people go to an event and go home with dozens of business cards or contact information and you manage to just end up with a couple business cards to follow up on?

There are a few ways to gather more people’s contact information at live events without being cheesy or salesy in the process which is what I know most of you are worried about coming off as. This applies to you if you’re just an attendee at an event or if you’re the speaker or exhibitor.

3 Ways to Capture Contact Info at Live Events:

  1. Hold a free drawing and tell people about it either from the stage or in casual conversation. Make whatever it is that you’re giving away a digital product that you can easily email later so you don’t have to carry around a big gift basket if you don’t have a display table. Remember to tell them that everyone who enters will receive your free email newsletter.
  2. Give a free gift in person such as a free tip sheet of valuable advice on how to do something, one of your products if it doesn’t cost you a lot or a free recording on CD of you teaching or explaining something most people want to know. In exchange, remember to tell them they will receive your free email newsletter.
  3. Run a text message marketing campaign giving something of value when they go opt in via text and their phone. Then you can continue to capture more and more information from there plus give them other tips in a subscription manner via text as well.

Hopefully this gives you some ideas to go get more networking contacts this week. Remember, gathering more contact information allows you more people to follow up with and more potential prospects to have in your funnel that lead to eventually more sales.

This is just ONE of the ideas that I’ll be covering in my upcoming workshop THIS FRIDAY in Roseville, CA all day.

This year I’m doing a series of 4 one-day workshops in person, all on topics that are IMPORTANT FOR ALL SMALL BUSINESS OWNERS REGARDLESS OF WHAT YOU DO.

Here’s what this one on April 5, 2013 is going to cover:  

Options for directly marketing to new prospects, networking, follow up marketing systems, phone call scripts and templates for follow up and email marketing, social media messaging and connecting and putting automated systems for all of this so it gets done consistently and to more people every month

Register here now for $50 OFF!

Can’t make the workshop? For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.biz.  Let’s plot out YOUR Big Picture Strategy now before it’s too late! 

 

Katrina Sawa
The JumpStart Your Biz Coach
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at http://www.JumpStartYourMarketing.com/gifts

 

 

© Copyright 2013 K. Sawa Marketing international Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear.  She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever.  Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too!  Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork, CBS and ABC.  Get her Free Entrepreneur’s Success Kit online at www.JumpStartYourMarketing.com! Check out her new book, Love Yourself Successful at www.LoveYourselfSuccessful.com!

 

 

 

 

 

 

 

 

 

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Have you noticed how some small businesses say they get a ton of referrals or they work by referral only?

Ever wonder why the referrals aren’t pouring in from your happy clients and customers like that too?

After all, you are the best-kept secret in your industry right? Well, let’s not stay that way at least…let’s get you in front of more prospects and referral sources every month.

3 things I’ve seen, one or more of which that could be the reason that you’re not receiving more referrals in your small business are:

 

  1. You’re not ASKING for them. You do need to actively ask your current clients and vendors or people who love you and your work even to give you referrals. They could just be too busy to think about giving them freely but would if you just stopped to ask.
  2. You’re not making it very EASY for them to give you a referral. You’d think that they would just call you, email you or connect you in some way with people they know could use your products or services if in fact they loved working with you. BUT that doesn’t happen usually because they may not know what to say or HOW to best introduce you. Make it easy for them to refer you by writing something they can forward in an email or something they can read on a voice mail to someone. Try giving them a printed handout, flyer or letter that they can give out on your behalf. I even go to the extent of creating special web pages on my website just for referrals from specific people.
  3. You don’t have enough referral source prospects. Make a list. Think about all the types of businesses, professionals, industries and associations in addition to individuals you know that would be a good fit to refer business to you. Those can be people or companies you already know or ones you don’t know. For the ones you don’t know you want to build a marketing campaign to reach out to them, build a relationship with them to see how you can support each other. This list then becomes your referral source prospect list for direct mail, phone calls, social media connecting and in some cases emailing.

Hopefully this gives you some ideas to go get more referrals this week.

Remember though, referral source marketing is one of the three types of marketing. Generally you need to do marketing activities within each category to maximize your potential: Referral Source Marketing, New Business Marketing and Database Marketing.

This is just ONE of the ideas that I’ll be covering in my upcoming workshop THIS FRIDAY in Roseville, CA all day.

This year I’m doing a series of 4 one-day workshops in person, all on topics that are IMPORTANT FOR ALL SMALL BUSINESS OWNERS REGARDLESS OF WHAT YOU DO.

Here’s what this one on April 5, 2013 is going to cover:  

Options for directly marketing to new prospects, networking, follow up marketing systems, phone call scripts and templates for follow up and email marketing, social media messaging and connecting and putting automated systems for all of this so it gets done consistently and to more people every month

Register here now for $50 OFF!

Can’t make the workshop? For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.biz.  Let’s plot out YOUR Big Picture Strategy now before it’s too late! 

Katrina Sawa
The JumpStart Your Biz Coach
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/gifts! 

 

 

© Copyright 2013 K. Sawa Marketing international Inc.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear.  She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever.  Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too!  Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork, CBS and ABC.  Get her Free Entrepreneur’s Success Kit online at www.JumpStartYourMarketing.com! Check out her new book, Love Yourself Successful at www.LoveYourselfSuccessful.com!

 

 

 

 

 

 

 

 

 

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