Guest Article by Shannon Cherry
Most individuals think that corporate sponsorships are only for nonprofits, associations and little leagues. But here’s the thing: if you do any kind of promotions, you can be sponsored. And you’re leaving money on the table if you aren’t benefiting from sponsorships.
Even big name celebrities have sponsors. People including Madonna, Kobe Bryant, and Justin Timberlake… And we know they aren’t charities.
Okay, so you’re not nearly big rock star or sports legend. Is it possible for you, a small business owner, to get sponsorships?
You see, the reasons why a company would sponsor a celebrity are the same reasons they would sponsor you.
It used to be that companies would underwrite the costs of a sponsorship for good will. Times have changed. Today, sponsorships are now a valuable marketing tool, and corporations looking for a better return on investment than just that it ‘feels good’ to help out.
The sponsor’s goal is often to get to a specific target market, so if you can answer these questions, you can get a support for something you are already – or planning on – doing:
- Do you have a visible following? Think about your subscriber list, your social media, your connections with traditional media. If you can clearly prove you have a following makes a sponsor interested. This doesn’t mean you need huge figures. It’s the quality of the following not the quantity that makes a difference. (See the next question to understand this more.)
- Can you show you have an influence with your following? Sponsors will want to see if you have a bond with the people in your ‘tribe.’ Influence means you can give them a call to action, and they will respond. This is exactly why the quality of your following is more important than the quantity. There’s no return on investment if you have 50,000 followers on Twitter but only 2 people are actually reacting to your tweets.
- Are YOU willing to invest in a sponsorship relationship? If you think the sponsorship is over as soon as the company has handed you the hard or soft money, then you’re ill prepared for sponsorships. The key is building a lasting relationship.
- Can you verify that your sponsors will get a quantifiable return on investment? There’s a right approach and a wrong approach to this. And without help, it can be hard to see what will work. (And by the way, what will work for one potential sponsor may not for another).
Shannon Cherry, a veteran in building connections – including corporate sponsorships, is sharing her sponsorship secrets to help individuals like you get your share of the $17 Billion in corporate sponsorship available. Join us on June 26 for the free webinar: “5 Steps to Get Companies to Sponsor You.”
Discover how Shannon is getting sponsors to pay for just about EVERYTHING she does, including clothes and makeup, computers, gifts for clients, blogging, attending and hosting events and much more.
When you join us on June 26, you’ll discover:
- Why companies have millions of dollars to dole out
- Why a company would be interested in you and what you’re doing
- What you really need to offer to land a sponsorship
- What a sponsorship can pay for
- And much, much more!
Go to http://www.onlinemeetingnow4.com/register/?id=bfcdd9c69f to register.
Thursday, June 26, 2014
3:00 pm Pacific / 6:00 pm Eastern