As a business owner, one of the most important things you can do to stay top of mind with your contacts, potential clients, and referral sources is to develop simple follow up systems. You are wasting the time you spent gathering new leads plus valuable marketing dollars if you don’t follow up with these people.

I used to do a lot of networking at chamber events, women’s organizations and biz expos and I generally collected about 50 business cards from new contacts on a good week. Now however, that I’m more focused on the online part of my business and working globally with clients, I do more nationwide networking and online social networking.

However, I do the same things as before in the follow up. It’s important for you to realize whether you’re a brick and mortar business, service based business, home-based business or online business, you still need a clear, easy to implement follow up system that includes MORE than just email marketing….let me show you how to make this easy so it will get done.

Here’s my 6 Step Ultimate Marketing Follow Up System:

Implement this in your business TODAY, see more sales TOMORROW!

1. DATABASE ORGANIZATION: Organizing your new contacts is one of the most important tasks to do. You don’t have to invest a lot in a database. In fact you can start with an excel spreadsheet, entering your contacts and business card information week by week.

2. DEVELOP MESSAGES & MATERIALS: Writing your follow up marketing pieces is one of the most difficult parts of this whole equation for most small business owners. Your mailings, emails and even phone scripts need to be written with the hot buttons of your target market in mind. What do they care about most in regards to your products or services?

3. DEVELOP YOUR SYSTEM: Your system includes the frequency and number of times you will touch them. A touch can be either a direct mail piece of some kind, an email note or email newsletter, a follow up call, a message or friend request on social media, a drop by or even a fax. You want to determine what and how many times you’ll do each follow up activity for everyone you meet.

4. DELEGATE, AUTOMATE & MANAGE: Take the 20-28 touch system you created and delegate as much of it as humanly possible to an in office assistant, another employee (if they have time) or a Virtual Assistant or marketing person so you know it will get done. Some follow up can be automated if you have computer software, shopping carts or online services and scheduling software.

5. TRACK, ANALYZE & REVISE: Most often small businesses will do marketing such as the strategies I’m suggesting here in your follow up system yet they will never track to see if what they’re doing is working. Therefore they continue doing the same things over and over again. Sometimes your results won’t become apparent until after you’ve done the thing a few times (ie: frequency is important).

6. CONTINUE BUILDING YOUR LIST & REPEAT: Once you have a system set up for managing massive amounts of new contacts, then you can turn on the marketing hose I call it. That means you can market like crazy. Your goal should be to get in front of a LOT more of your ideal prospects every month in many different ways. I suggest going for a goal of 1000 new people to meet or connect with every month.

These tips are for any type of business, retail, online, service or product. So, not only do you need to follow up after new people you meet to GET their business or referrals and build those relationships, but you also have to cultivate those relationships over time so they keep you on top of their minds in case something comes up where they need your products or services or someone they know does.

Are you Ready to FINALLY Develop a Clear, Easy to Implement Follow Up System and Marketing Systems in General that GET RESULTS?

Follow up is just ONE of the many things we need to do in our marketing as entrepreneurs but it’s pretty vital, otherwise the marketing that you’re doing becomes almost a waste of time.

Come talk with me in a complimentary business strategy session and let’s discuss your business’ marketing, follow up and sales processes!  We’ll see what we can do about getting you on track for having your best year ever!  Go to www.AskKat.biz now and sign up and I’ll talk to you soon!

Here’s to your Best Year Ever!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

 

P.S.  Are you looking for REALISTIC, PRACTICAL & PROVEN ways to jumpstart your business? Need to get more clients while building a business you’re proud of – one that make a BIG IMPACT on others and provides you a great income in the process?

If so, I encourage you to attend my signature Love & Money LIVE! event.  It’s a 3-day training event and deep dive around how to get more love in your life, money in your business to create your happiest life ever! Get more details and register here: https://jumpstartyourmarketing.com/loveandmoneylive/

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Today I want to talk to you about FOLLOW UP!  Yes, you know you not doing enough follow up IF you are doing any at all, right?

I’ve been in business for 15 years now and before that I worked with a  couple of organizations where I was out in the community locally in Northern California.  I became  really good with following up because I knew that I had to continue the conversation to build relationships.

When I started my own business, it seems that all I did was Networking and Follow Up.  Why?  This was before websites were as popular as they are now AND social media wasn’t even around.  But guess what?

Most of my sales and new clients still come from Follow Up!

Click the video below to Get Your Follow Up System in Place for More $$

Want to learn how to Follow Up the RIGHT WAY!

Go as fast as you can to JumpstartYourFollowUp.com.  You’ll get my new tool to help you learn how to Follow Up the right way.  It’s my Follow Up Flowchart AND my audio training and it’s absolutely FREE!  You’re gonna love it!  AND, there’s no obligation.

Talk to you again soon!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


Get FREE access to my Jumpstart Yourself as a Dynamic, Sought After Speaker audio to learn the quickest & easiest way to develop your Signature Talk! and so much MORE! Go to JumpstartSpeakerTraining.com NOW!

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Today I want to remind you all that my Special Offer to attend my Jumpstart Your Biz in a Weekend Event in the Spring of 2017 FOR FREE ends tonight!

I also want to remind you of other Events  I think you’ll find worth a closer look because many of you will want to sign up for those too!

Many entrepreneurs, just like you, contact me for business and marketing advice, coaching and resources. And, if you are like many of them, you don’t know what you don’t know. That’s why I create my Live Big Events! I love helping other entrepreneurs become successful in a variety of ways!

Some entrepreneurs need help with their marketing – they spend too much time working on things that are NOT giving them the ROI they need. Others are struggling with follow up and sales, which are the lifeblood of any business.

Many entrepreneurs have a great message or product that would serve many people. They dream of earning 6 or 7 figures, but are struggling to make ends meet. Some are working 50+ hours per week and are exhausted because they are not focused on what they need to be doing. They don’t have a marketing plan in place and they don’t know where to start to create one.  And they do not how to do the things they need to do to implement their plan.

jumpstart your biz in a weekendSome entrepreneurs’ have experienced less than expected results because they have limiting beliefs that make the fear taking the next step forward to a promising future.

If any of this resonates with you, now is the time for you to TAKE ACTION! Sign up to attend my Jumpstart Your Biz in a Weekend Event – March 31, Apr 1 & 2, 2017!

I can help you get laser focused about YOUR business and give you the advice you need for YOUR business.

At my Jumpstart Your Biz in a Weekend Event, you will learn to:

  • Optimize What You are Selling & Doing – get tweaks to your offerings, packages & prices for maximum conversions.
  • live big eventsMaximize Your Lead Generation Efforts – Learn more about automated systems and strategies to help you reach more Prospects and Referral Sources.
  • Systemize Your Entire Business – Get the freedom you’ve been longing for with leveraged systems and strategies and learn to build a team to support you in your business growth so you can have a life.

Those attending will also have an opportunity to make powerful connections with other highly motivated business owners and entrepreneurs.

If you are ready to GET SERIOUS about your business and if you are tired of working hard with little return, my Jumpstart Your Biz in a Weekend is the Event you want to attend! And I’m making it very easy for you. I’ve been offering a FREE Scholarship for this Event for several weeks but now it’s DECISION TIME. This FREE SCHOLARHIP offer goes away at midnight tonight. I’ll be looking forward to seeing you in Sacramento next March.

Click  Jumpstart Your Biz in a Weekend.com for all of the juicy details and GRAB your FREE ACCESS TODAY!


mynk eventAre you a Health, Fitness or Wellness Coach?

December does NOT have to be your slowest time of the year. It can be the most profitable. Having a scalable and highly profitable Nutrition Coaching business is attainable.

If you have been wanting to grow or add a Nutrition Counseling component to your business, and want to learn from the best, I have a Special Event to share with you…

It’s  The MONETIZE YOUR NUTRITION KNOWLEDGE (MYNK) – Convert * Create * Automate event.

My good friends, Lucho & Lisa Crisalle, are hosting a 3 day, hands-on training on Dec 2 -4, 2016 in Las Vegas, Nevada. This event will get you up and running and making money even before the New Year’s Resolution crowd comes on board.

Check out all the details & Register here: MYNK Event


eric lofholm virtual classStarting on December 8, 2016, my friend, Eric Lofholm, is offering a FREE virtual class about how to create a written plan for the upcoming year. He’s been teaching these classes since 2003. Now you can be one of the thousands of people who have, after attending his class, successfully create a written plan for the upcoming year.

Here are some of the benefits of the class:

  • You will learn how to create a written plan – even if you have never done a year plan before
  • You will be provided with templates to help you create your plan
  • You will start of 2017 with a clear plan of what to do  – A written plan will help you increase your results for next year!

AND, you can attend via your smartphone or computer. All calls will be recorded in case you miss a session. Click here to get details & sign up for Eric’s Virtual Class!

If you need help now: 

free session Need to talk to someone who can help you get a JumpStart to making better decisions so you can start making more money?  I’d be happy to have a conversation with you. If you’d like to discuss YOUR Marketing or Business Plan I would love that. I offer a complimentary business strategy session that people DO get big clarity in, it’s not just a sales conversation I promise. I want to be a resource for you, help steer you in the right direction to make SMART MARKETING DECISIONS and NOT see you fail or have to go back and get a J.O.B. because you weren’t able to jumpstart your business fast enough….let me help you now! Sign up here –>>  www.AskKat.biz 

Talk to you Soon! 

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

P.P.S.  Are you thinking about joining a Mastermind Group? If so, I highly encourage you to go to LiveBigMastermind.com to see all of the benefits that membership in my mastermind group offers you!   You’ll find a sign up box on the page for you to schedule a time to talk with me so we can determine if this Mastermind Group would be a good fit for you.  And, there’s NO OBLIGATION just to have a chat with me, REALLY!

 

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Today’s Tip – Key Things You Should be Doing When you are Networking!

Last week I explained why you should be networking more, what you need to be doing when you network and why it’s important to go to several events.  Today I’m going to talk about some key things you should be doing.  These are things I teach to my clients and with those who are in my Live Big Mastermind Group.

For those of you who have a hard time remembering all of the things you should be talking about when you meet someone at a networking event, here are some great tips.

screenshot video tip 03.24.16Create a Cheat Sheet. Write a list of all of the key things you need to remember to talk about while you are networking.  Read it before you go into the event.  Or if everyone is going around the room or table making introductions, just hold your cheat sheet while giving yours.  There’s nothing wrong with that.  I always have a list of the top three things I want to talk about when I go to a networking event because my topics are always changing.  For example, I might want to talk about a live event or a teleconference I’m participating in.  I might be promoting a free coaching call with me or I want to get speaking gigs and referrals.  Your cheat sheet or list will keep you on track.  Don’t just talk about what you DO, remember to ASK for what you NEED!  

Get the Follow UP Call or Meeting Scheduled.  If you never get to the follow up call, you are probably not going to be doing business with the people you’ve just met at networking events.  So try to schedule those “get to know you” calls while you are at the networking event.  This is how you’re going to learn more about how you can help each other.  Some of these calls will turn into prospects but you want to look at people as a referral source first.  Don’t come across as desperate and too salesy!

Work the Room.  You have to work the room.  Don’t talk to any one person too long. Try to learn as much as you can about them and get their contact information and move on.  You have to do more than just handing out your information.  Why?  Because it’s likely that nothing will be done with that information.  You can’t rely solely on your marketing materials to incite someone to follow up with you.  You have to get the other person’s contact information and take the initiative to follow up with them!

 

I love Networking and still teach all about it. Click here to review a variety of my training materials. Or come to one of my live events in Sacramento, the next one is in July – you’ll find the schedule here:  LiveBigEvents.com. You’ll also get some great tips by signing up on my email list or click here to schedule a strategy session with me.

Here’s to your success!

 

Sawa-Katrina-Book-Headshot

Katrina Sawa

The JumpStart Your Biz Coach

916-872-4000

katrina@jumpstartyourmarketing.com


 

Find out all the details of my Live Big Events here:

http://www.LiveBigEvents.com

Let me get my hands on YOUR business and I’ll show you how to JUMPSTART it and FAST!

PS – Come talk with me about this and more in a complimentary business strategy session by clicking here: http://www.AskKat.biz. Talk to you soon!

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Networking and speaking in my business are two of the most important and revenue producing activities that I do. BUT it’s because of my extensive follow up system and engagement before, during and after an event that makes it more profitable.

One thing I see with other speakers and entrepreneurs is they collect a TON of business cards at events or fill in forms, contact info, etc. however they RARELY do anything with them. (At least not enough with them.)

On this video I share a few tips on what YOU CAN DO with those new contacts and business cards that you collect so you know how to better maximize your time and investment in attending events.

Because there are some very important NO-NO’s that you want to be aware of and believe it or not, this doesn’t necessarily come natural to most people.

[iframe id=”https://www.youtube.com/embed/5dYmna7_2L0″ align=”center” mode=”normal” autoplay=”no”]

 

Now, one of the most important things to do with those cards is sort them.

  • By where you met them
  • Maybe by whether they are Hot, Warm or Cold leads OR if they’re JV (joint venture/referral) type sources
  • Whether they are Auto Adds or Not Auto Adds – meaning if you have their approval to add them to your database/email newsletter or not. Just because they actually give you their card does not mean they give you permission to email them, you must get a Verbal Opt In from them. (I explain all of this in depth in my Jumpstart Your Marketing® Follow Up System)

Then of course you have to do something with them – you want to follow up in 4 different ways with ALL contacts:

  • call,
  • email,
  • mail and
  • connect with them on social media too!

The other, second most important thing to do with those business cards, is to actually get them entered into your database (email marketing system or shopping cart) – DATA ENTRY is the top reason why most entrepreneurs do not do enough follow up because they don’t delegate this step. You think you’re going to get around to doing this yourself but let’s face it, most of you are not nor should you!

If you’d like to know more about my Jumpstart Your Marketing® Follow Up System to help you get all this in place, get templates of what to send/say and more go to www.JumpstartYourFollowUp.com.

If you’d like to attend a 3 day in depth training on my follow up system, sales system, lead generation systems, your website marketing and so much more, then apply now for your Free Scholarship to attend my next Jumpstart Your Marketing & Sales Summit November 19-21, 2015 in Sacramento, CA! Go sign up now while this offer lasts –>  www.LiveBigEvents.com/freescholarship 

Katrina Sawa

Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts 

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you check out what I do at my 3 day live training twice a year. The next event is in November, we’re in pre-launch so rates are the lowest when you sign up now at: www.LiveBigEvents.com


Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa
Public Group: www.Facebook.com/groups/JumpstartYourBiz
YouTube: www.YouTube.com/katmarketingexpert
Twitter: @KatrinaSawa

 

 

 

 

 

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