How would you like to continuously attract clients and build a business that makes more money – one that really excites you?

One of my favorite guest speaker interviews was with Adam Hommey, host of Business Creators Radio Show.  Adam’s audience consists of business owners and entrepreneurs who want to hear about tools, techniques and strategies to help them build their businesses.

The top and frequently asked questions from business owners revolve around time and money issues.  Time and Money issues are where many of them get stuck.

Attracting more clients and making more money are issues that all small business owners face no matter what is going on in the economy.  There are several things that can get in the way of many business owners doing just those two things.  They include things like:

  • Bright Shiny Objects that will distract you;
  • Implementing the wrong tasks or actions and implementing them the wrong way;
  • Trying to do everything yourself.

When I’m working with a client, I will discuss with them all of the things they need to do or start doing to transform their business, take it to the next level, etc.  And because we are all so crazy busy, I usually hear objections about having enough time.  For those clients with time issues,  I start them out with “clearing space”.   That means the client is to review everything they are doing and decide if it’s something that’s still important for them to do, what they can delegate it, what they can automate and systemitize, and so on.   It’s really about clearing things off of your plate to see where you can get back a couple of hours every day.

This clearing space process works well.  After working on clearing space for one year, one of my clients’ reclaimed 8 hours per week back in her life because we automated, systemitized and delegated many of the things in her business that she had formerly spent time on.

Most people want to get more time to do more marketing for their business or to get their life back, spend more time on self-care or with their families.

One way business owner can get more time is to learn how to say “No” to some things so they can say “Yes” to other things that are a better fit.

I have my clients create vision boards to stay focused on the BIG Picture; what’s really important to them so they don’t lose their focus and get bogged down in the minutia of day to day tasks.

Another great way to find more time is to learn to calendar your life. Now I realize many people don’t like that kind of structure but I challenge them to calendar everything for one month. This helps you learn how to block your time.

Adam and I discussed many other great tips and if you want to hear more of our conversation to get some tips you too can implement to  Attract More Clients and Make More Money, click here to listen to our discussion on the Business Creators Radio Show.

Here’s to Your Success!! 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS:  Want to learn how to get more LOVE in your LIFE & MONEY in your BUSINESS! while surrounding yourself with a bunch of like-minded, entrepreneurial go-getters? Join me at my next LIVE BIG training event – Love & Money LIVE! on April 5th – 7th, 2018.  A Sweet, Sweet price is being offered through February 5th for ACTION TAKERS to attend for only $197.  and that includes some juicy, valuable bonuses too.  Go to  https://jumpstartyourmarketing.com/loveandmoneylive to register NOW!  You can view the dates of my other Live Events in 2018 at  www.LiveBigEvents.com 

PPPS:   Are you Ready to start Building a Profitable Business but don’t know how?  Get the help you need from someone who knows how to  look at everything in your business and find where the gaps and opportunities exist.  Come to my next Jumpstart Your Business 2 Hour Masterclass on February 23, 2018.  Masterclass sessions are 9-11 am PST / 12-2 pm EST.  For more info and to Register, go to https://jumpstartyourmarketing.com/masterclass

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Networking is probably the single most critical thing that I’ve ever learned to do well that has impacted my business the most with more clients, more opportunities, more exposure and more fun.

The more people you know, the more referrals and repeat business you will get. The number of people you have in your database is the number of people you have access to market to on a regular basis so your #1 goal in your business should be to build your database and set up a consistent, frequent system for marketing and following up with them.

networkingIf this isn’t your #1 goal, you’re missing out on a ton of sales. If you’re not networking (online and in person in some way), you’re missing out on a ton of sales.
What are you doing to network and meet new people every single month?

Where is your target market ‘hanging out’? Are they stay-at-home moms, who spend a large majority of their time doing things with their children’s school events or sports? Do those places have meetings? Are they homeowners who might attend home shows or community meetings? Are they all realtors? Are you attending their monthly association meetings?

I go where my target market is and I do it often, both locally and nationally. I apply to be a speaker at events and conferences too for more added credibility and opportunity during the event. You can find out about any group and what is available online.

Now, when I’m networking, I remember to ask important questions; asking questions is a HUGE, but important step! Whenever you are nervous or not sure what to say to break the ice, ask a question. When they answer the question, follow it up with another question, and so on and so on ….until you know their whole life story.

This builds trust with the person you are speaking to, when they walk away they think you are the greatest, they like you, they want to do business with you, and they want other people to know you too (e.g., a good referral source). It really does work.

Whatever you do, you don’t want to monopolize the conversation about you, what you do or how great your products or services are; you want to make it about them. In fact the only time I talk about myself is when they ask me questions, which doesn’t always happen by the way.

I want to do business with people that genuinely want to know how I am doing, how my business is doing, or how my dog or kids are doing. I network to build long lasting relationships with people like me who I respect and admire.

Let us try to be better networkers, listeners and truehearted professionals. If we do, the world just might be a better place and we will all gain more business in the end.

Talk to you Again SOON! 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

P.S.S.  Have some other needs? Check out these options for getting that jumpstart…

 


Dream. Design. Profit.When was the last time you gifted yourself time to work on your business? I am excited to be speaking at the Creative Business Summit: Dream. Design. Profit. in Los Angeles, March 24 to 26th!  I’ll be talking about “Maximizing Massive Lead Generation and Follow Up for More Profits”  If you know you need a roadmap to triple your income in 2017, I invite you to join me and host Dr. Minette Riordan for 3 days of dreaming, designing and planning for profit in 2017. Click here to get all the details!

 

 

 

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If you’re a small business owner looking to grow your business fast, then you want to get networking! Networking in person can be your fastest path to quick cash flow if you have special offers and easy YES offers.

This is the third post in the series on Networking – make sure you go read the last two posts and watch their corresponding video tips to know how to best prepare before a networking event and what to do to maximize your time during a networking event.

Networking continues to be one of my BEST sources of lead generation even now, 12 years into my business. I highly recommend it to ALL of my clients as well as their #1 marketing strategy.

But I’ve ONLY been as successful with networking as I have because I developed an EXTENSIVE and consistent follow up system! At first I had no idea that what I was doing was really a “system” or process that I did over and over again. when I realized that I put it all into a format so I didn’t have to continue recreating the wheel so to speak every time I went to an event.

And keep in mind that I follow up via email but also by mail (yes, U.S. mail), phone and now on social media sites too for some people. Email follow up these days, although free to do, is so NOT ENOUGH! Email is just not as effective as it used to be. Sorry to tell you this but you have to do MORE. Which is why you want templates, scripts and a clear system so it gets done.

Check out my Ultimate Marketing Follow Up System for more info on how you can get this!

This week’s post is video #3 (what to do AFTER the event) and the second half of my top 10 tips.

Kat’s Top 20 Networking Tips (the second 10)

  1. Don’t Feature Dump when talking to people (don’t list all your services or benefits while talking), find out what the customer/person wants or needs by asking questions first and getting them talking – LISTEN!
  2. Never “lead” with a card when you enter a room, “leave” the card or wait until someone asks you for your card.  Don’t presume everyone wants your card.  If they don’t want it, they won’t do anything with it anyways so why waste it on them?
  3. Go by to follow up with those people in person who you think could be good referral sources or customers for you and/or mail them your brochure and card too.
  4. Offer to donate raffle prizes to events – use gift baskets or purchase something from a business that you’re trying to get to refer business to you and always slip your card and brochure into the gift.  (Don’t offer as a prize a certain dollar amount or discount off your product or service, it’s not a gift then, it’s only a discount.)
  5. Offer to give a referral discount or gift to those current customers or networking contacts that refer their friends (need to brainstorm ideas on incentives and “what’s in it for them” – maybe $100 referral fee depending on your price point or a $5 Starbucks gift card?)
  6. Make arrangements with other businesses to offer their products or services to your clients/contacts for free exposure for them while allowing you to give gifts to your clients.
  7. Do anything and everything you can to get noticed
  8. Every person you network with, follow up by sending them a note, flyer or letter about how you would like to work with them and how you can help each other.  Every person you meet with about your service, send them a thank you card right away.  You want to make every relationship a WIN-WIN.
  9. Follow up on every lead no matter what within 48 hours by phone, fax or email, whichever works best for THEM.
  10. Try to help everyone you meet by referring people to their business, they will remember you and do the same for you.

The key is to just get started. Find a few events and get out there! 

I also did a 3 part Video Series on the topic of Networking, here is video #3:

 

HERE ARE 3 ACTION STEPS YOU CAN TAKE NOW TO LEARN HOW TO ADD MORE NETWORKING TO YOUR MARKETING PLAN:

  1. Grab Kat’s Networking Tradeshow Tool Kit for $57 and develop a better process for more prospects from or at events – go to https://www.jumpstartyourmarketing.com/product-tradeshow.
  2. Grab Kat’s Ultimate Marketing Follow Up System – complete with audio trainings, hundreds of pages of email templates, direct mail examples, scripts and so much more for $197 plus many bonuses too – go to www.JumpstartYourFollowUp.com
  3. Grab a FREE COPY of her Entrepreneurs Success Kit now + 3 other Free Gifts – Sign up at www.JumpstartYourMarketing.com/freegifts.

 

3.  Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

Join me in
 November and let’s jumpstart your business!
Go to www.LiveBigEvents.com for all the details and sign up today!
Here’s to creating and enjoying the business and life of your dreams!


Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!  
P.P.S.  You can subscribe to my email newsletters and email updates OR subscribe to the blog posts only (scroll up above my social icons on the right column for that) OR subscribe to my YouTube videos – you can get my content any way or every way you choose now – just click and sign up!
P.P.PS. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
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Kat at a WINK networking event in San Diego, Nov 2011

If you’re a small business owner looking to grow your business fast, then you want to get networking! Networking in person can be your fastest path to quick cash flow if you have special offers and easy YES offers. Sure you can network online too but you most likely won’t gain the trust and credibility as fast as you will when you meet your prospects in person, face-to-face.

Networking continues to be one of my BEST sources of lead generation even now, 12 years into my business. I highly recommend it to ALL of my clients as well as their #1 marketing strategy.

I’m not “too good” to network and go to some chicken dinner either like some coaches who’ve been in business as long as I have.

It’s all about building relationships and connecting with more of the right people. prospects and referral sources. That’s what will help you grow your business FAST!

Due to my extensive networking background, I’ve done a few videos lately on what to do before, during and after a networking event plus I put together a list of my Top 20 Networking Tips too – just for you!

This week’s post is video #2 (during the event) and the top 10 tips, then next week I’ll share video #3 (after an event) and the last 10 tips in my Top 20 List. If you want to read my 6 Steps to Networking post or watch video #1 (before an event) then click here now!

Kat’s Top 20 Networking Tips (the first 10)

  1. Always shake a hand firmly (no fishy handshakes – if you’re not sure how good yours is try it out on someone you trust and ask them)
  2. Look people in the eye, don’t look beyond them or look around when you talk to them
  3. Wear clothes with pockets in them if possible and use one pocket for your cards and one for those you collect at events
  4. Make sure to write notes on the back of every card right away for easy remembering
  5. Practice your 10 sec, 30 sec and 60 sec infomercials because all meetings and events will ask for or warrant different lengths and have different scenarios. Be prepared to change it up a little depending on the audience and remember to stick in a call to action to make them DO SOMETHING.
  6. Get a name badge so people know who you are wherever you go –  mixers, events, the store, etc. (it also adds credibility and professionalism and helps brand your image/logo), don’t rely on stickers.
  7. Build rapport and relationships with the people that you meet when networking, don’t try to sell right off the bat or expect them to use your services that first time they meet you.  People get turned off with pushy people, however don’t forget to slip in a trial close now and then.
  8. Arrive at meetings and events early and be prepared to stay late and meet those people you don’t know yet – meet and get to know EVERYONE! 
  9. Don’t go to something just because you think the speaker will have valuable information for you, go to network and if the speaker turns out to be good, then that’s a bonus.
  10. Bring flyers, brochures and business cards to display or hand out at every meeting just in case it’s appropriate and acceptable to pass them out or put them on display but keep them in your vehicle for easy access so you don’t look too eager (not the biz cards, bring those in – and a pen!)

The key is to just get started. Find a few events and get out there! 

I also did a 3 part Video Series on the topic of Networking, here is video #2:

 

HERE ARE 3 ACTION STEPS YOU CAN TAKE NOW TO LEARN HOW TO ADD MORE NETWORKING TO YOUR MARKETING PLAN:

  1. Grab Kat’s Networking Tradeshow Tool Kit for $57 and develop a better process for more prospects – go to https://www.jumpstartyourmarketing.com/product-tradeshow.
  2. Grab a FREE COPY of her Entrepreneurs Success Kit now + 3 other Free Gifts – Sign up at www.JumpstartYourMarketing.com/freegifts.

 

3.  Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

Join me in
 November and let’s jumpstart your business!
Go to www.LiveBigEvents.com for all the details and sign up today!
Here’s to creating and enjoying the business and life of your dreams!


Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!  
P.P.S.  You can subscribe to my email newsletters and email updates OR subscribe to the blog posts only (scroll up above my social icons on the right column for that) OR subscribe to my YouTube videos – you can get my content any way or every way you choose now – just click and sign up!
P.P.PS. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
Please Share, Follow and Like:
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The number of people you have in your database is the number of people you have access to market to on a regular basis so your #1 goal in your business should be to build your database and set up a consistent, frequent system for marketing and following up with them.

If this isn’t your #1 goal, you’re missing out on a ton of sales. If you’re not networking (online and in person in some way), you’re missing out on a ton of sales. Networking in person can be your fastest path to quick cash flow if you have special offers and easy YES offers.

Here is a quick 6 STEP networking and follow up guide for you:

  1. Have you defined your target market? Are you sure? Who is your ideal client?       Describe them.
  2. How many people are in your current database (everyone you know)? I recommend you include everyone you know within your larger database so you can call or mail something to them. However it is not good email etiquette to add just anyone to an email list, you want to make sure you’ve gotten their verbal opt in at least if you met them in person and they didn’t enter a drawing or something. Find out more about how to get the “verbal opt in” in a recent video I did here.
  3. How many people do you want to add to that this year? Do you want to double it?       What’s your goal? You should set a goal or it definitely won’t happen right? Maybe 200-400 subscribers a month? Not everyone you meet will want to get on your list.
  4. Where can you go to build your list where your ideal client is hanging out (brainstorm)?
    1. women’s or business organizations
    2. chamber of commerce events
    3. industry association meetings
    4. membership functions
    5. local or national conferences and workshops – BIG PROSPECT POOL!
    6. online social networking websites, blogs and forums
  5. How to best prepare yourself for networking:
    1. research events and block them on your calendar every month (make sure you’re consistent and go back often to ones that are good)
    2. practice your 10-30-60 second commercials
    3. bring marketing materials, always have them in your car and on hand so you never run out – INCLUDING A WAY TO SIGN A CLIENT UP ON THE SPOT! (order forms!)
    4. arrive on time and allow enough time after for continued networking – don’t rush
    5. be prepared to give to others, ask questions of others and not just talk about yourself
  6. Develop an easy follow up system you can follow each week or delegate it to an assistant so it gets done! Use email, direct mail, phone for sure and connecting on social media sites too.

Networking is just ONE way to market and promote your business to get clients however it can be the fastest path to fast cash other than by speaking which is better.

When I first started my business I went to an average of 14 networking events every single month locally. Then I followed up like crazy in many different ways and I became very top-of-mind with everyone I met.

These days, 12 years into my business, I’m still networking locally although I’m networking nationally as well. I travel to various conferences, workshops and events to speak, exhibit or attend and network. I always make the best use of my time and spend the whole time at the event too rather than just flying in for an appearance and leaving early.

The key is to just get started. Find a few events and get out there! 

I also did a 3 part Video Series on the topic of Networking, here is the first video:

 

HERE ARE 3 ACTION STEPS YOU CAN TAKE NOW TO LEARN HOW TO ADD MORE NETWORKING TO YOUR MARKETING PLAN:

  1. Grab Kat’s Networking Tradeshow Tool Kit for $57 and develop a better process for more prospects while networking, exhibiting or speaking at live events – go to https://jumpstartyourmarketing.com/products/tradeshow.
  2. Grab a FREE COPY of her Entrepreneurs Success Kit now + 3 other Free Gifts – Sign up at www.JumpstartYourMarketing.com/freegifts.
3.  Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

Join me in
 November and let’s jumpstart your business!
Go to www.LiveBigEvents.com for all the details and sign up today!
Here’s to creating and enjoying the business and life of your dreams!


Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!  
P.P.S.  You can subscribe to my email newsletters and email updates OR subscribe to the blog posts only (scroll up above my social icons on the right column for that) OR subscribe to my YouTube videos – you can get my content any way or every way you choose now – just click and sign up!
P.P.PS. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
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