Why should you do more video in your business?

 Well… here’s a few reasons:

  1.  It’s basically a free marketing strategy. Yes, you could pay a videographer or video editor to produce or complete your videos but you sure don’t have to in most cases.
  2. YouTube is one of the largest search engines on the Internet now and you need to be there.
  3. It’s faster to explain something complicated or complex on your website or with customers.
  4. It’s easier and faster to get to the point of your message so you can keep the attention of your visitors, followers, subscribers or customers.
  5. Oh and…. 85% of the US internet audience watches videos online.

I find that more people will watch and respond to my videos on Facebook for example than read or respond to most of my business-oriented posts.

What kinds of videos can you do?

Here’s a list of what I do and/or am planning to do more of:

  • Tips regarding something in your business for social media posts, YouTube, your blog and emails
  • Sales pitches for landing pages, sales pages, emails and more
  • Tutorial videos to explain something more in depth on your website or wherever
  • Curriculum videos for a paid program
  • Facebook live videos – these would be different than the tips or other videos above that you might also post on Facebook or related sites. These will get the most views since they lie right on Facebook:
    • Now you have Live video available on YouTube, LinkedIn and Instagram too
  • Speaker videos – record everything you do, virtual or in person
    • Videos of you speaking on stage at any event
    • Speaker Sizzle Reel
    • Speaker Introduction Video
    • Speaker Media Reel
  • Testimonial videos – of you giving kudos to someone else or a program, etc. or of your customers giving testimonials for you

Now, I know what you’re saying… That’s great and all, Katrina, but I just don’t know how to get started or what to do. I’m not that techy and I really don’t know what to say.

3 Steps to Using Video Marketing to Grow Your Business:

  1.  Just press record – you have to just start by trying it out. Open the webcam on your computer for starters and just press record and start messing around with your intro and a few key points you might want to make. Then you can graduate to recording something more specific and/or doing Facebook Live videos. The key is to just get started.
  2. Repurpose your videos everywhere – this means make sure you make the most of all the content you record. You can transcribe your videos for a written blog post, email, ebook or article. You can post your videos on YouTube, your website, your blog, link inside an email, post to your social sites and more.
  3. Monetize your videos – this is when you start getting serious about making sure that your videos drive traffic to your website, blog, landing pages, free gift opt in pages, sales pages, calls with you and even click to buy links directly from the video itself. There is a whole lot to know on how to maximize your videos including using keyword research, positioning, script writing, SEO and more.

I hope you still aren’t planning on waiting to do more video if you’re already recording them now or waiting to just get started. I’d hate to see you get left in the Internet Dust by your competitors!

Video Marketing isn’t going away so please start embracing it now. I promise if you do just a few of the things I mentioned here you’ll get more response in your marketing for your business.

Come talk with me in a complimentary business strategy session and let’s discuss video marketing, your business’ marketing, your systems or sales processes!  We’ll see what we can do about getting you on track for having your best year ever!  Go to www.AskKat.biz now and sign up and I’ll talk to you soon!

Talk to you again soon!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

P.S.  Are you looking for REALISTIC, PRACTICAL & PROVEN ways to jumpstart your business? Need to get more clients while building a business you’re proud of – one that make a BIG IMPACT on others and provides you a great income in the process?

If so, I encourage you to attend my signature Love & Money LIVE! event, March 6 – 8th.  It’s a 3-day training event and deep dive around how to get more love in your life, money in your business to create your happiest life ever! Get more details and register here: https://jumpstartyourmarketing.com/loveandmoneylive/

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Do you have a Fear of Speaking…either in person or on video?  Why?!

I really want to encourage any of you who have any kind of fear whatsoever about speaking to do whatever it takes this year to get over it.

If you have your own business – speaking can be your FASTEST PATH TO CASH on a regular basis! No joke! But you have to get started. You have to get booked (and/or do your own shows/events).

You have to get clear on your talks, message. You need to make sure you know who it’s for. YOU CAN do this now, it doesn’t have to be scary if you’re shown how to do it and what to talk about for your biz and focus.

Stop self-sabotaging your business’ success by WAITING to speak. Whether you are thinking about how to speak in person or on video and podcasts – it’s all good, it’s all speaking! And if done well.. it will all bring you leads and cash into your business!

Watch this video to learn “How to Get Over Your Fear of Speaking”! 

You can learn my 6 Steps to Jumpstarting Yourself as a Speaker  with this FREE AUDIO TRAINING.  Get it here: http://JumpstartSpeakerTraining.com

WATCH THIS OTHER VIDEO ABOUT WHERE TO FIND SPEAKING GIGS: https://youtu.be/sHjEiN_YJSU

Or.. for those of you who are REALLY MOTIVATED TO JUMPSTART YOUR BUSINESS FAST NOW come talk with me about this and more in a complimentary business strategy session by clicking here:  www.AskKat.biz

Talk to You Again Soon!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:   Learn everything from A-Z to start, grow, market, develop systems for and make money with the business you love!  Join us at my “Jumpstart Your Biz in a Weekend” Live Event – Nov 1st – 3rd, here in Sacramento. This is the perfect event for start up biz owners, those thinking of starting a business and anyone who is in business currently who isn’t yet making the money that they want.

Go to:  www.jumpstartyourbizweekend.com  to get more details and register NOW to get the BEST RATE!

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Are you having problems deciding what to sell in your business?   Do you find it confusing to share what you have to offer?   Do others find it hard to figure out what to BUY from you?

It could be that your offerings are confusing… I see this often with many entrepreneurs who “think they are clear with their messaging and offers”.

Are you offering enough different things? I’m talking about your programs, products and services… are you sure you’re meeting your ideal client’s needs with what you’re currently offering them?

I suggest you have 5 levels of offerings… let me explain!  Today I’m talking about 5 types of things you might sell in your business.

Watch this video to see what else you could offer to attract more clients but also additional income streams! 

Want to know more or brainstorm about this with me?

Come talk with me about this and more in a complimentary business strategy session by clicking here:  www.AskKat.biz – I’d love to help you.

Talk to You Again Soon!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:   Learn everything from A-Z to start, grow, market, develop systems for and make money with the business you love!  Join us at my “Jumpstart Your Biz in a Weekend” Live Event – Nov 1st – 3rd, here in Sacramento. This is the perfect event for start up biz owners, those thinking of starting a business and anyone who is in business currently who isn’t yet making the money that they want.

Go to:  www.jumpstartyourbizweekend.com  to get more details and register NOW to get the BEST RATE!

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How are you positioning yourself?  How are you presenting yourself?

I see a lot of entrepreneurs who are:

  • trying to create their own website;
  • trying to create their own marketing materials;
  • struggling to create packages and pricing yourself;

It’s critical that you do certain things to set yourself up as an expert.   And this is what I mean by positioning yourself.

Positioning can mean a few different things.  Several years ago, positioning equated with charging a higher fee and the more one on one access you gave your clients, the higher your fee should be.

Be careful with this because I found that some people felt alienated when I positioned myself like this.

You may already be trying to position yourself as an expert but there are some things you may not have thought of.

Click on the video to learn my “5 Keys to Positioning Yourself as an Expert” 

Are you someone who is working too hard, but not making the money you need to make in your business? If you are, it could be due to a positioning mistake, maybe one I’ve mentioned here.

There may be something else holding you back from getting the clients you need. If so, I encourage you to go to my website at https://jumpstartyourmarketing.com – you’ll find several resources to help you there.

Or come to one of my LIVE events – I have 2 more events coming up this year. Head over to www.LiveBigEvents.com to get the schedule.

If you prefer, schedule a complimentary business strategy session with me at www.AskKat.biz – I’d love to help you.

Talk to You Again Soon!

 

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:   Learn everything from A-Z to start, grow, market, develop systems for and make money with the business you love!  Join us at my “Jumpstart Your Biz in a Weekend” Live Event – Nov 1st – 3rd, here in Sacramento. This is the perfect event for start up biz owners, those thinking of starting a business and anyone who is in business currently who isn’t yet making the money that they want.

Go to:  www.jumpstartyourbizweekend.com  to get more details and register NOW to get the BEST RATE!

 

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Are you avoiding doing Video and Live Streaming?

I have some clients who are not yet doing video or livestreaming and they really need to take advantage of this powerful medium.  I invited the Video Queen, Monique Johnson to join me in a recent Facebook Live to talk about Everything Video but that video has since expired now. But read on for some quick tips and then make sure you follow me on Facebook as well as Monique here.

As you know, networking is important for the growth of your business, but let’s face it – you are not going to be able to reach as many people at going to networking events as you can when you are broadcasting Live or with a Video online. When you appear on video or a Facebook Live, it’s like an opportunity to reach (or to network) with many more people who are from several geographic areas, not only those who are in your local area.

When you are broadcasting or doing a video online, it’s like you’re attending a networking event and you are the featured speaker!

I met my friend, Monique Johnson, at an event where we were both speaking and her presentation blew me away.  She is  an expert in Video Production and in using Video and broadcasting Live.  Monique helps her clients and students get more clients by showing them how to use and harness the power of Social Video.

I got together with Monique on a Facebook Live recently to discuss “Everything Video”.  Monique shared several great tips about Live Videos and stressed the importance of repurposing your video or Live content on your social media platforms.  Here are a few of Monique’s tips that we cover in this broadcast:

  • It’s important that your Live Videos don’t die on the platform you broadcasted them on – Repurpose them.
  • Each platform has different limits for Video and Live streaming.  What you are publishing YouTube isn’t the same as what you will be publishing on Instagram.
  • If your Video is longer than the length the platform you want to share it on will allow, you simply edit it to show shorter videos like snippets, teasers, and highlights.
  • You don’t have to invest in a lot of expensive equipment to get started.  A smartphone is all you need.

Do you know all of the broadcast limit of each social media platform?

If you missed our Facebook Live, go follow us online and catch the next one!

Be sure to check out Monique’s Group to learn more about creating Videos and Live Streams for your business.

Come on! It’s YOUR Time to shine online!!

xoxo Katrina

Here’s to Creating A More Successful Business!

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Watch or Read my Recent Blog Post for Jumpstarting Your Business.  

PPS:  Catch Up on my Video Biz Tips on YouTube.

 

 

PPPS: Find Out Where You’ll Find Me Speaking and Other Events Here

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I recently had a discussion with The Vibrant Visionary, Audra Grady, about Hosting Your Own Live Events and what it really takes to create, host and lead successful events in your business!

As many of you know, I love hosting the smaller live events where I can really connect with my audience. My audience gets to see more of me and get more from me. Audra also shared what she sees as benefits for this style of events too.

There are a couple of really great business reasons to host your own events and we discuss them in this broadcast. There’s a common misconception that you can make a lot of money off of the ticket sales, which is not the norm. Audra and I discuss what you need to do to make your live event a success without losing money.

This can be a lucrative business model, if you already have your programs in place. But I’ve find that many entrepreneurs really need some training before they start the process of planning their events.

There are many moving parts when you decide you are going to host live events. Tune into the broadcast to learn:

    • The single most important thing you want to do BEFORE you plan your event.
    • What’s possible but also what’s probable for the number of people you may attract.
    • Some fun ways to ENGAGE your audience so they don’t fizzle out in the middle or end of your event.

    To listen to all of the tips and strategies we shared, go to the replay of our Live broadcast on Facebook, either on my Profile or on Audra Grady’s. And if you are interested in taking advantage of the DISCOUNT I’m offering in this broadcast, you need to place the discount code in your comment on this Facebook Live Broadcast post, on either my Facebook Profile or on Audra’s.

    To learn more about my upcoming live events (I hold 3 to 4 live events each year), just head over to LiveBigEvents.com

Here’s To Your Success!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Watch or Read my Recent Blog Post for Jumpstarting Your Business.  

PPS:  Catch Up on my Video Biz Tips on YouTube.

PPPS: Find Out Where You’ll Find Me Speaking and Other Events Here

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Today I’m sharing tips about Facebook Live Videos and I want to let you in on a little secret! There are several social media gurus in the marketplace who are charging people right now for the information I’m giving away here in this video below!

There’s a lot of hype about Facebook Live Videos now.  Have you tried it or produced one?  Do you know how to create one on your smart phone?  Do you know what to say and how long your Facebook Live video should be?  Many people aren’t using Facebook Live because they are resistant to new technology, which is a topic that I work on with my Live Big Mastermind group – to get them comfortable with new technology.

facebook live videoPeople want to get to know the REAL YOU!  They want to get to Know You, Like You, Trust You & Connect with you Faster and Facebook LIVE is a great way to make that happen!

Have a clear idea of what you what to say before you start your Facebook LIVE. Show some personality. It’s really simple – it doesn’t have to be PERFECT. View the video to get the simple steps to start using Facebook LIVE and all of my juicy tips to make your Facebook Live engaging! Engagement is what you are aiming for to build relationships.

Check out the video below for more detail about How to Do Facebook Live Videos & More – with Free Tips!!

How to Do Facebook Live Videos & More – with Free Tips!

Are you feeling a little more confident about producing Facebook Live Videos? You can do it – Just do it!

By the Way: I attended a conference this past weekend and produced several Facebook Live Video posts during the time period of Dec 8 – 11th, 2016. Check them out at on my Facebook Profile at https://www.facebook.com/katrinasawa to see what I did and to get some ideas for your next Facebook Live Video! You’ll need to scroll to those dates but it will be obviously that they are Facebook Live Videos. Check ’em out!


free session If you need some help or pointers on your business plan or strategies, I’m the person to talk to! I LOVE to help people and can help you get moving toward your goals quickly. If this is something that interests you, why not Schedule a Planning Meeting with me.  This is still a great time to schedule a chat with me. Why?  Because I’ve opened up some additional coaching slots this month so now’s the time to start working to make more money or to start planning for next month, next quarter, next year!!!  Just go to askkat.biz and sign up with a session with me.


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Are you thinking about joining a Mastermind Group? If so, I highly encourage you to go to LiveBigMastermind.com to see all of the benefits that membership in my mastermind group offers you!  You’ll find a sign up box on the page for you to schedule a time to talk with me so we can determine if this Mastermind Group would be a good fit for you.  And, there’s NO OBLIGATION just to have a chat with me, REALLY!

 



GET READY NOW FOR:  JumpStart Your Biz in a Weekend Intensive – in Sacramento, Mar/Apr 2017!  

jumpstart your biz in a weekendBe a part of an intimate group of highly motivated entrepreneurs and business owners at my JumpStart Your Biz in a Weekend Intensive!  If you need better marketing results & a better overall business plan FAST or you know someone who does, here’s your chance!  Check out all of the training you will receive at this Event in Mar/Apr 2017. ACT FAST –  and you can get $100 OFF the Early Bird Pricing even!  (Use Promo Code 100OFF at checkout)  Check it out NOW at: www.JumpstartYourBizinaWeekend.com

Here’s to your Success! 

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

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