Why should you do more video in your business?

 Well… here’s a few reasons:

  1.  It’s basically a free marketing strategy. Yes, you could pay a videographer or video editor to produce or complete your videos but you sure don’t have to in most cases.
  2. YouTube is one of the largest search engines on the Internet now and you need to be there.
  3. It’s faster to explain something complicated or complex on your website or with customers.
  4. It’s easier and faster to get to the point of your message so you can keep the attention of your visitors, followers, subscribers or customers.
  5. Oh and…. 85% of the US internet audience watches videos online.

I find that more people will watch and respond to my videos on Facebook for example than read or respond to most of my business-oriented posts.

What kinds of videos can you do?

Here’s a list of what I do and/or am planning to do more of:

  • Tips regarding something in your business for social media posts, YouTube, your blog and emails
  • Sales pitches for landing pages, sales pages, emails and more
  • Tutorial videos to explain something more in depth on your website or wherever
  • Curriculum videos for a paid program
  • Facebook live videos – these would be different than the tips or other videos above that you might also post on Facebook or related sites. These will get the most views since they lie right on Facebook:
    • Now you have Live video available on YouTube, LinkedIn and Instagram too
  • Speaker videos – record everything you do, virtual or in person
    • Videos of you speaking on stage at any event
    • Speaker Sizzle Reel
    • Speaker Introduction Video
    • Speaker Media Reel
  • Testimonial videos – of you giving kudos to someone else or a program, etc. or of your customers giving testimonials for you

Now, I know what you’re saying… That’s great and all, Katrina, but I just don’t know how to get started or what to do. I’m not that techy and I really don’t know what to say.

3 Steps to Using Video Marketing to Grow Your Business:

  1.  Just press record – you have to just start by trying it out. Open the webcam on your computer for starters and just press record and start messing around with your intro and a few key points you might want to make. Then you can graduate to recording something more specific and/or doing Facebook Live videos. The key is to just get started.
  2. Repurpose your videos everywhere – this means make sure you make the most of all the content you record. You can transcribe your videos for a written blog post, email, ebook or article. You can post your videos on YouTube, your website, your blog, link inside an email, post to your social sites and more.
  3. Monetize your videos – this is when you start getting serious about making sure that your videos drive traffic to your website, blog, landing pages, free gift opt in pages, sales pages, calls with you and even click to buy links directly from the video itself. There is a whole lot to know on how to maximize your videos including using keyword research, positioning, script writing, SEO and more.

I hope you still aren’t planning on waiting to do more video if you’re already recording them now or waiting to just get started. I’d hate to see you get left in the Internet Dust by your competitors!

Video Marketing isn’t going away so please start embracing it now. I promise if you do just a few of the things I mentioned here you’ll get more response in your marketing for your business.

Come talk with me in a complimentary business strategy session and let’s discuss video marketing, your business’ marketing, your systems or sales processes!  We’ll see what we can do about getting you on track for having your best year ever!  Go to www.AskKat.biz now and sign up and I’ll talk to you soon!

Talk to you again soon!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

P.S.  Are you looking for REALISTIC, PRACTICAL & PROVEN ways to jumpstart your business? Need to get more clients while building a business you’re proud of – one that make a BIG IMPACT on others and provides you a great income in the process?

If so, I encourage you to attend my signature Love & Money LIVE! event, March 6 – 8th.  It’s a 3-day training event and deep dive around how to get more love in your life, money in your business to create your happiest life ever! Get more details and register here: https://jumpstartyourmarketing.com/loveandmoneylive/

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Are you avoiding doing Video and Live Streaming?

I have some clients who are not yet doing video or livestreaming and they really need to take advantage of this powerful medium.  I invited the Video Queen, Monique Johnson to join me in a recent Facebook Live to talk about Everything Video but that video has since expired now. But read on for some quick tips and then make sure you follow me on Facebook as well as Monique here.

As you know, networking is important for the growth of your business, but let’s face it – you are not going to be able to reach as many people at going to networking events as you can when you are broadcasting Live or with a Video online. When you appear on video or a Facebook Live, it’s like an opportunity to reach (or to network) with many more people who are from several geographic areas, not only those who are in your local area.

When you are broadcasting or doing a video online, it’s like you’re attending a networking event and you are the featured speaker!

I met my friend, Monique Johnson, at an event where we were both speaking and her presentation blew me away.  She is  an expert in Video Production and in using Video and broadcasting Live.  Monique helps her clients and students get more clients by showing them how to use and harness the power of Social Video.

I got together with Monique on a Facebook Live recently to discuss “Everything Video”.  Monique shared several great tips about Live Videos and stressed the importance of repurposing your video or Live content on your social media platforms.  Here are a few of Monique’s tips that we cover in this broadcast:

  • It’s important that your Live Videos don’t die on the platform you broadcasted them on – Repurpose them.
  • Each platform has different limits for Video and Live streaming.  What you are publishing YouTube isn’t the same as what you will be publishing on Instagram.
  • If your Video is longer than the length the platform you want to share it on will allow, you simply edit it to show shorter videos like snippets, teasers, and highlights.
  • You don’t have to invest in a lot of expensive equipment to get started.  A smartphone is all you need.

Do you know all of the broadcast limit of each social media platform?

If you missed our Facebook Live, go follow us online and catch the next one!

Be sure to check out Monique’s Group to learn more about creating Videos and Live Streams for your business.

Come on! It’s YOUR Time to shine online!!

xoxo Katrina

Here’s to Creating A More Successful Business!

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Watch or Read my Recent Blog Post for Jumpstarting Your Business.  

PPS:  Catch Up on my Video Biz Tips on YouTube.

 

 

PPPS: Find Out Where You’ll Find Me Speaking and Other Events Here

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Learn to Monetizing your Mission, Your Purpose, Your Passion for better business results!

Do you have a passion or mission to bring out to the world that will help others? Do you need to know how to monetize it?

Business coach, speaker, and author Nicola Grace, known as The Mission Mentor and I recently discussed these topics to help you understand how you can make more money doing what you LOVE!

During this interview, Nicola shares why knowing your Purpose and being in total alignment with your Purpose is key in today world of marketing and business.

Are you aligned with your Purpose?

Are you an entrepreneur who is marketing yourself and your business, but you are not getting results? You are not alone. This is a common problem that is shared by many entrepreneurs. One of the problems is their message is not clear or they are having problems articulating it clearly and it’s missing the mark with the people they want to serve.

Those are symptoms of your not being clear on your Purpose – what you are here to do, who you are here to serve, how you show up in the world and what message you are here to deliver.

Are you truly Authentic?

How do you come across to others? Is it possible that programs you’ve sold in the past no longer work for or resonate with others. The world has shifted and authenticity is critical. Faking your results just won’t cut it anymore. People are tired of investing in programs that no longer work.

Are you in the Right Niche, are you saying the Right Things, are you Expressing Yourself according to your Purpose?

When all of these are in alignment and the Monetization piece is in place, you’ll find your business will thrive instead of finding yourself in debt in a couple of years.

Do you know how to Monetize Your Mission?

In the older business models, you had a product or service that you exchanged for money. It’s different in today’s world!  Now you have to factor into that exchange how to make people feel they are contributing to the greater good. Contributing a percentage of sales to charity alone is no longer adequate.

Do you know your Purpose? Are you having trouble trying to discover what your Purpose is? Do you have an Attractor Factor?

Click the video below to learn how to” Jumpstart Your Purpose – Grow Your Business and Get Better Results!”

Now that you have a better idea about Purpose and its importance in your business, come talk with me about this and more in a complimentary business strategy session by clicking here: www.AskKat.biz.

Talk To You Again Soon!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Click here to take a look the details of all of my LIVE EVENTs. 

 


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Today I’m sharing a couple of important tips in this episode of “Ideas I Get While in the Shower”.

These are things that I thought about today – things that I have to make sure are done too!  I want to make sure you are aware and not neglecting things you have to pay attention to.

The two things I want to talk to you about today is your website and your email marketing.

    1. Your Website  –  this is your most important marketing tool but many business owners are not using it effectively.  Also, you have to keep your website updated, especially if it’s a WordPress website.  If you haven’t looked at the back end of your website for a while, you really should do that soon!  It’s critical.
    2. Your Email Marketing  – Sure you need forms on your website but there are so many bots that spammers use to scrap email addresses these day.  You don’t want Spammers on your email list. Many people are getting email subscribers in their list that are obviously spammers.

Listen to the video below to learn more about keeping these tools updated when I share my “Ideas I Get While in the Shower – Episode 2”

Keeping your systems updated is critical to your business.  Do you have systems in place yet to help you automate your business?   Come talk with me about this and more in a complimentary business strategy session by clicking here: AskKat.biz

Go to Jumpstart Your Marketing.com and sign up for the FREE Biz Kit. You’ll get some great tips with that kit but you will also get access to sign up for these affordable programs when I launch them.

Here’s to Your Success!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Click here to take a look the details of my upcoming LIVE EVENT – Registration is OPEN now for Jumpstart Your Biz in a Weekend!


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I’m sharing tips today about how to do quick video tips for your business. They can be like the Video Biz Tips I share with you. Or your videos can be another income stream for you.

There are so many people in business who are NOT doing video yet and I’m urging you to get started NOW! It’s past time for you to embrace video. This post is definitely for you.

If you are already doing video in your business, these video biz tips may still be helpful to you because as you know, it’s not always easy to come up with things to talk about.

First of all, you need to get past the notion that you have to wait until you have everything in place and it’s just right. You can video, off the cuff. I regularly get many revenue producing ideas for myself, my clients, and my mastermind members. And, just the other day, I did a video to share some of the ideas I had while in the shower.

Video can be used to share info and tips. It can also be used as a revenue producing resource. If there is something you know or know how to do and you can teach others, why not record it on video and create a program or online course.

Video is an AMAZING resource. It’s free to use for marketing purposes – well it is right now.

Click the video below to hear more tips and ideas about “What to Share on YOUR Video Tips!”

Are you on my email list? I don’t send a lot of emails, but when I do send them, I share a couple of tips that I think you will be interested in. Make sure you get on my email list, if you’re not already, because I’ve created a new program that will be starting soon and I’ll be sharing the info to those who are paying attention to my emails. It’s an online course where you’ll learn a lot of revenue generating tips, most of them are online. You’ll learn how to reach more people without working so hard.

Go to Jumpstart Your Marketing.com and sign up for the FREE Biz Kit. You’ll get some great tips with that kit but you will also get access to sign up for these affordable programs when I launch them.

Looking forward to talking to you soon!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


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Today I’m sharing tips about Facebook Live Videos and I want to let you in on a little secret! There are several social media gurus in the marketplace who are charging people right now for the information I’m giving away here in this video below!

There’s a lot of hype about Facebook Live Videos now.  Have you tried it or produced one?  Do you know how to create one on your smart phone?  Do you know what to say and how long your Facebook Live video should be?  Many people aren’t using Facebook Live because they are resistant to new technology, which is a topic that I work on with my Live Big Mastermind group – to get them comfortable with new technology.

facebook live videoPeople want to get to know the REAL YOU!  They want to get to Know You, Like You, Trust You & Connect with you Faster and Facebook LIVE is a great way to make that happen!

Have a clear idea of what you what to say before you start your Facebook LIVE. Show some personality. It’s really simple – it doesn’t have to be PERFECT. View the video to get the simple steps to start using Facebook LIVE and all of my juicy tips to make your Facebook Live engaging! Engagement is what you are aiming for to build relationships.

Check out the video below for more detail about How to Do Facebook Live Videos & More – with Free Tips!!

How to Do Facebook Live Videos & More – with Free Tips!

Are you feeling a little more confident about producing Facebook Live Videos? You can do it – Just do it!

By the Way: I attended a conference this past weekend and produced several Facebook Live Video posts during the time period of Dec 8 – 11th, 2016. Check them out at on my Facebook Profile at https://www.facebook.com/katrinasawa to see what I did and to get some ideas for your next Facebook Live Video! You’ll need to scroll to those dates but it will be obviously that they are Facebook Live Videos. Check ’em out!


free session If you need some help or pointers on your business plan or strategies, I’m the person to talk to! I LOVE to help people and can help you get moving toward your goals quickly. If this is something that interests you, why not Schedule a Planning Meeting with me.  This is still a great time to schedule a chat with me. Why?  Because I’ve opened up some additional coaching slots this month so now’s the time to start working to make more money or to start planning for next month, next quarter, next year!!!  Just go to askkat.biz and sign up with a session with me.


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Are you thinking about joining a Mastermind Group? If so, I highly encourage you to go to LiveBigMastermind.com to see all of the benefits that membership in my mastermind group offers you!  You’ll find a sign up box on the page for you to schedule a time to talk with me so we can determine if this Mastermind Group would be a good fit for you.  And, there’s NO OBLIGATION just to have a chat with me, REALLY!

 



GET READY NOW FOR:  JumpStart Your Biz in a Weekend Intensive – in Sacramento, Mar/Apr 2017!  

jumpstart your biz in a weekendBe a part of an intimate group of highly motivated entrepreneurs and business owners at my JumpStart Your Biz in a Weekend Intensive!  If you need better marketing results & a better overall business plan FAST or you know someone who does, here’s your chance!  Check out all of the training you will receive at this Event in Mar/Apr 2017. ACT FAST –  and you can get $100 OFF the Early Bird Pricing even!  (Use Promo Code 100OFF at checkout)  Check it out NOW at: www.JumpstartYourBizinaWeekend.com

Here’s to your Success! 

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

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