It’s time to evolve your marketing plan and strategy, especially if you haven’t updated it in a while or if you have no real strategy at all.

Rough Pic of 2014 Conference Screen Shot

Being an entrepreneur in this day and age there is NO getting around being online, being visible, credible, knowledgable and informative. Let’s face it, if you’re not already embracing most social media platforms for whatever reason, it’s time to start paying attention and get interactive online. But it’s more than just “being” on social media, there is a lot more to pay attention to and this can help.

I recently returned from a pretty big social media and digital marketing conference and there were a few key things that I gleaned from this event that I’m going to implement more or pay attention to when updating my marketing strategy (right now, not later, but now) and I thought you may want to know what these updated trends are as well. And the reason I’ve dated them here is because this stuff changes fast so make sure YOU are getting updates like this from your own team or mentors regularly (or connect with me and get mine).

7 Updated Online Marketing Trends – July 2014

  1. Facebook business pages no longer have good reach, they are now set up for more of a pay-to-reach type of opportunity. It used to be, as recent as October 2013, that your posts would get a reach of 10-12% of your total fans. Now, in April of 2014, only 6 months later, Facebook has changed our pages and we’re only seeing an average of 1-2% reach. Why is that? Facebook obviously wanted us to enjoy having this opportunity to reach our fans and followers but now they want to get paid for that. You can’t blame them but WE, the entrepreneur, have to evolve where we’re focusing our efforts in order to continue reaching enough prospects, new leads and customers online. Remember, you want to use Facebook as just a marketing tool, posting and commenting isn’t always what works on these platforms, it’s the actual one-to-one connecting that works, make sure you have a strategy for doing that effectively on social sites to enough people each month.
  2. Almost 5 billion pieces of content are shared daily on Facebook and 500 million tweets are shared each day on Twitter. How interactive are YOU on these sites and others?
  3. 84% of people you’re marketing to trust recommendations from people they know which means you want to build a loyal following with people who will share and refer you. You may also consider that any paid advertising you do could work less due to this fact as well. What are YOU doing to educate and keep in touch with your database each month?
  4. 100 hours of videos are uploaded to YouTube every minute. How much of that is video you produced and are sharing? This is probably one of THE most CRITICAL marketing strategies you want to figure out how to add effectively to your plan this year.
  5. Podcasts are becoming so popular that some of the new car makers are installing podcast players and stations into car radios along side the AM/FM stations. 39 million Americans have listened to a podcast in the last month.
  6. Pic courtesy of The App Chicks http://theappchicks.com/

    Mobile viewers make up more than 40% of all YouTube global watch-time, more than 1 billion videos are uploaded per day. Is YOUR site mobile friendly where someone doesn’t actually have to move the site around to see what’s on it, really mobile friendly not just visible via mobile? There’s a difference. And are you on YouTube with videos and podcasts where your prospects can listen and watch you on the go?

  7. Buyers are 70% of the way to a buying decision BEFORE they agree to talk with you which means you must have a very impressive, credible, functional and action-oriented website and overall online presence. Do you?

Most of all however, for all types of marketing, the goal should be to get them into your mailing and email database so that you can continue to market to them. You’ve got to build relationships with them over time; that’s the most effective way to market to anyone. People will do business with people they like, trust and connect with so make it easy for them to do business with you and refer their friends to you too!

Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

So join me in November and let’s jumpstart your business! Go to www.LiveBigEvents.com for all the details and sign up today!

Here’s to creating and enjoying the business and life of your dreams!


Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
REMINDER: we just moved my entire website to my blog so some of the links and pages may not be working or perfect yet – let me know if you have any problems with pages please so we can fix them – thank you!
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Let’s face it, as an entrepreneur we have all kinds of ideas all the time. It’s a curse and a blessing. But often times those ideas distract us from what we need to stay focused on each and every day in order to keep the cash flowing into our business.

It’s pretty common also for entrepreneurs to have some level of ADD or ADHD. Although I’ve never been diagnosed, I’m sure I’ve got some level of one of those!

Therefore, we have to constantly find ways to stay focused, keep on track with our plan for growth in our business and revenue generation while keeping an eye on the big picture plan and vision and where else we can take our business. It’s a lot to manage every day right?

I know for a lot of my coaching clients this is a topic we have to cover often so I wanted to share 7 ways I help clients (and myself too) become more productive that hopefully can help you as well.

7 Ways to become more productive in your life and your business:

  1. Work off a good calendar system that can help you track your time, plot time slots out for different activities and one that you can use anywhere you are to save time.
  2. Track your time for one week solid on everything you do, personally and professionally, and see where you’re wasting time, could get rid of things you’re doing, delegate or automate some things you’re doing, etc.
  3. Set goals for yourself each day, week and month on what you plan to accomplish (see below).
  4. Have your big vision in mind each day so do whatever you have to do daily to make sure that stays on top of mind with you so that you stay focused and get distracted less.
  5. Find an accountability buddy (or coach) or someone who supports what you’re doing in your business fully to stay in touch with however often you need them too – daily, weekly or monthly perhaps but that may be too long.
  6. Unsubscribe from emails and lists that are slowing you down and not contributing to either your enhanced learning, implementing, taking action or accountability. Or have them redirect into a folder you won’t see every day and you can look at when you have time. But don’t let daily emails distract you from the tasks at hand.
  7. Have a marketing and business plan that you’re working from so you know WHERE and HOW to spend your time each day, week, or month. If you don’t have a plan or know EXACTLY what to do, reach out and get a coach who can help you with this FIRST!

Copy these to a Word document now and set up YOUR TIME MANAGEMENT SYSTEM and COMMITMENTS. 

  1. Each week I will spend ________ hours working ON my business which will include marketing activities, marketing and business planning, implementation, sales calls and lead generation. This will NOT include bookkeeping, data entry, graphic or web design or anything else that could be done by someone else for less than my time costs and/or who would be better at the task anyway. I have plotted the time on my calendar to make sure this happens.
  2. I will prioritize my tasks so that the MOST IMPORTANT ones get done first and I will only put on my To Do List those things that I can successfully accomplish during the time allotted.  ______ (initial here)
  3. Each month I will spend ________ hours learning new things (pertinent to my immediate growth) to expand my knowledge base and my business and I have plotted the time on my calendar to make sure this happens.
  4. Each month I will spend ________ hours just for ME and I have plotted the time on my calendar to make sure this happens.
  5. Each month I will spend ________ hours for my family and friends and I have plotted the time on my calendar to make sure this happens.

For more information on how to become more productive with your time and your marketing, join my colleague and I, Monique Wells, on a Free Teleclass THIS WEEK, SIGN UP NOW AT: http://makingproductivityeasy.com/top-5-ways/

  

For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Jumpstart Your Business Strategy Session, go fill out the questionnaire at www.AskKat.biz. Or find out about and register for my next live 3 1/2 day Jumpstart Your Marketing® & Sales Summit at www.LiveBigEvents.com.  Let’s plot out YOUR Big Picture Strategy and get you implementing more revenue producing activities now before it’s too late!

 

—————————————————————————————————————————

© Copyright 2014 K. Sawa Marketing International Inc.

WANT TO USE THIS CONTENT IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products all that help you start, grow and market your business the right way from the start. She’s the author of Love Yourself Successful and she’s been featured on various news talk shows and Oprah and Friends XMRadioNetwork. Go online now to get started with her F.ree Entrepreneur’s Success Kit plus 3 additional gifts at https://www.jumpstartyourmarketing.com/freegifts!

 

 

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I’m really having fun with creating new videos this month – have you seen them all? They are ALL different, don’t miss one, you never know what quick tidbit of information you’re going to gleem from one of these videos.

I’ve been doing a lot of mini planning meetings this week from a promotion that I had going and it’s fun, hearing what people want to accomplish and then give them ideas and strategies to even go bigger than what they’d thought! I love this stuff!
PS there are 2 fun live events this month in Sacramento….one with the Women Speakers Association and one with my good friend Kathleen Ronald who is coming up from LA to do a 1/2 day workshop with me for YOU! Click on over to my blog for a list of those events and others.

Watch today’s video (CLICK HERE) all about how to embrace your inner planning diva…yes you can. I know planning is not always the fun and sexy stuff in our business but if you think about it, this is when you get to be creative and think really BIG! It’s fun, watch my video and get some ideas for yourself this coming year.

I’m excited about talking with any of you who want to find out about my 2014 Live Big Mastermind group….go watch the video about this Freshly REVISED annual transformational program that can totally change your life!

Click here to find out more –>> www.LiveBigMastermind.com 

Fill out the quick form on that page and I’ll be in touch to talk with you soon…meanwhile I’m off to speak at the eWomenNetwork in Colorado Springs tomorrow and Friday – pray for me that it doesn’t snow! This California girl isn’t a big fan of snow! 😉

 

 

 

Katrina Sawa

The Jumpstart Your Biz Coach

916-872-4000

info@jumpstartyourmarketing.com

P.S. Been thinking about working with me but haven’t taken that leap yet or inquired yet about how that would work?

Seriously consider talking with me about the NEW Live Big Mastermind….I’ve made quite a few changes to the program for this coming year and can’t wait to work with a great group of highly motivated entrepreneurs (this program will be my MAIN focus in 2014, you won’t see a lot of other virtual programs or free events anymore….take a look!).

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Hi there, It’s Katrina Sawa here with a quick event update video for you and a couple other thoughts!

I’m so excited it’s fall time; it’s one of my favorite times of year! I love the colors, the smells (cinnamon, pumpkin spice), the coffee creamer flavors and even the pumpkin patches and fun stuff to do outdoors. Check out this fun picture of my honey’s daughter Riley playing at the pumpkin patch this weekend!

I’m also excited because I’m in the midst of planning all sorts of fun NEW live events, changes to my Live Big Mastermind, products and more for next year! I used to really despise and avoid planning in my business but now it’s so fun because I can get creative, think big, find ways to collaborate with others, serve more people and even see how much revenue could potentially be made too if I implement with consistency and speed (two very important characteristics of successful entrepreneurs!).

I have so much going on I wanted to list it all for you on this page but I also created a fun and quick video of most of it with urls of where to go to for what, more description of stuff, etc. for those of you who are more visual.

 

 

For more free info on business and marketing go to http://www.JumpstartYourMarketing.com/freegifts.

PLUS I’m excited about talking with any of you who want to find out about my 2014 Live Big Mastermind group….go watch the video about this Freshly REVISED annual transformational program that can totally change your life!

Click here –>> www.LiveBigMastermind.com  

 

Upcoming Events, Calls, Live Seminars, Webinars & Where to See Kat Speak!

 

Oct 15, 11 am PSTKat’s Jumpstart Your Business NOW Radio Show – Info about guests, to call in live or to become a guest yourself – CLICK HERE!

 

Oct 15 – 25 – Kat is one of the featured guest experts on theLaunch Your Expertise – simple strategies to leverage your expertise.” Telesummit. This interview series spotlights top strategic global marketing and sales experts who reveal their 6 and 7-figure success formulas on a wide variety of list building, marketing, and sales topics to help you stay focused, motivated, and creative. Find out the details and register here now so you don’t miss a single interview, including mine!

 

Oct 18 – Kat is the Guest Speaker at the eWomenNetwork Luncheon in Colorado Springs, CO. Find out how to attend here.

 

Oct 22, 11 am PSTKat’s Jumpstart Your Business NOW Radio Show – Info about guests, to call in live or to become a guest yourself – CLICK HERE!

 

Oct 22, 3 pm PST – Silver Mentor Coaching Program, Training Call on the topic of: Maximizing Your Affiliations for Ongoing Marketing and Leads – Find out how to join and what’s included for $97/mo!

 

Oct 22, 5:30 pm PST – [LIVE EVENT] Kat is co-hosting the Women Speakers Association LIVE Meetup in Sacramento for the first of what will be monthly events in the area. This month’s meeting will be held at the Momo Lounge on J St.; there will be a no host bar and everyone will be able to purchase food too. The goal of this event is to support local speakers and budding speakers with resources, networking, connections and more locally and internationally via the WSA website and benefits. Meetings are currently FREE and include a FREE Associate Membership to the WSA! Please RSVP here now as we do need an accurate head count.

 

Oct 23 – Nov 5 – Kat is one of the featured experts on the Global Movement Makers FREE Telesummit. If you are looking for strategies to catapult your business, please join me and my fellow experts here. Register here now.

Oct 25 – VIP DAY WITH KAT OPENING….Who Wants It? Contact me for info or click here.

 

Oct 29, 11 am PSTKat’s Jumpstart Your Business NOW Radio Show – Info about guests, to call in live or to become a guest yourself – CLICK HERE!

 

Oct 29 – VIP DAY WITH KAT OPENING….Who Wants It? Contact me for info or click here.

 

Oct 31, 10 am PST – Kat is being interviewed on the Business Success CafeRegister now and get FREE Access to ALL October expert speakers in the Cafe!

 

Nov 4, 5:00 – 8:30 pm PST – [LIVE EVENT] Kat is co-hosting a training class on Networking, Follow Up and Marketing Yourself into Becoming a Rockstar in Your Industry or Organization with Kathleen Ronald, The Queen of Business Networking. Only $10 for the content-packed, interactive, class and mixer. Register for Nov. 4 live event here now.

 

Nov 19, 5:30 pm PST – [LIVE EVENT] Kat is co-hosting the Women Speakers Association LIVE Meetup in Sacramento for the first of what will be monthly events in the area. This month’s meeting will be held at the Momo Lounge on J St.; there will be a no host bar and everyone will be able to purchase food too. The goal of this event is to support local speakers and budding speakers with resources, networking, connections and more locally and internationally via the WSA website and benefits. Meetings are currently FREE and include a FREE Associate Membership to the WSA! Please RSVP here now as we do need an accurate head count.

 

SAVE THE DATE [LIVE EVENT] – APRIL 3, 4, 5 IN SACRAMENTO – KAT’S NEXT BIG LIVE SEMINAR ON MARKETING YOUR BIZ!

Talk to you soon!

~ Katrina Sawa

The Jumpstart Your Biz Coach

916-872-4000

katrina@jumpstartyourmarketing.com

 

PS. Comment below – I’d love to hear from you about this topic and talk with you more too about your biz and goals for next year! It’s time to PLAN for 2014!

 

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Hi everyone,

What a fun week it’s been so far….meeting great people and listening to speakers including a bunch of TED inspired talks at the eWomenNetwork event yesterday….and next week I’ll be in Colorado Springs speaking at the eWN chapter there – so excited!! Scroll down for other events and opportunities too!
Meanwhile, one of the speakers yesterday, my friend Jake Tuschinski, did a quick talk about how so many of us always say we’re so “busy”. It sparked a huge controversy yesterday plus gave me some fuel for today’s video ezine….Watch today’s video then please comment below on this page and tell me what YOUR thoughts are about what you plan on doing about being so “busy”. Oh and don’t forget to comment about my rant about another pet peeve!! 

 

For more free info on business and marketing go to http://www.JumpstartYourMarketing.com/freegifts.

PLUS I’m excited about talking with any of you who want to find out about my 2014 Live Big Mastermind group….go watch the video about this Freshly REVISED annual transformational program that can totally change your life!

Click here –>> www.LiveBigMastermind.com  

Talk to you soon!

~ Katrina Sawa

The Jumpstart Your Biz Coach

916-872-4000

katrina@jumpstartyourmarketing.com

 

PS. Comment below – I’d love to hear from you about this topic and talk with you more too about your biz and goals for next year! It’s time to PLAN for 2014!

 


Upcoming Events, Calls, Live Seminars, Webinars & Where to See Kat Speak!
Oct 10, 11 am PST – One of Kat’s Live Big Mastermind members, Linda Allred, is hosting a brand new teleseminar to help entrepreneurs release the blocks they have that get in the way of running and marketing your business. It’s absolutely FREE and I highly recommend you check it out – hurry and register to make it live but Linda’s giving out the recording too if you miss it in time…still register now.
Oct 15, 11 am PST – Kat’s Jumpstart Your Business NOW Radio Show – Info about guests, to call in live or to become a guest yourself – CLICK HERE! 
Oct 18 – Kat is the Guest Speaker at the eWomenNetwork Luncheon in Colorado Springs, CO. Find out how to attend here.
Oct 22, 11 am PST – Kat’s Jumpstart Your Business NOW Radio Show – Info about guests, to call in live or to become a guest yourself – CLICK HERE!
Oct 22, 3 pm PST – Silver Mentor Coaching Program, Training Call on the topic of: Maximizing Your Affiliations for Ongoing Marketing and Leads – Find out how to join and what’s included for $97/mo!
Oct 22, 5:30 pm PST – Kat is co-hosting the Women Speakers Association LIVE Meetup in Sacramento for the first of what will be monthly events in the area. This month’s meeting will be held at the Momo Lounge on J St.; there will be a no host bar and everyone will be able to purchase food too. The goal of this event is to support local speakers and budding speakers with resources, networking, connections and more locally and internationally via the WSA website and benefits. Meetings are currently FREE and include a FREE Associate Membership to the WSA! Please RSVP here now as we do need an accurate head count.
Oct 25 – VIP DAY WITH KAT OPENING….Who Wants It? Contact me for info or click here.
Oct 29, 11 am PST – Kat’s Jumpstart Your Business NOW Radio Show – Info about guests, to call in live or to become a guest yourself – CLICK HERE!
Oct 29 – VIP DAY WITH KAT OPENING….Who Wants It? Contact me for info or click here.
Oct 31, 10 am PST – Kat is being interviewed on the Business Success CafeRegister now and get FREE Access to ALL October expert speakers in the Cafe!
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Hi everyone,

Boy am I glad my whirlwind of trips is over (for pictures check out my Facebook). Can you believe I did nothing but sit on my couch with my honey this last Sunday ALL DAY watching TV, movies and recorded shows we wanted to catch up on? I know, I don’t do that very often but it was soooooo nice to unplug like that and just veg. Can you relate?

Then of course, it was time to hit the ground running with FOLLOW UP this week and the implementing of everything I want to change and do from all the events I went to or spoke at. In fact I blocked 3 separate times on my calendar to do just these things. Do you do that? I recommend you try…

This week’s video tip is all about Getting More Time Back or technically….clearing space. One of the main things I work with my coaching clients on is their time management, what to focus on, how to manage their time, etc. BECAUSE….if you don’t create more space or time for yourself you won’t have the time to do the additional marketing strategies that you desperately need to do to grow your business! I know you’re already wayyyyy tooooooo busy right? Of course you are, there isn’t any entrepreneur that isn’t too busy already.

BUT….ARE YOU BUSY WITH THE RIGHT ACTIVITIES AND TASKS? Probably not always.

Watch today’s video then please comment below and tell me what YOUR thoughts are about what you can do to clear or create more space/time for yourself ok? I will respond, I promise!

 

For more free info on business and marketing go to http://www.JumpstartYourMarketing.com/freegifts.

PLUS I’ve got one more week until my next 6 Figure Business Makeover Program starts and if you want to jump in for the $400 OFF that I mentioned yesterday in my email then you need to register by tomorrow  Thursday, October 3rd at NOON PST to get that deal, then it’s GONE and you’ll pay regular price!! Read that email here now and take action or miss out!

Talk to you soon!

~ Katrina Sawa

The Jumpstart Your Biz Coach

916-872-4000

katrina@jumpstartyourmarketing.com

 

PS. Comment below – I’d love to hear from you about this topic!

 


Upcoming Events, Calls, Live Seminars, Webinars & Where to See Kat Speak!
 
 
Oct 7, Noon PST – Kat is hosting her monthly Open Q&A Call for her Silver Mentor Members. Find out how to join here and what you get!
 
Oct 9 – Nov 22 – 6 Figure Business Makeover, Entrepreneurial Training Program – Find out how to join me so I can get my hands on YOUR business over the next couple months. We’re going to work closely in a very small group to help you get more clients and leverage your time and expertise as much as possible. Go read all about it and let me know if you have any questions – CLICK HERE!
Oct 18 – Kat is the Guest Speaker at the eWomenNetwork Luncheon in Colorado Springs, CO. Find out how to attend here.
November 22 – 23 – Kat’s next LIVE EVENT, The Jumpstart Your Marketing(C) Summit for biz owners who want to get the right marketing in place to create a smooth-running, moneymaking machine of a business! More details to come!
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Hi everyone,

I wanted to start doing some more blog posts, sending more quick video tips, etc. so I hope you enjoy them!

This week’s video tip is all about evolving as an entrepreneur. I’m going through an evolution of my own plus as entrepreneurs it’s important to be open to changing up things every now and again such as your business models, sales processes, marketing and more! Listen in to my message on this to uplevel your business and more.

 

For more free info on business and marketing go to http://www.JumpstartYourMarketing.com/freegifts.

Plus I have a Free Webinar talking about the Secrets to 6 Figure Business Success you can access now or anytime at http://www.KatrinaSawa.com/6FigureWebinar.

 

Talk to you soon!

~ Katrina Sawa

The Jumpstart Your Biz Coach

916-872-4000

katrina@jumpstartyourmarketing.com

 

PS. Comment below – I’d love to hear from you about YOUR Entrepreneur Evolution!

 

 

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