Guest Article:

** Note: Today I want to share a very valuable article about email marketing from one of my Live Big Mastermind clients as a guest post on my blog, enjoy!

If you’ve ever entered an online contest, offered your email address to an online or local store, or given the okay for a sales consultant to send you information, you’ve joined an email list.

Email lists are simply the email addresses and names of people who signed up, by one of many different means, to receive emails such as electronic magazines (“e-zines”) or newsletters, electronic courses (e-courses), or product information in their inbox.

Collecting customer and prospect contact information and keeping in touch with them on a regular basis is the key to any online business’s success.

Here are some of the main reasons to start building your list:

Presence – An email list that you use regularly gives you an easy way to keep your name in front of your customers and prospects on a continual basis.

Connection – Your average customer may only purchase from you a few times a year. But you continue to stay in touch with her, providing her with quality information that relates to a topic she’s interested in. When she DOES need to purchase, you’ll be the one she buys it from.

Education – Some products and industries require more education before prospects are ready to purchase. Email lists offer an easy, inexpensive way to provide the information your prospects need, moving them through the learning curve, until they’re ready to buy.

Feedback – Do your customers want your next product to be bigger or smaller than what you have now? Do they hate the background music on your website? Do they wish your software was compatible with a platform you don’t currently offer? Don’t guess — just ask them!

Easy to Share – Word-of-mouth can be your best source of new business. By providing easy-to-share electronic newsletters or product information, you make it more likely that your current customers will pass the word to their friends, without incurring a minute of your time or a penny of your money.

Those are some great reasons for building a list but how do you know what to write and when?

There are 4 primary types of email sequences every business needs, they are:

1. Nurture Sequence for your freebie – Follow Up Sequence – behind an opt-in
2. Transactional Sequence – Follow Up Sequence – behind a purchase
3. General/Newsletter Sequence – an email you send out at regular intervals to your list
4. Launch Sequence for a Program – promotional emails

What is the goal of a nurture sequence?

  • Build new relationship
  • Lasts 15 to 21 days

What is the goal of a transactional sequence?

  • Eliminate buyer’s remorse
  • Remember results sell

What is the goal of a newsletter?

  • Educate & Build TOMA (Top of Mind Awareness)
  • Send a weekly newsletter
  • EXAMPLE: Tuesday Tips. Wednesday Wins

What is the goal of a launch sequence?

  • Sell something
  • Average 3 emails per week

You now know the what and why, now it’s time to work out the how.

—>>Find out more about Angela’s virtual training class on exactly what to do and how to do it for each of these sequences.

Join Angela on January 10th and she will help you do just that!

Happy New Year!

Angela Hall

Angela Hall email About the Author

When I started my training, I knew nothing about web design or WordPress but I had a passion to learn and start my own blog in order to make money to support my family. Now, not only do I run a few websites of my own, I also support and maintain websites and many other techy tasks and projects for other businesses.

I love discovering new ways to accomplish my goals on my websites and sharing that knowledge with others. My approach to teaching is simplistic and easy for anyone to follow, even if you have never seen a dashboard (except maybe in your car!). Come join me in some of my online classes, courses or trainings or reach out just to chat about your techy needs anytime on my website at www.ThatHelpfulChick.com.

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Michele PW effective emailsI thought you might enjoy this Guest blog post about creating effective email that is by my friend Michele PW, who is a copywriting expert and author:

In today’s world—the world of building businesses online—most entrepreneurs understand that building an email list is extremely important.  An email list is one of the best ways to build your business because it gives you the opportunity to connect with potential buyers on a personal, authentic level.

Done right, an email list can supercharge your business results.

But (you knew that was coming, right?) an effective email is only as effective as your open and click-through rates.

If nobody’s opening your emails, and nobody’s clicking on the links you put in them, then your email list is not actually working to build your business.

And that can be discouraging.

It takes lots of time, energy, mental power, and money to build a list and to write content regularly.

So today, I’m going to share six of my favorite tips for writing an effective email that connects and converts.

Tip 1. Make Sure Your Emails Are Mobile-Friendly.

I know. It sounds pretty obvious. Also, emails not being mobile-friendly doesn’t really sound like a deal-breaker, right? Wrong.

Here’s the thing: an increasing number of studies and statistics show that a growing number of people use phones and tablets to shop (not computers). In fact, one of the reports I read said that up to 70% of sales happen on phones or tablets.

If your emails look “off” or load improperly and aren’t easy to read, your readers are going to click “delete,” period.

So here are some mobile-friendly-related considerations to make as you create and compose your emails:

Whether to use a banner. Recently, I’ve noticed that entrepreneurs see better conversion rates when they do not use a banner.

The user experience: technically. People reading on teeny tiny mobile devices are more likely to skim than people who read on computers. Make it easy for people to consume your emails by incorporating white space, shorter paragraphs, and shorter sentences.

The user experience: emotionally. Be sure to think about how your subscribers feel when they get your email. They’re living, breathing, busy people, so give them something worthwhile.

Tip 2. Make Your Emails Easy-to-Read and Understand.

As I mentioned above, your ideal prospects are likely skimming your email. That being said, is it easy for them to follow what you’re saying? Are you using words they quickly and easily understand?

Are you making them think too hard?

Of course, I’m not saying you should “dumb down” your message. But you should also be sure to use language that your ideal prospects use (not jargon from your industry).

On another note, be crystal clear about which action you want your readers to take. Set links apart so readers know exactly where to click. If it’s not crystal clear, your readers likely won’t take action at all.

One of my favorite tips for creating a crystal clear call to action is to start with the end in mind. Before you even start writing the email, be clear in your own mind about which action you want readers to take—whether it’s to enroll in your new course, buy your book, or read your newest blog post.

Building your email that call to action is a great way to make sure you’ve just created an effective email. And don’t forget to keep it simple!

Tip 3. Connect with Your Ideal Prospects.

Your community is unique. It’s important to ensure you are connecting with the members of your community on a personal level.

Here are a couple of examples:

I’m on a list where the business owner writes very long emails a few times each week. To be honest, although I’m seeing better conversion rates with shorter emails, this entrepreneur’s emails are entertaining—a great mix of content and stories from his life.

And, they always include some kind of offer at the end.

I’d typically caution entrepreneurs against sending out too many sales emails, but this particular business owner has it nailed: I am certain he gets a lot of email opens and a lot of click-throughs because his emails are informative and entertaining!

One of my clients has had a great response from shorter, punchier emails that have a kind of “hook.” She’s often directing people to read her blog posts, and she makes her emails short and sweet and to the point. Although this effort is the opposite of the one I explained in the first example, it works!

It’s all about knowing what your ideal prospects want from you.

Tip 4. Make Your Emails Personal.

The reason email works so well is that it is personal by nature. Your communication is like a letter to each of your community members. So when you’re writing an email, pretend you’re writing a letter to one specific person. When you master this, each of your ideal prospects will feel like you’ve written specifically to him or her.

When they get the sense that you’ve taken the time and energy to focus on them and write something that matters to them, they’ll reward you by opening and reading your emails.

Tip 5. Write Great Subject Lines.

Think about it: when you’re looking at that long list of emails in your inbox, you’re filtering: deciding which ones you’ll trash immediately, which ones you’ll read later, and which ones you’ll read right away. How do you make those decisions? You look at the subject lines. So, what makes subject lines great, or effective?

Being specific. If you have a deadline coming up, or a webinar showing on a certain date, include that in your subject line.

Being a little “off-the-wall” or invoking curiosity. Some examples are, “Winter is coming,” or, “It worked … kind of.”

Mixing it up. If, in most cases, you write straightforward subject lines, try throwing in a few “off-the-wall” subject lines every few emails. Or, if you typically write mysterious subject lines, throw in a few straightforward subject lines here and there. This may help you cut through the email clutter.

Tip 6. Write Powerful PS’s.

Did you know that it’s extremely common for a reader to skip from the top of an email straight to the PS? In fact, the PS is known to be the second-most-commonly-read element in an email (behind the subject line). So this is “hot real estate” in your emails! There are several different ways to write a powerful PS — to get you started, I’ve included a few email writing tips below:

Address an objection. The most common objections people have when buying your product or service are time and money. They’re not sure whether they can afford the time or financial investment. So, think about what you can say to overcome those objections.

Share one of your clients’ real-life success stories. Whether you summarize the story in your own words, or insert a quote from one of your clients, this is a powerful way to illustrate that you’re helping people get great results.

Position the reader’s choice about whether to invest with you as a choice to remain in their current situation, or to move forward and get the results you can provide them.

Recap a juicy benefit of the product or service you’re selling. For example, set it up as an “imagine” statement: “Imagine finally knowing exactly what to do when it comes to your marketing, rather than feeling overwhelmed and uncertain of what to do, when.”

In Conclusion …

I think the best part about writing effective emails is that it’s fun! It’s fun to be yourself, share with your community, and build relationships that thrive as your business does.

By Michele PW (Pariza Wacek)
Bestselling Author of the “Love-Based Copywriting” books
Web site: http://www.MichelePW.com
Blog: http://www.LoveBasedBizBlog.com

PS – Join Michele on her brand new FREE webinar entitled:  Sell More with Love: Step-by-Step Proven Formula to Craft Love-Based Emails that Attract, Inspire and Invite

 

 

 

Talk to you again soon!

katrina sawa

 

 

 

 

 

 

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Watch or Read my Recent Blog Post for Jumpstarting Your Business.  

PPS:  Catch Up on my Video Biz Tips on YouTube.

PPPS: Find Out Where You’ll Find Me Speaking and Other Events Here

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Do you have spring fever yet?

I’ve been starting to get it….looking out into the nice sunny day from my office window, feeling the cool breezes in the early morning come through the windows and doors….it’s nice working from home but I’m going to have to schedule in some *enjoy* time in the am I think a few times a week.

What are you looking forward to this spring/summer?

I’m looking forward to some quality family stuff – I’m going to be meeting my boyfriend’s sister and her husband when I’m up in Portland mid-May. Then next weekend we get to do a Six Flags day out with Riley (I hope my new hip hangs in there all day for that!). And in June we’re spending some time in Tahoe with Jason’s whole family. (Tahoe is so beautiful that time of year)

PLUS I’m really looking forward to ALL THE SPEAKING opportunities that I have coming up! There are a TON!

Today I’m talking about some new and updated email marketing tips and tricks in my New Video!


Email marketing is still a great marketing tool if used consistently in your business with a clear strategy and plan for what you’ll say, send and when. Watch this new video and get some ideas for your own email marketing.

Go watch the video here now!

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As a small business owner you’re probably doing a ton of things yourself in your business – some you need to do but some also that maybe you shouldn’t be doing, right?

computerIn talking with hundreds of entrepreneurs every month I find that the majority of them (you/us) struggle with our email inboxes…they’re overflowing right?

You’re either:

  • Overwhelmed with email and your inbox
  • Feeling like you’re tied to it or it follows you around (on your smart phone)
  • Confused on how to organize it better – the flow, the emails you need, the spam, etc.
  • Ignoring it all together
  • Wondering how you can ever take a vacation (or a couple days off) and NOT check in
  • Or you’ve got it down and thoroughly organized like a well-oiled machine

Well, if you’re NOT in the situation of the very last point then you may be interested to know a few things you can do to better manage your emails and inbox.  After all, you’re wasting hours a month deleting and sorting through emails you don’t even need to show up in the first place.

The following are 4 tips I suggest to better manage your emails:

  1. Sort and organize your emails – Use the rules option in your mailbox feature to send specific emails into their own folders in your inbox to start.
    • I send all the emails from my team (various VAs) to one folder so I can hammer out responses all at one time every hour or couple hours or so as it fits my time schedule.
    • I send all my email newsletters (the ones I do want to keep) to a newsletter folder in my inbox to read when I have time.  Guess what?  Rarely do I ever have time nor do I miss them!
    • I send all emails from particular people like my own coach, my mastermind or other group I may be a part of to their own respective folders to keep them organized and my main inbox less cluttered.

      Continue Reading…

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